Sales funnel provides a map to you to attract potential customers. If you want to have a sales path that can attract more customers or can convert the leads then Sales conversion funnel can be the best choice for you. Sales conversion funnel or conversion funnel term is derived from ecommerce. This blog is all about conversion funnel; here we are going to discuss conversion funnel, an introduction to conversion funnel, and the ways to optimize the funnel to increase organizational profits.
Conversion Funnel is the processor task to convert a website visitor to a sales lead. The path that your user takes to reach to your site and is then converted to a sales lead is known as a conversion process. Representing this complete process through a funnel is known as conversion funnel. Initially, the number of traffic is higher but due to many reasons, it gradually decreases and as a result of which only a small fraction of users are converted to a sales lead.
A number of factors can be responsible for this sales drop off like disconnection between ad and service listed on your landing page or any technical reason. The complete process conversion can be divided into below-listed four stages:
This step is focused on pulling visitors and is done by increasing product, service or business awareness among various customers. Here you should determine the exact sources of current quality traffic that can help you in taking better and informed decisions. Today, businesses rely upon attracting customers by target marketing and for that, they use social media, advertising, and other online marketing tactics.
When you attract the site visitors then your task is to increase their interest in your site, product or service. For this some of the tricks that can help you are irresistible offers, engaging content and attractive visuals. You can also offer some of the free services like newsletters, free shipping or some discounts for the service can help you in gauging the customer interest.
The next step to engage the customer and in building their trust is to help them in learning more about your product in an easy manner. The visitors that reach this stage of conversion are considered the most qualified leads and needs to be nurtured so that they can become your actual lead. You can also take help of email workflow campaigning and send them personalized content specific emails, in this way you can keep them engaged and encourage to come back to your site.
This is the final and valuable stage of sales funnel, as so far, your customer was just travelling through the upper funnel stages and taking smaller actions like signing up for your newsletter or downloading eBook, that is known as micro conversions, now your ultimate goal is to persuade the purchase journey of your most valuable customer and convert it to the lead. In case if the visitors churn at this conversion stage then it does mean that your lead nurturing tactics are not doing well.
You can map out all funnel stages and know the exact number of site visitors that are reaching to the final stage after visiting your website. Even small improvements on each stage can significantly impact and improve the sale. By understanding the exact customer need you can also optimize your conversion funnel. In the next section of this article we are going to discuss some of the effective ways to optimize the conversion funnel:
Now as you have understood that what is sale funnel and how you can increase the sales by using it? As far as sales funnel optimization is concerned then, for now, we can break it into three parts
Here, each level of the funnel has a separate function, like upper-level sales funnel is for attracting new visitors, while middle-level funnel is responsible for converting customers to qualified leads and the lower level funnel is responsible for macro conversions or purchasing. Here in the complete process has a different function so must be optimized in a different way, for this for each funnel levels you should deploy different marketing tactics.
The upper-level funnel is mainly concerned with attracting more customers or to generate more traffic for the site. Here you can evaluate the conversion funnel performance by checking the website traffic. In case you are only getting junk traffic that has no interest in your product or service then it means that your sales funnel is not optimized properly and you should focus on optimizing the upper level of your sales funnel.
In this way, you can identify and know your target customers and reach them or generate exact and required traffic for your website.
Through your upper-level funnel optimization, you have reached to your target customers and caught their attention, especially those who have landed on your site. By middle funnel, you can build the trust of your prospects and also demonstrate your product benefits. You may have to take different paths to prove your loyalty and to take them to the next level of your conversion funnel.
So, now you can use multiple tools and techniques here like product reviews, testimonials, community forums, case studies, marketing campaigns, price comparison charts and others. By understanding the customer mindset and his expectations you can successfully take him to the next level of your funnel. So, you can run surveys or collect feedback reports to know the exact customer expectation.
Now your customer has been dribbled to the last stage of your funnel, now you should try to pull them to the last funnel stage or level. You are guiding them throughout their purchase journey right from starting the awareness up to product purchasing; now if you will let them go back then it will be your great loss. You can check the success of your funnel by ensuring that whether your one-time buyers or customers are coming back to your site and making a purchase or not.
You must have maximum customer data and then try to provide them with more personalized and targeted services. In this way, you can increase their interest and make their purchase journey guided without losing interest.
Your sales cycle is inconsistent and unreliable if it is not optimized properly. Try to be scientific and strategic for optimizing your sales funnel. Even below-listed practices can also help you in generating qualified leads for your business organization. Apart from the above-listed way try to adopt these practices to generate maximum leads:
Apart from the above-listed points, you should also follow below-listed practices to track and analyze the performance of your sales funnel:
With these strategies and practices, your approach can become more calculated and targeted. In this way, you can improve the performance of your sales funnel and generate more leads and traffic.
You should know that conversion funnel is not a static process instead of an ongoing cycle. The process may always require some changes and cannot be same each time. Some techniques that may be working today may not be fruitful tomorrow. These practices cannot guarantee successful and complete customer conversion but help you in making their buying journey fruitful.