Are you failing to convert leads into customers?
Are you unable to Increase Sales, User Engagement & ROI?
Then your business needs to adapt to the latest digital marketing trends to achieve a favorable outcome!
According to digital marketing statistics by Demandsage,
“Digital marketing’s compound annual growth rate is expected to be 17.6% between 2021 and 2026.”
With 91.8% of Americans using the Internet daily, almost 76% of businesses have started incorporating digital marketing strategies to grab this massive opportunity.
But not all businesses are successful in implementing the strategy the right way!
This blog will identify the challenges with data-backed resolutions to “Digitally increase your sales, leads & engagement” along with “Boosting your ROI.”
Let’s check out the next section, which speaks at length about digital marketing trends 2023 to increase your business online presence & Boost Revenue!
In 2023, Digital marketing strategy is changing & to make you surge ahead of your competition, we’ve listed 16 latest digital marketing trends to help your brand emerge as a well-oiled digital marketing & lead-generating machine.
We’ve divided these digital marketing trends into 4 categories:
So, without further ado, let’s get started!
The top Artificial intelligence marketing trends include chatbots for offering instant customer service, AI-based content marketing, Data Science and data mining for targeting customers, programmatic media buying, and customized user experience.
The generation of smart voice assistants or smart speakers is one of the most noteworthy developments in the recent past. According to a study, the growth of no of smart voice assistants is expected to reach 8 million units across the world by 2023, and this growth is going to exist for a long time and is most likely to continue to grow only.
Therefore, the growth of smart voice assistants is a prolific opportunity. In the coming period, it’ll soon become a major channel for digital marketers to place ads and promote products and services.
Following are the 2 major ways in which businesses can leverage smart voice assistant marketing as well as advertising in 2023:
Businesses can develop trademark skills like Alexa or Google Home application, which is suitable for your business and offer a valuable service to the customers. Another use of smart voice assistants is to connect with the audience by providing industry-related news to the audience and more.
One of the most popular trends in Alexa is to brief news or flash briefing the morning news, weather, and other daily news. The users can select their choice of news sources, podcasts, and other ‘Features’ that they wish their smart voice assistant to play.
Another significant development affecting the 2023 digital marketing trends is the growing acceptance of voice search techniques. This latest technology is changing the course of website optimization in order to rank higher for the targeted keywords and phrases.
According to voice search statistics, 50% of the American population uses voice search features on a daily basis. Around 71% of customers do searches by voice rather than typing.
You can optimize your website for voice search using various ways, and the most important way is to use lon tail keywords rather than short-term keywords.
Another prominent recent trends in online marketing is making use of " Chatbots " to promote and advertise your products or services. Most brands have been utilizing chatbots for a while now, and digital marketing updates are compellingly making the most of this trend.
Did you know that Chatbots are uncovering several applications in online marketing, i.e., assisting brands in communicating with consumers in a better way and providing them with a world-class UX? For example - nowadays, Uber facilitates users to request a ride from their Facebook Messenger application.
By incorporating digital marketing channels with the point of sale, chatbots aren’t only improving the consumer experience effortlessly and cutting down the purchase cycle.
AI-driven chatbots are able to deliver a customized experience to consumers and clients. For example - the chatbot of Bank of America can seamlessly handle any consumer query using prospective analysis. It can look for consumers’ requirements and lead them through complicated banking tasks.
This chatbot helps customers make payments, check balances, or save money. This type of high-quality experience will continue a long way in helping businesses put themselves as “customer-oriented.”
Another highly assuring digital marketing trend to look out for is Augmented reality(AR), which has noticed blustering popularity in the past few years and is forecasted to outstrip virtual reality. It has made its mark in the digital marketing field, too, and is one of the most raging and top digital marketing trends 2023.
augmented reality is already been used by huge organizations such as IKEA. this kind of marketing, normally referred to as ‘experiential marketing’, benefits companies such as IKEA, providing consumers with those distinct experiences that differentiate them from purchasing and dropping out.
Wondering what is the target market trend?
Targeted marketing trend refers to the growing preferences, customer behaviors, and requirements of a particular set of customers or brands to which a business prepares its products or services.
Let’s find out how it can be achieved
Your digital marketing campaign's achievement depends on how well you understand your audience. This future digital marketing trend focuses on tons of data marketers collect from customers or prospects.
To define this data, advanced BI (Business Intelligence) tools have been increasingly used for creating proper buyer personas, drawing useful insights related to customer desires, customer behavior patterns, and much more.
