Top Social Media Tools To Boost Your Online Presence

 26 Feb, 2024



The world is on social media, and it's the ultimate platform for you to launch a product, increase brand awareness, reach out to local audiences, generate more leads, and increase your conversion rate. Now, even if you have a great social media strategy, execution needs to be seamless to achieve the desired result. And, social media tools play a vital role herein.

Let’s unfold the best tools for social media you need in your kitty.

1. Buffer

Buffer is a great social media management tool. With so much content to be handled when it comes to social media, and that too constantly changing algorithms managing all the tasks, and staying ahead is not possible without social media tools like Buffer. Scheduling social media posts - You can set up all your Facebook posts for the most or week, letting you breathe through. A proper schedule maintains consistency which is extremely important to mark your presence on social media. Content is placed at the right time without any hassle and you can also gaze through why kind of content you are putting up and what is getting missed. You can analyze content to figure out what works for you and what does not. Cross-posting - buffer lets you post the same image with different captions on various social media platforms, the synergy creates a utility brand recall for the customers.

2. MavSocial

MavSocial is the best tool for social media management that focuses on video and graphics for Twitter, Facebook, Youtube, Linkedin, Instagram, and Tumblr. It works awesome to schedule content on any or all of the platforms. It has great features like collaboration, engagement analytics, image database, gallery, and campaign management or creation.

3. Canva

When looking to increase brand visibility videos and images are critical especially on social platforms like Facebook, Instagram, and Snapchat. Canva gets to a world of stunning images, templates, videos, infographics, to represent your brand in the most impressionable way. Also, tools for social media are simple to use. 

4. Agorapulse

Again, one of the best tools for social media management, and analytical tools for social media, AgoraPulse has features that work on content scheduling and message tracking, in-depth analytics, and report-creation thereby increasing efficiency for any business. 

5. BuzzSumo

Buzzsumo is every marketer's blue-eyed boy. It is an interesting analytical tool for social media, helping to gauge how much attention a certain topic, type of content is getting, helping shape the right content strategy.

Tell us what challenge you are facing in your digital marketing campaign and we will suggest you the best tool

  • Lead Capture
  • Data Analysis
  • Campaign management
  • Social media content creation
  • Images and infographics

6. Qwaya

For a lot of businesses nowadays major flow of revenue is through advertising. And, managing ads, their performance data is not an easy task. But, with Qwaya it's way simpler. It manages ads, especially for Facebook, and Instagram ads. It supports user collaboration for analysis and discussion over ad performance. 

7. Rival IQ

When looking for analytics tools for social media, Rival IQ can be left behind. It's an ultimate social media tool for gathering insights over audience growth, changes between periods every, interactions, rather every bit of insight on the social media activity of buyers.

8. Hootsuite

Hootsuite manages it all for you. You can monitor all social media streams in one place, do advance scheduling of posts, monitor what customers are saying at one place, its plug-in allows easy sharing of content across platforms, also you can view costumes questions at one place without having to check multiple social media sites.

9. Post Planner

Post planner solves your task of coming up with new content ideas every time. It analyses audience interest with multiple algorithms and recommends topics that connect with the users. Also, its post-scheduling tool ensures that the content is posted at the right time. 

10. Retouchup

Discussing tools for social media, Rotouchup has to be spoken about. It's a great photoshop, edit tool. Be it removing a person from the frame, adjusting color settings at an advanced level, it all happens here. The best part is you don't have to do it, the website does it for you within 24 hours.

11. Falcon

Falcon integrates with Microsoft, HubSpot, and Salesforce to help its users streamline marketing activity. It lets you work on a collaborative content calendar for creating posts for social media.

12. Later

This social media tools helps you plan and schedule your Twitter, Facebook, Instagram, and Pinterest posts. By using the drag-and-drop calendar you can map out your upcoming posts, and check out the look of the post.

13. Sprout Social

When looking for the tools for social media marketing Sprout Social is the one. Be it analyzing Facebook impressions, Instagram followers, content engagement on Linkedin, and much more you get it all here. Whether you want to check performance on multiple platforms or single one sprout social does it all for you.

14. HubSpot

Searching for analytics tools for social media, go for HubSpot. It lets you compare the performance of your social media activity across platforms with detailed insights. Great marketing report, automated emails, intuitive and easy to use marketing platform, this social media tool has fantastic features.

15. Google Analytics

The best tool for analysis is Google Analytics. Campaign management, website conversion, and leads, audience reports, or tracking trends Google Analytics does it all. No marketing strategy is complete without Google Analytics.

16. TapInfluence

When looking for an influencer marketing tool, go for TapInfluence. It allows brands to find the best influencer, create, manage, and track campaigns in the best way. It ensures you create content that the audience is influenced with.


You can't drive any marketing plan, or create a robust strategy without analyzing and understanding the data about your users, and the industry. Social media tools bring to you each and every intriguing information that can make a huge impact on your strategy and ultimately the process of achieving the goal. At the end of the day, it's all about what value users are obtaining from you and these social media tools get you going. 

Tell us what is the challenge you want a social media tool to solve for you, or what specific feature you are looking for in a social media tool. We will guide you through. Mention in the comment box below your biggest marketing challenge?

How You Can Promote Your Brand On Social Media?
  • Content Can Be Shorter
  • Content Must Be Readable
  • Social Media Examiner

Leave a Reply

6 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
2 Comment authors
Louis AndersonBrady GreenKarson LopezPaxton HarrisBrian Taylor Recent comment authors
newest oldest most voted
Notify of


Cohen Cooper

Are all these tools paid or free?


Brian Taylor

How do I choose the best among them?


Paxton Harris

Providing information is really helpful.


Karson Lopez

Thanks for this tool guide, pls guide how to make social media strategy.


Brady Green

Falcon is my favorite tool that I love to recommend to anyone. Like this post!


Louis Anderson

I haven’t read about Social media tools before. But then my sister shared some article links which included your blog link. Among all, I found your blog informative and helpful. Thanks for the information!!