8 Most Promising Link Building Strategies In SEO


18 Apr, 2024



Wondering, how to get quality backlinks? What are the most effective link-building strategies that work?

You just chanced upon the ultimate guide to the right Link Building Tactics that help you gain quality backlinks, and consequently increase chances of your website ranking high on search results…So stay tuned!

Link building is one of the most effective and challenging parts of SEO service. Backlinks help you gain Google trust. So, they are the most significant ranking factors. Backlinks continue to be a powerful ranking signal, having other websites link to your site proves that your site brings value to users.

If you’re planning to craft a link-building strategy, you need to understand first the basics of how to build links. In this post, we’ve covered everything you need to know about backlinks and link-building strategies.

Before moving straight to link-building tactics, let's start with basics like, what are Backlinks? Why are they important?

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What Are Backlinks?

A backlink is a link created when one website links to another, also called "inbound links" or "incoming links". If any other website links to your site, then you have a backlink from them. If your site links to another website, then they have a backlink from you.

Why Are Backlinks Important?

Backlinks are one of the most significant ranking factors that Google considers. The more backlinks you get from high domain authority sites, the more positive is the effect on your site's SEO and consequently increases your chance of gaining better rankings and search visibility.

Benefits Of High-Quality Backlinks

Using the right link building strategy gaining high-quality backlinks can:

  • Dramatically Improve your Organic Ranking

You are fooling around if you want to push your website to the top of the search engine results page using shortcuts. Link building strategies SEO can get you huge organic traffic. Organic traffic refers to a group of people who turn up to your website organically due to their interest in your services. Hence, your sales and conversion rates see major growth with the backlink generation.

  • Boost referral traffic to your site

If you expect visitors to land on your website through the search engine, you might have a scarcity of audience on your website. A good amount of convertible prospects come as referral traffic. While going through the articles and blogs, people come across links to other websites and land on them to gain more information. 

  • Boost your site domain authority

Getting links on popular websites is considered to be a great achievement. But an additional benefit of backlinks is enhancing the authority of the brand. Google search engine bots measure the importance and relevance of websites with backlinks. It appears as a perfect indication of the usefulness of the website. With time, you can also promote your website as an information source for your industry to get natural backlinks.

  • Speed up the discovery and indexing of your website

The discovery of your website depends on how to open audiences can you come across your link. Backlink generation makes your name family the target audience, and they are more likely to discover your website with ease. You will get organic traffic, and your conversion rates will be reasonably higher. As a result, you will see a significant difference in the visibility of your website.

  • Expand your link building outreach

Expanding the link-building outreach includes the creation of new relationships that helps the business outgrow. A backlink is strengthened when it is associated with great content. It enhances the chance of people clicking on it to learn more. Hence strong backlinks bring in prospects of the individual joining for newsletters or taking some action on the website. Audiences coming to the website through backlinks might also turn up to you in social media platforms and increase your audience. Backlinks bring more consumers and aid higher search engine rankings 

  • Expand your network and strengthen business relationships

In today's world network is everything. If you have a good network, it can be your best asset. Backlinking is all about the expansion of the network. Above all, your potential customers start to associate themselves with your brand when they come across it through a link with engaging content. You end up building a network that can get your potential customers and traffic to your website. This network can also be exercised while promoting some special services. Backlinks get your brand exposure to propel the business to new heights.

After understanding what backlinks are and why they are important, now you are probably wondering how to build links? And that’s where link-building strategies come into the frame.

Best Link Building Strategies to Improve the website Ranking

To boost your site’s organic ranking, you need to acquire high-quality backlinks. Here are smart link-building strategies to earn qualified inbound links.

8 powerful link building strategies

1. Competitor Links Analysis

Competitor Links Analysis

Keep a close watch on how the competitor websites are performing and the backlinks they are receiving. Competitor analysis is among one of the best link-building strategies to gain competitor linking insights and help you craft your link-building strategy accordingly. This will help your website receive those natural backlinks which your competitors are getting.

Let’s see how to build links using competitor links…

  • Check for the close competitors that cover similar topics as that of your website. This could be done by searching for similar blog posts in Google by entering the specific keywords. 
  • Make use of tools such as Ahrefs or Majestic etc to search for the best of the shortlisted blog posts. Check how and why the website got backlinks from other websites.
  • Find new ways for getting those links which is  not an easier task. But you can try following ways to attract the backlinks received by your competitors include introducing a guest post on a similar topic, creating new content ideas so that the author of the website can quote it, or else introducing yourself as a conversion rate expert, etc.
  • Continuously monitor for getting high-quality links and thereby improving the traffic towards your website.

2. Create Useful, Information-Rich Content

Create Useful, Information-Rich Content

Start with thorough Keyword research,  prepare high-quality original, interesting, informative content, and use the right link-building tactics to gain the relevant backlinks.

Let’s see how to build links by creating useful content...

