How To Get Backlinks: 17 Smart Ways To Attract More Users



28 Mar, 2024



Want to build prominence on SERPs? But does your business create smart backlinks? And if it doesn’t, you’re missing out on one of the best opportunities to earn higher rankings on search engine result pages. 

It's a well-known fact that Google’s search algorithm honors 3 crucial aspects of a backlink SEO strategy are - distance, ranking, and applicability. These important pillars of SEO are responsible for your website’s search ranking. 

However, business doesn’t always affect distance from the seeker, but it could work towards improving its relevance and prominence. As shared by Google, prominence depends on - information that Google has related to the business from around the web, such as links, blogs, articles, directories, etc. 

The essence is - Each and every business requires quality and authentic backlinks!  

Authentic or white hat backlinks mostly serve as a sign of trust from the website and show google that your web page is a reliable source of information. The more sign of trust your web page has, the more noteworthy it will be, and high-quality backlinks are earned ethically instead of using unethical tactics. 

Grabbing the attention of people towards your website is not an easy task. It requires a lot of backlinks strategies and consistent work to attract more audiences. The quality content on your website and an seo service provider can greatly help build more than just links. So, are you eager to know how can I generate backlinks for my website? But before that, let’s first discuss what backlinks are, their importance, and how link-building SEO services can help you.

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What Are Backlinks? Why Are They Important?

A backlink also referred to as an inbound link, is a link from another website to your website. 

Prominently, a link can be inserted in a text, on an image, or in the form of a button - provided that the source is a distinct website - all of it is counted as backlinks. These are very important in search engine optimization because backlinks are one of the most significant ranking factors for all search engines.

Since there are over 200 Google ranking factors, backlinks are accounted as one of the most significant factors for Google search. It's because a link to another site isn’t just a link - but it's a sign of trust, advocacy, and a way to suggest to readers that - here’s a trusted source. Go have a look at it.

What is Backlink

It's not easy to earn that type of seal of approval, specifically for small-size businesses or startups. Still, if you wish to increase your SEO performance, it's important for you to consistently earn that how to get quality backlinks for your site more quickly than other websites in your domain. 

Furthermore, as stated by Gabi Theard, Director of Marketing at Trujay, “ having a strong backlinks building strategy not just boosts SEO score and online visibility on Google, but also indicates to visitors where exactly your business falls as compared to your competitors. Backlinks can show a relationship between two websites and how every website works to help the other flourish.” 

Additionally, backlinks help readers gain the best quality information that answers all their questions. Let’s find out how to get backlinks for your website.

How To Get High-Quality Backlinks To Your Website?

A good link has a greater impact on customers than any other mode. Link building can work well if you do it properly. You would have observed that not every site is designed to have a long-term link campaign that seeks to win people’s attention by being slow and steady.

Thus, you will have to keep seeking link-building writing tips; you can also find others arguing and saying that making quality links is not essential. But I would say you need to know that link building is no longer what it was earlier.

This article will help you understand how to build backlinks for your website by discussing the following topics:

Types Of Content That Can Greatly Help This Purpose

There is no doubt that high-quality backlinks are difficult to get and are not everyone’s cup of tea. So how to get high-quality backlinks to your website? The bigger fact is that it is a better and smarter way to build effective links to your website to optimize your conversion rate to a great level. There are many smart ways to build effective backlinks. Here are a few types of content that can be a great help.

  • Blog content
  • Vertical or Industry specific content
  • Content is targeting your customers
  • Content varies depending on factors like different festive seasons and much more.

This will help you to target your customers more easily. Try to write different content for different purposes. For example, for sales purposes, you need to write different content than content to provide general information about your product or service. The same is the case with content for emails to be sent according to different verticals and for social media marketing. So keep different content strategies for different purposes.

17 Smart ways for Building Backlinks To Attract Maximum Traffic

 ways for Building Backlinks

1. Reclaim Unlinked Brand Mentions

One of the easiest and quickest ways to build high-quality backlinks is to reclaim unlinked brand mentions. All you’ve to do is watch who specifies your brand on platforms like blogs or news, using simple and easy tools like Google Alerts. Also, suppose you wish to get detailed insights into your brand mentions, such as the no. of shares or the DA (Domain Authority) of the website where the brand mentions are coming from. In that case, you can choose other tools such as BuzzSumo, Ahrefs, Content Explorer or Mention

Many a time, you’ll come to know that the author hadn’t inserted a link back to your site when they specify your brand, product, or service. At that stage, you can send a quick message questioning an appropriate link accusation. This also authorizes the publisher to provide their readers with a better user experience, allowing them to navigate through and discover more about the specified brand. 

It's worthwhile!

The cool thing about this strategy is that you can use the same approach to claim backlinks for other brand mentions related to your business - with events organized by you, employee names, research reports, etc. 

