eCommerce Web Design – Best ecommerce websites Design of 2022

 3 Jun, 2022


Online retailers understand the significance of a well-designed website when it comes to building a successful business. Your website serves as a storefront for your business online, and it serves as the initial point of contact for potential customers. Your eCommerce website design plays a significant role in generating a good first impression. 

Without the greatest eCommerce website design, selling online can be a challenge.

You can no longer give your customers anything less than an excellent experience and superior graphic design. There has never been a better time to open an internet store than right now.

With the pandemic, the urge to buy online grew multifold. In 2020, Walmart's internet sales grew by 97%. Additionally, in the second quarter, Amazon's sales and profits grew by 40%.

As a result, website design is now more critical than ever before!

To create an e-commerce website, you must first organize, develop, and arrange your information and products in order to make them seem their best on the Internet. In other words, your website's first impression must portray confidence in the products and services you sell. In fact, 48% of internet users judge a company's credibility based on its ecommerce web design.

There are many factors that go into a successful eCommerce site, and we'll explain what they are and how to improve your current site or establish a new one that succeeds. However, when it comes to designing an eCommerce website, there are some fundamentals that must be covered first.

Ecommerce Website Design Checklist


The home page of a website serves as its primary focus. It's significant because it's often the initial point of contact that visitors have with a brand.

A homepage gets more traffic than any other page on your site because it is the first thing visitors see when they arrive. Therefore, you need to make a good first impression with your eCommerce homepage design. In order to accomplish this, you must concentrate on two distinct aspects.

The first step is to create a more visually appealing homepage than your competition.

Second, discover a technique to deal with the short attention span of customers. Online surfers form their first impressions of a website in just 3 seconds.

So, how do you go about doing that?

With the help of a well-designed website!

The following features are common among top-performing e-commerce homepage:

  • Product categories should be prominently shown, either in the header or in the sidebar.
  • Websites often use a "hero image" to showcase their most popular products or services.
  • Recommended products, hot trends, or product categories are presented in a specially crafted way.
  • Retain customers by entering and exiting pop-ups or sticky offers.

Though it appears straightforward, the structure outlined above is not fixed.  There are two things that will influence the design of your homepage: the nature of your business and the tastes of your target audience.

Many factors influence a visitor's impression of a website, including colour schemes and font sizes, type pacing, and style spacing. As a result, website abandonment rates increase exponentially when the design of the site fails to meet users' expectations.

Good vs. Poor Web Design for eCommerce Websites

Consider that you're looking for a new gadget and you find the following website:

Good vs. poor web design

What are your initial thoughts? Would you make a purchase from this website? If not, there's a good explanation for it!

First and foremost, the page lacks a clear layout and is overloaded with content and photos. In addition, the design of this website is overly cluttered, making it difficult for users to locate the information they need.

Let's have a look at another one of these now.

Assume you're on the lookout for grooming supplies and come across the following website:

Good vs. poor web design

The distinction is readily evident.

The use of whitespace makes it easier to find your way around, and the clean style makes it more visually appealing. Visitors can also read more about the product by scrolling down the page. Everything is laid out in a logical and easy-to-follow manner.

This page has a better chance of attracting visitors and converting them into customers than the previous one.

What Makes a Great Home Page?

It isn't difficult to create an e-commerce website from scratch. However, if you don't have the necessary components in place, it can become a very difficult task to get customers. Despite the fact that the designs of different businesses can be highly different, there are fundamental aspects that must be present in all of them.

If you want to boost conversions, these are the must-haves on your homepage no matter what.

1. Theme Relevant to the Industry

Visitors should be able to tell right away what type of business you are by the look of your website's design. Visitors will become lost if you select the incorrect theme. That's unnecessary!

When it comes to constructing an eCommerce website, it's important to realize that most website builders have branded their themes according to industry. As a result, setting up your online store is as simple as picking a theme and making customizations to it.

