Are you failing to convert leads into customers!
Are you unable to Increase Sales, User Engagement & ROI!
Then your business needs to adapt to the latest digital marketing sales trends to achieve a favorable outcome!
According to Google, businesses who incorporate digital marketing sales strategy into their business plans, have a 2.8x higher revenue and are 3.3x more likely to increase their turnover.
With 85% of the American population using the Internet daily, almost 76% of businesses have started incorporating digital marketing strategies to enhance this massive opportunity.
But not all businesses are successful in implementing the strategy the right way!
In this blog, we will identify the challenges with data-backed resolutions to “Digitally increase your sales, leads & engagement” along with “Boosting your ROI”.
Let's get you a head start by telling you the top reasons why your business isn't generating qualified leads!
Given the fact that lead generation is an integral part of an organization's success, it's not surprising that 61% of marketers say it's their number one challenge.
So, if you are having trouble consistently generating marketable leads, here are five reasons why you may be behind.
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More than 79% of the leads generated never convert into sales (Source: MarketingSherpa)
Although some leads may be completely illegitimate, or of poor quality, the most common reason for the high drop-off rate is lack of lead nurturing.
Lead Nurturing is a long process to improve your relationship with your leads throughout their purchase journey, providing them with value and information at every stage of the process.
But, many businesses lose out on the benefit that leads nurturing can generate, that is 50% digital marketing sales leads at just 33% of the cost. Essentially because they aren't able to implement digital marketing sales strategies that can optimize the future lead nurturing campaigns and improve ROI.
The above image is how your standard buyer journey is: it starts with awareness & ends with decision making where the buyer is “ready to buy/ not.”
Are we getting your target audience's attention? Is your brand able to pique their interest? And finally, is your brand able to help them make a purchasing decision?
A well-strategized digital marketing plan will enable you to target the audience by taking demographics, psychographics, online behavior, purchase history, repeat purchases, and loyalty of a consumer into account.
Exclusive Read: Top 5 Marketing Strategies For The Digital Growth Of Your Business
Marketing trends have changed! Nearly 70% of entrepreneurs choose to generate quality prospects rather than quantity (Source: Ascend2).
The quality of lead, regardless of business objectives, is the intent of the lead, or how likely it is to engage with your company and become a customer.
So when you prioritize lead volume over lead quality you miss focusing on the right target audience. Further, this results in losing your share of the business to your competitors, and ultimately losing on higher lifetime value and a better ROI.
Exclusive Read: Ways To Gain Customer Insight In Digital Marketing
One of the greatest advantages of digital marketing is that results can be measured in real-time, providing marketers with the opportunity to adapt quickly.
Consider this example: If you spend $7,000 and generate 1,000 prospects, but these leads only give a 1% ROI. Do you think it's worth investing so much in such leads! And this is where most companies fail when marketing budget and ROI are not well-measured. Measuring the profitability metrics will help you plan better and keep the budget in control thereby ensuring maximum efficiency.
Check out the next section which speaks at length about digital marketing and sales trends of 2022 to increase your business online presence & Boost Revenue!
In 2022, Digital marketing strategy is changing & to make you surge ahead of your competition.
We have listed 7 top trends that will help your brand emerge as a well-oiled digital marketing & lead-generating machine.
(Source: Sole Society, shop bando, Antropologieeu)
The number of social commerce buyers in the US rose to 80.1 million in 2020 and is expected to rise to 96.1 million in 2022.
So, which digital marketing sales strategy is trending high among social commerce buyers in 2022?
Its shoppable Posts!
Whether it's Instagram with story marketing or YouTube with short video marketing. With shoppable posts, you can commercialize your products through your organic content.
But, Shoppable posts aren't just convenient for consumers.
They are of great advantage to businesses as well:
(Protip: Include Augmented Reality Feature, so your buyer can have a 3d trial of the product.)
92% of users rely on the advice of other people rather than a brand.
So essentially User-Generated Content today can be said as the modern word of mouth.
