How To Decide Between A Freelancer And A Web Design Agency?


7 Mar, 2024



When starting a web design or redesigning a project for your business, the first thing that comes to your mind is whether to work with a freelancer or a web design agency.

Before you choose the right web design company the first thing you should know is who will provide you with the best results. Some organizations prefer working with well-established website design agencies while some prefer working with freelancers.

Each partnership offers various benefits. So before taking any decision, consider the pros and cons of hiring a web design agency and freelancer.

Decide Between A Freelancer And A Web Design Agency

Why Hire a Web Design Agency?

A well-designed website represents your brand and speaks to your audience which increases the conversion rate. But, developing a website is a bit difficult task, as it requires a perfect combination of design and marketing strategies. If you are planning to redesign or build a new website you should always hire a highly skilled web design agency.

Why Hire a Web Design Agency?

Why Hire A Freelancer?

A freelancer is someone who is self-employed and works for an organization as a part-time employee. Many web designers first start their work as a freelancer, offering web services, digital marketing services, and mobile app development with which freelancers are expanding their business and becoming a large organizations.

Why Hire A Freelancer?

If you are thinking of collaborating with a freelancer, the most important thing you should make sure of is that the person you are working with is reliable and trustworthy. There are 2 main points that you should keep in mind:

  • Nice Portfolio
    Freelancing is not an easy task, especially when he is working individually at the initial stage. A qualified developer will make sure that his portfolio is updated to attract the audience.
  • Recommendation from the Client
    It is very important to get feedback and reviews from former clients. These short feedback from former clients and employees can tell you about the freelancer’s work.
    So, now let’s see the pros and cons of hiring a freelancer.

Pros of hiring a Freelancer

1. Freelancer web designers are cheaper

Freelancers can set their prices on an hourly or per-project basis allowing them to be flexible when it comes to budgeting as compared to web design agencies.

Freelancers work alone or prefer working from home, the expenses of freelancers are much lower compared to those of web design agencies. You need to include overhead, and cost of staff into their fee. Thus, hiring a freelancer is much cheaper than compared to a web design agency.

2. Communication

When you are working with a freelancer, you work together with one specific person who is handling your project.

So, when you need to communicate with the person to know the status of your project then you do not need to look for the right person in any department.

Thus, when the person who is designing, and coding your project will be only responsive to answer your calls and emails.

3. Speed

A freelancer is the only one who will be a decision-maker and will take action faster than any web design agency. The entire work of web designing and developing will be faster as an individual is coordinating the work.

A Freelancer is not bounded to work for specified hours, they can work for long until the project is completed.

Cons of hiring Freelancer

1. Low-quality products

Freelancer is only interested in their profit and success. This is the reason they try to finish your work as soon as possible without paying attention to the quality and details required in the project. One more thing, you need to know is that once your website is ready to launch and is successfully running, then freelancers might disappear and you might have to search for them when any support or upgradation is needed.

Hiring a Freelancer can be cheap but there are higher chances that your project might not be able to fix all the issues and errors which can impact your website’s quality.

2. Limited Skill

One of the major demerits of working with a freelancer is that you are limited to the skills and resources of the person.

Designing a website is just like designing a building where it requires a different skill set. You can’t expect that a single person will be performing all the tasks like plumbing, painting, or construction this will screw up the building design.

Similar is the case with a website design that you will not find a single person who is an expert in website designing, coding, or development.

So, when you are working with a freelancer, you need to make sure that you hire different freelancers who are experts in their skills.

3. Hard to Manage

When you are working with a freelancer you cannot fully take charge of all the decisions and control their work. Also, freelancers may face issues and problems with the working environment and time management.

4. Limited Availability

With only one developer who is only responsible to handle all the tasks on every project, it becomes a bit difficult to adjust the time frame. A larger organization can handle these issues more effectively.

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Pros of Web Design Agency

1. Access to Resources

A web design agency has more in-house resources as compared to freelancers. So, if you wish to add or apply any new web application or any new operating system a web design agency is more likely to fulfill your needs and provide you with the best result.

2. Great Knowledge

Freelancers tend to focus on small service areas, while web design agency provides all kinds of services like digital marketing, graphic designing, mobile app development, and inbound marketing. If your goal is to achieve a well-organized and well-designed website, that can increase your sales, then you can trust a web design agency as they simultaneously work with marketing experts.

3. Highly Professional

When you are working with a freelancer you hire a single person at a time. If a new need appears, you need to hire again and again. But if you are working with a well-qualified and reputable agency, they provide you with a whole who are experts in their field.

They pay attention to all the aspects and importance of customer service and can go beyond to ensure that their customers are happy.

4. Efficient

A web design firm usually consists of huge team members, they can tackle and face any aspect of your project and can provide you with instant reviews.

Cons of Web Design Agency

1. A Web Design Agency will charge more

If you are thinking to hire a web design agency then you need to know that they will cost you more. They will be providing you with professionals who are skilled at what they do and need to be compensated accordingly.

Getting your own website is going to be a one-time investment. If you hire a web design agency then you are likely to get your money's worth.

2. Miscommunication

Working with a web design agency means that you need to be involved in the interactive process of communicating with the team. You need to communicate what you want, what changes are to be done on the site, and how the design and development process is going on which will consist of back and forth via phone calls, email, and video meetings.

When you have taken into account what has to be done, probably there can be chances that at some point you will have miscommunication.

Wrapping Up

These are some advantages and disadvantages of working with a freelancer and web design agency.

So, it’s up to you what choice you make. I recommend that if you are a startup and have a limited budget, then you can go with the cheaper option i.e., a freelancer.

But if you are a well-established organization and want to build a reliable, appealing, and powerful web project, then you may go with the other option i.e. the Website design agency. So make your choice wisely.

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