You need a website for your law firm! Yes, you do!
It's been a while since you have been tossing the idea, but you are confused. Well! We have got you covered. By the end of this blog, you will have answers to all your questions, and you will be ready for your big law firm website launch!
Excited already? Well, so are we! Let’s begin.
We will start with the basics; why do you need a website for your law firm?
The answer is pretty simple and direct. When you have a great website, your law firm can stand out from the crowd, increase brand awareness, attract your ideal client, and provide value to current and potential clients alike.
To give you more confidence, we did an analysis and found out that around 87% of law firms have a website.
With digitization taking over the world, almost 65% of brick-and-mortar businesses went online. Even the businesses that couldn’t have imagined going digital are successfully running and expanding their businesses online. Getting a website up and running has never been easier or more cost-effective.
Feeling a little better? We will keep going then!
A law firm web design needs:
You will learn the basics of functionality, accessibility, and structure from this guide to help your law firm establish a purpose for its website in order to serve your clients better. Using content marketing, we'll show you how to get more visibility, as well as how to use CTAs and lead magnets to generate more leads.
No matter what area of law your firm practices, your website should leave a lasting impression. With practice areas spanning from personal injury to estate planning and probate law, Vogel is living proof that a lawyer's website does not have to be drab.
We've compiled a list of the best law firm website designs to serve as a source of inspiration. But before that, let’s quickly understand why a law firm website design really matters.
It's possible to turn website visitors into clients for your law firm if you know the value of a high-quality website, how to create one, and the basic elements you'll need to succeed.
Every day, potential clients are searching for legal services online. Therefore, a strong online presence is essential if you want to attract new clients and keep your current ones. In addition, having a strong online presence is essential to promoting your law firm and demonstrating your authority and expertise.
Online research is the first step taken by the majority of customers before making a purchase. This holds true for service providers as well as e-commerce sites. When it comes to hiring an attorney, prospective clients want to make an informed decision. To see if you're a good fit, they'll check out your website first. This is exactly why 84% of the law firms have increased their spending on digital marketing of their website.
In order to set up your law firm website, you need to find out what type of site works best for you and what kind of look and feel it should have once you've made the decision to spend money on it.
For instance, if your law firm relies on word-of-mouth referrals and repeat business, you may only need a simple website including your phone number, address, business name, and other basic information to confirm your online identity. If your law firm needs to stand out from the competition, you may want to invest more in the website design for law firm to achieve that goal.
Doing it yourself or hiring a law firm website design company is one of the most common ways to get your website up and running. Even though DIY may seem simple, it's worth noting that professional-quality content and design, especially if you haven't invested in developing your own image and branding, is worth the effort.
The best law firm website design focuses on its distinctiveness and brand identity. In their tagline, McCarthy Tetrault does an excellent job of highlighting what sets them apart from their competitors.
When you opt for law firm website design services, the best way to ensure that you're getting exactly what you want and at the best possible price is to do some research. You should ask:
Some of the answers will seem obvious right away. Other considerations, such as law firm website design cost and time, will necessitate further discussion. You'll want to work with a developer whose services fit your needs in terms of the price range, expertise, and time commitment.
As you read further, you will get a better answer to all the above questions.
A value proposition is a statement that explains what you bring to the table that no other lawyer can. In this section, you explain why your client should choose you and how your law firm website should reflect that.
Determine the primary concerns of your intended audience. Get to know your client's main concerns before you begin working with them. Based on your primary service areas and target audience, these concerns will vary. In this case, your client persona or avatar is an excellent choice for use.
List the advantages of your services to demonstrate how you can address these issues. Now, explain how your services address these issues in greater detail. Instead of focusing on the features of your service, focus on the benefits.
For example, the website of Bick Law LLP is full of bold design decisions, such as the use of vibrant images on the first screen that perfectly capture the attention of users so that they can clearly convey their commitment to providing high-quality legal services with many accolades and awards.
Position yourself as a source of value for the customer. You can establish yourself as a source of this unique value on your homepage and throughout the rest of your website by emphasizing it prominently there.
