15 Low Budget Email Marketing Best Practices To Follow In 2024


23 Jan, 2024


Customers’ inboxes are one of the best places to connect with them. And we don’t speak without evidence. Do you know? According to the survey of the inbox report in America, around 40 percent of respondents start their day by checking their emails. Also, more than 80% of respondents check their mail daily; among those, around 2/3rd of them check their mail several times a day. 

Having that said, it can safely be stated that one of the most prominent parts of any marketing strategy is - “Email Marketing.” Since the digital marketing landscape is constantly evolving, therefore, it’s crucial to stay up to date with current email marketing best practices in order to make sure that your email campaigns continue to be relevant and efficient. 

Furthermore, as new email marketing strategies and best practices for email are continuously evolving, developing a dynamic email marketing strategy is essential if you wish to grow your business using email marketing best practices. 

Creating a dynamic email marketing strategy requires a solid plan, as you must’ve seen your inbox, which is complete chaos. If you submit your email ID as a much-needed part of a purchase, then all of a sudden, you start receiving a number of emails in a month from the respective company to purchase some other product!

So, do you wish your business to stick out in a sea of emails clearly? As mentioned earlier, you’ll require a strategy, and our email marketing services experts will guide you through 30 best practices for email marketing accompanied with relevant examples so as to kick-start your next email marketing campaign. 

Let’s begin!

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Email Marketing Best Practices 2024

Making an effective email marketing strategy or coming up with the correct email marketing service in accordance with the target customer’s needs, interests, and preferences is a crucial task. Email marketing is considered one of the best and most cost-effective models to get broader visibility within a short span of time. Email marketing best practices, when implemented efficiently, can attract a considerable ratio of the worldwide audience to your business. Hence, stay tuned to learn more about email marketing best practices for every business. Take a glance at some of the best practices for email marketing.

Email Marketing best practices in 2023

Working on these email marketing best practices can benefit every business to a great extent. Let’s discuss these B2B email marketing best practices in detail:

1) Ask Permission Before Sending.

If you are about to send mail to a person with whom you have no business relationship earlier, then it’s better to stop than sending unsolicited mail. When a user has granted permission, the open and click-through rates in such a case are much higher.


  • Permission-based Email 
  • Non- permission-based Email

If you send the mail to a person who has no idea about your business, he/she will directly mark your mail as spam. This not only can limit the emails you send to that particular user in the future but also relegate all future emails you send to recipients’ spam folders; thus, your emails would not be seen. Also, this is not a professional email marketing best practice b2b.

Try to build the mail lists organically rather than purchasing and spamming users. Use events to ask people for their permission to add them to your email list. When this happens, users will not only grant permission but also pay attention to your emails. Your business will earn the respect and trust of your potential customers. This email marketing best practice definitely works, so refrain from non-permission-based email marketing.

2) Come Up With A Personalized Email Marketing Strategy

Personalized Email Marketing makes people care more about the messages. Other advantages of personalization in the email are as follows:

  • It’s a way to grab attention with user-centric information.
  • These messages make users feel more in control, thus resulting in positive emotions.
  • Triggers the attention of the user seeing their respective name, and so is a great email and newsletter best practice.

If you’re still confused about how personalization affects email marketing? Well, according to Instapage, personalization statistics, personalized emails have an open rate 29% higher than non-personalized ones.

Some best practices for effective email marketing in 2024

3) Prioritize Mobile-First Email

According to EasySendy, the ultimate mobile email open statistics, the majority of emails are opened on mobile devices, i.e., more than 61.9% of emails are opened on mobile devices by subscribers for checking their inboxes. 

With the increasing dominance of mobile phones, it’s essential that your email service loads quickly on any device, no matter whether it is a mobile, tablet, or any other device in-between. If a call to action button is indulged in, make sure they are easy to click on, even without zooming or pinching in. Also, the images and the text should be clearly visible to you. This is one of the best email marketing practices for definite results.

4) Choose The Right Email Marketing Platform

Making a perfect strategy is the first part, but if that strategy is not implemented in a correct manner then all of the email marketing efforts can go waste. Therefore, one needs to be really careful while choosing the right platform for email marketing. 

There are some Email marketing software that suits well with your requirements such as MailChimp, Active Campaign, and Constant Contact. Do research well and then only choose the best email marketing platform that works best for your business as well as with your budget. This is a great email best practice.

5) Never Purchase Contact List

Contacts that you have earned due to your services, the remarkable digital presence or any kind of interactions are quality leads and have higher chances of open rate when contacted through email against contacts that are being bought. 

Also, when you are buying contacts, chances are it has been used multiple times, and thereby quality may be compromised. So, abide by this email marketing best practices to work on organic leads.

6) Don’t Overstuff Your Emailers

As one of the critical and best practices in email marketing design, ensure to maintain consistency in the emailer by using a maximum of two or three types of typefaces and fonts so that the readers are confused and the email is simple to understand.

7) Add An Email Signature

Adding an e-signature in your mail adds authenticity and is a genuine business email best practice. People pay more attention to such emails as it reflects that a person and not a group has addressed the email, the person could be in a prominent position since the signature is mentioned which adds gravity to the emailer. It also reflects professionalism and a personalized approach at the same time.

8) Keep Checking On The Email List

Not everyone will be interested in your email, yet they may be part of your email contacts. Some email IDs may not even exist now, it is recommended to keep checking on your contact list. 

Check for people who do not open your email or mail that is going into spam, and remove them from your list to maintain a healthy open rate. Ensure you follow such email campaigns' best practices.

