Make effective use of color in website with a Web design company in Virginia


17 May, 2024



38% of visitors will stop engaging with a website if the content or layout is unappealing. 

When designing a website, a top priority is perfecting the color scheme of your website. The best way to do this is to look at existing websites and research competitors, so we’ve done the legwork for you and assembled a list of website color schemes that work perfectly for your business.

Website color schemes have more of an effect on the effectiveness of your website than most companies would like to acknowledge. So, in this blog, you’ll get an in-depth insight.

  • What impact color design for a website can have on your conversion rate?
  • Seven standard color theory terms one should know.
  • Best colorization Tips to bring more traffic to a website? 

Also, to accentuate your brand identity, communicate it to consumers. You can team up with professional website design agency to create eye-catching web designs and best practices for color combinations for websites.

Impact of Colors Scheme in Web Design

Let’s find out why good website color matters. The fact is that colors state how one views things since the colors one sees around it help interpret the world around them. Hence, the best color schemes for websites change according to our interaction with them about websites and conversions. The best color design for a website provides various benefits-

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  • Well-optimized landing pages
  • Strong & visible CTA
  • An intuitive website layout

1. Improves the Overall Site Appeal

According to data published by WebpageFX, visitors subconsciously judge a website within 90 seconds of viewing it. Hence you need to consider it seriously.

Improves the Overall Site Appeal

2. Changes Brand Perception

According to data published by Kissmetrics, color increases brand identity by up to 80%, Which is huge! Hence, ensure that your eye-catching website design is consistent across all the communication channels.

3. Boosts Purchases

According to Bags and Bows Online data, 85% of customers feel that good colors for a website are the primary factor when choosing a product. Hence, using proper color schemes for websites is a great way to improve sales and conversion rates or improve whatever action you want visitors to take.

Boosts Purchases

4. Improves Memory

Long ago, the von Restorff effect showed that contrasting colors draw attention. Hence, it’s possible to boost conversions and increase online presence using this contrasting effect.

7 Classic Color Theory Terms One Should Know

It’s not very difficult to get overwhelmed when designing a website by choosing colors from over 16 million colors; such a broad array of colors offers nearly infinite possibilities to a web designer. 

Hence, understanding the most fundamental characteristics of colors and terms can help make effective design decisions-

1. Website Color Wheel

It’s a powerful tool that can make you visualize accurate relationships between colors in a standard and schematic way.

2. Color Relationships

When web designers work on a particular project, they often rely on fundamental color relationships, also called color schemes. The four main types include-

  • Monochrome: Which consists of various tints, shades, and saturation of the same color.
  • Complementary: These are based on two colors from opposite sides of the website color wheel.
  • Analogous: Which shows 3 colors that are next to each other on the website color wheel.
  • Triadic: This use 3 colors that are at the points of a triangle drawn within the website color wheel.

3. Color Warmth

These colors could be either “cool” or “warm.” However, when neutral colors like white, black, and gray are added, they can help you achieve a harmonious palette.

4. Color Systems: RGB, CMYK, and HEX

The 3 standard color systems are - 

  • RGB: Red, Green, and Blue.
  • CMYK: Cyan, Magenta, Yellow, Black, and 
  • HEX: It uses a six-digit, three-byte, hexadecimal description of each color. For instance, #000000 for black or #ffffff for white.


5. Tints and Shades

Add white to a color to create tints. A higher level of white produces lighter tints, while black produces a different shade. The darker the shade, the more black it contains.

6. Hue, Saturation, and Lightness

  • Hue- Describes the similarities between the colors.
  • Saturation- Refers to color intensity.
  • Lightness- Defines how bright a color is as compared to pure white.

7. Contrast

It is an essential factor of any website, especially regarding background color and text. If there is too little contrast, users will likely face trouble differentiating between different elements. 

So, keeping in mind the readability, it’s always better to use a white background and a dark text color to keep web pages clean and organized. 

Before moving on to color tips to increase conversion rate, its important to have a great website that ranks higher on search engines and solidifies your business, builds trust, and gives your prospects confidence to take the next step with you and make a purchasing decision. So, let’s see what all are helpful color tips to improve your website conversion rate/

Helpful Color Tips to Increase Conversion Rate

Brands use these abstract connections to establish emotional associations with people, which helps them acquire and retain more consumers or clients. Let’s take a look at the specifics below.