In order to be effective, a website must be both functional and open to everyone. Functionality means how easy it is for a customer or potential customer to get the information they're looking for on your website. The design of a company's website influences 75% of customers' opinions about the credibility of that company.
You should ensure that your website's navigation is clear and simple to follow. For example, the title of each page should clearly communicate what the page is about to visitors. Your website's navigation should be at the top of the page. Your main navigation should include a drop-down menu for pages with sub-pages.
Make sure your website has a sitemap, which is a visual representation of all of its pages. Search engines like Google will be able to better crawl your website if you do this. You don't want your website's visitors to scroll for hours to find the information they need. Keep scrolling to a minimum by being cognizant of the length of your website's pages.
The design of Aulich Law's website sets it apart from many other law firm websites. With its simple design and use of contrast, this website's menu is a delight to look at and use.
Also, add a search bar as it is a common place for visitors to search if they're looking for something specific on your website. The best lawyer website designs are optimized for smartphones and tablets. Consumers expect mobile websites to be just as good or better than their desktop counterparts. A responsive website automatically adjusts to the different screen sizes of the various devices that your law firm's clients use.
There should be no obstacles in the way of your users having an enjoyable time on your website. This means focusing on accessibility, a practice that ensures your content is accessible to all users, regardless of their disability.
Make sure your images have alt text. Using alt text for images ensures that screen readers can convey the image's meaning to the user. The alt text should be left blank if the image is only for aesthetic purposes.
Kegler, Brown, Hill & Ritter created a website that looks great and is simple to use to create a trustworthy first impression. In addition, each of the firm's practice areas has its own power page, highlighting its global reach and breadth of expertise.
Also, using headers is a good idea. Headers are used by screen readers to break up your content and make it easier for them to scan. All video content should have closed captioning enabled. Add a "skip navigation" option that screen readers can use to avoid reading a website's often lengthy navigation.
The Dennis & King website has a catchy tagline that makes you think twice about what you're reading. You'll find everything you need to know on the front page, and they use video marketing to build their authority.
When using in-text links, it is important to be clear about what the user can expect when they click on the link. Tips like these are just a starting point. Your website must be thoroughly inspected from the inside out to be truly accessible.
There are a few essential pages on your website that you must have in order to effectively convey your company's unique value proposition and relevant information about your products and services. The following are some of the pages that make up this collection:
Home: This page is likely to be the first place your visitors come across when they visit your site. In order to make a good first impression, you need to grab the attention of your audience.
Services: The focus of the Services page is on the products and services you provide for your customers.
About Us: Your firm's mission, vision, and values, as well as what sets you apart from the competition in your practice area, should be clearly communicated on the About page.
Contact Us: Providing a way for your website's visitors to get in touch with you, the Contact page is critical to the success of your business. Add:
Bio: If you want people to know more about you, your bio is the place to do it. It tells them about who you are, what you do, and how you help your clients.
Your website's emotional appeal should be tailored to your practice area. For example, visitors to Levine Family Law Group are made to feel at ease by carefully chosen images and colors.
Other than that, the website is well-structured and includes all of the essential components, such as a blog, a resource center, attorney bios, and reviews.
Producing high-quality and helpful content as part of your marketing strategy is known as content marketing. Content marketing is more than just your website. It's the center of the content universe, the point of origin for all other media, including blog posts and podcasts.
Even if you're a law firm, blogging is essential for your content marketing strategy. When it comes to providing accurate information, blogs have been ranked as the 5th most trusted source. In addition, businesses that regularly update their content see a five-fold increase in traffic.
If you find that you are unable to accomplish your goals on your own, consider seeking assistance. Outsource content creation to a content marketing company or an experienced copywriter.
Additionally, podcasts make it easier to consume information. Your podcast name should be catchy and relevant to what you'll be discussing. Your podcast should be published online and submitted to podcast directories like iTunes, Google Play, Spotify, etc.
