App Store Optimization Best Practices- Your Competitors Don’t Want You To Know!


6 Jun, 2024


Consider all your sleepless nights and efforts to create a great app. Well, just picture it – there it is (your app), and nobody’s paying any attention to it while thousands of other apps steal the show.

Any app available in the app store was developed to fulfill some purpose. Now, it may focus on generating more revenue, increasing brand awareness, or generating more user engagement.

According to data, there are currently 2.9 million apps in the Google App Store and 1.9 million apps in the iOS App Store. With so much competition, it is even more challenging for your app to clear out the mist and emerge as a top contender in your brand app niche.

 app store.

You may have developed your app and launched it in the app store.


Are you sure if,:

  • Your app is going to get enough traffic to cover the app development costs? 
  • Will it survive and return you to a lifetime of success?

Well, this problem has been evident to all the apps, and luckily, there is a viable solution for your apps to rank as top among the other mobile apps available in your brand niche- The answer is ASO (App Store Optimization)

It’s time to get ready to dive deep into the great ocean of ASO tips. In this blog, you’ll find insights, tips, and tricks based on real-life experiences and an analysis of ASO best practices. These will help you avoid the pitfalls and increase the efficiency of your app store presence.

Why is ASO Important To Outcompete Among Similar Apps?

Ethnographic data show that there were 5.4 billion internet users worldwide in 2023. These numbers clearly show the centrality of app store optimization best practices in today's application economy. Exacerbating this issue, a staggering 67% of new app downloads stem from app store search results, highlighting the importance of enhancing your app's discoverability on these platforms.

In addition, the mobile app market is expected to witness unprecedented growth of USD 653.91 billion from 2021 to 2025. This poses an incredible opportunity for those who can understand the trends of App Store Optimization strategies and seize the growing market.

Unmissable ASO Elements: Don’t ignore them, or you’re set to fail!

If you are wondering what is App Store Optimization anyway, here’s your simple definition:

ASO system is a type of marketing that focuses on optimizing an application's name, icon, and description to attract users’ attention and encourage them to download the application.

Understanding app stores and how they work is necessary for your app to gain the greatest exposure and achieve high visibility and rankings.

Click below to unlock the best practices and start dominating the app store today!

  • Increased Visibility
  • Enhanced User Engagement
  • Gain a Competitive Edge

1. Analytic Factors Which Make App Store Optimization Rank Your App

  • User Engagement
  • App Name and Title (with keywords)
  • Reviews
  • Ratings
  • Downloads

 ASO techniques are essential to the app marketing funnel, influencing user awareness and app downloads.

According to research, the first three apps with high ranking in a particular app store category get 70% of the downloads. This shows that App Store Optimization for mobile phone apps is a helpful tool for enhancing the app's visibility and conversion when implemented correctly.

 For example, Candy Crush Saga is a popular game in the app store, and you likely have already heard about it. The game gained its ASO popularity by simply using keywords such as "Saga," "Candy," and "Puzzle." The word 'saga' was chosen to promote the game by its developer because of the tremendous success of its earlier produced game," Bubble Witch Saga,". This is where the keyword saga got its reputation for match-3 mobile games.

You see the potential, and you’re eager to get into the world of AppStore Optimization? Fantastic! Before diving in deeper, let us look at the most essential components that make up the basis of ASO techniques.

2. Keywords and Search Terms: How your audience finds you online!

How do you think your audience can reach your app when others are ranking for the same keywords? The answer is to use highly specific long-tail keywords that directly address your audience’s concerns. 

You should know that the first step to an effective ASO is keyword research, which involves identifying and familiarizing yourself with the keywords. Your target market is likely to use those search terms to find an application like yours.

Therefore, adding long-tail keywords will help capture unique and less competitive keywords that can give your app a competitive edge in the app store.

Keywords are critical for ranking in the Apple App Store as well as the Google Play Store, where an app is positioned according to the keywords used. While there is an option to enter relevant keywords in the Apple App Store directly, the Google Play Store even indexes the textual items of an app, namely the title and description for keywords.

Keywords and Search Terms: How your audience finds you online!

The statistics reveal that mobile applications that properly focus on their keywords experience a 30 percent usage boost. For instance, the use of frequently searched terms in Candy Crush Saga’s title and description, such as ‘puzzle’ and ‘match-3,’ makes the application easily noticeable in the application stores.