For instance, you can be on the lookout for interviews featuring company executives and ask for a link to their page on your site. Or look for mentions of reports or statistics you’ve presented and reclaim for appropriate link attribution to the main source. 

2. Acquire Contextual Links

Have you ever thought about how few articles highlight extra resources, either suggested in text or a “Read more” section? The links embedded inside the text of a blog or an article are known as contextual links. 

The correct way to gain contextual links is to identify the real link prospect to connect with. Identify them by examining articles associated with the content you want to promote and previously had a “Read more” section. 

For example, assume that you’ve published a new study report on email marketing; try to find articles about marketing trends, and advocate other articles. You can find them by using search terms like - 

  • marketing trends inurl:blog intext:” Read more,” or
  • marketing trends inurl:blog intext:” Recommended articles”

Once you reach out to the author to address the study done by you, remember to specify why your content is worthy of getting featured. A convincing and compelling mail will pay off. 

3. Be a Source for Another Publisher

Using your proficiency and original data, you can be a source for other bloggers or journalists. Whenever somebody mentions your brand, you’ll get a backlink. Earning high domain authority backlinks isn’t the only advantage of this technique, even though they can be a great benefit clear-cut. Once you become a reliable source, it’ll help you improve brand awareness and drive high-quality traffic to your site.

Above all, it isn’t as hard as you might think.

4. The Skyscraper Method

In this method, you’ll find content with numerous backlinks, make something better, and then reach out to everybody linking to the content you improvised to link to you instead.  

How will you do it?

First, find out web pages with a large number of backlinks. To start, search for a term relevant to your subject using tools like Content Explorer by ahref and set the “linking domain” or “referring domain” filter to min. 50. It’ll display web pages with backlinks from more than 50 websites. 

After this, just analyze the content and decide how to amplify it. You can use a few of the best methods to enrich your content -

  • Correct inaccurate claims - It is possibly the best method to enhance your content because no one wants to link to something deceiving. 
  • Delve deeper - If the content you want to improve is superficial, delve deeper and interpret the topic more deeply.
  • Explain in a superior way - Improve the topic so that it helps the reader understand it easily using videos, graphics, or any other medium. 

5. Reverse Skyscraper Method

It is a method where you can select the highest quality content already published on your website, find the same average quality web page with many backlinks, then ask them to link to your pages instead of linking to those pages. It works for similar reasons to the classic skyscraper method, and there is no need to generate new content. 

To identify the best options for using this method, add a few keywords about which you’ve published high-quality content in keyword explorer. Then, sort the results using the keyword difficulty tool from high volume to low. 

6. Link Building from Resource Pages

It is when you earn backlinks from pages curating resources on a specific topic. It's a reliable method because the one and only purpose of resource pages is to link to authoritative resources.

How will you do it? 

To identify resource pages, execute one of the following searches in Google and include a phrase pertaining to your topic

  • intitle: resources inurl:resources.html
  • intitle: resources inurl:links.html

For instance, if you wish to know how to build backlinks to a resource related to losing weight, you could search as follows

intitle :resources inurl:resources.html weight loss.

To export the results and SEO metrics, you can use the SEO toolbar, which facilitates you to prioritize options using domain rating and evaluated search traffic. Then you’ll need to visit every page, check its resource page, and link to outside resources. If you find it suitable, find their email address and send your response. 

7. Broken Link Building

It's where one finds dead links on a page, builds your web page on the topic, and asks others linking to the dead page to link to your web page instead. It works well because people who see that their websites don’t wish to send traffic to broken web pages.  

How’ll you do it?

You can find dead pages with backlinks using various ways, one of the easiest ways is to search in Content Explorer, then filter it for broken web pages, and set referring domains filter using a minimum value of 10; it’ll display all the dead web pages with backlinks from minimum 10 websites. 

8. 301 Redirect Link Building

It is where you can find insignificant 301 redirects and cast a good replacement to all linking to it. It works for the same reason broken link building works; website owners don’t need to send their visitors to dead pages effectively.

How will you do it?

To find insignificant 301 redirects, navigate to Site Explorer in arhef, set the mode to “https,” add a niche website, navigate to the Best by links report, and apply a “301 moved permanently” filter. It’ll display all irrelevant 301 redirects.

9. Use Guest Blogging and Keep the Content Data-driven

It is nothing but where you write a blog post for other websites and normally receive attribution and a link back to your website. Guest blogging can help you build and maintain customer relationships. This will ultimately expand the list of potential customers.

How will you do it?

First, find websites more likely to accept guest posts, navigate to Content Explorer, add a keyword related to your domain, and set the dropdown to “In title.” It’ll search billions of web pages for matching content. After that, apply filters to narrow your search results and identify websites to cast.

