Shopify SEO: How to Optimize Shopify Store For More Sales & Conversions?



22 Mar, 2024



Shopify is one of the most popular global eCommerce platforms trusted by millions of Businesses, which is actively used by more than 1.2 million users worldwide. Do you know for a fact, popular brands like FitBit, Kylie Jenner’s Kylie Cosmetics, and Gymshark also use Shopify to run their eCommerce store. Creating a Shopify store in today’s time means becoming a part of a very competitive world. Though creating a Shopify store is not a big deal, getting more traffic and sales over such stores is not an easy deal today.

So, what can help you to get more traffic and sales to your Shopify store?

How to reach your potential customers? 

How to get better organic traffic?

Well, the most appropriate answer to all these questions is just to improve your Shopify SEO.

This Shopify SEO guide is curated under Shopify SEO expert's guidance, it will help you to take a closer look at what Shopify SEO is and what are the best Shopify SEO services to optimize your eCommerce store for a more successful business journey. This post will also help you emerge as a Shopify SEO expert.

Ready for an SEO ride!!

Before moving forward to Shopify SEO experts’ tips to optimize your Shopify store, let's try to understand what Shopify SEO is? And why do you need it?

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What is Shopify SEO? And Why Do We Need it?

Shopify SEO refers to search engine optimization improvement which is more unique to Shopify than other sites. Implementation of  SEO practice used to improve Shopify store/website organic ranking to get more leads and conversions.

Although Shopify offers multiple SEO-friendly features but has some limitations too. Optimizing your Shopify website and improving your Shopify SEO can help your store appear on top of search results increasing customer engagement and interest. If you rank higher on the SERPs, your online store will be more visible to shoppers and there’s a higher chance that you’ll rake in more sales. 

Read on further to get more Shopify SEO expert tips to help your store rank on top in SERP, but before that let’s know what SEO features Shopify offers.

Does Shopify Offer Good SEO Features?

Shopify does come with many SEO-friendly built-in features to help you optimize your store’s content. Offers an easy backend administration and can be easily tailored to your basic SEO requirements

Inbuilt Shopify SEO features  -

  • Provide auto-generated canonical tags are added to pages to prevent duplicate content
  • Provide automatically generated title tags that include your store name
  • Provide automatically generated sitemaps, sitemap.xml, and robots.txt files
  • Take care of social media linking and sharing options to make it easier for you to market your store.
  • Allow you to edit the title tags, meta descriptions, and URLs for blog posts, webpages, products, and collections.
  • Allow you to optimize & edit the alt text for images.

Though these inbuilt Shopify SEO services are too helpful in improving your site's SEO ranking. But according to industry Shopify SEO experts, if you want to see your business at great heights, you must follow the best Shopify SEO practices that we are going to discuss in the next section of this article.

10 Steps to Optimize Your Shopify Store For More Traffic & Conversions

To improve your Shopify SEO you have to work on both On-page & Off-page SEO services. Here is the checklist to help you proceed to master Shopify SEO for revenue-generating outcomes:

  1. Optimize Your Shopify Shop Structure
  2. Keep Your Site Content Organized
  3. Target The Right  Keywords
  4. Optimize All Products Pages
  5. Build Quality Backlinks 
  6. Leverage Content Marketing
  7. Remove Content Duplicacy 
  8. Build Strong internal linking 
  9. Implement & Optimized Structured Data
  10. Improving Your Site Speed

Let’s dive in about them in detail now.

1. Optimize Your Shopify Shop Structure

User experience on your Shopify store majorly depends on your site structure. A more straightforward site structure makes it easy for customers to find information, or what they are looking for explicitly. It saves their time as well as enhances their experience on your site. A well-organized site structure makes it easy and fast for shoppers to navigate sites and find what they’re looking for and easy for search engines to crawl the site fast.

So, what should be the structure of your site?

Don’t rush to add more or unnecessary categories or subcategories. In Addition to the proper site structure, make sure to have an About Us page and a Contact page to add more credibility to your site. And don’t forget to add a search box to your site, to make it easier for shoppers to find what they want.

Your Shopify store SEO-friendly site structure might look like this:

Shopify Shop Structure

2. Boost Dwell Time by Keeping Site Content Organized

With a well-organized site, customers can easily navigate your site to find what they are looking for, they are more likely to spend more time on your site and view more content. Along with proper content organization, another very important thing that helps your site hold visitors is the content quality, uniqueness, which is crucial for increasing and maintaining search engine rankings. So, make sure to deliver quality content as it affects the user experience and is very important to Shopify SEO success.