  • Choose a keyword and start researching in the SERPs which is the primary step to do. While choosing the keywords, you will have to take into consideration the keywords with decent search volumes.
  • Make use of the best keyword research tools such as Adwords Keyword Planner. Then search for the keyword-based on your main niche. From the list of relevant keywords obtained, shortlist the best results which get the most searches in a month.
  • Now create the best content by making it more in-depth, longer, and impressive as well as informative and thereby ensuring the content is valuable and worth reading. It takes a lot to convince the website owners that your guide is worth improving their articles in a considerable manner.
  • Once the content is ready, it is time to go ahead with an email outreach campaign. Make use of online tools such as Scrapebox to get the list of competitors for the targeted keyword in the Google search result. Then copy those competitor links into a spreadsheet. Avoid the website links that have less than five links using tools such as Ahrefs.
  • Categorize each URLs backlinks by exporting the backlinks to a new sheet. Go through each of those web pages which have links to the competitor’s web pages and send them an email asking to include your links too in their web pages. Even though it is a time-consuming task, it can get you a lot of traffic for your website.

Read more about how to use link building and content marketing together .

3. Infographics

Infographics are considered to be the best way to receive backlinks for your website. But with the increased popularity of Infographics, the competition has also increased which has led to website owners looking for other ways to improve the link building process. However, it is still relevant among online marketers as a useful link-building strategy.

Let’s see how to build links using infographics... 

  • One of the best ways to make use of Infographic to increase the backlinks is by checking the Infographics made by your competitors in the past and checking out those who republished those Infographics and linked them towards their website.
  • You can check the Google Images and would be able to find that the Infographics are either created by your competitor or shared by your competitor. 
  • Organize the search results of the Infographics URL list obtained which are highly relevant to your blog. Again do the same categorization for each of the competitors. Then insert the URL of your website into a backlink analysis tool and check the backlinks. Find out which of the URLs are linking towards the Infographic’s page for which you want to get the backlink. You will get a contact email address on each of the websites. Try to convince them by sharing the template of your guide which would help your website also get the backlinks.

4. Podcast

Podcasts are among the most effective link-building tactics. Those who have a good reputation in their respective niche, they often get podcast interviews. But if you are a start-up in your niche and looking for greater prospects in your business, then a little extra effort would be needed to increase your chances of getting podcast requests.

It is better to get in touch with a low-medium podcaster who is having a harder time getting good website owners for the interview. If you can give them a podcast interview, it can be a win-win situation for both you and the podcaster. The podcasters will then display the show notes on the website they have partnered with and you can send in four to five links towards your website after the podcast interview which they would do without any difficulties.

Let’s see how to build links using podcasts

  • Search for the podcast in the search engine
  • Find out the niche that suits your website
  • The search results of the podcast that matches your niche will be displayed
  • Find out the popularity of each podcast by clicking the ‘Stats’ option
  • Find out the rankings of each podcast and how well they are performing
  • List them in the order of most popular podcasts to the least popular
  • Shortlist the least popular podcasts and send an email to them and give a five-star rating for their podcast if you really like the show notes

Thus if they are impressed with your requests, they will create a podcast of your interview which could be a solid link building strategy, help you gain solid backlinks.

5. Link Roundups

Link Roundups are the link collections of the latest and the best resources that are related to your niche. The Roundups publishing websites publish them once a month or once a week on their blog websites. It is considered to be one of the best link-building strategies in SEO and the link Roundups are created almost for every niche.

Let’s see how to build links using links roundups...

  • In Google search, type in your niche with the keyword Roundup.
  • You will get at least four to five pages of the search results for each niche and the best ones would be the weekly and monthly roundups.
  • Get in touch with the Roundup creators who usually look for including the best resources to their Roundups if possible. If you are having valuable content that is informative and related to the Roundup niche, then there is a greater chance of them accepting the content of your website. It is desirable to convince the roundup creators with the content rather than sending them email requests since they would think that you are sending the email request just to get a backlink rather than appreciating the quality or the content of the Roundup.
  • It is desirable to start posting good comments for the Roundups related to your niche and then start sharing those roundups. Once you post comments and share the roundups, it is desirable to ask the roundup creators to include your link that might be relevant to their topic.

This way Link Roundups can extend your link-building outreach is among the highly preferred link-building strategies.

6. Reviews and Testimonials

If you are writing good user reviews for the websites you wish to get backlinks from and also provide them with good testimonials, then they are going to be impressed with your website and will certainly link to your website. 

Let’s see how to build links using reviews & testimonials...

  • First, create a list of the products that you use for your blogs and just mention that the particular product has contributed a lot to the success of your business. 
  • If you really have a genuine reason to believe that the products have really helped you in improving the popularity of your blog website, then get in touch with the production company and offer to provide a testimonial. 
  • Thus if they find your testimonials really useful, then chances are high that they might include your links to their testimonial pages or within blog posts etc.

Thus it can help you gain high authority backlinks. Marketers consider it one of the most useful link building strategies for your website.

7. Broken link-building method

The broken link-building method is the best link building strategy that works by contacting webmasters and flagging broken links on their websites. This gives you an excellent opportunity to recommend links to your relevant web pages as a replacement for broken links on their resource web pages.

Since you’re helping webmasters by reporting about their broken links and also helping in fixing by recommending relevant links, you might acquire more chances of earning high-quality backlinks. 