Businesses can use these insights to develop customized communications and marketing campaigns. You must create distinct and personalized content to help you stand out from the competition, boost brand retention, and look back on your customers.
For example- the “Share A Coke” campaign of Coca-Cola is an excellent example of this type of marketing trend where common first names were printed on Coke bottles, and this targeted marketing captured millennials in huge numbers and increased conversion rate and revenue.
Micro-targeting audiences and developing communications, especially for them, are the future trends in digital marketing that are gaining popularity. For instance, if your audience loves to watch movies, you can send movie vouchers or coupons to them as a gift. You can incorporate certain design elements of a specific movie in your email marketing campaign, blog posts, etc., to provide a more customized experience using content and boost conversions.
Knowing more about your consumers’ purchasing habits is important. Based on their past purchase, you can promote your products or services. Ans it is the latest update in digital marketing, you should not overlook it.
More and more no. of eCommerce businesses have gotten on with this strategy to provide more applicable product recommendations for their consumers and periodically send emails with suggested product catalos.
Also, as per research by Digital Commerce, recommending products has proven to increase conversion rates by around 915%. Hence, sway your comprehensive list to suggest your products or services to your consumers, embrace these current trends in digital marketing, and stay on top of your digital marketing game.
Now is the time for businesses to start gripping their focus towards adequately deploying private messaging applications. The most popular mobile messaging apps in recent times are WhatsApp, Viber, WeChat, etc.
Most businesses have started to embrace the benefits of private and private messaging apps, and WhatsApp is the 3rd most popular messaging app of 2023, with 2.7 billion active users in only one month. Approximately 5% of web users across the world are using this platform.
Another helpful feature of WhatsApp is setting up WhatsApp Business accounts and using Facebook ads to allow WhatsApp users to call or send messages to their consumer service team with only one click.
To encourage audience engagement better, the majority of digital marketing professionals are adopting engaging online marketing content.
More and more marketing professionals are turning to interactive marketing content to engage the audience better. Based on data from Gitnux, around 81% believe interactive content is more attention-grabbing as compared to static content. And this is another 2023 digital marketing trends to embrace.
Following interactive content such as quizzes or polls could invite the audience to connect with your business. For example, engagographics, which is able to turn flat or boring infographics more exciting.
Following are some of the advantages of interactive content -
Using visual content, you can add emotion, say more in a short time and make powerful and unforgettable communication. By looking at the reputation of visual content, Cisco reported that around 82% of the world’s internet traffic would come either from video streaming or video
Proving the popularity of video content, Cisco reports that 82% of global internet traffic will come from either video streaming or downloading videos.
Latest updates in digital marketing are evolving continuously, and in a short time, a new digital marketing trend comes up. We’re sharing the new trends in digital marketing.
It is usually known as a virtual world inside a world, and Meta i.e. Facebook, is the owner of the latest digital marketing industry trends, which is an unexplored digital world where VR or AR interact with each other to develop an interactive medium for everybody.
Social trades are now conceivable since a network of VR or AR realities where an infinite void exists all over. Therefore, present-day digital marketers have identified techniques to fill out that space and develop a pristine type of digital marketing video.
Saleworthy tokens are online assets that could be sold. Every NFT i.e., Non-fungible Token, is labeled with a distinct token that finds it like an original and just yours. Besides this technology, Non-fungible tokens are also becoming popular in marketing.
These tokens are distributed in the form of a lottery as a part of their digital marketing strategy.
One of the hottest trends in the Instagram economic world is” Cryptocurrency.” even though nobody expected its ultimate success, it hit the market. It gradually won the competition sweep under the rug.
Putting money in cryptocurrencies has become extremely popular amidst millennials, who perceive them as hot and happening. Different cryptocurrency exchange platforms benefit from the next generation’s desire for free cryptocurrency to increase its awareness and give investors a taste of this new investment option.
Similar to GooglePay, users can make use of cryptocurrencies to purchase groceries and other daily needs.
With reference to social commerce, China has already settled a billion-dollar business from it; on the contrary, others are just getting on with it. Businesses use top social media platforms for marketing their products live, and the user can straight away buy the desired product.
Businesses might pull the Shop feature of Instagram to include Shop Now button to live videos. Social commerce is the most prominent digital marketing trend for 2023, which has reduced the time the customer takes to view the ad to buy something.