3. Titles and Descriptions- Develop meaningful connections through emotions

The title and description of an application are similar to a shop's sign and windows as they work as the first points of contact. Finding good and catchy titles and descriptions is as much an art as it is a science. 

Some tips for creating good titles:

  • Short (The limit for the Apple App Store is 255 characters. While for Google Play, it is 30 characters.)
  • Memorable
  • Informative 
  • Describe the app's purpose.
  • Attention-grabbing and concise titles
  • Include short-tail keywords

Titles and Descriptions- Develop meaningful connections through emotions

Avoid these mistakes in your title:

  • Titles cannot be too long or contain many words
  • They must convey the main idea quickly. 
  • Developers must create titles that reflect the app's essence and do not exceed the set number of characters.

Adding certain keywords suggests the relevance to the user’s search, and using wordplay can encourage viewership.

Descriptions give an opportunity to describe the app in detail, including its features, advantages, and value proposition. Often, descriptions should focus on an app's unique features, popular user issues, and why people would use this app instead of similar ones. Also, the use of persuasive language and narration typing can evoke emotions in a reader and attract more potential users to make a purchase.

Research has indicated that apps that have been properly tagged in terms of title and description receive more downloads than their poorly tagged counterparts. 

For instance, the Duolingo application's title is “Duolingo-Langauge Lessons”, giving an immediate idea that the app is related to learning languages.

Duolingo-Langauge Lessons

How Icons, Screenshots, and Previews Help You Develop Solid Branding For App

People are inclined to visuals, and therefore, visuals are immensely influential in the digital space. The app store is no stranger to this phenomenon. An app icon, screenshots, and previews can determine whether a user will download an app or not, constituting a very important aspect of the ASO system.

How Icons, Screenshots, and Previews Help You Develop Solid Branding For App

As clear from the above image, the icon is the small advertising space of the application that calls the users' attention and gives the impression of what the application is all about. Clean icons transmit the message of professionalism and precision, and hence, when potential users come across the icons, they tend to trust the work presented before them.

4. How To Cast A Perfect “First-Impression” On Users

While selecting the screenshots to be displayed on the app store, always think from the perspective of your users. Choose screenshots with important features that add value to the users' know-about of your app.

You can also choose screenshots that capture some annotations or captions from the app. But you should always keep your most value-added screenshot at the top because users generally form the whole impression with the very first screenshot.

How To Cast A Perfect “First-Impression” On Users

Additionally, using video previews as an option can effectively attract more attention and show how the application works in use. With the help of a video, developers can create the proper mood and emotions in a viewer, leading to higher conversion rates of the audience interested in the app, its usability, core functions, and overall value proposition.

For instance, Pokémon GO’s easily recognizable Pikachu symbol and screenshots presenting the application’s augmented reality component have helped popularize it and boost its sales.

Pokémon GO’s easily recognizable Pikachu symbol

5. Can Positive Reviews and Ratings help you survive?

Especially in the digital world, when people share their experience publicly by giving a rating and writing a review, this is the new word of mouth affecting the app's popularity and success.

Positive reviews and high ratings can increase consumer trust in an application, as well as increase app discoverability and improve placement within search rankings.

Reviews become your best persuasion tool, acting as a social proof factor in encouraging users to adopt your application.

6. Secret Tips To Earn More Reviews

Many app owners or developers care about reviews but leave the review section at users' discretion. In marketing, it is important to tingle customers' sensations now and then.

Here are some important tips that can help you earn more reviews

  • It is helpful to remind your users to complete feedback for which you can utilize channels like in-app messages, push notifications, or promotions.
  • Ensure your app users get timely replies to their concerns or comments as a good habit. It will act as evidence that developers consider the users’ opinions necessary.
  •  If you want your app to thrive, eliminate its bugs and other related problems as soon as possible. This will become a great bonus for app users.

Secret Tips To Earn More Reviews

A survey revealed that apps rated four stars and above received 89% more downloads than unworthy apps with lower ratings. This further underscores that app rating and optimization can significantly boost an app's installation figures. Therefore, this facet of app store optimization best practices should be well managed.

