Top Guide To Launching A Successful Magento Ecommerce Website

 31 Dec, 2019

So, the holiday season is here and you need to launch your eCommerce website soon in order to tap into the incoming frenzy shopping spree. However, just building your eCommerce website is not enough, especially if you are working with a technology like Magento. Even a seasoned eCommerce Magento web development company prepares a pre-launch checklist in order to get things right in the first place and transition to a smooth launch without any problems.

Therefore, as a business owner trying to launch a flawless eCommerce store during the peak holiday season, you need to be extra careful with your process and an essential checklist of parameters to ensure a great launch. So, we have come up with a comprehensive list of Magento development parameters that will keep you in the right track:

Basic URL Configuration

The first and foremost aspect that you need to keep in mind is the configuration of your basic URLs. You can access your URLs by simply following this step: System > Configuration > Web. If you plan to move the website, the URLs need to be updated too or else they will trace back to the staging site. Also, remember to set the trailing forward slash correctly for proper channeling.

Basic URL Configuration

Remember To Disable Inessential Modules

Now that you have got your URLs in place, focus on removing unnecessary modules like Mage_Newsletter, Mage_Rating, Mage_Poll, etc. Most of these modules are not in use once you launch your website and hence, deemed as useless clutter.

Setting Up a Favicon

So, what exactly is Favicon? It is the branding configuration tool that brands the window or the tab in which your website is open. It also gets saved with a bookmark making it easier for your visitors to identify distinct web pages from your eCommerce website. Use the following link to set up your Favicon enabling browsers to automatically pick it up if you save it in the root directory as favicon.ico.

<link rel=”icon” type=”image/x-icon” href=”” />

Setting Up a Favicon

Securing Your Store with a Security Certificate

Make your visitors feel secure with their data while visiting your eCommerce website by using SSL certificates from a trusted provider with your Magento store and server. Remember that a secured website delivers a great customer experience by helping you to boost your credibility in the process. Remember to purchase your certificate from a trusted provider only in order to reap its complete benefits.

Setting Up Your HTML Head

This is an important configuration, especially for Search Engine Optimization practices. Do not use your default settings while configuring your HTML heads while launching your Magento eCommerce store. Set your goal to rank higher in the SERP by setting your Meta titles and descriptions accordingly along with preferred keywords. You can make the necessary system changes by following this path:

System > Configuration > General > Design> HTML Head.

Setting Up Your HTML Head

Configuring Placeholder Images

By default, Magento makes use of placeholder images to display its own images and symbols on your product and category pages. You can change this by uploading your own placeholder images by following this path:

System > Configuration > Catalog > Catalog > Product Image Placeholders

Remember to create a default set of images that you plan to use before actually embarking on this path.

Change the Default 404 Error Page

404 Error Page

The 404 Error page is one of the most important yet overlooked aspects of your eCommerce website’s customer/ visitor experience. The default 404 Error page is often unattractive and gives an unnecessary display of your Magento store’s backend to your visitor. Use innovative methods in sync with your brand’s voice and symbolic communication with essential guidance to the right page on the default page. Make your visitors feel included even during a faulty launch or a broken link.

Double Check Your

Help your customers and visitors to easily get in touch with you with detailed contact credentials helping them in the process. Cross-check information like store addresses, email addresses, and customer care numbers to avoid keeping any loopholes. You can opt to configure or change your contact information by following this path:

System -> Configuration -> General and System -> Configuration -> Store Email Addresses

Contact Information

Check Your Copyright

Copyright parameters are essential to keep your site’s content and information safe from potential mishandling or misuse. It works as a legal framework for your online store. You can display your copyright information in the footer section. As it is an essential element in all of your web pages including the homepage, make sure that it is up-to-date and in-sync with your brand’s requirements.

In order to change the copyright information, you can follow this path:

System > Configuration > General > Design > Footer > Copyright

Compress Your JaveScript & CSS

Ensure fast loading speed for all your web pages/ product pages with compressed versions of your javascript and CSS. This can be accomplished by merging all the javascript files into a single source file. Do the same for the CSS files as well. Remember that a light frontend eCommerce store almost always ends up delivering a great navigational experience. Use the following pathway to make the necessary changes:

System > Configuration > Developer > JavaScripts > Settings

Just replace the Javascript module by CSS and you can make the same changes to your CSS files.

Setting Up Your Website Analytics

The traits of a successful eCommerce website include routinely checking up on the visitor analytics of your online portal. This practice is highly essential for both SEO as well as marketing analytics. One of the most efficient tools that you can use to accomplish this task is Google Analytics. With the help of Google Analytics, you can track various performance factors like traffic, sales, and leads. It can also deliver action-specific data parameters like the amount of time a user has spent on a specific product page, pages with high bounce rates, etc. You can also opt for alternatives like Clicky, Kissmetrics, etc.

Follow this path, enter your Google Analytics account number in the system and you’re good to go:

System > Configuration > Sales > Google API > Google Analytics

Cross Check On-page Elements

There are several on-page elements that you need to get right in order to make your Magento eCommerce website launch smooth. Start with getting the Meta Title and Description right before proceeding to the other parts of your website.

Cross Check On-page Elements

Focus on getting the right transaction email templates, payment gateways, database backups, etc. Integrate proper measures for a secured transactional process like getting proper payment channels like Paypal or VISA.

payment channels

Another significant functional correction that you can make is by ensuring routine log cleaning for a cleaner and more efficient page launch. Magento allows keeping all the logs in its database for easier future access. However, over a period of time, this space may get bloated and stop offering more space for future storage. Thus, it is necessary that you ensure their routine clean up for the smooth functioning of your store.

Use the following path for the necessary changes to be implemented in admin:

System -> Configuration -> Advanced -> System -> Log Cleaning

If you got all this figured then focus on getting your Google Sitemap for making it easier for the search engine crawlers to crawl the individual pages.

Wrapping Up

Armed with this guide of the essential factors for launching a successful Magento eCommerce Website, your online selling journey will be smoother and trouble-free. You can ensure an all-around experience for your customers and drive them to make a purchasing decision just by the sheer design and outlook of your website. You can generate good sales as well as feedback by implementing the changes above. For more queries or help regarding implementing the same, you can contact us.

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