Let’s get some motivation first, here are the success stories of some companies who doubled up their revenue just by doing the right things with their website.
German luxury fashion retailer Budapester had been seeing hundreds and thousands of visitors each month—but its conversion rate was low. Soon they realized that the unique selling proposition was not communicated properly. They worked on it along with clear details about offers and policies for free delivery, shipping options, and product availability prominently within its product pages. They also tweaked its site’s header, tweaked the appearance of its shopping cart page. The result of Budapester’s efforts
Its overall conversion rate increased by 12.5%, with its mobile conversion rate going up by nearly 30%. All in all, this equated to an additional 120,000€.”
How did this happen? The edible arrangement also had challenges of communicating its USP of same-day delivery, people were not taking advantage because they never knew about it. Reason, content not well placed. What they do right? they significantly increased visibility with a large banner in an extremely prominent position on the homepage, just below the navigation bar. This created urgency around the offer by featuring a countdown timer to the deadline for same-day delivery. It was impossible to miss or misunderstand. The result: An increase in same-day sales by 8%!
A little more dose of motivation by these amazing facts
There are many more such success and motivational case studies and one could be yours. But, it will take a lot of research, dedication, willingness to go beyond the normal to achieve it.
Let's get this done together!!
The goal is to increase sales
How will you achieve - By effective search engine optimization strategy, well-stated content, enhance the user experience, effective CTA.
The goal is to bring offline customers online
How will you achieve - Email marketing, webinars, content specially curated to impress existing customers.
Goal - Brand launch
How to achieve - By utilizing social media effectively to maximize eyeballs, establishing trust, marking your presence
Goal - To redo your company website?
When you’re planning a new website, what wastes money is setting generic goals. So list down your goal so that the vision is well aligned.
When building a website from scratch, pick up a well-researched name that consumers love. Users are picky about each and everything so spend time finalizing what your business name should be. Later go ahead with registering the domain name.
Let me help you with some tips for picking up a name
The buzz word is a responsive web design when creating a website from scratch
Do you know:
This theme is clear, communicating what it stands for
Here is a cluttered website, avoid such themes
But how to decide upon which theme to go for?
Want to know how to build a website from scratch, invest time in creating an architecture for your website.
How to make a website from scratch, choose a domain name that is simply your website’s unique online address. It is made up of your website’s name plus the extension. A domain name can help improve your website’s credibility, showing visitors that you’re a professional, trusted brand.
Building a website from scratch, pick the right font. Just like colors, typography can also play a key role in evoking certain feelings and bringing up connotations. When choosing the best fonts for your website, there are several things to consider. Look for a font that is simple, sophisticated, and readable. If you’re familiar with CSS, it should be easy to go in and adjust the font, although some free themes might be limited in customization.
Here are some tools:
Want to know how to create a website from scratch, work on pages for your website, it should be well thought to serve every purpose of your users. Like the home page, search page, about us, policy page, contact us page, payment page.
The post includes your blogs or individual pieces of content.
Write down some questions and research before creating the web pages and posts.
When building a website from scratch work on reducing the site loading time by optimizing images, exclude unnecessary page elements. It’s critical that you understand how your different page elements are used by the users because it makes it easier to determine which elements can be removed to improve performance. If you are still not sure whether investing in a more robust server setup is worth the additional investment, consider this:
Google uses page speed as a ranking factor and there is a correlation between the time to first byte (TTFB) and search rankings. On top of that, every extra second it takes for your website to load will cause a 7% decrease in your conversion rate.
To build a website from scratch, look for a robust content management system, most often referred to as a CMS, that allows individuals and businesses to edit, manage, and maintain existing website pages in a single interface without needing specialized technical knowledge.
When contracting a web design company to build a website, be sure that it is being built in a common CMS system, such as WordPress or HubSpot. This will allow your employees to make small content changes and will allow the web design company to make layout and design changes more quickly and cost-effectively.
In addition to streamlining workflow for designers and writers, content management systems also give businesses even more functionality for their websites. Plugins are tools developed for WordPress and other CMS platforms that help your business accomplish more than you thought possible. These tools can help with business functions such as:
Take advantage of social media marketing by encouraging your site visitors to share your content across social networks. It’s easy, free, and an effective way to spread your name across the World Wide Web.