2. Branding Elements 

Every year, some of the world's largest corporations spend billions of dollars promoting and enhancing the recall value of their brands. So even if you don't have the marketing budget of a Fortune 500 firm, you may still make your homepage more noticeable.

In order to reach this goal, you must first get a professionally designed logo that accurately represents your company's brand. If you want your brand to stand out from the crowd, it's imperative that you pick the proper color scheme. It's not enough to just design your logo and place it on your website.

If you have a winning design, make sure to apply it to all of your marketing collateral.

3. Clearly Stated Objectives

Your company's objectives should be reflected in the design of your eCommerce homepage.

After arriving at your homepage, what do you want them to accomplish? Defining your objectives is essential to attracting and retaining customers.

Shopify, for example, uses a goal-driven design on its homepage in order to grab more customers:


Visitors can easily sign up for a free trial right from the homepage. The call-to-action (CTA) is prominent, the colors are inviting, and the pictures compel visitors to act.

It's important to think about the goals you want to achieve and how to create a design that supports those aims.

4. Information About How to Reach Out

It's important for visitors to know that they're working with a legitimate company. Including a contact form on the page is one way to remove ambiguity. The greatest method to let people know they can contact you is to have your contact information readily available.

In order to show your customers that you are legitimate, open a line of communication. Additionally, if a problem happens, they will have an easier time contacting you if your communication form is more noticeable. Customers may rest easy knowing that a customer service representative is always available to answer their questions.


5. Links to Various Social Media Accounts

It's impossible to ignore social media these days, with its estimated 3.72 billion daily active users. That's more than a half of the population! At the very least, your potential customers are on at least one social media platform where they can connect with their peers and keep up with the businesses they care about.

If you think about it, people use Facebook and Instagram for an average of 2 hours and 27 minutes every day (as of January 2022).


These minutes are critical to your brand because you may build genuine relationships and enhance client loyalty in this time period. As a result, social media can help you grow your brand's fan base and connect with customers on a more personal level.

Visitors will be able to follow you more easily on social media if you include links to your profiles. In addition, you can keep customers engaged by providing high-quality material and personalized customer service via direct messaging. Add your social media profiles to your website's header or sidebar for maximum exposure.

6. Elements for Navigating the Site

Many visitors begin their journeys on your site's homepage. Imagine it as a passage with several doors leading to different destinations. Visitors will have no idea where to go if these doors are unmarked. Therefore, they may leave your site since they are unsure of what to do.

Header links and other forms of navigational aids are essential if you want your site visitors to be able to explore your entire site. Including them will allow them to access, explore other pages, and see their location.

Ecommerce Website Design: 13 Steps to Create the Best Homepage

It's clear that the success of your website is dependent on the quality of your homepage. It's not enough to have a simple navigation bar and a contact form on your e-commerce site. This necessitates implementing the best homepage design practices in order to achieve consistent results.

  1. Keep your homepage clean and uncluttered.
  2. Your homepage should feature a special selling point.
  3. Make your homepage menus a little less cluttered.
  4. Show that your website is secure.
  5. Your homepage should include a search bar.
  6. Add photos of your products to your product categories on your website.
  7. Focus on a high-end web hosting service for your site.
  8. Optimize your website for search engines.
  9. On your website, make sure to include important details.
  10. Put your greatest products on the first page of your website.
  11. Make it simple for customers to contact customer care.
  12. Create a mobile-first web page.
  13. Leverage eCommerce website design services if you need help.

You must make these alterations to your homepage in order to boost conversions. Additionally, a well-designed website will help you retain customers and reduce acquisition expenses.

1. Category Page

Creating a category page is a great way to categorize your products and make them easier to find. Customers who are digitally distracted, especially while utilizing mobile devices, are looking for instant answers. As a result, you must make it easy for customers to get what they want.

In addition to providing a great user experience, category pages must also be optimized for search engine optimization (SEO). Parent-child relationships that are not properly established can result in duplicate material and lower your search engine rankings.

