Responsive Website Design for 10x Sales Growth

SEO Loss: Going Down on Google’s SERP

92.96% of global traffic comes from Google searches.

A website design not only affects user experience but also affects site SEO. Poor web design practices lower your search engine ranking which negatively impacts your business's bottom line, which is why it's so important to invest in mobile responsive design from the start.

Competitive Loss: Increases Site Bounce Rate

“89% of consumers shop with a competitor after a poor user experience”

Did you ever think if your visitor land on your site but due to an unresponsive design it fails to deliver an optimum experience, what would be the next move? They will bounce back to search and move to your competitor's website without any delay. This will not end up you lead to Monterey's loss but also the competitive loss.

Credibility Loss: Lower User Engagement

“75% of website credibility comes from design”

Credibility means that people can trust your brand. And, if people trust you, they are much more likely to consider you, promote you, and or buy from you. So if you lost your credibility it put question on your efficiency and will impact your productivity negatively. So would you be ready for all those bad consequences of credibility loss?

Monetary Loss: Lose Potential Leads & Conversion

“Responsive websites are achieving about 11% higher conversion rate increases compared to non-responsive sites”

When visitors visit your unresponsive site, they will have a difficult time finding what they looking for. If their browsing experience is not like the way they want to experience your site, they will inevitably leave—quickly. And this leads to loss of potential lead or conversion.

Now let's move on and see, how to create a responsive design website that helps you deliver a seamless browsing experience.

Use CSS Grid Layouts

CSS Grids are an indispensable layout tool that lets you design responsive websites. Using CSS grids, you never have to worry about site elements overlapping in different screen sizes.

Here are the steps to create CSS Grid Layouts:

• Step1: Set up the grid container and the grid items.
• Step2: Add gutters, to quickly add gaps in-between the grid tracks.
• Step3: Position grid cells
• Step4: Size grid cells
• Step5: Define named grid areas
• Step6: Create nested grids

Protip: Want responsive design website with well-implemented  UIs that can efficiently house across different screens. Get CSS grid layout-based responsive design and SEO services.

Design Individual Breakpoints

Breakpoints are the points at which your content adjusts itself so that your visitors always see the best possible version of your site, regardless of the device that they are browsing it from. It allows you to tailor your site to individual screen sizes by defining design overrides. This practice allows you to rearrange your site layouts, choose what to show or hide, and enable you to customize the design at every viewport size. 

Here are the best practices for adding responsive breakpoints-

1. Prioritize important menu options.
2. Remove anything visually distracting.
3. Remove minor form fields.
4. Highlight the main CTA.
5. Focus on a robust search and filter function.
6. Always keep major breakpoints in mind.
7. Hide or display elements at certain breakpoints. 

Pro tip: Don’t define standard breakpoints for responsive design on their device size.

Professional mobile responsive design services like JanBask assure you to deliver highly compatible websites with responsive design that automatically fits across different screen sizes.

Fluid and Relative Sizing

Fluid sizing and relative units of measure can help to create a mobile responsive design that seamlessly adjusts to any viewport in a way it looks fit. The fluid sizing help element automatically resizes according to the breakpoint and your preferences. Whereas relative sizing makes sure design elements across different layers don’t overlap and look great in every screen size, and sets the sizing of layers from top to bottom. 

Here are the steps to create a fluid grid layout-

• Step 1: Select File > Fluid Grid (legacy).
• Step 2: The default value for the number of columns in the grid is displayed in the media type, you can edit the values to customize the number of columns.
• Step 3: Set the width of a page in percentage with respect to the scream size.
• Step 4: Set gutter width. 
• Step 5: Create a CSS file, using one of the following:
  • Create a new CSS file.
  • Open an existing CSS file.
  • Specify the CSS file being opened as a Fluid Grid CSS file.
• Step 6: Though The Fluid Grid for mobile phones is displayed by default but you can use the options in the Insert panel to create your layout. To switch to designing the layout for other devices, you can simply click the corresponding icon in the options below the Design view.
• Step 7: Save all the files. 

Want to focus on core business process, but feeling a little overwhelmed implementing these practices, leading professional mobile responsive web design services can get the job done for you.

Correct Size Of Text 

The sizing of text and pictures is very critical for the overall UX of the customer, as it builds the interest of the viewer. If it is too difficult to read and understand the image, your audience may just skip through. Having all pictures and texts aligned and correctly formatted for all devices ensures all customers will have a seamless browsing experience.