Advanced App Store Optimization Strategies

To get the most out of ASO for app store it should be used along with advanced strategies and techniques to improve app ranking. It goes beyond basic ASO by incorporating more sophisticated methods.

The Advantages of Going Global Locally

Developers should localize an app since this will help them make it easily recognizable to users from different parts of the globe and give them the best opportunity to succeed in new territories. 

Key Factors To Consider While Localizing App

  • Use region-specific language for app content.
  • Use graphics that relate to your target audience.
  • Layouts should be chosen which are widely used in your brand niche.
  • UX should be an adaptation of the app for different languages and cultures.

Mobile analytics from Distimo also found that users increasingly preferred localized applications, as they saw an average rise in app downloads of 128% compared to applications not optimized for localizing the interfaces in various global markets.

Key Factors To Consider While Localizing App

For instance, Candy Crush Saga is a game developed in England and localized to over 150 languages. It has benefited greatly from its sales and popularity worldwide.

ASO Tools and KPI Measurements To Get That ASO Rolling!

Indeed, in the age of big data and the ASO’s analytics-focused approach, the choice of the right tools is critical. These useful platforms offer information on an app's usage, ranking by keyword, download rate, age, gender, and much more. These ASO guidelines are valuable for developers and marketers to make better decisions about further app store optimization strategies to maximize the performance of different elements.

However, as stated above, data alone is insufficient; identifying the approaches to decrypting and implementing such information is equally significant. This is where ASO experts will come into play. They will study the data and devise a set of tactics suitable for the app in question concerning its intended objective and audience.

ASO Tools and KPI Measurements To Get That ASO Rolling!

The study found that apps using ASO tools and analytics saw a 67% average organic download growth rate, highlighting the significance of big data in ASO.

Thus, ASO guidelines include one more competitive advantage: studying competitors' activity at different stages. By keeping tabs on app store optimization strategies and keyword placements, together with user engagement, developers can reveal where to outcompete rivals.

Evolution With Continuous Improvement and Adaptation

Understanding that the app store environment is constantly changing due to algorithm shifts, user behavior changes, and even technological advancements is crucial. Subsequently, flexibility and program development are two of the most important aspects of the broad ASO strategy.

Considering factors such as ASO guidelines, trends, strategies, and algorithm changes is crucial. Regularly looking for new sources of information by subscribing to industry blogs, attending conferences and webinars, and constantly experimenting and improving the work will allow developers and marketers to stay informed and remain competitive.

Weekly examination of the app’s effectiveness and adoption of solutions based on the findings of such an investigation can contribute to an application's significance among its users. 

Constant Practises To be Followed To Maximize ASO Efforts

  • Adjust your keywords now and then.
  • Change the images on the app store as relevant
  • Re-writing descriptions.
  • Response to changes in the taste and consumptive behavior among users and currents of the market.
  • Keep an eye on user engagement with your app.
  • Never compromise with site functionality.
  • Incorporate analytics tools to monitor your site traffic and their interactions.

Adapt to the changes to win the customer's loyalty and ensure the growth of the customer base, ensuring the website’s sustainability.

Snapchat has always added new features to its app to stay in touch with customers and remain ahead of other social platforms.

A/B Testing For ASO Optimization

A/B testing can enable creating different versions of the app listing elements such as icons, screenshots, and descriptions and then conducting split tests to determine which variations are most effective. The process involves:

  • Developing copies of visuals and the text.
  • By dividing the traffic in half and using control and treatments in an experimental design, the impact of the treatments could be measured by comparing performance in each group.
  • And also evaluate install rates and their impressions.
  • Implementing the winning variation.

There are a number of services for seamless A/B testing, including SplitMetrics and StoreMaven.

The Artistry of Storytelling- Convey Your App’s Emotions!

Engaging the users and getting the applications downloaded is always one of the most challenging tasks, and telling an exciting story is one of the best tactics that can be used. It is easier to perceive, remember, and relate to a story, a narrative, or a drama that has been well described, using exciting and heartfelt words. Adding personality and humor to your copy will also be helpful in making the audience engage with your content and attract more clicks.

Some of the successful apps that have incorporated storytelling to promote their downloads include The Monument Valley. This game application has created a world like a fairy tale and helps people dive into it.

