On-Page vs Off-Page SEO: 16 Effective SEO Methods to Boost Rankings!

1. Optimize Page Title

It is one of the most overlooked aspects of on-page SEO. According to a recent study, 36% of SEO experts believe that headlines or title tags are the most important SEO element. Catchy and shorter titles with a character length of 60 – 65 chars can improve CTR. 

Also, your primary keyword must be present at the start of your page or blog title. You can see a significant improvement in your website’s organic visibility with page title Optimization.

How to frame a proper page title?

• Use power words, emotions, questions, rationales, and numbers for better CTR.
• Your heading must briefly state the problem and its solution.
• Optimize it with Primarky Keyword.
• Use the keyword at the start of the sentence.
• Maintain title length upto 70 chars max. The ideal length is 60-65 chars.

Pro Tip: If you are still confused about your title, try out online tools like Advanced Marketing Institute Headline Analyzer. You will be able to check your title quality. For power and emotion evoking-words, there are plenty of online learning resources to help you out. 

2. Optimize Your Meta Description

Meta description is a short description about the blog that appears in the SERP just after the Title tag. It effectively summarizes what your reader is going to expect in the entire blog. Based on the title and meta tag, audience decides whether to visit your website.

Google’s Serach Engine Optimization Starter Guide states – “Adding meta tags to your pages is always a good practice.” Hence, the meta title requires proper attention to help your blog rank and also generate more clicks from users. Meta description convinces users to click on your organic listings. 

How to write a proper meta description?

• It should be precise, concise, and to the point. 
• Must be solution-centric.
• Include Primary Keyword. 
• Try for a LSI keyword (if you can).
• Should not be more than 150 chars.
• Use a conversational tone.
• Mention few steps and features if you are writing a guide or review.
• Must have a CTA like – to know more, check here, etc.

Pro Tips: There are various online tools available to analyze meta tags. You can try out tools like Small SEO Tools.

3. Optimize URLs

Your content URL is one of the important factors in SEO. URLs with primary keyword helps as a crucial ranking factor. Short and compact URLs help in link building and improve user experience. 

The structure of a link is one of the most important factors to enhance the CTR of your page. Just like your audience, search engines also read your URL to identify the blog or page contents.  The URL works as an address on the web. 

So, the tricks to modify URLs are ….

• Include Primary Keywords in your URLs.
• Separate the words with hyphens.
• Only use Lowercase Letters.
• Keep your URLs Short.
• Follow a simple URL format as per your pages.
• Donot change your URLs unless you want redirection to new one.

Pro Tip: Various online URL analyzer tools are available online. You can try them out to check the length of an URL.

The 30 Best Experts Recommended SEO Tools: Drive More Traffic, Leads & Conversion may interest you to help you with off-page and on-page SEO. Give a Read!

4. On-Page vs Off-Page SEO: Modify Your Content Heading

Your blog or content has multiple headers and sub-headers. Besides optimizing the parent title, it is also important to segregate your content under various sub-headers. There can be headers from H1 – H6. However, H1 – H4 is used mostly. 

Header tags are important for search engine crawlers and users to understand the hierarchical structure of the blog or page. These are important elements in SEO. Header tags might sound simple, but they are critical and crucial parts of SEO.

Tips to craft header tags:

• Use primary keywords in H1, H2 & H3.
• Use them at the start of the sentence.
• Your headers should summarize the sections beneath.
• They must be relevant to the main title.
• Should be used to structure your content properly.

Pro Tip: Try out online tools like Advanced Marketing Institute Headline Analyzer.

Read More – SEO Content Analysis: Tools for Content Optimization

5. Churn Out an Informative & Unique Content

The content body is the real eggy part! It should be well-structured and must have all the information which is relevant to the main title. Also, the content body must be extremely informative, unique, and embedded with the right volume of keywords. 

As per a study, 57% of marketers believed that on-page content development could be a game-changer. On average, blogs that rank at the top are 2,500 words. Hence, optimization of the content body is critical for excellent results in SERP. 

Make your website content more appealing to both search engines and users. Several practices can help you keep your content on point. It can improve the search engine ranking of a website marvelously and bring you more revenues and authority in the field. 

And the tips to optimize content body follows…..

• First, do an in-depth competitor research to write a killer content
• Write with your audience in mind. 
• Try to provide a solution through your content.
• Use connectors in between sections to keep audience engaged.
• Try using a conversational tone or story telling approach.
• Humanize your content by evoking emotions.
• Use short and simple sentences to make it skimmable.
• You can use infographics like gifs, memes, videos and others.
• Last but not the least, evenly use keywords throughout your content.

