The Top 7 Strategies On How To Increase Website Traffic (Free & Paid Strategies)

 7 Jul, 2021

Introduction

You recently launched your amazing product online, wrote amazing sales copy, created a smooth buying process, have a highly functional website and now you are waiting for the sumptuous  “leads that convert to sales”. You waited a week, 2 weeks, 3 weeks… 2 months but except those few momentarily visitors it feels like a graveyard. 

What went wrong?

One of the major reasons is right under your nose. Website traffic. Having an elegant, easy-to-navigate site or excellent web copies can't alone get you more customers if no one can find your site in the first place! You have to be found online by your visitors so that you can maximize your exposure. Though there is really no one-size-fits-all strategy for driving traffic to your website. Meaning, a visitor can land on your site in a variety of ways, it can be through search engine or a friend’s referral or a social media share. So what you need to focus on is and what this blog will also help you in finding is to know how to  create good web traffic that propels your visitors to enter into your funnel and eventually convert them into customers. Additionally, this blog will also cover following points:

  • What is website traffic? Why plan for more web traffic?
  • Why Should You Monitor Website Traffic?
  • 7 free and paid ways to drive more traffic to  website
  • How to Check Website Traffic For Any Site? 
  • Names of 5 web traffic checkers & its features?

What is Website Traffic? Why Does It Matter?

Study this funnel carefully, when you employ the right methods to increase traffic for website it not only leads to higher conversions or sales but it also:

  • Appears as an important indicator and a driver of business growth. 
  • Helps see how well your marketing is working.
  • Gather insights about your audience to make decisions.
  • Improve your SEO and search engine credibility.
  • Generate more leads, increase conversions, and get more customers.

Top 7 Ways On How To Increase Traffic To The Website (Paid & Free)

Driving traffic to your website is no small feat and at times might feel like a daunting task with so many options for driving traffic being around. However, don't feel like you are alone, here we are providing you some of the 7 proven ways to drive traffic to your website either via paid strategies or free :

First, Let’s Discuss Some Free Strategies That Will Increase Traffic To Website

1. Optimize Content Marketing

Content plays an important role in breaking or making your website traffic. Your content marketing wherein you create, publish and distribute different kinds of content such as blogs, e-books, web copies, or industry guides or tutorials, etc. to reach a wider audience and propel them to take action is crucial to your online marketing and thus web traffic. So to drive organic traffic via content marketing, follow these: 

  • Educate or inform your visitors so they know you’re an authority in your field.
  • Repurpose your data-backed post into a series of media posts, email marketing content or video script & published on your website.
  • Create Guest Posts and Press Releases & develop linkable assets.
  • Ensure you’re targeting the best keywords, especially long-tail ones.
  • Regularly update your website content.

2. Build High Quality Backlinks

Google search defines backlinks as “links to your website using your keywords or keyword phrases from the other website over the web that has the same theme or similar content topic as your own website”. Therefore, backlinks are not only a key part of SEO but they are very crucial to help your web in ranking high, boosting your website’s viewability and they also drive organic traffic to your web. So how do you get backlinks from a high page rank website or blog that are not a paid link? Follow these principles to build and get high-quality backlinks:

  • Blog Commenting to Similar Site/Blog
  • Write Relevant, Detailed and Competitive Content
  • Share Links on Social Media Site
  • Create an Infographic or Original Image
  • Link Externally and Then Reach Out

3. Voice Search Optimization

“Voice searches account for 50% of all online searches and nearly 21% of people use voice search once a week.” For a fast-paced lifestyle like ours, technology has simplified everything for us from the way we watch, eat, learn or even shop. With the inception of voice command and AIs like Siri, Google Assistant or Alexa where you simply speak to your smartphone for a query rather than typing it, the utilization of voice search is seeing steady growth. So if you can optimize your websites as user-friendly and voice search friendly then you can see a spike in your overall traffic. But how do you do that? By following these:

  • Optimize your website for voice search by primarily focusing on using localized long-tail keywords instead of just relying on general keywords.
  • Create content that is conversational in nature Construct your answers in a crisp, short and easy to read manner.
  • Ensure your website is mobile responsive.

4. Learn from Your Analytics

Website analytics helps you understand how users explore your site, what actions they take, and what's stopping them from completing a desired action and through it you can create ways to increase traffic for the website. It also ensures you get more value out of each and every visitor  by maximizing your conversion via using web analytics platforms, such as Google Analytics and also fixing errors/issues that hamper your traffic. So, website analytics is the key to not only help you improve your website traffic but also help you in standing apart from the seas of websites in the online world.