The Artistry of Storytelling- Convey Your App’s Emotions!

Take Your ASO System To New Heights With Digital Marketing Wings!

Although App Store optimization is a key factor in an app's success or failure, it should be considered in conjunction with other factors. An ASO strategy must be integrated with an overall digital marketing plan to capture the maximum reach and hits.

It is a comprehensive strategy that makes use of these platforms, namely social media marketing, content promotion, influencer collaborations, paid ads, and other techniques for re-establishing the same apps developed across multiple touchpoints. Thus, the use of storytelling with elements of humor and personality, along with writers who truly enjoy the topic they write about, can make a real difference in the client's relationship with the target audience.

Take Your ASO System To New Heights With Digital Marketing Wings!

Social media is particularly effective in fostering awareness, engaging with audiences, and influencing app download decisions since people spend a lot of time on social sites. Non-interstitial advertising to promote an app’s unique functions and engaging visuals or collaborations with specific niche-tailored influencers may hit the right chords in an audience.

Content marketing enables developers and marketers to prove the worth of an application, inform their audience, and build credibility. Hence, blog articles, videos, or podcasts that are informative and cogent but centered on users' difficulties are likely to attract more users while retaining the existing ones.

Other possible approaches to boosting an app’s market visibility, credibility, and expertise among the audience include public relations and media outreach. Media pitches and press releases created for an app can also increase its visibility while linking to any of the thought leadership material produced. It can be a fruitful way of attracting media attention.

This is not similar to the ASO system, but it can complement organically promoted apps. Paid advertisements will ensure that users are directed to a particular app listing on a search results page. For example, contacting the targeted client through Google Ads, Apple Search Ads, social media advertising, or otherwise to target such audiences or directly promote and communicate with the user amidst interest-based categories.

Keep Up With The On-going Changes Related to ASO Technologies

Focusing on app store optimization strategies can provide a significant competitive advantage by managing organizational learning and anticipating user behavior.Consumers are increasingly concerned about privacy, so apps that prioritize transparency and data protection could be very successful.

Promising tendencies in the App Store Optimization industry show that the application of AI and machine learning in keyword optimization and user segmentation will increase by 25% within the next 3 years. Look for this screenshot to get a better idea.

Keep Up With The On-going Changes Related to ASO Technologies

Hence, apps that positively approach the market for app stores are ever-evolving, depending on user habits alterations, new technology appearances, and aging algorithms. While this is quite risky, it is the most sound model for capitalizing on long-term app marketplaces as they evolve.

Adopting an agile mindset and exploring new possibilities related to future technological developments and platforms could be highly beneficial, as ASO tips.This can involve using voice assistants to promote an app, incorporating augmented reality into an app's visuals, or experimenting with new advertising methods such as TikTok or Snapchat.

Why Is App Store optimization An On-Going Journey?

Succeeding in app store optimization is also not easy; it also takes time before one masters the techniques. It is a journey that takes time, commitment, and the readiness to learn from the experiences that most developers encounter as they engage with the app store environment.

But for those who are up for the challenge, the rewards are immense: more downloads, enhanced visibility, and a dedicated audience that can take your app to the next level.

Therefore, be prepared to take on the ride of your life, one with steep slopes and inclines and challenges that will lead to personal and professional development and achieving goals.

Along the way, you'll encounter obstacles and challenges, but remember: it is often said that failure is not the end of the road but a chance to try again and to be better prepared for the challenges ahead.

Why Is App Store optimization An On-Going Journey?

Engage and immerse yourself with other app store SEO techniques, be it through online communities, App Store Optimization groups, meet-up sessions, or attending ASO conferences. Engage with its members and thus enable them to reveal their past experiences while learning from other people to work together towards creating a common good.

For instance, consider the tale of Calm – a meditation and sleep app that has gained immense public appreciation. When it was originally released in 2012, it was one of scores of mindfulness apps competing for the attention of the want-to-be-mindful public. Through exclusiveness and dedication to ASO, digital marketing, and partnerships, Calm managed to achieve a sustainable leadership position within the charts.

Why Is App Store optimization An On-Going Journey?

Presently, Calm is a popular application with more than 50 million downloads, and the company is worth over $2 billion. It is important to note that this whole process began with developing a simple pledge to learn more about their users and come up with brilliant stories, even if it means working on optimizing their app’s findings and usage on a daily basis.