9) Focus On Call-to-Action

Keep the call-to-action button in a prominent position rather than above the hold to increase the chances of action being taken by the recipient. Do not position your CTA button in between the content such that it is difficult to find, or don't be too creative with CTA that it is hard to figure out. Having a well-placed CTA is the best blast design.

10) A/B Test Subject Line And Call-To-Action

A/B test the subject line to check if it is relatable enough for the receipt to click and read the email and if it will drive enough engagement. You may use tools like CampaignMonitor to A/B test the subject lines. Such email marketing campaign best practices are sure to get you the desired results.

11) Incentives The Recipients To Open The Email

Adding incentives like free gifts, coupon codes, free shipping, and many such offers will ensure a healthy open rate. The receipt may be receiving quite a number of emails daily, so try thinking about how to make your subject line/email different and compelling enough to be clicked. Also, try using some of the best business email marketing examples.

12) Create Compelling Subject Lines

Write a subject line with a  maximum of 40 - 50 characters, making it mobile-friendly as well. Personalize the subject line by adding the recipient’s name and keep the tone as if there is an urgency for instance, you may mention some offer that the reader may miss out on!

13) Add Landing Pages In Your Email

Adding a landing page gives users the opportunity to learn more about you. It even highlights your credibility as your website has detailed information about your company and your portfolio. Use tracking tools to learn the click rate.

14) Allow Recipients To Subscribe

Add a “Subscribe” button to your email, but it is crucial to make it prominent and creative enough to encourage the reader to subscribe to your email. You may also give the reader some bonus points for subscribing to the email or newsletter, like a free subscription or a discount coupon. Such email marketing best practices would work really well in the upcoming year 2024.

15) Test Before Sending

Never send the email without testing! There are various tools to test your email but an equally better approach is sending it to any of your peers to get honest feedback.

These 15 tested and quick ways will ensure that you gain the best ROI through your email marketing efforts. Utilize the power of email marketing effectively while keeping all the above points we discussed today and you will witness the positive outcome of your email marketing campaign for sure. We are saying this because several organizations have already tested these steps and noted an impeccable business growth rate.

However, read out the next section to learn why marketers and entrepreneurs find email marketing one of the best ways of connecting to the audience.

Why Is Email Marketing Critical?

Find out what makes email marketing much in demand and the most effective tools to derive results:

Email marketing is the ideal way to maintain long-term relations with your existing customers. Let’s say you have a high-performing product for which you have a massive clientele and now you have launched a new product. Through email marketing services, in no time you can inform the existing audience about the launch and get them shopping. Just ensure that you follow the best email marketing practices.

The number of global e-mail users is set to grow to 4.6 billion users in 2025, email marketing gets unprecedented coverage and footprints.

Email marketing is a personalized approach that delivers. While you can address the recipient directly with email marketing compared to social media advertising, the former has a higher chance of customer engagement and conversions.

Nothing can limit the effectiveness of email marketing. Unlike advertising on Facebook or Instagram, wherein your campaign may get affected anytime due to any kind of chance on the platform, with email marketing, it's your list of valuable clients, that belong to you no external factor can affect it.

Now you know why email marketing has to be a part of your marketing campaign and how you can successfully drive it.


1) Why Is Asking For Permission Important in Email Marketing?

Asking for permission ensures that your emails are not marked as spam, leading to higher open and click-through rates.

2) How Does Personalized Email Marketing Impact Engagement?

Personalization increases engagement by grabbing attention, making users feel in control, and achieving a higher open rate of 29% compared to non-personalized emails.

3) Why Prioritize Mobile-First Email Design?

Over 61.9% of emails are opened on mobile devices, emphasizing the need for quick-loading, mobile-friendly email designs for optimal user experience.

4) How Does the Choice of the Right Email Marketing Platform Impact Success?

Choosing the right platform, such as MailChimp or Active Campaign, is crucial for effectively implementing your email marketing strategy.

5) Why Is Purchasing a Contact List Discouraged in Email Marketing?

Purchased contact lists may compromise quality, as contacts may have been used multiple times, and organic leads from earned interactions have higher open rates.

6) What Is the Significance of Adding an Email Signature?

Adding an email signature adds authenticity, professionalism, and personalized touch to emails, garnering more attention and trust from recipients.

7) How Can Janbask’s Email Marketing Services Elevate My Campaign?

JanBask's expert services ensure strategic planning, analysis, and execution, maximizing ROI and delivering a stellar email marketing campaign. Ready to transform your results? Contact us today!

8) How Can A/B Testing Subject Lines and Ctas Help in Boosting Email Marketing Results?

A/B testing ensures your subject lines and calls-to-action resonate effectively, allowing you to optimize for higher engagement and better results. Curious to see what works best for your audience? Start testing with JanBask's guidance!

Time To Sum Up

As an entrepreneur or a marketer, you may have endless choices in the world of digital marketing, but what will keep you ahead of your competitors is prioritization and the right digital marketing strategy. Email marketing is one such tool that delivers when executed well.

The 15 email marketing practices mentioned above, like refraining from going for non-permission-based email marketing, testing your emailer, and many other practices, will get you ROI at minimum cost and time involvement. These were some of the email best practices that can help you to grow your business effectively, without being spammed or without the label of untrustworthy. 

However to get it well planned and managed consider working with a professional email marketing service agency as they have experience and expertise in planning and analyzing the campaign while you may focus on other primary tasks.

Share with us if your email marketing is not delivering results, or if you are looking for an end-to-end evolution for your campaign. We are here to get you the best action plan!

Go forth and make a fantastic email marketing campaign.

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