Marketing a business can seem to be a complex, nerve-wracking, and expensive gig. But the truth is, if it’s handled in the right manner with an effective business marketing strategy instead of a one-size-fits-all approach, even with a shoe-string marketing budget, it can give you wonderful business growth both offline and online.
Marketing can help your businesses maintain that long-lasting and forever-kind of relationship with your prospective buyers. It can also help engage your potential customers, create impactful brand awareness, and add money to your bottom lines.
How Brands Like Mint Build Their Digital Presence with No Talk And Big Game?
Many brands are talking about big games with online marketing, look at Mint - a personal budget tracker & planner for instance. The reason why this financial tool was able to stand out in the crowd was because of a well-executed, pre-stated online marketing strategy and tactics.
Mint clearly explains how a few dedicated marketing efforts are much needed for making any struggling business valuable in an online marketplace. Marketing actually does that, it can help expand your brand identity and make your business flourish, eventually. In case you are still doubting, marketing a business has more perks than peril. With an effective marketing plan and avenues, your business can subside usual business challenges like:
If you are as well willing to subside these challenges, here are quick 10 ways on how to advertise your business which are explained in detail.
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Marketing is an inescapable part of being a business of any sort, small, big, offline, or online. It is the best way to stay ahead of the competition and win big on customer success. So here are some powerful methods on “how to advertise your business”, skyrocket your digital or offline presence, and start getting qualified leads.
Let’s get started with the 10 best ways to market a business…
“67% of online experiences start with a search engine, if you optimize it right, you can attract qualified traffic.”
Search engine optimization is an imperative marketing strategy online that can help you get massive visibility on search engines like Google, Bing. If you have a website that is optimized, you can get:
SEO is an organic method, that doesn’t require many marketing dollar, and still can get you long-term visibility in SEPR if you:
“Social media marketing is approached by 83% of businesses and in terms of success it comes second after search engine marketing.”
Social media presence and efforts are the best way for businesses to:
You can dominate 6 popular social media marketing channels as:
Facebook - There are 486,183 users a minute using Facebook from mobile, if you post quality content, you might gain engagement, followers, and ultimate buyers.
Twitter - Studies have shown that Twitter’s Ads ROI is 40% higher than other marketing channels.
Instagram- The majority of Instagram users are between 18-29 years old, the best place to promote a product, which is created for young millennials.
Linkedin- It is a 590 million-strong community with a dominating age group of 21 to 45 years old. Best for connecting and forming alliances with B2B clients or customers or fulfilling the recruitment needs.
Pinterest - 144.5 million people can be reached with adverts on it & 71% of users of this platform are females, a good place if you sell female-oriented or gender-neutral products.
You can target each of these platforms and get amazing brand traction by:
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Owning and running a dedicated blog on a website is one of the proven ways to market and generate inquisitive leads around your business offerings. Starting a blog with relevant & fresh content will make you look authentic and a thought leader in your industry.
Before running a blog out in thin air, make sure to look into the topics, keywords, and information your target audience is willing to/willingly exploring over the web.
You can use Google Analytics to know what your competitors are writing about and what specific keywords they are targeting. Also, you can use Google trends to know what users are searching over specifically to curb their pain points and wants.
Once you know what topics and keywords to write around:
How many times should you post the blog?
There is no hard and fast rule as to how many times you should write an article. Every company experiments differently. Small companies post 1-4 times a week, big companies create multiple articles daily. In the end, consistency is the key, find your balance based on your needs.
“Video is a 600% more effective marketing platform than print and direct mail. Almost 51% marketers say videos have proven to be best in terms of ROI.”
So before making video content, always ensure its message is centered around the story, not the ultimate sale. It should teach, educate and curb the pain of your target. As going for too many promotional videos can annoy & repel the prospects before they put interest in your product & services.
You have ample areas to explore for your video marketing like:
Choose whatever video content suits your business, and start working on that kind by infusing purity, honesty, humor (if dealing with young tribe), professionalism as a brand, over popular digital platforms like Youtube, Facebook, Instagram, Twitter, Linkedin, Snapchat, Pinterest, and more.
“By 2023, the no. of active email users is going to reach 4.3 billion.”
Email marketing allows you to cast a wide net to find prospects. Also, to create targeted and personalized messages based on your audience’s taste & preferences, which in turn helps you to retain the old ones, and capture the new ones.
Email marketing is a very quick, cost-effective, and personalized marketing weapon that can help create curiosity around your brand and as well drive realistic conversions & sales in the long term.
You can send the following types of emails to ignite a spark about your brand:
You can start sending mission-critical messages through emails with marketing tools like constant contact, Drip, Mailchimp, Sendinblue, etc. You can find any free or subscription-based email marketing tools online and start creating a strategic and converting communication thread with your prospects.
Emails have the best response and return rate. Like for every $1 invested, brands can expect to get up to $42.
Today’s brands are already using email marketing and automation to invite subscribers, increase user engagement, and educate them with informational and personalized copies. See how Uber aced its email marketing campaigns. The brand sends quick, skimmable emails after every ride that has a big call to action button, which can be easily accessed even by the busy and on-the-go recipients.
“Businesses that leverage Influencer marketing on wide platforms gain huge brand recognition and earn up to $18 as a return for every dollar spent.”
Influencer marketing is another leading marketing arsenal that allows your collaboration with niche-based content creators to publicize your product or service, to help your brand get prolific brand awareness, increased traffic to the website, and loyalty of your prospects' towards your brand.
You can increase your reach across different buyers' persona with popular digital influencers or content creators over different digital platforms. You can ask guest bloggers with amazing readership to accommodate your products or write a review about them. Or you can reach out to social media influencers to promote and prescribe your product to their loyal fanbase.
