How To Find Your Target Audience On Social Media For Your Brand?

 13 Apr, 2023

social-media-target-audience

When compared to other digital marketing platforms, social media appears to be the most effective in bringing together specific brands and the individuals they are trying to reach. 

The fact that big platforms such as Facebook, Instagram, Twitter, and YouTube can achieve this goal due to their comprehensive social media audience targeting features is not a well-guarded secret.

Nevertheless, your social media company believes there is a catch to this. In 2027, there are 4.26 billion individuals predicted to use social media. It is not sufficient to simply create a social profile and wait for people, particularly random people, to notice you and your service. 

To get the most out of social media advertising, you must make full use of the targeting options available to you. You also need to locate your social media audience and target them on the site that they favor the most. To develop a successful social media strategy, one of the most important steps is to identify your intended audience.

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Who Is A Social Media Target Audience?

It refers to a collection of individuals who have the highest probability of showing interest in your product or service. 

Your target audience on social media likely shares characteristics with one another, including demographics, behaviors, and locations. With this knowledge, your social media company can create organic and paid content that is of value to them. 

They can create a campaign for the target audience via social media that satisfies their requirements and valuable paid content, and that builds trust between them and your business. 

In addition, your social media management company can coordinate your outreach initiatives with each of the platforms they frequent.

You will have a better grasp of where you need to invest money and resources to interact with these particular people if you narrow down your target audience on social media. This is a critical feature of efficient social media advertising. That means you get the most out of the money you allocate for marketing.

How To Find Your Target Audience On Your Social Media

In addition, if you don't know your social media audience targeting, you won't be able to produce material that is fascinating and relevant to their needs. The majority of the time, the content that you create will be too vague to pique the attention of your audience, and as a result, you won't acquire any traffic or engagement on the internet.

The idea is to connect the social media audience insights from your platforms with those from other channels, such as email. This is to develop a complete marketing strategy and obtain an in-depth comprehension of your target audience on social media.

Why Find Your Target Audience?

To succeed in today's competitive market, brands must learn how to identify and characterize their ideal customers. You can't afford to take a global and generalized approach to the market in a world where customers anticipate personalized and distinctive services from their favorite businesses.

Around 80% of marketers cite understanding consumer data as a top priority. To succeed in today's cutthroat marketplace, you need to have an intimate understanding of your target market's wants, requirements, and expectations.

Modern consumers are no longer passive observers of media; rather, they take an active role in a variety of media experiences and make conscious decisions about the timing, context, and purpose of their commercial exposure. If you want your message to resonate with the correct consumers, you need to identify who that audience is.

Best Platforms For Social Media Audience Targeting

Companies in the social media space such as Facebook, Twitter, and Instagram have already developed substantial user bases. This makes them well-suited for some sectors but not others. If you want to be successful, you need to make sure that your social network and your ideal customer persona are well aligned.

In this part, your social media company can swiftly evaluate each one to discover which social media platform is the most effective for specific business categories and industries.

1. Instagram

Your social media company should now be familiar with how to target audiences on Instagram. If you want to advertise your business, products, or services, how would you use this platform?Instagram users by age

In addition to having more than 1.21 billion users who are active every month, the visual branding app has the following characteristics:

  • If there is a marketing persona that fits the majority of your target audience's social media on Instagram, then "brand ambassadors" would be that persona. The platform is composed of influencers and followers, however, the majority of users, over 90%, follow at least one company account. Your social media target audience is therefore likely to have an interest in interacting with brands on the platform from the very beginning.
  • 71 percent of its customers are adults in the United States who are in the age range of 18 to 29. Having said that, the following are some tips for attracting users who fit your target demographic on Instagram: Adapt the marketing you do for your persona to the requirements of this group.
  • Your Instagram audience may show a lot of affection for posts that contain branded content. They are, in fact, ten times more likely to interact with the content than members of your social media target audience for Facebook ads are.
  • Whether you work in the fashion, cosmetics, skincare, or retail industries, you may have an easier time locating your target audience on social media. 

On the other hand, social media marketing companies' strategists recommend individuals educate themselves on how to find a target audience on social media like Instagram more successfully. This was required precisely in industries such as real estate, education, and food service.

