Best Healthcare SEO Tips And Techniques To Grow Organic Traffic


 31 Jan, 2024


Many patients turn to Google when it comes time to find a healthcare provider in their area.  Patients are more likely to make an appointment if your website is at the top of the list.

If users can't find your practice at the top of the search results, it probably means someone is. As a result, you run the risk of missing out on potential patients!

Therefore, healthcare SEO is a must for any medical-related site.

By not utilizing organic queries, the patients you need are being given away to your competitors. In order to gain more of the patients you desire, you need an effective website for your healthcare facility, practice, or organization. In addition, you'll need strong healthcare SEO services to stay up.

In the world of the internet, SEO refers to the process of improving a website's organic ranking on search engines like Google and Bing. For your website to rank on the first page of search engine results, you'll need to spend time and money on healthcare SEO services.

SEO services for healthcare must put forth unwavering commitment and all-encompassing efforts to succeed in SEO.

Your digital presence can soar if you pay attention to Google's most up-to-date SEO recommendations, especially when it comes to healthcare content. Because healthcare search engine optimization for medical practice sites is not much different from SEO optimizing other types of websites.

It is required to do keyword research, competitor analysis, write metadata and description and publish high-quality and relevant content to attract more clients at each level of the sales funnel.

Thus, similar rules apply here, but there’s a catch that particularly applies to healthcare websites (and the finance website), i.e., YMYL rules, also known as - “Your Money or Your Life.”

We’ll discuss it in more detail in the coming sections! Let’s check out some of the 

Your medical website's visibility and traffic could boost, so here are some tips to help you get there. 

Looking to Improve your Healthcare website's Google ranking?

  • Increase in Leads and Conversions.
  • Drive User Engagement
  • Increase in Targeted Organic Traffic

Focus on Quality

A lot of medical professionals believe that pay-per-click (PPC) ads will bring them the patients they need. But, on the contrary, it is not the best place to start with. In order to attract new patients to your website, you must incorporate SEO into your digital marketing strategy.

Search rankings will suffer if Google considers your website has poor content. E-A-T and YMYL are two critical terms in healthcare when it comes to quality.

E-A-T:- Expertise, Authority, & Trust


The concept was designed to help third-party evaluators score Google's search results. In spite of the fact that it isn't a direct ranking factor, Google's E-A-T reveals a lot about the types of websites it values and wants to reward with higher search visibility.

E-A-T is critical to the success of any medical information website. The potential patients who read your articles on medicine and health may be influenced by the facts and figures you provide.

In order to attract new patients, you need to give them a reason to trust you with their health. Therefore, the information you provide must be of the highest quality possible seo friendly website brimming over with knowledge, authority, and reliability. Then and only then do you have a chance of succeeding in the healthcare sector.

YMYL- Your Money or Your Life.

Content that can impact the reader's health, finances, or safety is considered to be YMYL. The competitive nature of the healthcare industry necessitates an understanding of this concept. Search engines will penalize you even further if your content doesn't meet these requirements, e.g., it contains errors or lacks sufficient information.

Your Money Or Your Life

Organic Healthcare Marketing SEO Rules and Algorithms Are Constantly Changing

There are various reasons why a website is not showing up on Google. But, still, you can improve your healthcare practice's search engine rankings by employing the right healthcare search engine optimization techniques and avoiding black hat organic marketing. The term "black hat" SEO refers to the practice of using secret tricks to boost a website's ranking on search engines like Google and Bing. A major issue with this is that Google's algorithms constantly evolve, making it difficult for black-hat SEO methods to remain effective.

If healthcare SEO companies promise quick results, then that sounds too good to be true. Instead, the best healthcare SEO strategy is a long-term one that employs these core SEO healthcare techniques.

Healthcare SEO Tips That Are Critically Important

One of the most important SEO benefits for business is that your website will be better positioned to outrank your competitors if you use the right healthcare search engine marketing tips and techniques to get your medical practice in front of the right users.

1. On-Site Techniques Used by Healthcare SEO Agencies

Your website's code, images, and words are all part of on-site or on-page technical health care marketing SEO. From the type of content on your health services website to its loading speed and responsiveness to mobile devices, there are a number of factors that affect aspects of search engine optimization.