Take, for example, Oykhman Criminal Defence Law. Its extensive content is what distinguishes it from the competition. In addition to step-by-step instructions on the legal process, there is a comprehensive FAQ section and a comprehensive list of all of the firm's winning cases.
Podcasts may be a big project, but they're easy to make at the most basic level. Continue to experiment with new forms of content such as:
People who are ready to move forward with your law firm website need to know what the next step is. Here, your CTAs come into play. A call-to-action (CTA) is a method of encouraging website visitors to take action.
There should be a contact page and a CTA on every page of your website. Depending on what you want to accomplish, your CTA may change.
Keep them brief and simple. Visitors should know exactly what they will get if they follow through on a CTA. Enhance their visual appeal. With the help of call-out boxes, pop-up windows, and headers, you can make your CTA stand out from the rest of your webpage.
Take, for example, YLaw Group’s website. They have a very appealing and impactful message on their landing page, along with a clearly defined CTA.
When it comes to the design of your law firm website, appearances matter. Using your site to gather more information affects how potential customers perceive you. When it comes to digital media and accessibility, there are a few key things to keep in mind.
Without saying a word, images can convey a lot about your practice. Keeping this in mind, your law firm's website should feature only the most polished and professional images. High-quality materials are essential if you hope to establish a recognizable brand with them. Professional headshots are a good idea for your website.
In addition to using high-quality images that are clear and easy to read, it's also important to keep in mind the size of the images you're using. Using too many high-quality images on your website can slow it down, which could cost you money.
According to Google, mobile site speed is a growth driver for all businesses. Customers will leave if the mobile experience is slow, but if the mobile experience is fast, customers will stay longer.
Mobile and tablet usage has overtaken desktop web use for the first time in history. Although your law firm website statistics show that you have more desktop visitors, Google uses mobile-friendliness as one of the key signals for ranking in search results on any platform. Even if your customers prefer a desktop experience, making your site more user-friendly on mobile devices will make it easier to find you in search results.
Your content will need to be organized in a logical sequence because of the smaller screen sizes on mobile devices. Additionally, you'll need to make sure that your images can fit on a smaller screen.
Search engine optimization (SEO) for law firms is essential for increasing traffic to your website. Even if you have a law firm website, people still need to be able to find it in order for it to be useful and ultimately bring in new clients. Therefore, SEO for law firms is essential if you want your website to be found by potential clients.
SEO for law firms can be broken down into five easy steps:
Chadi & Company makes an immediate impression by showcasing its stellar reviews and case histories. Their reviews inspire such confidence that they link to them directly from the main page.
We appreciate that their blog is frequently updated to improve SEO and keep the content fresh while also promoting their free consultation.
It is possible to manage the SEO for your law firm on your own, but it is also advisable to hire an SEO expert. SEO can take a lot of time and effort, and it is constantly changing, so hiring a professional can save you both time and money in the long run.
Marketing your law firm online is a great way to expand your practice. However, the responsibility that comes with marketing a law firm's services online cannot be underestimated. When it comes to your law firm's legal marketing, it's up to you to ensure that it is done ethically.
Here are some things to keep in mind when designing websites for law firms and promoting them via the internet:
Trey Porter Law, a renowned San Antonio DUI lawyer, is at the top of our list. One of the best law firm website examples of how to start building authority right away is their website. They make it easy to get in touch with a dedicated Start Here page that features reviews and testimonials.
To top it off, users are drawn to the CTAs and other important information because of the bright orange color.
You can build a successful law firm website if you take the right approach. In addition, it will help persuade the audience to give you the job. Consider the pros and cons of designing a website yourself or hiring a professional before making a final decision.
Consider the layout as well, such as where to place the contact information prominently on the page. Always keep in mind how your potential customers will interact with your website.
You should use your law firm's website as the central location for all of your marketing efforts. Prospects should be nurtured throughout the entire buying process.
Create a new website or update an existing one if conversions aren't happening. Before contacting a law firm, many potential clients will visit your firm's website. Without one, you're missing out on potential leads that could make or break your business.
Adhere to these basic law firm website design principles to make a good first impression. And you will be good to go!