20 Best Website Visitor Tracking Tools To Analyze Any Website



24 Apr, 2024


If you're in charge of a website, it's crucial that you know who's currently visiting it. That's why you need a system which helps you in website visitor tracking.

Let's look at the value of tracking visitors to the website and the various website visitor tracking tools available for doing so.

There are several different meanings for the term "track website visitors.” Specifically:

  • This may involve keeping tabs on how site visitors interact with the site, such as which pages they visit and for how long, and how this varies based on factors such as user demographics and the source from which they arrived at the site.
  • While most tools are unable to determine a specific user's identity, they can collect valuable data about the companies, regions, and other aspects of a user's identity that can be used to improve B2B marketing efforts.
  • Website analytics can be measured in many ways, from the more basic tools to the more sophisticated ones that allow for tracking user cohort behavior, funnel analytics, and more.

Visitor analytics can provide useful information about:

  • User actions while navigating your site, such as the links they click and the pages they view.
  • Pageviews, bounce rates, referral sources, and audience age and gender are just some essential metrics that should be tracked when analyzing your site's traffic.
  • The types of businesses visiting your site and how they act while there.

There are various forms of website tracking software available, each catering to specific needs. Our experts at Digital Marketing Services will be sharing 20 of the best website visitor tracking tools and software, critiquing them based on their features, practical applications, and cost structures, to help you!

Looking to Track Visitors' Traffic to your Website?

  • Discover Your Traffic Sources
  • Reach the Right People
  • Learn Your Visitors’ Demographics
  • Rank Higher With SEO

Advantages Of Real-Time Website Visitor Tracking

When you implement live website visitor tracking software (a subset of web analytics), you can observe the actions of your site's visitors as they occur. The advantages can vary with the specific tool used.

Website Visitor Tracking

  • Testing the waters to see if your new content is an instant hit.
  • Find out which social media posts/networks are most successful in bringing in new customers.
  • Knowledge of the path taken by a site visitor.
  • Find out what kinds of goods and discounts are the most popular.
  • Notifications are updated in real-time whenever a specified user or organization accesses your website.
  • Figure out which pages bring in the most potential buyers.

Reach your ideal customers, boost your conversion rate and outshine your competitors by collaborating with highly experienced and skilled digital marketing services. 

    Top 20 Tools To Track Website Visitors

    You need to know how visitors behave on your site and how changes to your site affect that behavior if you want to optimize it for key performance indicators (KPIs) such as user experience design (UX) and conversions. Below you'll find resources that can assist you in gaining a multifaceted understanding of the anonymous online behavior of website visitors and how can you increase website traffic.

    1. Google Analytics

    Google Analytics is the most widely used and well-known tool to track website visitors. Key audience and behavior metrics, as well as segments like audience demographics, devices used, and new versus returning visitors, are available in the free version of Google Analytics. 

    It's possible that many Google Analytics users aren't taking full advantage of the platform because they aren't aware of the additional information they can reap from more advanced features like the Behavior Flow report.

    Google Analytics

    When it comes to tracking and analysing website traffic, Google Analytics is the clear frontrunner. It functions similarly to other traditional analytics solutions by reporting on various metrics and statistics regarding a website's traffic, such as the number of visitors, the length of their average visit, the percentage of new visitors, and so on.

    2. Live Traffic Feed

    Live Traffic Feed

    You might want to take advantage of the free Live Traffic Feed tool if you're looking for a less complicated approach to finding out how many people are currently viewing your website. It gives you a real-time glimpse of your site's traffic. 

    The data includes the location of the visitor as well as the page that they looked at. You can implement Live Traffic Feed in two ways: by copying the HTML code and manually inserting it into your site or using the WordPress plugin. Variables such as time zone, counters, size, and display color are just the beginning of the available configurations.

    JanBask Digital Design is an SEO and digital marketing agency that specializes in SEO, PPC, and digital strategy. Our team consists of certified marketers, SEO consultants, and developers with backgrounds in online marketing and social media. We're here to help you reach your marketing goals through data-driven marketing strategies.

    3. Hitsteps


    When it comes to monitoring website traffic in real time, Hitsteps is unrivalled.

    Detailed information on each visitor, including their location, referral source, current page, browser and OS, and much more, can be viewed directly from the dashboard. Hit steps can automatically associate a visitor's identity with the information they provide in a form on your site. It provides you with a more detailed picture of your site's audience.