As a result, each category page should have:

  • An SEO-friendly URL that is easy to remember
  • Descriptions of each category have their own unique text
  • Integrates well with the rest of your information system
  • Additional product sorting filters are available.

Natori adheres to all of these aspects in order to provide a pleasant shopping experience:


2. Product Page

For e-commerce, the design of product pages is critical. There's no way you can expect to see an increase in traffic and conversions to any of your products if your listings are uninspiring. At a minimum, your product page should include the following:

  • High-resolution image of the items for sale
  • Colors, sizes and prices, and all other product specifications
  • Buy and save for later buttons 
  • An in-depth description of the product
  • Customer feedback.
  • Similar products
  • Countdown timers
  • Video or augmented reality demos
  • In-store check-in options
  • Back-in-stock reminders


One of the best ecommerce web design examples includes Nikon. Nikon's product page is simplified and easy to use, giving visitors a general overview of their products while allowing for specialization and comparison.

3. Checkout Page

According to Baymard Institute, 69% of customers who visit e-commerce sites never complete their purchases. There are many factors that contribute to cart abandonment, such as: 

The majority of these issues can be avoided if you pay attention to your checkout page and follow these guidelines:

  • When a customer is a first-time customer, allow them to use guest checkout and then ask them to sign up for an account.
  • Allow for a smaller amount of fields to be filled out. There are an average of 12 fields in the checkout process on e-commerce websites. However, you can collect all of the information you need from six to eight fields.
  • You should make it clear which payment options you accept on your website (e.g., debit or credit card, Apple Pay, PayPal).
  • Pre-checkout disclosure of all fees to customers is highly recommended. A sticky banner reminding customers of the "free shipping" threshold, including handling fees in the product pricing, and automatically applying relevant sales taxes pre-checkout are other options.

4. About Us Page

If you're in B2B ecommerce, don't treat an About Us page as an afterthought. 52% of business customers say the About Us page is one of the first things they want to see on the website.

There are many options for designing a compelling "About Us" page for an online retailer.

  • Your products need a story to go with them.
  • Introduce yourself and your colleagues
  • Showcase your company's core beliefs
  • Describe your working style
  • Get to know each other by sharing your past stories
  • Present your vision for the future
  • Keep the text short and to the point when it comes to design. 
  • Avoid sales pitches and CTAs, but back up your message with a good team and product images.

5. Search Results Page

An ecommerce website's long-term survival relies heavily on having an on-site search engine. Therefore, a company's first objective should be to simplify and streamline the client experience as much as feasible. Customer journeys are expedited by an on-site search engine that provides results fast and easily.

In order to provide the best possible on-site search results:

  • Make it easier to find the search bar
  • Offer auto-complete options
  • Check for misspelled words and return results
  • Analytics can be used to personalize search results
  • Allow for both text-based and image-based searches

When designing an on-site search engine, companies should not overlook the mobile experience. The search function of an e-commerce site must be able to manage a smaller screen and mobile scrolling.


Fujitsu is a great example of a custom ecommerce web design. Using Fujitsu's own on-site search engine, users can narrow down their results by using auto-completes and filters.

6. Account Registration and Login Forms

Login forms must be brief, progressive, and frictionless to avoid jarring the system. Ask for basic information such as email and password, or use their social media account to log in.

Remember that every additional step in the registration process raises the likelihood of churning. The shipping and billing information should not be requested until the registration process is complete. To make things easier for everyone, provide consumers the option of saving and re-using their contact information in an address book.

If a consumer needs to fill out a long and confusing login form before they can even make a purchase, they will be turned off and will no longer show interest in the process.

7. Newsletter Form

A successful e-commerce email marketing strategy can increase your eCommerce website's traffic and increase the number of sales you make. However, building an email list is a must for any marketing efforts. Give your newsletter prominent placement on the homepage and keep a pop-up or sticky version in the footer area to encourage subscriptions. You can also offer a discount for signing up for a subscription for first-time customers.