As per a study, around 41% of American adults and 55% of American teens use voice search on a daily basis. Voice search is ready to earn traction in the forthcoming years, as verified by today's teenagers' extensive use of tools and technologies.
This feature was received by each of us along with our mobile phones in 2014 and is still it is rising in popularity. Furthermore, smart voice assistants or smart speakers are also gaining more popularity, and Alexa and Google Home smart voice assistants or smart speakers have been procured by around 20% of households.
As more and more people adopt smart voice assistants or speakers, it's the best sign that this online marketing trend is here to stay! Lastly, it has been forecasted that by 2023, the highest no of voice searches regarding shopping will account for 51% of total users, and it’ll be done for researching different products.
That’s why making your website suitable for voice search is very important for the future due to the large no of growth drivers.
Programmatic ad selling gets acclimatized to procure digital ads. In contrast, automated purchasing is a procedure that makes use of algorithms and machines to purchase ads instead of human intervention.
Ads can more accurately target their prospective customers with the help of AI-oriented programmatic ads.
Eventually, both increased conversion rates and inexpensive customer acquisition costs are the advantages of automation. Advertisers can be sold and purchased based on a case-by-case basis with the help of real-time bidding and programmatic advertising buying technology that allows more accurate and instantaneous targeting.
Automated and customized email marketing, as the name implies, consists of sending emails to your customers on a regular basis based on preconceived triggers or schedules.
So far as distribution channels go, email marketing has since time immortal become the most trustworthy marketing medium. Promotional emails are the best tool to connect with your consumers regarding your company’s achievements or forthcoming sales.
But having said that majority of the customers have stopped responding to promotional emails because of the overdoes of bulk email messages. Therefore customized emails are the best way to regain your consumers’ attention and develop a highly engaging customer base.
Personalized emails are an excellent way to reclaim your customers' attention and build a more engaged consumer base.
AI, i.e., artificial intelligence, has been creating quite a fuss in recent years, with so many anticipating that it’ll shortly rule all the facets of humankind. With the help of AI-driven Chatbots, around 60% of web users can get answers to their questions on any no of applications or websites simultaneously.
Did you know that there’s a lot of AI in the things we consume on social media platforms, and they’re being created to keep us engaged for long periods of time? Therefore, digital marketers have a golden opportunity to utilize this modern-age technology, which is forecasted to be worth $190 billion by 2025.
Let’s now check out some of the popular digital marketing strategies:
The number of social commerce buyers in the US rose to 107.6 million in 2023!
So, which digital marketing updates are trending high among social commerce buyers in 2023?
It’s shoppable Posts!
Whether Instagram with story marketing or YouTube with short video marketing with shoppable posts, you can commercialize your products through organic content.
But, Shoppable posts aren't just convenient for consumers.
They are also of great advantage to businesses:
Understand what is virtual reality vs augmented reality by clicking here.
Include an Augmented Reality Feature, so your buyer can have a 3d trial of the product.
88% of users rely on the advice of other people rather than a brand.
So essentially User-Generated Content today can be said to be modern word of mouth.
UGC comes in many forms: Pictures, videos, reviews, testimonials, or even podcasts & from anyone, including your customers, employees, or even brand loyalists, thus bringing a humanistic side to your brand.
But this strategy in Digital Marketing Sales has a much bigger impact as
According to marketing workflow automation trends 2023,
“Marketers who use marketing automation solutions saw an increase of 77% in conversion rate. Around 51% of businesses are now making use of marketing automation.”
Can digital marketing updates help boost your sales to the next level in 2023? Yes, if you choose to use Automation effectively.
On average, 51% of companies currently use marketing automation. And more than half of B2B companies plan to adopt this technology in the near future. ( Source: Quay)
Automation gives your team more time to work on business-related queries by taking time-consuming activities out of their hands.
Hence, with automation in digital marketing, you can work on things like
You can take the help of leading Digital Marketing services that can implement Google Analytics 4 (GA4) to create standout attribution models & adapt your automation strategy accordingly.
Did you know 24.4% of Local SEO results Convert?
With features like Google My Business listing, your ad appears at the top of the search results beside two other ads in a feature called local SEO 3-pack when people search for a business in specific areas.
And, With so many prospects converting from local SEO, you wouldn't want to miss out on these top digital marketing trends in 2023.
As the Right SEO strategy in Digital Marketing Can result in
90% of marketers believe that public relations and digital marketing will work even closer together in the near future.
Online public relations is the practice of obtaining online coverage through digital posts, blogs, and other content-driven websites.