    In addition to its aforementioned capabilities, Hit steps also provides keyword analytics, cross-device monitoring, heatmaps, an analysis of page speed, and the discovery of ad blockers in real time, among other things.

    If your site gets less than 2,000 visitors each month, you can use Hit steps for free. A monthly subscription of 10,000 words will run you $4.99. This premium plan can handle up to one million visitors each month for $49.99.

    4. Watch Them Live

    Watch Them Live

    Watch Them Live monitors and analyses user activity in real time. You get access to standard metrics like unique visitors, pageviews, sessions, referrers, and user segmentation, but you also have access to certain advanced capabilities that make the app stand out.

    Features such as session replays (which provide playback of every action visitors took on your site and their path through your content) and heat mapping allow you to better understand your audience and tailor your content accordingly.

    You may track 5,000 unique visitors per month, as well as 5,000 page views and 5,000 video plays, all without paying a dime. However, initiating a paid subscription will set you back $9 monthly.

    5. Clicky


    With Clicky, you can monitor your site's traffic in real-time. You may use it to see where people are coming from geographically, what browsers they use, what languages they speak, and what operating system they're on.

    Google Search ranking statistics, HTTPS tracking, website heatmaps, and an uptime monitor are all services that aren't real-time but useful.

    If you only want to monitor one site, Clicky's free subscription allows up to 3,000 page visits every day. With the premium plan, you can get an extra million views. You can also hire best digital marketing agency.  

    6. Web-Stat

    Web Stat

    Users of this tool are not limited to those who have JavaScript installed on their browsers; instead, the data can be collected from everyone who visits your site. Besides providing real-time statistics, Web-Stat also provides in-depth information about individual visitors, accurately measures the length of visits, reveals the click-paths and conversions of visitors, and tracks the effectiveness of your referrals.

    If you're a privacy nut, Web-Stat is the website visitor tracking software to think about.

    7. Smartlook

    Smartlook is a platform for studying how people interact with digital products like websites and mobile apps. It incorporates four essential elements of qualitative and quantitative analytics:

    • In order to see where visitors are clicking, scrolling, and pointing, you can utilize a tool called a heatmap.
    • Session recordings, which document a user's interaction with your site from the time they click open until they click close.
    • With the use of event tracking, you may monitor things like user clicks, page visits, and text inputs.
    • With the use of conversion funnel optimization tactics, you can track website visitors as they move through various points on your site, as well as determine your conversion rate and identify points of attrition.


    Moreover, it enables you to learn the reasons behind their actions, allowing you to enhance both experience and conversion rates. With the free plan, you can track up to 1,500 user sessions every month. Monthly subscriptions start at $39 after a free trial period of 10 days.

    8. Crazy Egg

    Crazy Egg

    One of the functions of Crazy Egg is to analyse user behaviour and increase conversion rates. You can use its heatmaps, user (session) recordings, A/B testing, and ad traffic tracking features. It takes samples of your traffic, and you have to pick the sampling rate on an individual basis.

    There is no free plan, but you can try it out risk-free for 30 days. Prices for paid plans begin at $29/month after a free trial period of 30 days. Regardless of which plan you choose, you'll be charged once a year.

    9. Hotjar


    The user feedback and in-person survey capabilities of Hotjar are just two of the many reasons it's become so popular as a heatmap and session recording tool. It keeps track of up to 35 daily sessions.

    Heatmap and session recording capabilities are included in their paid plans, which start at $39 per month. Each of their add-ons, including surveys and customer feedback, has its own monthly price, starting at $59 per month.

    10. Kissmetrics


    If you run a SaaS or an online store, Kissmetrics is the superior analytics solution for you. Data such as the number of new users, revenue, attrition rate per customer segment, average sign-up time, and more are all reported.

    Kissmetrics does not offer a free plan but rather a demo. Prices for the paid plans begin at $299/month for up to 10,000 users who are being tracked each month.

    11. Leadfeeder


    Lead feeder is a software program designed to track the businesses that visit a firm's website in order to produce qualified sales leads for that business. You can construct behavioural and demographic filters with their custom segmentation to isolate the most promising leads. In addition, the Contacts section makes it easy for salespeople to find the right individual to reach out to at a company that has just visited your website.

    Lead feeder offers a free plan with fewer features and a shorter seven-day data retention period. Paid plans start at $79/month and include unlimited data storage, premium features, and a 14-day free trial.