Pro Tip: You can use Yeost plugins to check content readability, active & passive voice, and much more. You can also try out Grammarly to check uniqueness and quality of content. 

 Know more about on-page vs off-page SEO for small businesses to improve the website ranking.

6. On-Page vs Off-Page Optimization: Work on Image SEO

The content becomes more accessible, attractive, and engaging to the users with appropriate images. Images do not just contribute to a good UX, but they are an important part of SEO as well. They give contextual information and create a positive impact on the search engine ranking. Consequently, there is a need for image optimization as well.

How to optimize images?

• Use an uniform size of the image all through the content.
• Resize your image based on usage.
• Donot use larger images in the above the fold section of your content.
• Use ALT Text in your images.
• Use lighter images. If they are heavy trim them using tools like TinyPNG.
• Choose right format of images as per your purpose. 
• Use JPEG for large images, PNG for background transparency, WebP for high quality results with small file sizes, and SVG for logos.
• Accurate captions for better understanding.
• Use a unique and relevant image.

Pro Tip: You can use various online tools like Compressor, Kraken, and many others to convert images from one format to another or trim them to minimize their sizes. 

7. Internal Linking

Internal linking connects one page of a website to different pages of the same website. The source domain and target domain become the same. Internal linking helps your users to navigate around your website. It helps them to come across relevant information, products, and pages further. Above all, internal linking helps in building page authority.

Here’s the tips for internal linking….

• Provide deeper links. 
• Avoid linking to irrelevant pages.
• Use links of high authority pages in your website in a low authority page. 
• Always tag internal links within your website as dofollow.
• Use good number of links in your content. 

Pro Tip: You can use tools like Ahref or Semrush to check high authority pages in your website. Accordingly you can plan internal linking.

8. Optimize Your Pages to Make Them Super Fast

As per study, if your website takes more than 3 seconds to load, a quarter of your prospective visitors leave. Even, Google has always given importance to fast web pages, however, it has become all the more important in recent times. 

In one of the recent studies, Google found that mobile users can only pay attention to the screen for 4 – 8 seconds only. In 2021, with the launch of Page Experience Update, fast-loading pages have become a priority for all website owners. So, here are some of the techniques that you can use to improve page speed.

How to improve your page speed?

• Minimize the HTTP requests.
• Ensure that your server response time is less than 200ms.
• Enable caching your browser caching for a week or even longer.
• Enable Gzip compression.
• Trim all your images (JPEG, PNG, SVG, etc.). You can use TinyPNG or CompressJPEG to optimize image sizes. 
• In an external style sheet, place all the CSS.
• Minify all CCS, JS, and HTML.
• Above the fold content loading speed must be prioritized.

Pro Tip: After done with all the changes, do check the speed in the Google Page Insights tool or GTmetrix. Both these tools will clearly state your speed on mobile and desktop. You can also check problem areas to take action upon with these tools.

Along with this, you must ensure that your website is mobile-friendly. In 2021, there were  7.1 billion mobile users worldwide. Consequently, having a fast website compatible with mobile devices puts you in the place of advantage. 

You can choose a mobile responsive theme and then optimize the images and other areas as mentioned above to ensure a fast loading page on mobile platforms.

Hey, don’t go anywhere! 

Off-page SEO compliments on-page SEO nicely. Now, let’s find out the off-page SEO optimization methods.

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1. Guest Blogging 

Guest blogging is one of the most efficient off-page SEO techniques for both link and reputation building. Suppose you write a post as a guest author for another blog or website, that site allows you to link back that post to a relevant post on your website. 

Now, this link gets added to your backlink profile. Google will know that your site is getting featured in other domains. Thus, guest blogging is deemed as an essential off-page SEO optimization technique. It is a streamlined approach to the social promotion of the services.

Tips for guest blogging –

• Choose the right website or blog to guest post.
• Ideally, that website must be similar to your niche and must posses a DA better than your site.
• Choose a website with good traffic to guest post.
• You must guest post on high quality website and not be a spammy one.
• Coming to your guest blog, try to be creative to resonate with the audience.
• Focus on offering a solution. 
• Conclude with powerful CTA to drive traffic towards your website. 

Pro Tip: You can use tools like Alexa or Moz to analyze the quality of a guest blogging site. You can easily check the DA, traffic and rank of a website using this tool. 

