Most Promising Link Building Strategies That Works

 13 Aug, 2021


Wondering, how to get quality backlinks? What are the most effective link-building strategies that work?

Here we are going to help you with the right Link Building Tactics that help you gain quality backlinks, and consequently increase chances of your website ranking high on search results… So stay tuned!

Link building is one of the most effective and challenging parts of SEO. Backlinks help you gain Google trust and that is the reason backlinks are one of the most significant ranking factors. Backlinks continue to be a powerful ranking signal, having other websites link to your site proves that your site brings value to users.

If you’re planning to craft a link-building strategy, you need to understand first the basics of how to build links. In this post, we’ve covered everything you need to know about backlinks and link-building strategies.

Before moving straight to link-building tactics, let's start with basics like, what are Backlinks? Why are they important?

What Are Backlinks?

A backlink is a link created when one website links to another, also called "inbound links" or "incoming links". If any other website links to your site, then you have a backlink from them. If your site links to another website, then they have a backlink from you.

Why Are Backlinks Important?

Backlinks are one of the most significant ranking factors that Google considers. The more backlinks you get from high domain authority sites, the more positive is the effect on your site's SEO and consequently increases your chance of gaining better rankings and search visibility.

Benefits Of High-Quality Backlinks

Using the right link building strategy gaining high-quality backlinks can:

  • Dramatically Improve your Organic Ranking
  • Boost referral traffic to your site
  • Boost your site domain authority
  • Speed up the discovery and indexing of your website
  • Expand your link building outreach
  • Expand your network and strengthen business relationships

After understanding what backlinks are and why they are important, now you are probably wondering how to build links? And that’s where link-building strategies come into the frame.

Best Link Building Strategies to Improve the website Ranking

To boost your site’s organic ranking, you need to acquire high-quality backlinks. Here are smart link-building strategies to earn qualified inbound links.

1. Competitor Links Analysis

Keep a close watch on how the competitor websites are performing and the backlinks they are receiving. Competitor analysis is among one of the best link-building strategies to gain competitor linking insights and help you craft your link-building strategy accordingly. This will help your website receive those natural backlinks which your competitors are getting.

Let’s see how to build links using competitor links…

  • Check for the close competitors that cover similar topics as that of your website. This could be done by searching for similar blog posts in Google by entering the specific keywords. 
  • Make use of tools such as Ahrefs or Majestic etc to search for the best of the shortlisted blog posts. Check how and why the website got backlinks from other websites.
  • Find new ways for getting those links which is  not an easier task. But you can try following ways to attract the backlinks received by your competitors include introducing a guest post on a similar topic, creating new content ideas so that the author of the website can quote it, or else introducing yourself as a conversion rate expert, etc.
  • Continuously monitor for getting high-quality links and thereby improving the traffic towards your website.

2. Create Useful, Information-Rich Content

Start with thorough Keyword research,  prepare high-quality original, interesting, informative content, and use the right link-building tactics to gain the relevant backlinks.

Let’s see how to build links by creating useful content...

  • Choose a keyword and start researching in the SERPs which is the primary step to do. While choosing the keywords, you will have to take into consideration the keywords with decent search volumes.
  • Make use of the best keyword research tools such as Adwords Keyword Planner. Then search for the keyword-based on your main niche. From the list of relevant keywords obtained, shortlist the best results which get the most searches in a month.
  • Now create the best content by making it more in-depth, longer, and impressive as well as informative and thereby ensuring the content is valuable and worth reading. It takes a lot to convince the website owners that your guide is worth improving their articles in a considerable manner.
  • Once the content is ready, it is time to go ahead with an email outreach campaign. Make use of online tools such as Scrapebox to get the list of competitors for the targeted keyword in the Google search result. Then copy those competitor links into a spreadsheet. Avoid the website links that have less than five links using tools such as Ahrefs.
  • Categorize each URLs backlinks by exporting the backlinks to a new sheet. Go through each of those web pages which have links to the competitor’s web pages and send them an email asking to include your links too in their web pages. Even though it is a time-consuming task, it can get you a lot of traffic for your website.

Read more about how to use link building and content marketing together .

3. Infographics

Infographics are considered to be the best way to receive backlinks for your website. But with the increased popularity of Infographics, the competition has also increased which has led to website owners looking for other ways to improve the link building process. However, it is still relevant among online marketers as a useful link-building strategy.

Let’s see how to build links using infographics... 

  • One of the best ways to make use of Infographic to increase the backlinks is by checking the Infographics made by your competitors in the past and checking out those who republished those Infographics and linked them towards their website.
  • You can check the Google Images and would be able to find that the Infographics are either created by your competitor or shared by your competitor. 
  • Organize the search results of the Infographics URL list obtained which are highly relevant to your blog. Again do the same categorization for each of the competitors. Then insert the URL of your website into a backlink analysis tool and check the backlinks. Find out which of the URLs are linking towards the Infographic’s page for which you want to get the backlink. You will get a contact email address on each of the websites. Try to convince them by sharing the template of your guide which would help your website also get the backlinks.

4. Podcast

Podcasts are among the most effective link-building tactics. Those who have a good reputation in their respective niche, they often get podcast interviews. But if you are a start-up in your niche and looking for greater prospects in your business, then a little extra effort would be needed to increase your chances of getting podcast requests.

It is better to get in touch with a low-medium podcaster who is having a harder time getting good website owners for the interview. If you can give them a podcast interview, it can be a win-win situation for both you and the podcaster. The podcasters will then display the show notes on the website they have partnered with and you can send in four to five links towards your website after the podcast interview which they would do without any difficulties.