On-Site Techniques

  • Title Tags: The titles of your web pages are specified by this HTML element in the site's backend. This headline appears in the search results on SERPs (Search Engine Results Pages).
  • SEO Metadata: A 160-character or less summary of the page's content appears below the title tag on search engine results pages.
  • The Speed of the Website: It is a measurement of how quickly your web pages load, which is an important factor in determining where your page ranks in Google's SERPs and improve website performance.
  • Reliability: You should optimize the content on your website for mobile devices. With more and more customers using mobile to search for hospitals “near me,” this is a vital part of your SEO strategy.
  • Meta Tags: These aren't visible to the general public, but search engines can see them. Search engine results pages (SERPs) look for keywords to help users find your site.
  • Alt Tags: An alt tag is an HTML attribute that can be applied to an image tag to provide search engines with a text alternative.
  • H1 and H2: Header tags are an essential element of on-page SEO. Using them is a way to tell search engines what your website is about.
  • Anchor Text: A hyperlink's anchor text is the text that can be clicked on. As a rule of thumb, anchor text should be relevant to the page that it's being referenced from.
  • Bold and Italics: Bold and italic text formatting appeals to Google bots because it highlights critical information and aids Google crawlers in determining what content is essential.
  • Footer: Your website's footer menu is another way for Google to identify your site's relevance in search results.
  • Sitemaps: Google uses XML, which stands for Extensible Markup Language, to index web pages. Crawling the URLs listed in an XML sitemap is enabled by including this sitemap in search engine results. Strong SEO for healthcare professionals necessitates the presence of a sitemap that visitors can access.
  • Content: Your healthcare SEO efforts will benefit from updating old healthcare or medical content, which will, in turn, increase website traffic.

2. Off-site Healthcare SEO

Do you know how to get backlinks and what are their benefits? If no, let us tell you, Google gives a higher ranking to websites with relevant backlinks in the healthcare industry than to those without them. You want these backlinks to be relevant because it gives your web pages authority and credibility regarding search engine results. 

Off-Site Healthcare SEO

  • Press Release: If your practice has won an award or is launching a new product or service, you can use press releases to inform journalists and major healthcare publications about the event.
  • Medical Directories: Patients find your practice through directories, which also helps with SEO for healthcare industry. Consistency across directories, as well as where and how often practices are listed, are all important ranking factors.
  • Articles and Blogs: SEO-friendly blog posts and online articles position your website as a resource for customers who are searching for information on a particular topic.
  • Social Media: Having more likes and followers on social media pages, particularly Facebook, increases your site's relevance, brand awareness and chances of showing up on Google's first page.
  • Online Reputation: It is a well-known concept that brands with a good ORM. One single negative review and comment not only harm your online business reputation but also affect business revenues. You can collaborate with an online reputation management company to strengthen your healthcare website reputation.

Before putting their faith in a company, the average customer reads seven reviews online.

3. Local SEO

Local search engine optimization, also known as local SEO, is the process of enhancing your website so that it can be found by people conducting local searches. When you work with SEO healthcare experts, you'll learn about the Google Map Pack, also known as a carousel. In a Google search, this grouping of similar businesses appears near the top of the page. 

  • Citations: Citations are online references to your healthcare organization's name, address, and phone number. Google and other search engines use these in the same way as links to your website when determining your company's online authority.
  • Directories: Dissimilar listings can confuse search engines, which is what we're referring to here. However, when it comes to directory listings and consistency, many affordable online resources can help.
  • Claim your Profiles: Would you believe Facebook and Yelp are the most trusted consumer rating websites? It's critical for your practice's reputation management to monitor these sites for mentions of your practice and respond appropriately.

4. Use the Correct Medical Keywords

Focus on keywords that are relevant to your industry when optimizing your content. You must be thinking, why is content optimization important, and which things to consider? It is important because people looking for medical services on the internet will begin their search there. Finding the best keywords for SEO for healthcare industry can be as simple as using Google's Keyword Planner, which compares what people are searching for with what isn't.

But don't force-fit keywords into a piece of content. Your website will be penalized by Google if you use this spammy tactic. Instead, use relevant, readable, and natural language to incorporate long-tail keywords into your content.

The patients you want, those who live in your geographic area and seek out the specialized expertise you offer, will find you because of this.

5. Create a Large Number of Content Pages

The information on your content pages should be high quality and optimized for your target keywords. If you're in the medical field, you want your content to benefit the people who will be reading it.

When it comes to healthcare marketing SEO, quality content is king, whether it's a detailed description of your services or blog posts tailored to a specific search query. Google holds medical websites to a much higher standard than those in other industries. These pages could have dangerous or unintended medical consequences if they contain low-quality content.

When creating content for your website, always keep your audience in mind.

  • What are they trying to find, exactly?
  • What is the most useful information that they can use in their search?

If you write long-form educational content, Google will see you as an expert in your field, which will help you rise in the rankings. So, always follow SEO content writing best practices for engaging your audience.

6. Enhance the Visuals

One of the most popular methods of consuming content is through video. As a result, video-heavy web pages are more likely to receive organic traffic. In addition, because they're watching the video, visitors spend more time on those pages.

This increases the amount of time a user spends on a page and tells search engines that the page has something of value for visitors. Therefore, it's important to incorporate relevant and high-quality videos into your content when optimizing your website for search engine optimization (SEO). For example, virtual tours of the facility or educational videos on medical conditions are more likely to be viewed than 600 words of plain text by many users.

Additionally, your website should feature a variety of images and infographics. More people will come to your site if it is more interactive and interesting to them. Ensure all images on your site have the correct alt text, too. Visually impaired users and Google crawlers benefit from image alt text because it clarifies what is displayed on the page.