Here are SEO content optimization tips you can follow, for improving content quality

  • Start with In Depth Keyword Research. 
  • Identify Search Intent. 
  • Optimize Your Title Tags. 
  • Optimize Your Meta Descriptions. 
  • Optimize Your URLs. 
  • Structure Your Content & Header Tags. 
  • Add Internal and External Links. 
  • Optimize Your Site Images, use image alt text

3. Target The Right Keywords

Whether it's any site SEO or Shopify SEO, its success rate majorly depends on the right keyword research. But how to find the right keyword? Here are a few potential tips for in depth keyword research:

  • Make use of negative keywords to limit irrelevant searches.
  • Build a list of localized keywords to target the local market.
  • Look at the keywords your competitors are targeting & generate traffic.
  • Take advantage of Google Suggest & SEO toolbar to get a possible keyword set.
  • Understand your customer preferences and find common customer questions.
  • Take an idea from the“People also ask” section on Google.

Explore these 10 best keyword research tools for effective keyword research.

Want to Optimize your Site’s Pages?

  • Improve Brand Awareness
  • Increase Website Traffic
  • Increase Revenue via Conversions

4. Optimize All Site Pages

After in-depth keyword research, next you can optimize your site’s pages using those keywords. Start optimizing from top pages like the homepage, product catalog, and top-selling products pages. Here what exactly we mean by optimizing is to use targeted keywords consistently, in heading, meta titles, and product descriptions. In SEO keywords are the real key to success so it's important to optimize keywords for SEO by connecting them to the content, images on the site, and tags that may be searched for.

If you’re launching a new shopify store, you should optimize your homepage very nicely, since it is the page where people will get to know your brand and services. Next you can choose There are a couple of easy ways to choose which other pages to optimize:

  • Pages for your main products or that are expected to generate the most buzz building up to the launch of your store
  • Pages for the products  with a high search volume (> 10K searches/month)

Pro Tip: Other than body text, optimizing the content of high-value spots like title tags, meta descriptions, and headings will help you rank better in search results .

5. Build Quality High Backlinks

Backlinks are the backbone of SEO because search engines use them to determine your site’s credibility and trustworthiness. A backlink is simply a link from one website to another, backlink building comes under off-page optimization. High-quality and above all relevant backlinks can help to increase your site's ranking position and visibility on SERP. 

Here are the best backlink-building practices that you can follow to boost your Shopify SEO.

  • Replicate competitors’ best backlinks
  • Analyze competitors’ backlinking approach
  • Build backlinks with infographics
  • Earn backlinks from guest blogging
  • Build a solid internal linking structure
  • Promote informative content 
  • Leverage Broken link building

Who can give you backlinks? To get relevant backlinks to your store, you can reach:

  • Authorized retailers relevant to your niche looking to sell products made and supplied by an established company.
  • Influencers and industry leaders relevant to your niche for interviews to generate links as well as promotional content.
  • By hunting out broken links for services and products of yours, and you can contact them and acknowledge them about broken links to have them link back to your store instead. This will repair their broken link, and you will get a backlink.

Read more about how link building helps SEO.

6. Obtain Better Ranking Content Marketing

Content is what brings people to your site, in fact, it is one of the most effective ways to earn links and boost your Shopify SEO ranking. Effective content marketing can let your customers know more about you than what you are selling.

 If you want to leverage content marketing to get a great backlink profile pointing to your domain.

  • Share a case study across social media and within your networks
  • Developing original content adds a lot to your overall better user experience. 
  • Do Guest blogging for expertise, authority, and link building 
  • Make Pillar pages to build backlinks 
  • Create a video showcasing your services, or features
  • Create quick tutorials or step-by-step guides for your product 
  • Promote your brand image via storytelling
  • Create videos  introducing your business/product

Content could be of any type like videos, blogs, infographics, podcasts. Case studies social media posts or more but the important is, make sure to have informative, interesting, fact-driven quality content.

7. Remove Content Duplicacy

For digital platforms, content is the king, and as we talked about above, it is one of the best ways to get more visibility, recognition online. But only when you publish unique, original content. Content duplicacy can have a negative impact on your search performance and may cause great loss to your business credibility. If your site content is found plagiarized, you could get hit by a search engine penalty, where original content can improve your search rankings significantly. 