Let’s see how to build links using podcasts

  • Search for the podcast in the search engine
  • Find out the niche that suits your website
  • The search results of the podcast that matches your niche will be displayed
  • Find out the popularity of each podcast by clicking the ‘Stats’ option
  • Find out the rankings of each podcast and how well they are performing
  • List them in the order of most popular podcasts to the least popular
  • Shortlist the least popular podcasts and send an email to them and give a five-star rating for their podcast if you really like the show notes

Thus if they are impressed with your requests, they will create a podcast of your interview which could be a solid link building strategy, help you gain solid backlinks.

5. Link Roundups

Link Roundups are the link collections of the latest and the best resources that are related to your niche. The Roundups publishing websites publish them once a month or once a week on their blog websites. It is considered to be one of the best link-building strategies in SEO and the link Roundups are created almost for every niche.

Let’s see how to build links using links roundups...

  • In Google search, type in your niche with the keyword Roundup.
  • You will get at least four to five pages of the search results for each niche and the best ones would be the weekly and monthly roundups.
  • Get in touch with the Roundup creators who usually look for including the best resources to their Roundups if possible. If you are having valuable content that is informative and related to the Roundup niche, then there is a greater chance of them accepting the content of your website. It is desirable to convince the roundup creators with the content rather than sending them email requests since they would think that you are sending the email request just to get a backlink rather than appreciating the quality or the content of the Roundup.
  • It is desirable to start posting good comments for the Roundups related to your niche and then start sharing those roundups. Once you post comments and share the roundups, it is desirable to ask the roundup creators to include your link that might be relevant to their topic.

This way Link Roundups can extend your link-building outreach is among the highly preferred link-building strategies.

6. Reviews and Testimonials

If you are writing good user reviews for the websites you wish to get backlinks from and also provide them with good testimonials, then they are going to be impressed with your website and will certainly link your website. 

Let’s see how to build links using reviews & testimonials...

  • First, create a list of the products that you use for your blogs and just mention that the particular product has contributed a lot to the success of your business. 
  • If you really have a genuine reason to believe that the products have really helped you in improving the popularity of your blog website, then get in touch with the production company and offer to provide a testimonial. 
  • Thus if they find your testimonials really useful, then chances are high that they might include your links to their testimonial pages or within blog posts etc.

Thus it can help you gain high authority backlinks. Marketers considered it one of the most useful link building strategies for your website.

7. Broken link-building method

The broken link-building method is the best link building strategy that works by contacting webmasters and flagging broken links on their websites. This gives you an excellent opportunity to recommend links to your relevant web pages as a replacement for broken links on their resource web pages.

Since you’re helping webmasters by reporting about their broken links and also helping in fixing by recommending relevant links, you might acquire more chances of earning high-quality backlinks. 

Let’s see how to build links using broken links

Enter the following search queries in Google to determine relevant sites in your niche with resource pages

  • keyword + links
  • keyword + resources
  • keywords in URL: links

1.Using SEO tools find their broken links.   2. Inform the webmaster about broken links.  3. Recommend your site's relevant link.

    8. Guest blogging

    Guest blogging is one of the most trending and powerful link-building strategies. You can search for the most popular blogs in your industry. You may also find guest blogging opportunities in social media relevant to your niche.  

    Let’s see how to build links using guest blogging…

    • Research popular blogs in your niche
    • Determine their content strategy
    • Analyze their target audience
    • Evaluate other guest posts are performing on their site
    • Determine their top-performing blog posts
    • Connect with them for guest posting

    This way you can leverage the power of today's best-followed link-building strategy.

    These are a few best-performing link-building strategies that you can use to generate high-quality backlinks and boost your site ranking organically.

    Final Thoughts On Link Building Strategies

    Link building is considered to be an important aspect of  SEO role in marketing. According to Google, Pages with a high number of relevant and quality backlinks tend to have high organic search engine rankings. It is not desirable to spend the whole time in the link building process, but you need a solid link building strategy with the right approach.

    Link building is considered to be the toughest part of SEO,100% dependent on the relationships you can build.

    It's not that scalable and time consuming too but isn’t rocket science. The tactics shared above will work for all kinds of websites. You just need to execute them correctly in accordance with Google guidelines. They will definitely

    • Improves Organic Ranking. 
    • Faster Indexing. 
    • Improve Referral Traffic. 
    • Improves your site domain authority

    All these factors, stronger your online presence, consequently help you gain customer trust and build brand loyalty. Hope we help you understand how link building is helpful for SEO.

    We hope the above listed link building strategies help you achieve the same. However, if you have some doubts regarding how to build links or link building strategies, we are just a click away to help you out! 

    You can reach out to our digital marketing experts for digital marketing services or SEO services with a quick and free consultation and know what link building strategy works best for you and help you to stay ahead of your competitors.

    Leave a Reply

    2 Comment threads
    0 Thread replies
    Most reacted comment
    Hottest comment thread
    2 Comment authors
    Josue RodriguezKnox Miller Recent comment authors
    newest oldest most voted
    Notify of
    Knox Miller
    Knox Miller

    Love The way I thoroughly explained how to build links is really good. Really good for SEO learners.

    Josue Rodriguez
    Josue Rodriguez

    Very in-depth explanation about how to get backlinks.What are the minimum external links required to obtain good domain authority?