UGC comes in many forms: Pictures, videos, reviews, testimonials, or even podcasts & from anyone including your customers, employees, or even brand loyalists, thus bringing a humanistic side to your brand.
But this strategy in Digital Marketing Sales has a much bigger impact as:
Can digital marketing sales be boosted to the next level in 2022? Yes, if you choose to use Automation effectively.
On average, 51% of companies currently use marketing automation. And, more than half of B2B companies (58%) plan to adopt this technology in the near future. ( Source: Demand Spring)
With automation, you're giving your team more time to work on business-related queries by taking time-consuming activities out of their hands.
Hence, with automation in digital marketing, you can work on things like:
(Pro tip: You can take the help of leading Digital Marketing services who can implement Google Analytics 4 (GA4) to create standout attribution models & adapt your automation strategy accordingly)
Did you know 80% of Local SEO results Convert!
With features like Google My Business listing, Your ad appears at the top of the search results beside two other ads in a feature called local SEO 3-pack when people search for a business in specific areas.
And, With so many prospects converting from local SEO, you wouldn't want to miss out on this high digital sales marketing trend in 2022.
As the Right SEO strategy in Digital Marketing Can result in:
Exclusive Read: Know The Importance Of Digital Marketing To Boost Your Small Business
60% of marketers believe that public relations and digital marketing will work even closer together in the near future.
Online public relations is the practice of obtaining online coverage through digital posts, blogs, and other content-driven websites.
With the internet becoming a hub of endless opportunities companies need to look beyond printing possibilities and engage with their target audience online.
This is where a Responsive Digital Marketing Service Can Boost Your Sales by
68% of advertisers said that paid advertisement is "very important" or "extremely important" for their overall marketing strategy.
So, If you are tired of feeling in the dark about the effectiveness of your campaigns?
It's time you invest in paid advertising.
Paid advertisements allow you to reach the most interested prospects, which helps boost your sales. Examples of paid advertising include pay-per-click, online partnerships, web takeovers, and so on.
But here’s Why Paid Advertisement can digitally empower your business:
In 2022 this Digital marketing sales strategy is pacing up!
According to Oracle, Inbound Marketing generates 3x more leads per dollar compared to other traditional marketing techniques.
Inbound marketing refers to a digital marketing methodology that attracts, engages, and enchants customers at every step of the buyer's journey.
To make it more clear here are a few classic examples of inbound versus traditional marketing:
Here are the top reasons why Inbound Marketing is Must for your business:
2022 will see significant progress in Digital Marketing. Hence, with the right strategy & coordination with a genuine Digital Marketing Agency, your visitor could end up becoming a loyal buyer of your brand.
Do you want your competitors to eat away your share of the Online Presence!
Definitely Not! That's why it's critical to have professional Digital Marketing services that can get you more customers & make your business stand apart.
Our goal is to make your business an everlasting one by:
Let's get you a better reach and a higher conversion rate within your budgets. Reach Out To Us!
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67% of businesses use lead generation as their sole metric for determining content & digital marketing sales success.
From social media commerce to Inbound Marketing, Local SEO to Online PR, we have listed the best digital marketing for sales trends that can promote your business, service, or product in invaluable ways.
But, falling sales volume is an indicator that something's not right!
That's why it is equally crucial to choose a responsive Digital Marketing agency that can bring your vision alive.
Hence, we're here to help you create a digital marketing strategy that drives your sales. And, If you're interested in seeing how we can help you build a digital marketing plan that makes a difference, contact us today.
Hey, Thanks for sharing your experience & glad we could help you with good insights. For further updates, you can connect with us at https://www.janbaskdigitaldesign.com/contact-us
Very nice article. A friend of mine is going to join a Digital Marketing Agency soon. I’m going to share this great article with him. Great job…
Thanks for this insightful post. I was looking for this type of information because I am having a startup business & these trends have surely given me more ideas on how to implement them!
Sometimes, when you have invested a lot of money only on digital marketing without considering the design elements can also be a headache that’s why it’s also suggested that you balance your budget in both cases for high ROI