1. Use colors that are gender specific

If you are serving primarily to a particular gender base, it helps you pick colors that are specific gender specific. Research has shown that women generally like blue, purple, and green colors, whereas men prefer blue, green, and black.

Use colors that are gender specific

2. Use the ‘Blue’ color to earn trust

Most people associate the ‘Blue’ color with trust, peace, and loyalty. That’s why it's one of the most popular businesses' most commonly used colors. For example, Facebook, one of the most extensive social networks, uses Blue, similarly to Twitter and PayPal.

3. Use the ‘Yellow’ for user attention 

Most people don’t know that the yellow color is used for warnings. But having said that, several businesses think it is a color of joy and happiness, as it stimulates the brain's excitement center; it can be best used to garner the user's attention.

4. Use ‘Green’ for environmental products

It’s a no-brainer! Most ecological organizations use green as their primary color because it’s a chromatic symbol of nature. Another crucial factor is that people often tend to click on the green button more commonly than any other color. So, it’s advisable to use green on the Call To Action (CTA) buttons.

5. Black color helps to add a sense of exclusivity and luxury 

As per the color psychology, the darker the color more elegant and sophisticated it seems. That’s why black is often stated as a timeless color.  Most luxury brands use black as their primary color. For instance, Uber named its luxury cab service Uber black.

6. Red color offers a unique pull

Several food brands use red as their primary color because it is associated with hotness and makes you hungry. Big food brands like KFC, Mcdonald's, Pizza Hut, and Burger King use red in their logo.

7. Avoid using just black and white

Black and white is a forgettable color combination. Hence, if any website has just black text on a white web page, most apparently, visitors won’t remember it for a long time.

8. Use bright colors for CTAs

Research has shown that the highest converting colors are equivalent to Red, Green, Orange, and Yellow. On the contrary, darker colors like Black, Dark gray, and Brown have a very low conversion rate. 

9. Do not avoid white

One color most commonly used on a website is -’ White.’ Despite that, several color theorists don’t count white as a color; one should use white space as a powerful design feature. For instance, the most popular website globally is “Google.” 

How Appropriate Colorization Brings More Traffic To A Website?

When creating a new design for the website, the most common question that seems to appear is – “How to choose the appropriate colors for the website?” Choosing an effective color palette is essential to communicating and promoting your products and services. Many people believe that coloring isn’t that significant, but it is an entirely wrong belief as it helps in communication far more than most people realize. It’s essential to choose the right color palette for your company’s website that would attract more people. Remember that each color has a unique symbol, and use these colors depending on the very nature of your business. Many websites these days suffer from the negative effect of the wrong colorization as they choose colors to dress up their websites without any regard to their objectives.

Tip: Here’s a guide stating how to create a professional website from scratch.

Best Color Scheme Practices to Follow in 2022

Upgrading color combinations for websites doesn’t mean starting from scratch. You can’t just rewrite your style guide or pick your website color combination or font colors just like that, but you still have some options.

Here are some powerful practices that you can use as you deploy color themes to increase conversions:

1. If you think that the Colors don’t work, then suggest changes

When working with web designers or decision-makers, speak up what you feel about the overall design scheme and suggest changes if it doesn’t work.

2. Use intense colors to complement the existing color theme

Make sure you’ve to adapt to the color themes and use the colors that blend well with the current choices, the brand, and the feelings you’re trying to evoke. 

3. Don’t hesitate to test several Colors

To boost conversions, try various colors until you find the one that works for your brand. 

4. Always remember that ‘Color’ is a conversion issue.

Indeed, Don’t just look for something that looks good - you want a good color combination for a website that converts. Hence, you must be heavily involved in the color selection of your landing pages to boost conversion rates.

5. Avoid Color Overload 

Too many colors can least to a sense of confusion, so avoid doing it: rule in your color theme using ‘white.’ 


The main takeaway is that color is vital to creating positive UX! Big brands and online businesses have started to focus on colors to build a connection with their audience. They have understood the importance of having a professional website for their small, mid-sized, or enterprise businesses. This helps increase the trust factor and results in a better conversion rate.