1. How can I effectively track and measure the success of my ASO efforts?

To know how well you are doing with your optimization, it is advisable to utilize ASO analytical tools such as Sensor Tower, App Annie, or Mobile Action. These tools include data on the rank of the particular keyword, the number of downloads of the product or app, the level of engagement of the users, and the competitors' performance. In order to assess its effectiveness, compare this data with past and future statistics in order to discover areas of strong and weak performance. Some of the metrics to keep track of include keyword placements, conversion rates, downloads, and dwell time.

2. What are some common mistakes to avoid, as in ASO tips?

There are some common mistakes in ASO tips, for instance, the inclusion of too many keywords, little or no attention to users’ feedback, lousy image quality, and no consideration of the app in distinct countries. To address such problems, the following strategies should be employed: keyword research, active user feedback, quality app icons/screenshots, and how the content of the app can be made more relevant to cultures in different language regions. Regularity, testing, and altering the process are also important in order to prevent such results in staking.

3. How does A/B testing work in the context of ASO, and why is it important?

It may be described as developing variations of assets used in the ASO app listing, including icons, screenshots, and descriptions, and analyzing them to discover which yields better results. It allows for identifying the most effective visuals and copy and analyzing which of them will have a higher appeal and seems rather helpful in this process. Special software, such as SplitMetrics or StoreMaven, is available to perform A/B testing. Daily/weekly iterative tests help maximize conversion rates and overall engagement with the app listing.

4. How can I leverage user feedback to improve my app’s ASO Techniques?

Engaging with users directly can mean tracking down the reviews, replying to them, participating in polls, and scrolling through comments and feedback to see recurring problems and sentiments. Apply this feedback to modify the app's components that may need improvements, solve the bugs that users encounter, and maximize the understanding of the app's value in the eyes of the customers. Positive feedback can be incorporated effectively within the app descriptions to achieve increased credibility; meanwhile, responding to negative feedback informs potential users about your commitment to constant enhancement.

5. How are SEO and ASO similar, and can strategies for one can be applied to the other?

In many ways, SEO and ASO are similar because they both are strategies to improve visibility with the goal of receiving greater attention from users through search options. Here are a few parallels and how strategies can overlap: Here are a few parallels and how strategies can overlap:

Keyword Research: Like ordinary SEO, ASO also involves keyword research and manipulation. Unlike SEO, where keywords act as tools to help websites have a better standing on the internet search pages or SERPs, keywords play a similar role in helping an app have a better standing on the app stores or ASO. Tools like Google KPhrase for SEO and App Store for ASO can be used to filter prominent keywords for both platforms.

On-page Optimization: Several backbone optimization techniques are used in SEO, and on-page optimization mainly deals with title tags, meta descriptions, and content with keywords. Likewise, in ASO, the actual titles, descriptions, and metadata of the apps are enhanced through the use of keywords to raise the app's visibility. The cohesiveness of keywords on both platforms for purposes of search engine ranking can boost the firm’s visibility in the digital marketplace.

User Engagement and Reviews: CTR and dwell time also play crucial roles in overall SEO, while App Store rating and review extensively affect ASO optimization. Responding to the majority of positive comments and managing negative feedback also extend certain advantages if your site and app are to rate well.

Content Quality: Content quality and its relevance to the target audience are the key points influencing both SEO and ASO. As per SEO, any content on the website should add value to the reader and also meet the user’s query to the optimum.In ASO, app store information and app updates should convey the app's value proposition based on user needs and search queries.

Join Hands To Boost Your ASO Gameplay!

Well, what are you waiting for?

It’s already there waiting for you. The possibilities associated with app store optimization are plentiful. 

Well, let’s begin this incredible adventure right now!

At JanBask Digital Design, we are not just an mobile app development company but also the designers and strategists helping you navigate the ASO and digital marketing landscape. Our team of ASO specialists will support you in developing interesting app stories and applying the most effective tools and data.

With the right ASO tips and a little time to wait, your application can turn into the next Calm or Headspace.

Then stop waiting! If you have an app idea or are planning to develop an app, let us talk about how we can transform your idea into the next big saga.

Interested in our Mobile App Development Services

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