You may also check – 8 Most Promising Link Building Strategies In SEO.

2. Community Creation 

Community creation is by far the best method for off-page optimization. You can create a community on any social media platform to engage with your audience or other website owners in the same niche. You end up building a large base of audience from your niche promoting your services.

How to create an community effectively?

• Do not delay and get it started.
• Start inviting people with similar interests to join your community.
• Share engaging content and topics.
• You may organize a quiz or poll in your community. 
• Then, you may ask your community members to react.
• Let people share their experiences.
• Create a community culture.
• Nurture it and let it grow.

Pro Tip: You can create online communities on Telegram, Facebook, Slack, Tribe Platform, and others. 

3. Answering in Social Forums

You can spread the word about your brand by answering in forums like Quora. Whats’ best is that you can share the link of your website over there. You get recognition, and people get to know about your services.

Tips to answer in social forums are………

• Choose only those topics in which you have expertise to answer.
• Be concise and solution-focused.
• Do not deviate from the topic. 
• Respond to the feedback and comments.
• Try to be extremely proactive with all of your responses.  
• Have a personalized tone in your answer.

Pro Tip: You can start answering Quora, Reddit, Stack Overflow, and others.

4. Create Business Social Media & Directory Profiles

After gaining a web presence by creating a website, the next step is to create business social media and directory profiles. Creating such profiles on high authoritative websites tells search engines that your business has a good presence on the web and is trustworthy.

Some tips –

• Create business profiles in major social media platforms.
• Add appropriate business hours.
• Never skip adding photographs.
• List the right category of the business.
• List down the products and services you offer.
• Ask for reviews.
• Respond to the reviews.

Pro Tip: You can create such business profiles on Facebook, Google My Business, LinkedIn Company Directory, Bing, Yelp, and much more.

5. Off-Page vs On-Page SEO: Image Sharing 

A picture is worth a million words. And we would love to speak more about our services. Image sharing can make your digital presence pretty and dramatic.

Tips for image sharing:

• Use compelling captions.
• Include hashtags for more traffic.
• Compel people to share the image.
• Bread love and do good.

Pro Tip: Some of the best image sharing sites are Reddit, Flickr, Google Photos, Photo Bucket, 500 px, etc.

6. Review Writing 

This is another critical off-page optimization method. Writing an in-depth review about a blog or creative work or product amplifies your voice as a brand. It brings visibility and gives recognition in the digital arena.

How to write reviews?

• Take a stand and explain your point on a product, service or work.
• No the convention of the genre.
• Have a bit of appreciation for the post.
• Resonate with the audience.
• Subtly promote services.

Pro Tip: For review writing, you can simply check how others are writing. Accordingly, you can develop your own style. There are plenty of blogs and review submission sites available from where you can learn this art. 

7. Link Acquisition through Brand Mention

Through guest blogging, you can gain links by publishing content on other relevant sites. But in case your brand has made a name in the market, your brand must have been mentioned on other sites, platforms, or channels. Now, how to go about it?

Some tips are….

• Find out sites or platforms that have mentioned your brand, products, services, and taglines. 
• If you are able to find that site, just check whether it has linked back to your website. 
• If not, then reach out to them to mention your link in one of their content.  

8. You Can Try Competitor Research

To increase more opportunities to build links, you can do research about your competitors. This will help you to find out which sites have linked to your competitors. 

 When you come across such backlinks of your competitor brands, you can definitely gain those same links for yourself. 

In case a site or platform has got your competitor featured in any form or format, it is possible that you, too, have a chance.

Just try out these steps –

• Find their contact details and simply reach out.
• Try convince those websites why to feature your brand on them.
• State your products and services and their benefits.
• Talk about the quality of your content. 
• Pitch them hard but with politeness in tone.

Pro Tip: You can use various seo tools like Ahref or Semrush to check your competitors backlink profile.

Link building and link acquisitions are a costly option these days. Often websites charge a hefty amount of money specially from lesser known brands. 

You can try link exchange as well where you can insert your company’s link in other platform exchange of allowing them to insert link in your content. Link exchange is more cost-effective than guest posting or link acquisitions.

So, you must be ready with some budget. Also, you can use paid advertising services if you have a social media presence. Thus, you will able to boost your website presence on the web.

Get all details about SEO Pricing with How Much Does SEO Cost? Explore SEO Pricing Models.

Booyah! If you implement these off-Page & on-page SEO techniques rightly, results will follow.