2. Facebook

Put an end to the notion that you have no idea how to find your target audience on social media like Facebook. You may tap into the platform's extensive and varied reach and construct the ideal Facebook identity for yourself. 

 If you have the correct tools, trends, knowledge, and even a social media firm on your side, everything is possible.Facebook audience

The following information and data will help you better understand your target audience on social media like Facebook:

  • As per a social media management company, more than half of its users are between the ages of 18 and 24, while 31.6% of its users are between the ages of 25 and 34. (23.8 percent).
  • The bulk of the people you're trying to reach on Facebook accesses the platform using a mobile device.
  • The most popular activities on Facebook include looking at images and sharing content with friends and family.
  • Business-to-consumer (B2C) companies stand to benefit greatly from their targeting tools, which help build brand awareness and generate revenue for your site. 
  • Business-to-consumer (B2C) brands stand to benefit significantly from its targeting features. If you are a B2B organization, this does not mean that you shouldn't build your presence on Facebook and learn how to reach your target audience there; in fact, you should do both of those things.

3. YouTube

If you are familiar with how to reach the appropriate demographic on Facebook, you should be aware that social media audience targeting YouTube calls for a somewhat higher level of knowledge. Total Youtube Views By Region

Experts in social media marketing companies believe that the enormous growth that the platform has had even amid challenging times is the driving force for the ascent of this criterion.

From its inception, YouTube has, without a doubt, produced and distributed an increasing amount of value. Thus, under what circumstances is YouTube the most beneficial social media platform for enhancing business and client relationships?

YouTube, one of the most successful social media firms, is owned by Google, which is a leader in the field of online technology. This means that it makes use of complex strategies to persuade people to continue using the site.

You have a better chance of reaching older members of Generation Z as well as millennials by advertising on YouTube as opposed to airing a commercial on television.  

As a whole, 62 percent of YouTube's target audience uses the platform daily, with that number growing to 92 percent every week.

How much is a specific demographic worth? It is common knowledge that consumers of YouTube will shell out cash for in-app purchases such as YouTube Channel Membership and Premium.

Your desired audience on YouTube is likely to watch a certain amount of an advertisement before clicking the "skip" button; for example, they might watch 5.5 seconds of a 15-second commercial and 7.4 seconds of a 30-second ad. This practice has already been proven to increase brand memory, even though it poses a hurdle for businesses and advertising to overcome.

4. Twitter

On Twitter, you and the audience you're trying to reach may have a conversation on an equal footing. Because of this, Twitter is an excellent platform for managing brands and providing help to customers.Twitter Audience Demographics

Twitter is also capable of drawing a particular type of social media character to its platform. In addition to this, the platform stands out because it has the following advantages:

  • People are more acquainted with Twitter than they are with Instagram. Around 21 percent of adults in the United States use Twitter, making it the sixth most popular site. In the meantime, the audience that Facebook is targeting makes up 95 percent of the market share.
  • Eighty-two percent of B2B businesses have employed content marketing over the past year to communicate with their target audience on social media like Twitter.
  • Several individuals who are on Twitter also have a presence on the social networking site Facebook. Having said that, your social media company can develop a multi-platform approach that takes into account the overlapping characteristics of your consumers' buyer personas on Twitter and Facebook. 
  • After that, you are in a position to convert the overlapped audience of your Facebook advertising by utilizing Twitter's strong digital trust ranking. Also, think about how hiring a social media marketing company might assist you in turning a profit from this very lucrative advertising strategy.
  • Other platforms such as LinkedIn, Pinterest, Snapchat, and TikTok allow you to locate your social media target audience and construct a marketing persona to maximize targeting features. 

It is important to keep in mind that the best social media platforms for the marketing efforts of businesses and brands do not exist in a vacuum. While there are similarities and variances in the target market persona, it is up to you to perform a comparison of the different social media platforms and select the one that is most suited to meet your present requirements. 

A reputable social media company, on the other hand, will advocate an integrated approach to social media audience targeting if your resources are sufficient enough to support such an endeavor.

How To Find Social Media Marketing Target Audience?

It is possible to sell to everybody through social media; but, it is much more effective and cost-effective to target your efforts toward a certain market. 

This is what we mean when we talk about social media audience targeting. This section is dedicated to assisting you in locating and putting into action the processes necessary to determine your social media target audience.