    12. Salespanel


    Salespanel is a lead-tracking, lead-qualifying, and visitor-intelligence Salespanel. Their website visitor tracking solution can be used for a variety of purposes, such as real-time lead tracking, lead production, lead scoring, and more.

    There is no truly free plan; simply a free trial. To keep tabs on up to 5,000 monthly visitors, you'll need to shell out a minimum of $149.00 per month for a paid plan.

    13. Mixpanel


    Mixpanel is a powerful analytics platform that provides insight into user behaviour for marketing and product teams. It has website visitor tracking tools that may be used to swiftly visualize important data and evaluate the efficacy of new feature releases. With the User Profiles feature, you can learn even more about your customers and the areas in which they may be experiencing difficulty with your product.

    Payment options range from free to $89 per month.

    14. FullStory


    When it comes to software to track website visitors and user activity, FullStory is among the finest for both support and product teams. Customer pain points within your app or product are automatically identified by the software. You'll be able to zero in on the areas where you'll see the biggest boost to your bottom line and customer retention and then devote your time and energy there.

    15. Act-On


    The set of features and functionalities of Act-On website visitor tracking tool makes it a powerful and complete marketing automation platform. In this context, their account-based marketing (ABM) functions aid salespeople in prospecting by tracking website traffic from key target accounts. Additionally, with Activity Roll-up, salespeople can see the big picture of an account's engagement with the website, marketing efforts, and other sales efforts.

    Their monthly pricing begins at $900.

    16. Leady


    Leady is a web tracking software that goes above and beyond the competition in the visitor identification space by recognizing both individual and company visitors. When it comes to B2B lead generation and in-app product behaviour, they are also one of the few online visitor monitoring technologies that can help. In this way, you'll be able to keep tabs on site guests right up until they become paying customers. 

    We have everything you need for your business. Our team of expert copywriters and SEO specialists provides high-quality SEO services that will help you target prospective customers.

    Its monthly pricing begins at $39.

    17. Woopra


    Woopra is one of the most all-encompassing online analytics and web tracking software monitoring tools on our list, with features for enhancing your web, mobile, and product experiences. Through their People Profiles, you may acquire a more in-depth, qualitative understanding of actual users and website visitors.

    Their paid plans start at $999/month.

    18. SimilarWeb


    In contrast to the other website visitor tracking software's, we've discussed so far, Similar Web tracks website victors by analysing your competitors' sites. Comparing your user demographics to those of your competitors is a breeze with Similar Web's Research Service. Not only that, but you may learn what other people find interesting on the web by analysing your own and your competitor's traffic. Our digital marketing company will develop data-driven, well-researched and customer centric digital marketing strategies in order to boost your local and global customer base. 

    19. Lead Forensics

    Lead Forensics

    In real-time, Lead Forensics helps B2B businesses find new sales leads among website visitors by revealing information about them, including the size of their businesses, their contact information (including phone numbers and social network profiles), and their search queries. Your ideal consumers can be quickly identified with the help of Lead Forensics' automated lead scoring, which is based on a variety of factors.

    20. SalesIQ


    With the Zoho SalesIQ website visitor tracking tool, you'll be able to see who's coming to your website and why, as well as extensive information about each visitor's identity, behavior, and session parameters. In addition to displaying visitor availability, the dashboard also shows whether or not they are currently engaged in any activity.

    Indicators such as traffic source, time on site, last active time, number of previous visits, current page, geography, and more can be used to define rules for determining a visitor's sales-readiness. Zoho SalesIQ not only tracks website visitors in real-time but also rates each visitor's likelihood of converting into a customer.


    Because of the necessity to address your specific challenges and fill in the gaps in your current technology stack, the website visitor tracking software solution that perform best for you in terms of website visitor monitoring are unlikely to be the same as those used by any other organization.

    No matter what these demands are, the tools that were just discussed can assist you in gaining a better understanding of the people who visit your website and how they behave while they are there as well as elsewhere on the web. 

    As a professional digital marketing company, we specialize in search engine optimization, web design and development, lead generation, and conversion marketing. We also offer paid search management, PPC campaigns, social media marketing, email marketing, and reputation management services.

    After that, you can begin the process of optimizing both your website and your marketing in order to increase the number of conversions and provide an improved experience for site visitors.

    Interested in our Website Traffic Tracking Services?

    • Discover Your Traffic Sources
    • Create a Personalized Experience
    • Reach the Right People

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    Martin Roberts

    Well explained.


    Damien Turner

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