Top 10 eCommerce Website Design Examples

Now that you have an idea about the various elements of an eCommerce website design let’s go through some ecommerce web design examples. Your online store will benefit from looking at our list of the top 10 ecommerce websites to keep an eye on in 2022.



Harry Hambley launched KETNIPZ as an Instagram comedy, and it has since grown into an empire. Bean, the protagonist of the comic, has appeared in murals, tattoos, and on social media in various forms. In keeping with the character of the comic, the website features bright, eye-catching colors and entertaining typefaces. This company has a solid grasp of how to reach its intended market.

2. Space Posters


Selling space-themed minimalist posters, Space Posters is an online store. The website's design is a fantastic match for the store's merchandise. There is an animation that resembles planets in orbit and playful typography on the simple black and white website. Those interested in Space Posters' simple posters are not likely to be misled by a website with a slew of design components or bright, dramatic colors.



LARQ is a great example of how well-designed product images can help a company make sales. The brand's great copywriting and eye-catching design combine to create one of the top ecommerce web designs. In fact, the LARQ water bottle comes with a plastic waste calculator so you can figure out how many plastic water bottles you've saved from the trash by using it.

4. Pura Vida Bracelets

puravida bracelets

The brilliant colors on the Pura Vida Bracelets homepage are the first thing you notice. As you continue to browse the site, you'll come across client testimonials, stunning product photos, and calls to action designed to entice you to make a purchase. At the top of the page, there's a message that says "Free shipping" or "10% off your next order" when someone refers you. 

5. The Mountain


As an ecommerce site, The Mountain boasts the best features. Easy-to-navigate menus highlighting the most important product categories encourage investigation. It is a good practice to add a service banner under the header to alert customers about delivery terms and probable delays.

Using the hero slider, you can quickly see what's new, especially during the holidays. The Mountain has done an outstanding job of categorizing all of its products to alleviate the overpowering sense that many ecommerce platforms may cause.

6. Hebe


Hebe is a clothes boutique with a physical location in New Zealand. Authentic New Zealand-made ethical clothing is the focus of the shop's efforts. Hebe's product photos are stunning, as you'd expect from a high-end clothing company. In addition to an eye-catching hero image and easy-to-read fonts, the site itself is visually attractive and easy to navigate.

7. Burrow


When it comes to their home page, Burrow, an online retailer of modular furniture, goes with a clean, uncluttered look. As you can see, their product photographs speak for themselves. After a few more clicks, you'll come across a video of two ordinary customers unpacking their new furniture. It makes them appear friendly and simple to work with.

8. Bliss


Bliss is a skincare brand that makes you feel as if you're living inside a unicorn, and its products are free of animal testing. The colors are both bright and cheerful, but they also have a delicate, pastel feel about them. The products are shown against a white background to ensure that they may be seen clearly. 

9. Revelry


Wedding party dresses are the specialty of Revelry. Visitors are enticed to buy or order swatches by the hero photos that scroll across the top of the website. The menu includes a lot of options, but they're spread out across the left and right sides of the page, so it's not as daunting. Products are displayed in a way that is both entertaining and intriguing.. The video demonstrating the ability to try on clothes at home is one of our favorite parts of this eCommerce site.

10. Skullcandy


Skullcandy uses a sleek, opulent look by masterfully balancing vibrant colors with a characteristic black website design. Video reviews and specifications make it simple to learn about products. Although Skullcandy's core market is audio, viewing their website is an enjoyable sensory experience because of their great use of images, material design components, and video.

12 Tips for Creating an E-Commerce Website

Let's talk about some design tips for eCommerce store owners:

1. Don't Overcomplicate Things

Right from the start, customers need to be able to see how they can acquire your product or service. Be mindful of whether a new design element will improve or impede the customer's experience before adding it. A simple landing page is a wonderful place to begin. To increase the likelihood of a sale, keep testing new elements to see what works best.