With the internet becoming a hub of endless opportunities, companies must look beyond printing possibilities and engage with their target audience online.
This is where a Responsive Digital Marketing Service Can Boost Your Sales by
68% of advertisers said that paid advertisement is "very important" or "extremely important" for their overall marketing strategy.
So, If you are tired of feeling in the dark about the effectiveness of your campaigns?
It's time you invest in paid advertising.
Paid advertisements allow you to reach the most interested prospects, which helps boost your sales. Examples of paid advertising include pay-per-click, online partnerships, web takeovers, etc.
But here’s Why Paid Advertisement can digitally empower your business:
In 2023, this Digital marketing sales strategy is pacing up!
According to Oracle, Inbound Marketing generates 3x more leads per dollar than other traditional marketing techniques.
Inbound marketing is a digital marketing methodology that attracts, engages, and enchants customers at every step of the buyer's journey.
To make it more clear, here are a few classic examples of inbound versus traditional marketing:
Here are the top reasons why Inbound Marketing is Must for your business:
2023 will see significant progress in Digital Marketing. Hence, with the right strategy & coordination with a genuine Digital Marketing Agency, your visitor could become a loyal buyer of your brand.
Let's get you a head start by telling you the top reasons why your business isn't generating qualified leads!
Given the fact that lead generation is an integral part of an organization's success, it's not surprising that,
So, if you are having trouble consistently generating marketable leads, here are four reasons why you may be behind.
More than 79% of the leads generated never convert into sales (Source: MarketingSherpa)
Although some leads may be completely illegitimate, or of poor quality, the most common reason for the high drop-off rate is lack of lead nurturing.
Lead Nurturing is a long process to improve your relationship with your leads throughout their purchase journey, providing them with value and information at every stage of the process.
But, many businesses lose out on the benefit that leads nurturing can generate; that is, according to PointClear, lead nurturing supports business in generating 50% more qualified sales opportunities at 33% lower costs. Approximately 80% of new leads don’t result in sales. Nurtured leads make 47% bigger purchases compared to non-nurtured leads.
Essentially, they can't implement digital marketing techniques that can optimize future lead nurturing campaigns and improve ROI.
The image below shows your standard buyer journey: it starts with awareness & ends with decision-making where the buyer is “ready to buy/ not.”
Are we getting your target audience's attention? Is your brand able to pique their interest? And finally, can your brand help them make a purchasing decision?
A well-strategized digital marketing plan will enable you to target the audience by taking demographics, psychographics, online behavior, purchase history, repeat purchases, and loyalty of a consumer into account.
Online marketing trends have changed! Nearly 70% of entrepreneurs choose to generate quality prospects rather than quantity (Source: Ascend2).
The quality of the lead, regardless of business objectives, is the lead's intent or how likely it is to engage with your company and become a customer.
So when you prioritize lead volume over lead quality, you miss focusing on the right target audience. Further, this results in losing your share of the business to your competitors, and ultimately losing on higher lifetime value and a better ROI.
One of the greatest advantages of digital marketing is that results can be measured in real-time, providing marketers with the opportunity to adapt quickly.
Consider this example: If you spend $7,000 and generate 1,000 prospects, but these leads only give a 1% ROI. Do you think it's worth investing so much in such leads! And this is where most companies fail when marketing budget and ROI are not well-measured. Measuring the profitability metrics will help you plan better and keep the budget in control thereby ensuring maximum efficiency.
Check out the next section which speaks at length about digital marketing and sales trends of 2022 to increase your business online presence & Boost Revenue!
Do you want your competitors to eat away at your share of the Online Presence?
Definitely Not! That's why it's critical to have professional Digital Marketing services that can get you more customers & make your business stand apart.
Our goal is to make your business everlasting by:
Let's get you a better reach and a higher conversion rate within your budget. Contact Us!
Can Digital Marketing Sales Grow In 2023? Yes! With Right Help
67% of businesses use lead generation as their sole metric for determining content & digital marketing sales success.
From social media commerce to Inbound Marketing, Local SEO to Online PR, we have listed the best digital marketing for sales trends that can promote your business, service, or product in invaluable ways.
But falling sales volume is an indicator that something's not right!
That's why choosing a responsive Digital Marketing agency that can bring your vision alive is equally crucial.
Hence, we're here to help you create a digital marketing strategy that drives your sales. And, If you're interested in seeing how JanBask Digital Design’s digital marketing services can help you build a digital marketing plan that makes a difference, contact us today.
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