1. Social Media Audience Persona

Doing social media audience research on different platforms is essential to get your game plan for targeting off the ground. This task may be broken down into two distinct phases: the first phase involves developing a social media target audience profile that already exists in your database.

To bring your social media target audience persona up to date, your social media marketing company can use most of the recent data from your marketing, sales, and support teams. Check into demographic backgrounds like education, gender, age, and income. Mention priorities and areas of greatest concern of your social media marketing target audience. 

How To Track Audience Persona

If you have admission to your customer list, your top social media marketing company must research that as well. It would be fruitful to incorporate specifics like spending power in the discussion.

Integrate what you gather from persona marketing, but don’t determine if it’s a Facebook persona, an Instagram persona, or the like, yet.

2. Survey Your Persona Marketing Data

Your social media company has probably already formed an image in your head of who makes up the members of your target audience on social media by this point. But hold on, there's more to conducting audience analysis on social media than just looking at huge data. 

By the use of polls and surveys, your social media management company may also directly question existing clients about their opinions and feelings regarding your brand.

The incorporation of the survey into the email marketing campaign would be an efficient strategy to use. When your social media company sends them an email, you should make it a point to collect information on the kind of content they search for on social media and the specific platforms they turn to most frequently for this objective.

After you get the data, you should be able to use them to evaluate actual needs, gaps, and the social media channels that are optimal for the success of your organization.

3. Social Media Audience Targeting Tools

Insight-gathering tools such as Google Analytics and native services like target audience insights tools offered by Facebook or Instagram are a further component of your social media marketing.

You can investigate the social media audience on networks that your existing customers prefer to use and the kind of information. For instance, your target audience on social media can search for details, such as a product demo or a list of perks, by using Google Analytics.Best Audience Tracking Tools

In terms of the native platform features, you can construct lookalike audiences by plugging in the data from the first step. This strategy helps identify, for example, the people who will see your adverts on Facebook.

4. Consider Your Competition

Your social media company will investigate the activities being carried out by your rivals across various social channels. 

Are you able to determine their buyer persona or the demographic they want to reach through social media? Which kind of content are they utilizing, and which ones are producing the desired results for them?

This technique is known as competitor research; it enables you to do a social media comparison and is intended to supply you with either insight or inspiration. 

It offers you space and time to learn when and why your competitors are performing successfully in interacting with their social media target audience. It also enables you to learn from their successes. In essence, it makes it possible for you to locate new ideas to incorporate into your approach.

5. Practice Social Listening

Spending some of your time on social media will allow you to make the transition from theoretical to practical. Here, as opposed to elsewhere, you have the opportunity to be precise (how to identify your social media target audience on Facebook), rather than general (how to find your target audience on social media). 

Listening to what members of your social media target audience talk about might help you develop a more detailed digital presence for them.

In addition to this, make sure that you are familiar with the quirks of each social network. For instance, social listening centered on a Twitter target demographic includes brand conversations revolving around popular topics and hashtags. 

On the other hand, information about a YouTube channel's intended audience can be inferred from the comments, likes, and subscriptions that the channel receives. 

Choose a social media management company that can help you navigate through the subtleties of your target platforms. When selecting a social media company ensure that they are open to the idea of teaming with you.Purposes Of Social Listening

Because the processes involved in identifying your target audience on social media are fluid. The majority of the strategies for analyzing your social media audience can be carried out in any order or in accordance with specific requirements. 

A top social media marketing company, however, would tell you that the process never reaches its highest point. To ensure that both your marketing personas and strategy are up to date, you will need to revisit the processes on multiple occasions throughout the year.

Using such an approach results in sustainability and durability; it is a terrific strategy to implement on your own if you have the resources necessary to do so. If this is not possible, it is in your best interest to work with a social media marketing company to determine who your ideal customers are.

Exclusive Target Market Examples

To get a better understanding of your target market, we have shared a few niche target market examples for you:

1. Takasa Target Market

Located in Canada, this retailer focuses on organic, fair-trade linens for the house. The company's creators have said that they intend to cater to the LOHAS market. Their audience refers to sustainable, and healthy family lifestyles. This community practices, or aspires to practice, a more environmentally friendly way of life. Their ideal consumer is someone who carefully considers the environmental effects of the products their family buys.Takasa  Instagram Account

Their social media posts make it evident that they know their audience and they care about things like natural products and fair labor practices.