Standard Text Size For Responsive Design

Here are the standard guidelines for ideal font size for responsive design.

1. Body fonts should be about 16px
2. The secondary text should be 2 sizes smaller than the paragraph text
3. Text input sizes should be at least 16px
4. For iOS’s default font size is 17px SF Pro and secondary font size is 15px (more depends on iOS styling)

Pro tip:  Always view your designs on an actual device

Stands Out Search Function

What is the very first action you do to find the desired product/service/information?

Of cause, you go to its search bar, so it clearly understood the role and need for a search bar in a responsive design. But it's not enough to have it but the important is, how well it is optimized, and placed to improve the user search experience.

Here are the tips to help you improve UX and create the perfect site search solution for your users:

1. Make sure your search bar stands out. 
2. Intelligent search helps users find the right information fast. 
3. Make use of semantic search. 
4. Remove any dead-ends in the customer journey. 
5. Make your results page less overwhelming.

Pro tip: Including a breadcrumb trail in your site search results can greatly improve UX.

Accounting For Different Screen Sizes

(Source - Adobe)

People use mobile devices of different screen sizes, so it's necessary to design a user interface, and customize it for different screen resolutions. This will help your website content and images be optimized for the different screen sizes and improve overall user experience and customer satisfaction.

Here are the steps to design different screen resolutions & create a great UX-

1. Identify the core user experience. 
2. Identify different device groups 
3. Adapt the Experience for Each Context of Use. 
4. Start design from the smallest screen first.
5. Make sure that your site images do not get blurred on large screens. 
6. Ensure to deliver a consistent experience on different-sized screens. 
7. Test Your Design using web page screen resolution simulator tools

Pro tip: Make sure that your site images do not lose quality as they scale up for the largest sized screens.

Well Placed & Optimized CTA’s

(Source - wordstream)

Are your CTAs performing well as you would like them to be? Are they optimized for mobile responsive design? Did you know having a well-designed call to action (CTAs) with the right placement can improve a site conversion by 10%? So, how to design CTA’s that make interaction easier and smartly drive the leads through the sales funnel. 

Here are the best practices for Super Effective Mobile CTAs-

1. Customize CTA Copy. 
2. Appeal to Emotions. 
3. Check the Search Results. 
4. Consider Next Steps for CTA optimization. 
5. Remember the Thumb Zone for right positioning. 
6. Avoid too many CTAs on the same page. 
7. Utilize white space.
8. Design  CTA that looks “clickable.” 
9. CTA copy should align with the copy on the landing page.
10. Ensure your CTA stands out.
11. Avoid multiple CTAs on the same page

Pro tip: Test CTA performance for conversion optimization.

Page Loading Speeds

Did you know, slow-loading websites lead to a $2.6 billion revenue loss a year. Page speed is probably the biggest factor in terms of mobile user experience and will greatly affect all site performance, from bounce rate all the way to conversions. Fast-loading responsive design websites will win over slow-loading sites, so just make sure to have that.

Here are the tips to improve mobile site speed-

1. Measure and minimize server response time. 
2. Rigorously measure round-trip times. 
3. Load above-the-fold content before below-the-fold content. 
4. Put JS at the bottom and CSS at the top of HTML files.
5. Optimize and minify CSS and JS files.
6. Use gzip compression to reduce file size.

Pro Tip: Avoid or minimize unnecessary redirects to improve mobile page speed. 

Improve Site Hierarchy

Did you know how site hierarchy impacts SEO and user experience? 73.1 percent of people said they leave a site with a non-responsive design just after having a bad user experience. And bad user experience hurts SEO, Google will rank it lower in search results. Improving the site structure for mobile devices will have a significant impact on SEO traffic and conversion.

Here are the tips to improve mobile responsive site structure-

1. Keep calls to action front and center.
2. Keep menus short and sweet.
3. Make it easy to get back to the home page.
4. Don't do over promotions.
5. Make site search visible.
6. Ensure site search results are relevant.
7. Aligning click-through with expectations.
8. Making desired information easy to find.
9. Ensuring that navigation makes sense to the point of intuitiveness.

Pro Tip: Design your site structure aligned with your potential customer behavior.

So you have gone throw mobile responsive design practices to improve SEO and website performance. Now let’s see how JanBask responsive design services can help you achieve online success.