You can collaborate with such influencers over different Influencer marketing campaigns like:
You can think through any of the digital influencer marketing ways and hire anyone who has amazing, reliable followership to turn to and promote your brand.
We talked about SEO, which is a purely organic yet long-haul process to get ultimate dividends. But if you are looking for faster reach, alongside organic one, you should invest in paid ads through PPC. PPC expands as “Pay per click”, a kind of advertisement model where you only pay when the ads have the impression and are clicked.
“52% of people who click on the PPC ads tend to call the advertiser on the spot. It can help increase brand awareness & exposure by 80%. And for every $1 spent, the return on PPC is likely to be $2.”
You can explore quite a variety of PPC campaigns based on your business need and budget:
You can try out any or combination of all PPC ads to increase brand awareness and brand engagement with your prospects in a shorter cycle and any budget you are set up with.
If you have money and are an ardent fan of offline marketing methods, go for it. We know how internet-connected this world is, everything is run digitally, but we shouldn’t forget the offline marketing methods that are still valuable, unique, and put less burden on pockets.
Here are some of the offline marketing that may be forgotten but are still impactful in terms of brand reach and exposure, if given fair share along with online marketing.
1.Guerilla Marketing - It is a very creative and vast marketing method that gives you ample room to think, explore and apply unique tactics. Guerilla marketing involves methods where you promote your product in public, and people can’t ignore it but just look at what you have to offer. As a small business, you can leverage this kind of marketing by:
2. Dropping Business Cards, flyers, Pamphlets - Drop your business card, flyers with compelling brand offers to get tremendous brand exposure and recognition.
3. Take Pictures, Behind the Scenes of Places you Go to - As a business if you tend to attend a lot of events, seminars, or offline workshops of any other brands, do take photos of them, behind the scenes of them and post them over social profiles, tag the brands to get brand exposure and engagement from diverse audiences.
4. Donate Your Products as Prize - You can run contests & quizzes and give your products as a prize to the winner and runner-ups. Or you could tie up with an organization that constantly holds such competition and could use your products to award & gift.
5. Attend Events, Trade Shows, Seminars - Enlist your business in your niche-based event or trade show, this will help you shake hands with potential customers and networking partners.
“Businesses say they have experienced a 25% increase in revenue with Salesforce Marketing CRM.”
Salesforce has created hype in cloud CRM marketing, mainly for supporting the sales-y and customer success centric efforts of businesses. Which also includes exceptional marketing and automation features, tools, or capabilities.
Salesforce marketing cloud is a platform that helps businesses like you get a complete suite of interconnected marketing support & features as:
Automation marketing tools like Salesforce are the best investment in terms of time and efforts that are proven solutions for B2B aka business to business marketing.
This interconnected CRM of marketing tools gives best results pertaining to:
The CRM is effective at multiplying results around any marketing touchpoint, be it mobile apps, emails, websites, social media, communities, and more.
With effective integration and customization of this tool with the help of professional digital marketers, you can expand your marketing avenues, cut down heavy marketing dollars, and get back incredible brand reach and ROI.
Marketing is never going to be “one-size-fits-all”. And there is not a single “best way to market your business”. You need to get hands-on multiple marketing touchpoints and tactics to get things right. The key to getting the result from marketing effort is to constantly monitor, gauge your performance, and implement different solutions that are economical, creative, and friendly to your prospects. To see how people are reacting and responding to your marketing efforts, constantly track your progress with real-time metric tools like Google Analytics and others.
The few standard marketing metrics you should calculate are:
At different intervals, see the progress, feel free to experiment, and implement anything unique and creative. Keep experimenting with your marketing mix until you see some progressive numbers around brand reach, traffic, conversions to your landing page.
Marketing is a risky gig, especially if you are new and unaware, but it can become easy and economical if you have a specialized digital marketing team by your side to help harbor your brand’s and its customers’ every need.
As a business owner, to thrive in the digital ecosystem, here are some other things you can consider doing as an add-on to the above-mentioned “best ways to market your business” for driving ultimate brand awareness and conversions:
Branding also plays an important part in solving the answer to “how to market your business”. Read complete steps on how to create an impactful and powerful brand identity from scratch!
There are a lot of other things you can do to expand the effectiveness of your main marketing campaigns. In Marketing, the sky's the limit. Feel free to inject any action that’s bearable on your bank and runs parallel to the marketing goals you set up.
Handling all these best ways to market your business, all by yourself, can seem to be a hefty deal. Especially, when you have other core tasks to oversee. Hiring a professional digital marketing firm in such an event can be an opportunity to rank higher in SERP, get qualified traffic and conversions, and expand your brand, as their expertise will help you deploy marketing mix solutions:
Apart from following the above best ways to market a business, do everything else you could think of to define your brand’s journey and its long-haul success!
Online Marketing is a very phenomenal aspect. Just by applying even a few basic marketing steps, it can make you “from a relatively unknown brand” to a most “recognized brand name”. Marketing for a business is important to meet its bottom line and lauding its customer success.
Many businesses have transformed from being “just domain names” to “impactful brand names” that thrive and rule the digital marketplace. The bigger brands that you see now, were once smaller and struggling and were often looking out for the “best way to market your business”, and eventually found ways that worked and helped them shape their digital presence for good.
We shared the 10 ways on how to market your business online that work and have proven to give you ultimate brand outreach in the optimum length of time and any shoestring size budget. And also shared some quick tips that you need to do additionally to enhance the effectiveness of these marketing tactics.
If you are looking for the best ways to market your business with professionals, we can be those professionals, you ultimate digital marketers who can double down your customers’ online experiences across multifarious digital channels and platforms.
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