2. Satisfaction is the Key to Conversion

A pleasant user experience enhances the joy of engaging with your brand. After you've finished the original design, go through each page one more time. To improve your store's conversion rate, look for ways to reduce friction and increase customer satisfaction.

3. You're Safe from Competitors with a Custom Store

Branding is a powerful way to connect emotionally with your customers and turn them into enthusiastic brand advocates. Customers who have been loyal to a brand for a long time are more likely to spread the word about it. By creating a distinctive online shopping experience, you're securing your position as a long-time favorite brand.

4. Always Put the User's Experience First

When the overall user experience is clunky, even the most attractive prices, inventive promos, and eye-catching banners lose some of their lusters. Set a high bar for the usability and responsiveness of your website. More graphic design work should be done.

5. Adopt a Flat Design Style

The following are some fundamental flat design principles:

  • Clear hierarchies can help speed up information retrieval
  • Icons that emphasize action and flexibility
  • Using familiar patterns for better understandability

A great e-commerce experience is the result of these characteristics.

6. Make Yourself Stand Out

There is increased competition in the e-commerce business every year. E-commerce businesses need to be distinct from their competitors by highlighting their unique value propositions through their brand identity, website features, and on-site experience.

7. Think of CRO

In the process of creating a website, data might serve as support for your intuitive design decisions. A focus group is an excellent way to do usability testing if you're reworking your website. Consider how they browse and incorporate that into your design as much as you can. The design of your e-commerce site should be appealing to the people who will be buying your products.

8. Demonstrate Rather Than Narrate

The best ecommerce websites use visual clues to help users navigate their purchases. Each step in the discovery process has a purpose. Tooltips and service messages can help boost conversions. The design you've picked isn't good for your firm if you have to explain each new step.

9. Customers Don't Want To Be Bothered

Finding and purchasing things online should be easy. Use navigation bars, basic information architecture, and strategically placed CTAs to ensure that every visitor has a clear path to buy. You may increase conversion rates by minimizing cognitive load at each stage of the purchasing process.

10. Seek Direct Feedback and Data from Customers

The internet is full of ecommerce best practices, so it's understandable if you want to adopt them all. In some cases, more is not necessarily better. There is no one-size-fits-all approach to running an eCommerce business. Based on first-hand customer data and feedback, make your design selections for your business's success.

11. Create a Mobile-Friendly Website

Ecommerce websites that aren't mobile-friendly are doomed to fail. In fact, more than 46% of shoppers use their cellphones to complete the full purchasing process (from research to purchase), and 75% of those shoppers indicate that they quickly leave websites that aren't mobile-friendly. With a responsive e-commerce platform, you don't have to worry about visitors having a bad time on your site using different types of devices.

12. Customization

If your eCommerce platform doesn't allow you to customize the look and feel of your store, you'll have little room to illustrate how your business distinguishes itself from the crowd.

Disrupt Your eCommerce Sales with these Ideas

The process of creating an ecommerce website is now more straightforward than it has ever been. It's no longer the arduous, time-consuming process that kept many large and small businesses from engaging in the internet marketplace.

Creating a successful e-commerce website is all about making substantial changes. Create prototypes of the most crucial pages first. To see if you can come up with any alliterations, try them out with your team. Launch a fresh appearance and ask your customers for their feedback.

In order to focus on the creative aspects of the project, you can hire an ecommerce website design company, and to take care of functional and performance needs; you will need an ecommerce development company. Create a unique identity for your website with the help of its design. In order to establish a color palette that reflects your brand and aesthetics, you have the freedom to choose your own color scheme. To see if a website is effective, conduct an A/B test. 

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Paxton Harris

Amazing blog, everything has been thoroughly explained.


Nash Martin

Great examples



Thanks! This blog has given me some great inspiration.



Can you tell me which would be the best technology for designing a furniture eCommerce website?



My website is WordPress based and it has some great templates and customization options.


Julia Davis

This was a very informative blog and I really enjoyed reading it.