For instance, you can apply filters like -

  • Domain Authority: 30+. This’ll eradicate super low authority websites.
  • Published: Last 90 days. This will eradicate websites that haven’t published content recently, which could be disinterested in pitches.

10. Keep a Sharp Eye on Your Competitor’s Activity

Tracking your competitors’ doings will greatly help. You can divert the organic traffic toward your website by leaving behind any number of competitors. You can even subscribe to receive newsletters, blogs, articles, marketing campaigns on social media platforms, and any other happenings. To stay up-to-date and grow more by not letting any other competitors.

11. Update Old Content

If any of your articles or research reports haven't been updated in a while, find out how many backlinks it has. If several publications reference that piece of content, you find yourself a masterpiece.

Just go ahead and create a better, fresh piece with more pertinent data. So, when this new content goes live, reach out to other bloggers or journalists who linked to your old blog content and pitch them about your updated content. 

You often receive the outreach response through backlinks or social media shares in a few days or weeks. Other benefits include relationship-building before anything else. For example, you could end up joining projects that help you grow your brand and website traffic. 

Eventually, when trying to build your outreach email list, keep the long-term benefits in mind and build relationships rather than concentrating on just the backlinks. 

12. Promote Your Content and Use Local Guide

Professional writers are the best sources to get relevant content for your company's products and services. They know how a product can be represented in front of potential customers. These types of backlinks strategies should always be good. It has been observed that a website with quality content and blogs in support attracts more potential customers than others.

Publishing useful articles and blogs at regular intervals can be a great help. Try to write content targeting specific locations and specific populations. This is what you can do with a flowing local guide. It is a great way to attract local customers.

13. Write Testimonials

It’s an effective and convenient method on how to get quality backlinks that involve writing testimonials for your websites. This step is not time-consuming, and you’ll have to spend just a few minutes doing this. In return, you can earn loyal customers through quality links for your website.

14. Podcast Interviews:

Here, you’re being featured as an expert and asked questions by the host. Every podcast will take just around an hour of your time, and if you select them carefully, high-quality backlinks are almost guaranteed. It's because most podcasts contain episode pages on their sites, which mostly link to the guest's website and social media profiles. 

How will you do it?

First, find podcasts for making a deal, which can be done by searching on Google for terms like top industry podcasts. Most of the outcomes would be listicles, and Google also tries to show podcast carousels in the search results.

Before messaging, check the podcast episode pages to ensure they link to their guests. 

15. Link Gap Analysis:

It shows websites linking to several competitors, except you. It's usually easy to recreate those links because if someone is linking to several competitor websites, it might be logical to link to you too. 

How will you do it?

First, add your homepage into arhef’s Site Explorer by setting “Exact URL” mode, then navigate to the “Link Intersect Report” and add some competitors' homepages in the empty fields, set them to the same mode, then run through the results for prospective replicable links. 

16. Earn Stockist Links

These links come from companies whose products you stock and sell. It's easy to get these links if you stock products of companies that list stockists on their sites. 

How will you do it?

To find related stockists pages, first find out websites of all the companies whose products you stock, then run the following term in Google search for each of them: intitle:"stockists" OR intitle:"where to buy". 

You will know it in the search results if they’ve got a stockist page.

17. Use Existing Memberships

Businesses, communities, and clubs of which you’re already a member of, are probably the high-return, low-risk items for link building. Because they mostly have their team or advisory board pages where they gladly mention and link to you if asked. 

How will you do it?

To find possibilities, list all organizations, businesses, communities, and clubs you’re a member of, which could be anything from a school parent advisory board to a local charity, or a law association. 

After that, find their sites and execute the following Google search for each: intitle: team OR advisory.

It should show the result if they’ve relevant pages.

Interested in our SEO link-building Services?

  • More Referral Traffic
  • Establish Relationships in Your Niche
  • Raise Your Page or Domain Authority

Why SEO link-building services are important?

SEO link-building services are pretty much what it sounds like: companies, agencies, or freelancers trained in identifying the right websites best suited for linking to your website, for example, JanBask Digital Design

As Google favors backlinks to be relevant and reliable, punishing those that aren’t. Therefore SEO link-building service can help you save a lot of time and money by researching, outreaching, and communicating to get those relevant backlinks. 

The link-building services can reach out to various sites and present your content to them as beneficial to their respective audiences. They might reach out to you through guest posting opportunities or press inquiries based on who you’re and what you are looking for. Still, link-building services can help you save time working on long-lasting improvements in search engine result pages. 

Backlinks-building services offered by JanBask Digital Design let your business rule the search engine by organically increasing leads, brand awareness, website traffic, ranking & ROI at no extra cost.


1. What is link building?

It is a process of getting other websites to link to yours. Links are one of the top 3 most important ranking factors for Google because they act as a vote of trust from one site to other. 