Your website has to receive traffic in order for purchases to happen, that’s the whole motive of creating a website from scratch. The key to generating traffic? Search engine optimization. By incorporating SEO keywords into your product titles and descriptions, your site is more likely to rank higher in search engine results. The increased visibility is the key ingredient for greater site visits and more conversions.
Train yourself about every aspect of SEO, or get a dedicated person to do that for you. An effective SEO strategy will pour you leads, a high social presence, regular followers thereby optimizing your conversion rate.
Even after you have to build a website from scratch, make it a habit to regularly test different aspects of your eCommerce website that you know could be improved. Use data to make smart future decisions instead and never stop trying new things. Test to lift conversion rate in tiny increments over time and you will end up with a whole lot more sales.
Some interesting facts by Statista
A website gives you the edge to look professional and determined. 84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website speaks volumes about your works, any certifications, achievements, and much more.
Also, remember to use a professional mail id. This answers how to make a website from scratch.
By being visible on Google and utilizing tools effective to highlight your website you get tremendous customer attention. Users love clicking on anything new and relevant to what theory they are searching for. Adding new users increases your pipeline and thereby the conversion rate. Several free SEO tools make it easy to optimize your website without any prior training.
It's an unlimited platform, display your vision! You can showcase all your products and services with high-resolution images, videos, great product copies, product reviews, customer testimonials to develop trust among the audience.
No better way to develop trust, credibility by showing what your customers have to say about you. Display testimonials, best reviews prominently on your website to establish social proof. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those.
A website is a great place to make your contact information easily available to potential customers. You can display multiple contact points making you accessible and highlighting your reach.
Building website from scratch, don't forget to integrate Google Maps with your website and help guide your users on how to reach you. A website lets you embed maps directly into your content.
Establish yourself as a leader in your field by building a high-quality website first, build a website from scratch, and let your competitors know you well. Also connect with peers, industry experts, other vendors through your website.
It's no more the same that you have to be technically sound, know to code for building a website from scratch . Use platforms like Shopify or hire a web design agency and get your task done.
In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online. How will you be visible to these people? Using your website is a great investment to achieve success in the long run so learn every minute detail about how to build a website from scratch.
Building a website isn’t just easier than it used to be; it’s also more affordable.
How much should a website cost, though? It completely depends upon the features required, timeline, tools needed, resources, template, website builder, and other things.
How to make a website from scratch, the answer is to know your goal first. If your goal is not properly defined how will you go about creating the structure for your website? It all starts with your vision for your app. That affects everything that follows. It requires extensive research to set the tone of future processes. If you collaborate with an experienced web designing agency they help you understand every aspect related to the trade and how your goal is denied and how much is achievable. They get into every detail like:
There are a set of technologies a web development and design agency uses to build a website from scratch. However, you can create a website easily on eCommerce platforms like Shopify but in the long run, getting one of your own will need the right tech stacks.
Great UI design certainly makes your application visually appealing, but it goes beyond just simple aesthetics. The aim is to make it simple and accessible for the user. Getting a great UI and web design needs through planning.
You cannot compromise on performance and speed to build a website from scratch. No one likes to wait. If your site is slow you are missing on review every second. Managing performance and speed will need to dedicate resources and continuous monitoring.
The challenge of scalability relates to how you want your application to develop over time. You need to know how to shape in the future. How will you do it? Extensibility is when an application is initially designed to incorporate new capabilities and functionality in the future. This can be integrated right from the start of the development process.
You cannot compromise on security when you are working with such sensitive data. Proper infrastructure is required to keep checking on any security concerns.
Congrats you are going to create a website that’s going to mark a niche for you, create your brand identity, mark your success in the long run. Since a website is a representation of your brand make sure you don't compromise on any element when building a website from scratch like:
However creating a website that resonates with your brand is not easy, we help a lot of small businesses to get the right web design that is a reflection of what the brand stands for and ensure they achieve its business objective. Talk to us and let us know what you're aiming at!!