Do you want to design an appealing and revenue-generating website using the upshot of rigorous analysis and user-focused design? Are you not able to generate expected revenue from your website? 

Then chances are you need to focus on both fronts - Choosing good color combinations for a website and hiring the right web designing agency that makes your website truly stand out! Your audience will be sure to notice. So, select a color combination and contrast that makes your main content stand out and drives conversions and engagement. 

What’s next? Start experimenting with different variations, and keep improving, going traffic and increasing revenue!!! Also, don't forget to connect with the JanBask Digital Design team to gain a better understanding. 

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Q1. How long does it take you to complete a website?

Completion of a website totally depends on the size of a project. It can take 12 weeks to 16 weeks for a small & mid-size business to get from the discovery phase to the launching phase. A more complex project with a more extensive scope may take 6 months to a year to complete with a professional website design company.!

Q2. Which technologies do you use to design a modern website design?

Our website design company builds websites on WordPress, but when it comes to developing a robust and scalable front-end UI and backend CMS, we use PHP, Drupal, React JS, Angular, Node JS, JAVA, AWS, and many other similar enterprise technology platforms.

Q3. How can your website design services improve conversions and increase sales?

The main goal of our website designing services is to stay focused on driving sales. We create a responsive website design with critical functionalities added to bring a unique value proposition to capture the audience’s interest & convince them to stay & make that conversion happen.

Our web design agency doesn't just create websites; we create experiences. Our interactive B2B or B2C websites can quickly sell your offerings, retain customers, and develop brand loyalty. Yes, our professional web design company actually makes that happen with exemplary website design solutions that guide your audience down the sales funnel towards conversions that matter to you!

Q4. How do you build a secure web design?

Our corporate website design agency deploys innovative & robust security measures during any dynamic website designing & development stage. Our website designing solutions involve carefully tested security parameters such as HTTPS, SSL certificates, safe login features, user & data authentication features, database security, 2 or multiple-factor authentication, automated backup & data recovery mode, and other essential security patches.

Our best web design services company shares with you a website that is consistently tested at each iteration and has no loopholes for intrusions & malicious attacks. So no worries! Our website design services create websites with its proprietary data’s security as a priority, right from the design & development stages.

Q5. How much is the cost of designing a small business website? 

The average cost for designing a small business website ranges from $3000 to $75000. It all depends on the size, features, complexity of your project, and the type of web design company you are in collaboration with.

This cost includes ongoing expenses like Domain purchasing, a website hosting plan, and the designing & building of your website by a professional Web design agency. A custom web design agency like us will custom offer you quotes that right match your budget & exceptional needs.

Q6. Does your website designing company have any packages for small businesses with a limited budget? 

Yes, our custom website design agency has multiple plans for new businesses like yours. We offer custom website designing to small businesses because this helps you promote your products and services and differentiate your ideas from your competitors. Our professional web design company offers plans that fit right into your budget.

Q7. Will you maintain my site for me?

Constant website maintenance is important for any website to maintain its scalability and reliability. Hence regular maintenance would help in keeping website’s security, invite new visitors, boost traffic and more.

Of course, we can help you out with proper and professional website maintenance in addition to development as it supports in achieving stabilized growth, keeping your business inclined.

Q8. Can you help me write content for my website?

Yes, we will help you in adding relevant content to your website. Our experts team of copywriters can help you in delivering professional content by understanding your requirements and business objectives.

At JanBask Digital Design, is one of the best web design agencies that provide content for landing pages, service pages and also make it a practice to write relevant blogs for your business and maintain it with a regular content update.

Q9. Does my site need to be updated to HTTPS instead of HTTP?

Yes, you shouldn’t overlook this factor. It’s important to update your website with HTTPs instead of HTTP because HTTPs is considered to solve data protection issues. Your data will be protected by encrypting it with an SSL certificate.

Q10. Do you do SEO for my website when you build it?

Yes, we do offer SEO services such as setting up metadata, tracking and analytics setup. It’s essential to work on the SEO of a website because it significantly drives more traffic and conversions to your website. Yes, we do optimize your website for SEO as it is one of the crucial steps that will increase the possibility of getting many leads.

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