2. Nike Target Market

Though it currently dominates the market, Nike is a prime illustration of what can go wrong when aiming for too broad of a demographic.

Nike, Inc. was founded in 1964 to produce racing shoes. In the '80s, they made an effort to broaden their customer base beyond just joggers by offering their shoes to anyone who wanted a pair of comfy kicks. They put out a range of casual shoes, and nobody bought them.

The truth is, even before Nike marketed specifically to runners, non-runners were purchasing Nike footwear for use on their daily commutes. This was recognized by Nike as a growth potential. In its place, the business watered down its brand promise and began incurring losses.

What did business founder Phil Knight learn?

They settled on making Nike the best fitness and sports business in the world, with the Nike name synonymous with athletic endeavors. As soon as you repeat it, you'll be able to concentrate.

3. White House Black Market

The White House Black Market specializes in clothing for ladies. On their website, they characterize their ideal client as follows:

Their target market is powerful yet nuanced; they want a customer who is cutting-edge yet classic; one who works diligently but takes life easy.

For one-on-one interactions with clients, that's a perfect explanation. Nonetheless, the marketing team requires a more nuanced description of the target market. According to the company's previous CEO, this is the ideal client profile:

The demographic consists mainly of working women over the age of 45 who lead very active lives. Perhaps only one or two of her children remain at home, or perhaps all of them have already gone to college.

4. The City Of Port Alberni

In what ways is it helpful for a community to have a specific demographic in mind? When it comes to "investment, enterprise opportunities, and new residents," the brand is taking the initiatives it can. They started a new advertising and branding push to achieve this.

Playinpa Instagram account

Of course, you can't have a successful marketing strategy without a specific audience in mind. This is how the municipality characterized it:

People between the ages of 25 and 45 who are entrepreneurial, family-focused, adventurous, appreciate an active lifestyle, want to make a difference, and are well-educated and skilled workers or tradespeople are their ideal customers.

Conclusion

One component of social media marketing is the various actions you can take on platforms such as Facebook, Instagram, and Twitter, amongst others, to locate your ideal customers. In the meantime, marketing through social media platforms is just one of the various digital marketing methods that you can utilize. 

As a result, when we state that comparing and analyzing the various social media platforms will already consume a significant portion of your time, we are not exaggerating.

Using the services of a social media marketing company is going to be a very useful step to take from this point forward. 

This is not the same as just outsourcing something that you require right now but is unable to do due to a lack of capacity. Your social media marketing efforts, whether they be short-term or long-term, can get off to a strong start by working with the ideal social media marketing company.

Thus, you want to hunt for a social media organization that: 

  • Comprehends the critical requirements you have right now
  • Comes up with a strategy based on your goals and the facts you provide
  • Bridges any informational gaps with in-depth research 
  • Creatively and proficiently manages both your financial resources and your time commitments

You can connect with experts at JanBask Digital Design for further details.

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FAQs

1. What Are 4 Prominent Ways To Find Social Media Target Audience

When starting a new business, or introducing a new product or service from an existing one, it is essential to identify your core target demographic or audience. The geographic, demographic, psychographic, and behavioral levels of segmentation are the 4 aspects of segmentation that can assist in defining the core target audience for your company.

2. What Is Target Audience Example?

A target audience is a set of consumers that is characterized by behavior and particular demographics. For example, a group of female elite athletes between the ages of 18 and 25 would be an example of a target audience. The most important factor that most companies consider when making decisions regarding their marketing strategy is their target audiences.

3. What Is The Concept Of Targeting Strategy?

The selection of prospective buyers or clients that an organization has in mind to make sales to them. To implement the targeting strategy, first, the market must be segmented, then relevant market segments must be selected, and finally, the items that will be sold in each market group must be determined.

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W

Walter Carter

Social media audiences are so important.

D

Daxton Mitchell

Social media platforms are so dynamic how to evaluate the target audience?

C

Cash Perez

These insights are very helpful.

M

Martin Roberts

You have a brilliant social media marketing team.

D

Damien Turner

I am glad to reach this dynamic social media presence.

D

Dallas Phillips

Grateful for your assistance throughout the journey.