Let’s see how to build links using broken links

Enter the following search queries in Google to determine relevant sites in your niche with resource pages

  • keyword + links
  • keyword + resources
  • keywords in URL: links

1.Using SEO tools find their broken links.   2. Inform the webmaster about broken links.  3. Recommend your site's relevant link.

    8. Guest blogging

    Guest blogging is one of the most trending and powerful link-building strategies. You can search for the most popular blogs in your industry. You may also find guest blogging opportunities in social media relevant to your niche.  

    Let’s see how to build links using guest blogging…

    • Research popular blogs in your niche
    • Determine their content strategy
    • Analyze their target audience
    • Evaluate other guest posts are performing on their site
    • Determine their top-performing blog posts
    • Connect with them for guest posting

    This way you can leverage the power of today's best-followed link-building strategy.

    These are a few best-performing link-building strategies that you can use to generate high-quality backlinks and boost your site ranking organically.

    The Don’ts of link building

    The dos are not always enough to thrive in the market. You need to have a fair understanding of what not to do, to escape the ferocious pitfalls of the digital game. Link building has a huge contribution in shaping up your virtual presence. When you are heading towards creating better business prospects through link building, abide by the following refrains to enjoy innumerable benefits of it. 


    It is considered to be the worst SEO malpractice. It weakens the relationship between the link and the content. Showing the search engine bots different content than the actual one can be penalized.

    Link injection: 

    Link junction is a popular blackhat link building strategy that has significant negative repercussions. It harms the brand image in the long run.

    Paid link: 

    A paid link is not a Black hat technique, yet you need to be cautious of it. If you do not have an idea about the source and its reputation, you should avoid this strategy.

    Trading links: 

    The update of the Google search engine algorithm indicates the growing intelligence of the bots. If your trading link with reputable sites with high domain authority, it might benefit you. It might also be healthy to collaborate and offer link exchanging proposals. But never indulge in trading links if you do not have an idea about the source website.

    Link manipulation: 

    Include quality link generation because Google penalizes the ranking of the website for manipulation. Quality links are sustainable and valuable in the long run.

    Final Thoughts On Link Building Strategies

    Link building is considered to be an important aspect of  SEO role in marketing. According to Google, Pages with a high number of relevant and quality backlinks tend to have high organic search engine rankings. It is not desirable to spend the whole time in the link building process, but you need a solid link building strategy with the right approach.

    Link building strategies are considered to be the toughest part of SEO, 100% dependent on the relationships you can build.

    It's not that scalable and time consuming too but isn’t rocket science. The tactics shared above will work for all kinds of websites. Now that you know how to build links, you just need to execute them correctly in accordance with Google guidelines. They will definitely

    • Improves Organic Ranking. 
    • Faster Indexing. 
    • Improve Referral Traffic. 
    • Improves your site domain authority

    All these factors, stronger your online presence, consequently help you gain customer trust and build brand loyalty. Hope we help you understand how link building is helpful for SEO.

    We hope the above listed link building strategies help you achieve the same. However, if you have some doubts regarding how to build links or link building strategies, we are just a click away to help you out! 

    You can reach out to our digital marketing experts for digital marketing services or SEO services with a quick and free consultation and know what link building strategy works best for you and help you to stay ahead of your competitors.

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    How to earn backlinks from authoritative websites?

    The best way of proposing a website for a backlink is the creation of great content. A website owner will be interested to give you a backlink if there is a benefit for his website as well. Great content pulls in a lot of visitors. The recipe of successful pictures to high-authority websites is engaging content.

    Can the content be centralized for my brand promotion?

    It is recommended to avoid direct promotion of the brand in the link-building content. A subtle promotion with the natural placement of the link is always healthy. Above all, it is fruitful if the content talks about any topic that can earn the interest of the concerned source websites audience.

    What should be the usual length of a link-building campaign? 

    The timeline of the link building can vary depending on the process. Generally, it takes 3 months to complete a link-building campaign. But the timeline should depend on the content creation process.

    How many backlinks does a website need to have a good domain authority?

    It might be difficult to give an exact figure, but it depends on the competition in the market. One must focus on the quality of the backlink. Quality backlinks are sustainable and give remarkable results in the long run.

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    Knox Miller

    Love The way I thoroughly explained how to build links is really good. Really good for SEO learners.


    Josue Rodriguez

    Very in-depth explanation about how to get backlinks.What are the minimum external links required to obtain good domain authority?


    Omar Moore

    One more link building strategy I want to add is contacting affiliate websites for backlinks.


    Kameron Rogers

    Very informative, but missed a few link building strategies.



    However link building considered to be the toughest part of SEO, but the most essential one, and this post is helpful in learning that, so thanks.


    Arlo Hill

    Hi! I am really impressed with your blog information as it relates to link building tactics and I was looking forward to such information. Thanks team!


    Simon Martinez

    Hi! I am really impressed with your blog information as it relates to link building tactics and I was looking forward to such information. Thanks team!



    thanks for sharing information.


    Biometric attendance system Saudi Arabia

    Thanks a lot for sharing this kind of valuable information. I think that i can consider this article as a reference for me because it contains many important information at once.

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