Now Let’s Discuss Some Paid Strategies That Will  Increase Traffic To Website

5. Google Ads

If you want to pay something to increase your website traffic or online visibility, then Google Ads is the suitable option. Here you pay to display your website or landing page at the top of search results for a particular keyword, so when someone types a query then Google analyzes all accounts bidding on those keywords and it shows and ranks the paid results in accordance to the quality and relevance of the advertisement. One of the best parts about it is that you only pay when someone clicks on your ad. Remember these key points to increase traffic for the website:

  • Ensure that you select keywords that target the right people looking for your product/services
  • Create compelling, engaging and high-quality ad copies
  • Design highly targeted landing pages that address the user’s query entered into Google directly. 
  • Optimize your PPC campaigns with geo-targeted bids based on seasonality, weather, and user needs.

6. Social Media Advertising

There are 3.78 billion social media users worldwide and every user spends an average of two hours and 25 minutes per day on social media.

When you do social media advertising, you are not only serving relevant ads using social media platforms like Facebook, Twitter, Instagram or Pinterest or YouTube but you are also paying these platforms to show up in relevant feeds. It’s the most sureshot way to reach more people at once than any other type of advertising and to promote your products or brands through various formats like videos, images, text or infographics. Here are some effective social media advertising elements to consider:

  • Identify and reach your target market
  • Choose the appropriate channels
  • Focus on posting consistently relevant & meaningful content
  • Use a mixture of listening, content marketing and conversation skills to engagement trust and loyalty  

7. Retargeting Ads

Retargeting ads are the kind of online advertising which are very target audience-centric and provides “timely reminders” to your prospects about your products/services. In this form of advertising, you only display them to potential customers who have either visited your website or are subscribed to you. They usually appear on websites or social media feeds and are based on “a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.” Here’s how you create amazing retargeting ads:

  • Create Retargeting campaign goals.
  • Choose the advertising platforms that’ll be most effective for reaching the people you want to retarget.
  • Collect data for the specified actions you expect from your prospects via using pixels and creating manually gathered lists.
  • Optimize your retargeting ads.

Why Is It Important To Track Your Website Traffic & How To Do It?

There are over billions of websites in the online world, and naturally every one of them is doing their best to attract traffic. With so much competition, you want to build a distinct brand identity for your business and so invest heavily in SEO practices, PPC or other digital marketing campaigns and grow website traffic. But all these attempts are futile if you don’t or cannot measure web traffic volume. As not doing so will lead you to be in the dark regarding whether you are getting the best ROI or not or if at all your digital marketing efforts are bearing any fruits? There are other benefits to tracking your website progress and some of them are:

  • Website tracking helps you understand your data better in terms of keyword volume, traffic sources or number of pages viewed, etc.
  • You learn more about your customers and what they do on your website, what they want to look for and what makes them convert.
  • You can enhance your conversion rate by tracing your pages’ performance through website analytics. 
  • Tracking your traffic also allows you to identify any hosting issues, errors such as duplicate, broken URLs or tags, loading speed or outdated content that affects traffic volume or even your site speed and fix them to boost traffic.  

What should you specifically pay attention to while tracking your website traffic? Here are few site traffic terms to look closely:

  • Unique Visitors: The “actual” number of “same” visitors who visited your website or page several times a day or same session.
  • Pageviews: Google Analytics defines it as “a metric defined as the total number of pages viewed.
  • Organic Search Traffic: It covers visits to a website from a search engine that happened naturally via advertising, not through paid efforts.  
  • Average Visit Duration: It’s the average time spent by a visitor on any website. It can be anywhere between 2 to 3 minutes and any visit greater than 3 is considered good.
  • Bounce Rate: Mailchimp defines it as “the number of people that come to your website and leave without clicking to any other pages besides the one they first landed on.”

Conclusion

Your website is your window for your customers to know your brand story, product and services, not only it has to be mobile friendly, interactive but also highly functional. But you cannot know if your website traffic is helping you achieve your marketing and business goals or not if you don’t know how it is working for you. So not only should you focus on tracking your website traffic and make it a must-do task from inception of your website but also employ effective strategies to grow your website traffic as it drives other strategies for your business be it marketing or business goals. 

In this blog on how to increase website traffic we not only discussed what website traffic is, and why it is important but we also shared the top 7 ways to increase website traffic both through paid and free strategies. Additionally, we also give you a detailed look into some of the best website analytics tools to help you increase traffic to a website and to help you understand how to measure and monitor your website traffic so as to know what to do next. 

Drop us a comment and let us know what’s your favorite website analytics tool? Or share your queries and questions regarding the steps to increase traffic to a website . Our experts will do their best to help you out!

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Hi! My website is a year old but I am not satisfied with my website traffic. Can your professionals help me with this?

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