2. How do beginners find the easiest way to get backlinks?

People who’re new to Search Engine Optimization and are just getting started building their website’s backlink profile can make use of strategies such as analyzing competitor backlinks and reaching out to the same sources with the help of different tools to look for brand mentions and asking for URLs for mentions that don’t have them and approaching influencers in their industry to ask for brand mentions and backlinks.

3. How to build backlinks to my website? Is there any specific SEO backlinks strategy?

First, find high-quality, relevant links; your goal must be to get links from high-page authority and domain-authority web pages. You can use different tools to find these scores.

Look for websites having .gov or .edu domain names because these websites generally have more authority. Or else you can also search for trade journals, dignified organizations in your sector, etc. 

4. Do I need SEO services for my website? Do you also provide SEO link-building services?

Seo optimization services help you learn what your potential users/customers are searching for and thus enhance your website’s UX. So when your website offers what your visitors want on your site, they take desired actions and come back again. SEO also lets you target quality traffic and help establish your website and the reliability of your brand. 

5. How long will my website take to reach the top position in SERPs?

It depends on various factors so that no one can tell the exact time. The desired ranking can be achieved quickly or slowly, depending on the keyword selection. Selecting highly competitive keywords might take a long time for your pages to optimize and beat competitors. 

6. What SEO services does your SEO agency provide?

JanBask SEO services provide you with pretty much everything. Still, specifically, our SEO agency can help you with the following SEO services among various other top-notch SEO companies:

  • Voice SEO services
  • Local SEO services
  • Ecommerce SEO services
  • On-Page Optimization
  • Off-Page Optimization
  • Quality Backlinks Building
  • Increasing Domain Authority
  • Online Reputation Building
  • Analytics & Reporting
  • SEO Link Building Services

7. How much do SEO services cost at your SEO company?

Each SEO optimization project is unique and differs largely in terms of particular needs, scale, business type, specific features, and functions. Whether yours is a startup company or an established one, we offer economical pricing plans that’ll be just right for your business. Want to amend changes in our current quotes? Contact our SEO Consultants Today!

8. Which SEO procedure do you follow?

Our SEO experts follow the below steps:

  • Audit Your Current Marketing Results
  • Hit the Future Traffic Goal
  • Prepare the Right SEO Plan
  • Allocate the Right Marketing SEO Experts

9. Should I focus only on getting more links?

Remember, link building is all about quality, not quantity. Therefore, never focus only on building as many links as possible. Because it’ll only let you down with the outcome. Also, when you start focusing on quantity alone, the quality of links will certainly drop, and that's the wrong way to follow for link building.

Always emphasize more on earning quality links, and never sacrifice quality for quantity. Contact our link-building SEO services for more information.

10. Is it true that I can buy links? If not, how to get quality backlinks?

NO! Buying links is considered a violation of Google's Webmaster Guidelines, and your website might get penalized. The link scheme guidelines clearly state that the following links can negatively impact your website's ranking in search results:

Buying or selling links that pass PageRank, including exchanging money for links or blog posts that contain links; exchanging goods or services for getting links, etc. 


As you can see, it's not very hard to find the easiest way to get backlinks. These are important elements in your SEO backlinks strategy, but remember that they don’t occur accidentally. Instead of sitting around and waiting for backlinks to occur, take a charge and start pitching. 

It's also important to create content to which others want to link to and develop relationships with actual people behind the websites across the web. They will help you boost your backlink game, and you’ll see actual improvement in your SEO rankings. 

Just don’t try all of these tactics at once. Start with one, learn from it, achieve perfection and then start building from there. Contact us if you’ve any questions; also, let us know how helpful this blog was!

Want to get Quality Links For Your Website?

  • Better Search Engine Rankings
  • Better Credibility and Reputation
  • Low Bounce Rates
  • Generate More Sales And Revenue

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Josue Rodriguez

Great post on how to build backlinks, beneficial for beginners.
Thank you for your feedback.


Colin Rodriguez

When doing outreach, will I get rude replies?


Rafael Lewis

I don’t know how to build backlinks for my website. Will your SEO backlink services help me?


Kyle Lee

Hello! I just wanted to thank you for clarifying doubts related to how to build back links.


Riley Walker

I’m working on my blog and am new to online marketing, and this is an awesome post on how to get backlinks for your website.


Jorge Hall

I think it is the best strategy; I’ll apply this method to my website.


Beckham Allen

If I’ve never done any link-building work on my website, will I get penalized by Google? If yes, how can I generate backlinks for my website?


Cayden Young

I know it will take time, but at the same time, I want to use the best way to build organic traffic. How can I get more backlinks? Are press releases good for outreach?


Jaden Hernandez

Thanks for the valuable insights on how to build back links; I’ll definitely use a few of your pointers.


Emerson King

How to get more backlinks? This is exactly what I was looking for because I, too, have a website and need backlinks. Do you offer backlinks building services?

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