Shopify is one of the most popular global eCommerce platforms trusted by millions of Businesses, which is actively used by more than 1.2 million users worldwide. Do you know for a fact, popular brands like FitBit, Kylie Jenner’s Kylie Cosmetics, and Gymshark also use Shopify to run their eCommerce store. Creating a Shopify store in today’s time means becoming a part of a very competitive world. Though creating a Shopify store is not a big deal, getting more traffic and sales over such stores is not an easy deal today.
So, what can help you to get more traffic and sales to your Shopify store?
How to reach your potential customers?
How to get better organic traffic?
Well, the most appropriate answer to all these questions is just to improve your Shopify SEO.
This Shopify SEO guide is curated under Shopify SEO experts guidance, it will help you to take a closer look at what Shopify SEO is and what are the best Shopify SEO services to optimize your eCommerce store for a more successful business journey. This post will also help you emerge as a Shopify SEO expert.
Ready for an SEO ride!!
Before moving forward to Shopify SEO experts’ tips to optimize your Shopify store, let's try to understand what Shopify SEO is? And why do you need it?
Shopify SEO refers to search engine optimization improvement which is more unique to Shopify than other sites. Implementation of SEO practice, used to improve Shopify store/website organic ranking to get more leads and conversions.
Although Shopify offers multiple SEO-friendly features but has some limitations too. Optimizing your store site and improving your Shopify SEO can help your store appear on top of search results increasing customer engagement and interest. If you rank higher on the SERPs, your online store will be more visible to shoppers and there’s a higher chance that you’ll rake in more sales.
Read on further to get more Shopify SEO expert tips to help your store rank on top in SERP, but before that let’s know what SEO features Shopify offers.
Shopify does come with many SEO-friendly built-in features to help you optimize your store’s content. Offers an easy backend administration and can be easily tailored to your basic SEO requirements
Inbuilt Shopify SEO features -
Though these inbuilt Shopify SEO services are too helpful in improving your site SEO ranking. But according to industry Shopify SEO experts, if you want to see your business at great heights, you must follow the best Shopify SEO practices that we are going to discuss in the next section of this article.
To improve your Shopify SEO you have to work on both On-page & Off-page Shopify SEO services. Here is the checklist to help you proceed to master Shopify SEO for revenue-generating outcomes:
Let’s dive in about them in detail now…
User experience on your Shopify store majorly depends on your site structure. A more straightforward site structure makes it easy for customers to find information, or what they are looking for explicitly. It saves their time as well as enhances their experience on your site. A well-organized easy site structure makes it easy and fast for shoppers to navigate sites and find what they’re looking for and easy for search engines to crawl the site fast.
So, what should be the structure of your site?
Don’t rush to add more or unnecessary categories or subcategories. In Addition to the proper site structure, make sure to have an About Us page and a Contact page to add more credibility to your site. And don’t forget to add a search box to your site, to make it easier for shoppers to find what they want.
Your Shopify store SEO friendly site structure might look like this:
With a well-organized site, customers can easily navigate your site to find what they are looking for, they are more likely to spend more time on your site and view more content. Along with proper content organization, another very important thing that helps your site hold visitors is the content quality, uniqueness, which is crucial for increasing and maintaining search engine rankings. So, make sure to deliver quality content as it affects the user experience and is very important to Shopify SEO success.
Here are SEO content optimization tips you can follow, for improving content quality
Whether it's any site SEO or Shopify SEO, its success rate majorly depends on the right keyword research. But how to find the right keyword? Here are a few potential tips for in depth keyword research:
Explore these 10 best keyword research tools for effective keyword research.
After in-depth keyword research, next you can optimize your site’s pages using those keywords. Start optimizing from top pages like the homepage, product catalog, and top-selling products pages. Here what exactly we mean by optimizing is to use targeted keywords consistently, in heading, meta titles, and product descriptions. In SEO keywords are the real key to success so it's important to optimize keywords for SEO by connecting them to the content, images on the site, and tags that may be searched for.
If you’re launching a new shopify store, you should optimize your homepage very nicely, since it is the page where people will get to know your brand and services. Next you can choose There are a couple of easy ways to choose which other pages to optimize:
Pro Tip: Other than body text, optimizing the content of high-value spots like title tags, meta descriptions, and headings will help you rank better in search results .
Backlinks are the backbone of SEO because search engines use them to determine your site’s credibility and trustworthiness. A backlink is simply a link from one website to another, backlink building comes under off-page optimization. High-quality and above all relevant backlinks can help to increase your site's ranking position and visibility on SERP.
Here are the best backlink-building practices that you can follow to boost your Shopify SEO.
Who can give you backlinks? To get relevant backlinks to your store, you can reach:
Read more about how link building helps SEO.
Content is what brings people to your site, in fact, it is one of the most effective ways to earn links and boost your Shopify SEO ranking. Effective content marketing can let your customers know more about you than what you are selling.
If you want to leverage content marketing to get a great backlink profile pointing to your domain.
Content could be of any type like videos, blogs, infographics, podcasts. Case studies social media posts or more but the important is, make sure to have informative, interesting, fact-driven quality content.
For digital platforms, content is the king, and as we talked about above, it is one of the best ways to get more visibility, recognition online. But only when you publish unique, original content. Content duplicacy can have a negative impact on your search performance and may cause great loss to your business credibility. If your site content is found plagiarized, you could get hit by a search engine penalty, where original content can improve your search rankings significantly.
How to make your content plagiarism or duplicacy free? Here are the steps you can follow to make your content plagiarism-free.
An internal link is any link from one page on your website to another page of your website. The more interlink an important page receives, the more important it will seem to search engines. Good internal linking can help you improve Shopify SEO.
Strong interlinking -
We also have an ultimate guide to link building with plenty more strategies to help rank higher.
Site speed is all about accessibility, great site speed enhances user experience, similar sites with bad loading speed degrade their experience. Site loading speed is a direct ranking factor, this is the fact known even better since Google's Algorithm Speed Update. Low site speed increases bounce rate and reduces dwell time and this will indirectly affect the ranking of your Shopify site ranking. When your site is good, users can browse it efficiently and have no cause for frustration. This makes visitors willing to spend more time on your site.
To improve your Shopify SEO and make your Shopify store faster, you can:
Responsive web design makes your Shopify store look great on any device, including desktops, tablets, and smartphones. Responsive web design & themes can greatly improve user experience and keep visitors on your site longer. Which in turn, improved rankings and better usability result in repeat visitors and increased conversions.
Since Shopify is an eCommerce platform for businesses, it's important to optimize title and meta descriptions for products and services, as it helps to teach the shopper about your products and services.
To optimize the content of product pages-
To Optimize Title and Meta Description for Products, use keywords that fit into the copy naturally shouldn’t sound awkward.
Check out our ultimate guide on more Shopify SEO Services.
Here are the potential Shopify SEO expert tips to strengthen your Shopify SEO.
Explore Shopify Vs Squarespace to know which is better.
Though Shopify comes up with many SEO-friendly features that help you rank better, still, there is a lot more you can do to improve your ranking. Hence it’s better to educate yourself about SEO improvements, from primary to advanced Shopify SEO services.
An optimized Shopify store with well-implemented Shopify SEO practices will undoubtedly have more traffic and more sales. Hence, it is advisable to follow all Shopify SEO guidelines designed to increase and maintain higher ranks for your stores within search engines.
Want to add any more Shopify SEO services, we forget to add? Found this post helpful about learning Shopify SEO services or wanting to reach our Shopify SEO expert feel free to comment below!!