This is a great chance to use some of your keyword phrases. But, to be on the safe side, don't go overboard with the SEO.

7. Optimize your Website for Mobile Usage, Speed, and Security

Speed, security, and mobile friendliness play a role in your search engine ranking. 

Website loading speed

Having said that, it's important to note that slow websites can rank highly for certain search terms. Therefore, having a slow site doesn't mean you're penalized by Google. However, increasing your site's speed is always a good idea for improving the overall user experience. You can refer to top-notch UX website design ideas to encourage clients to stay on your website. 

Your website should load in less than a second at the most, but you should strive for less than a half-second load time. The PageSpeed Insights tool from Google is an excellent resource for evaluating your site's speed. In addition, you'll learn about problems you might be having and how to fix them. Refer to a comprehensive guide to website speed optimization to increase your healthcare website’s overall performance. 

Most importantly, your website should be accessible on a mobile device. If your website isn't optimized for mobile devices, users will go to your competitor's websites instead of yours. For a mobile-friendly website, ensure that your site is using a responsive layout. As a result, your site will automatically adapt to the size of the screen being used to view it, resulting in better user experiences across a wider range of devices.


You need a strong SEO strategy to improve your Google rankings and attract more patients. Growing a medical practice may take some time to achieve its fullest potential. In other words, it's all about how you go about things that matter.

You will be taking the necessary steps to secure your online presence by implementing the health care SEO tips outlined above. In addition, your website content's EAT and YMYL qualities should be kept in mind at all times in order to outrank your competitors and begin to succeed in the healthcare industry.

If you follow these healthcare search engine marketing strategies as you go, you’ll be on the right track! We’re not saying it’ll be simple and easy, but this is the best option. If you still have any questions, contact JanBask Digital Design’s healthcare SEO services

Looking for SEO services for your Healthcare Website?

  • Improve Google Rankings
  • Drive Customer Engagement
  • Boost Website's Visibility and traffic
  • Attract More Patients


1. What is healthcare SEO?

A healthcare SEO is a term utilized to explain SEO services provided to the healthcare industry, like medical practices, clinics, etc. It is also referred to as medical SEO, which is utilized to help people find healthcare or medicals online. 

2. What is the SEO strategy for the healthcare industry?

Medical or healthcare SEO is the process of optimizing a healthcare website’s online presence to attract more audience as well as visits from different search engines. Encouraging positive online reviews from other domains and clients can help your healthcare website rank higher on SERP.

3. Why SEO for healthcare industry is important?

As a medical or healthcare practitioner, it's important to integrate SEO into your online marketing strategy to attract more patients to your website consistently and for the long term. If your medical website and its content aren’t SEO friendly and poor in quality, according to Google, your website will suffer its ranking. 

4. How long does it take for healthcare professional SEO to work?

Similar to other forms of SEO, healthcare professional SEO isn’t a quick fix. The aim is to gradually, over a period of time, you’re creating a digital presence, and it’ll then outperform your competition.

5. Are there healthcare marketing SEO services I can hire?

Absolutely yes! There are numerous healthcare marketing SEO services or healthcare SEO companies that master SEO for healthcare industry, and few of them even offer free SEO evaluations before getting started.

6. Is it better to use broad or specific targeted search terms in healthcare search engine optimization?

Usually, you can experiment with both search terms and use those results to make informed decisions. However, concentrating on particular search terms helps make content creation more effortless.

7. Is it better to target diagnoses or symptoms when choosing keywords for healthcare SEO?

It is determined by your SEO strategy. If you aim to create educational content, you can target diagnoses. Still, if you’re aiming for a broader audience and you’ve all the knowledge of what a specific symptom indicates, then you can focus on symptoms. 

8. Which technique should be avoided in healthcare SEO?

  • The following mistakes should be avoided in healthcare search engine optimization:
  • Not writing good content related to your medical practices
  • Incorrect use of keywords 
  • Not having a mobile-friendly website
  • Not prioritizing your website speed
  • Illegally earning backlinks
  • Not updating healthcare seo strategy
  • Copying someone else’s content

9. What are the 5 most important areas of SEO?

5 most important areas of SEO are

10. What 4 pillars are important in SEO?

The 4 important pillars of health care marketing SEO are

  • Technical SEO: It improves website visibility and makes it easier for search engine bots to discover, crawl, and index your web pages. 
  • On-Page SEO: It helps in making your web pages understandable. 
  • Web Content: It helps in representing the values you provide. 
  • Off-Page SEO: It helps in proving your brand authority.


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Louis Anderson

I never thought I could get good reach with such easy steps.



Nice strategies.



Healthcare segments benefit greatly with SEO. I second this.



You have explained it very well.


Jax Williams

Thanks for sharing this article. I learnt a lot from it.


Jax Williams

As a digital marketer, I have personally implemented these strategies for a client.


tom william

This blog has explained it so well. A lot of people will learn from it.


Rylan Parez

I love how your blog breaks down the writing process into manageable steps.