How to make your content plagiarism or duplicacy free? Here are the steps you can follow to make your content plagiarism-free.

  1. Conduct site audits to identify plagiarism.
  2. Paraphrase or quote information or content with your own ideas.
  3. Credit the original author in an in-text citation and give a reference list.
  4. Use plagiarism checker tools before publishing online.

8. Build Strong internal linking

An internal link is any link from one page on your website to another page of your website. The more interlink an important page receives, the more important it will seem to search engines. Good internal linking can help you improve Shopify SEO.

Strong interlinking -

  • helps both your users and search engines use links to find content on your website. 
  • help Google crawler to crawl your store site and rank your website better.
  • with descriptive text indicates to Google which pages of your site are important, as well as what they are about. 

We also have an ultimate guide to link building with plenty more strategies to help rank higher.

9. Improve Your Site Speed

Site speed is all about accessibility, great site speed enhances user experience, and similar sites with bad loading speed degrade their experience. Site loading speed is a direct ranking factor, this is the fact known even better since Google's Algorithm Speed Update. Low site speed increases bounce rate and reduce dwell time and this will indirectly affect the ranking of your Shopify site ranking. When your site is good, users can browse it efficiently and have no cause for frustration. This makes visitors willing to spend more time on your site.

To improve your Shopify SEO and make your Shopify store faster, you can:

  • Use Responsive Design
  • Do Performance Analysis. 
  • Make Your Page Lightning Fast with AMP version.
  • Optimize Site Images.
  • Use a Responsive Theme for Your Shopify Store. 
  • Reduce the Number of Apps Installed. 
  • Reduce the HTTP Requests.
  • Minimize Redirects and Broken Links
  • And more

Responsive web design makes your Shopify store look great on any device, including desktops, tablets, and smartphones. Responsive web design & themes can greatly improve user experience and keep visitors on your site longer. Which in turn, improved rankings and better usability resulting in repeat visitors and increased conversions. 

10. Optimize Title and Meta Description for Products

Since Shopify is an eCommerce platform for businesses, it's important to optimize title and meta descriptions for products and services, as it helps to teach the shopper about your products and services.

To optimize the content of product pages-

  • By optimizing keywords
  • By optimizing meta details
  • By optimizing image alt text

To Optimize Title and Meta Description for Products, use keywords that fit into the copy naturally shouldn’t sound awkward.

Effective Tips to Improve Your Shopify SEO to Get More Customers

Here are the potential Shopify SEO expert tips to strengthen your Shopify SEO.

  • Register your Shopify store on different search engines like Google Search Console and Bing Webmaster tools to extend your reach on different platforms.
  • Make your Shopify load fast, as a fast website streamlines the browsing process and gives your users a better overall experience when viewing your Shopify site. 
  • Study your competitors, as help in understanding the market, better targeting customers, and market potential forecasting.
  • Optimize site pages- optimization is one of the fruitful tactics for increasing traffic to your website.
  • Add catchy content: Use attractive & prompting headings as creative and catchy content holds visitor attention, and drives more sales and conversions. 
  • Optimize meta details: Use engaging and well keyword-optimized meta descriptions, and meta titles for better ranking.
  • Optimize product pages-Make your product titles and descriptions unique and simple, optimize product images, and add alt texts
  • Readable URLs: Use clean, clear, and readable URLs for better user readability.
  • Add rich snippets: Adding rich snippets to all products and site pages will facilitate your store to communicate with search engines for better organic ranking.
  • Build quality backlinks: Backlinks are the most important off-page ranking factor, and can dramatically impact your Shopify store rankings, building quality backlinks will build brand credibility and help you rank better.

Final Words on Shopify SEO Services!

Though Shopify comes up with many SEO-friendly features that help you rank better, still, there is a lot more you can do to improve your ranking. Hence it’s better to educate yourself about SEO improvements, from primary to advanced Shopify SEO services.

An optimized Shopify store with well-implemented Shopify SEO practices will undoubtedly have more traffic and more sales. Hence, it is advisable to follow all Shopify SEO guidelines designed to increase and maintain higher ranks for your stores within search engines.

Want to add any more Shopify SEO services, we forget to add? Found this post helpful about learning Shopify SEO services or wanting to reach our Shopify SEO expert feel free to comment below!!

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