Ever clicked on a link and thought, “Alright, I know exactly what to do here”? That’s no coincidence—that’s a landing page example doing what it’s meant to. It doesn’t just look nice—it speaks to your needs, builds trust, and makes the next step feel obvious. Whether it’s signing up, exploring something new, or just getting curious, the best landing pages guide you without overcomplicating a thing.
In this blog, I’ll show you great landing page designs that aren’t just pretty—they’re purposeful. We’re talking about the Highest converting landing pages of all time, the ones that move the needle. If you're building one from scratch or tweaking what you've got, you’ll find solid ideas here. Let’s explore what works and how you can make those clicks count.
What Makes a Landing Page Truly Effective and Engaging?
Creating an effective Landing Page isn’t just about design—it’s about making your visitor feel like they’re in the right place, right away. The most engaging landing page example doesn’t follow a formula; it creates a smooth journey that pulls someone in and gives them a reason to stay.
So, what separates a good page from the best landing pages out there?
1. A Headline That Speaks Right to the Reader
Your headline needs to do more than grab attention—it should feel like it’s written just for the person reading it. It answers the silent question every visitor has: “Why should I care?” If your headline feels relevant and personal, people stick around.
2. Subheadlines That Keep the Curiosity Alive
Once the headline hits home, the subheadline needs to add momentum. This is your chance to build trust, clarify your offer, and get visitors excited to scroll further.
3. Visuals That Support Your Message
A strong sample landing page always uses visuals with purpose. Skip the stock photos—use images, videos, or graphics that help people understand your offer faster. A good visual makes the experience feel real and relatable.
4. CTAs That Don’t Get Ignored
Your call-to-action should sound helpful and inviting, not pushy. Phrases like “Claim My Free Ebook” or “Book a Free Demo” work better than plain “Submit.” And don't be shy about placing CTAs in multiple spots—especially after making a strong point.
5. Social Proof That Builds Real Trust
People like to see proof. Testimonials, case studies, or even client logos can do a lot of heavy lifting. Want to go further? Add trust badges, reviews, or a simple guarantee to make people feel confident before clicking.
6. Speed That Matches the Visitor’s Pace
One of the biggest conversion killers? A slow page. Even the highest-converting landing pages of all time lose people if they don’t load quickly. Keep your images light, your code clean, and your hosting solid.
7. Forms That Feel Friendly, Not Frustrating
Long, clunky forms? Nope. Keep them short and simple. Only ask for what you need. Breaking your form into steps or adding a progress bar makes it feel less like a task and more like a quick win.
8. And the Mistakes to Watch Out For
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Giving too much info too fast
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Using content that feels vague or too generic
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Skipping A/B testing
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Forgetting accessibility for users with different needs
When all these pieces come together, you don’t just have a page; you have one of the best landing pages that connects, converts, and gets remembered.
What Defines a High-Impact Landing Page Conversion Rate?
What counts as a strong conversion rate depends on what your landing page is trying to do. Some pages aim to get sign-ups, while others encourage purchases or downloads. So, when someone asks what a reasonable conversion rate looks like, there’s no one-size-fits-all answer. Still, if you’re looking for a general range, most industries typically see an average of 2% to 5%. But the highest converting landing pages of all time? They go way beyond that—sometimes 10% or more.
Let’s say you’re working on an e-commerce landing page example—you might be aiming for around 3% to 5%. In the B2B space, especially if you're generating leads, that number often climbs higher, anywhere between 5% and 10%. Hitting 7% or more? You're doing better than many businesses out there.
But here’s the thing: it’s not just about the numbers. You could be getting tons of leads, but if they’re not the right people, they won’t turn into anything meaningful. Even the best landing pages don’t just chase clicks—they focus on exemplary visitors.
So, what helps lift those numbers?
- Who’s landing on your page? The more targeted your traffic, the better your chances.
- What’s the action you want people to take? A clear call to action makes a huge difference.
- And is the experience solid? Fast load time, a mobile-friendly layout, and strong content are all key.
Whether you're tweaking a sample landing page or building one from scratch, keep in mind: a reasonable conversion rate is the one that helps your business grow, not just one that looks impressive on paper.
Top High-Converting Landing Page Examples
A landing page’s primary goal is to convert visitors into leads, customers, or subscribers. It does more than just present information—it guides users toward taking a specific action. Whether you're aiming to boost sales, promote a new product, or gather sign-ups, the landing page is where everything comes together.
In this section, we’re showcasing some of the best landing page examples. These pages stand out for their design, clarity, and user-friendly approach. We’ll break down why each one works well so that you can gather ideas for your landing pages.
From attractive visuals to well-placed calls to action, these pages effectively engage their audience and encourage conversions. To make your search easier, we’ve categorized them by industry such as SaaS, Healthcare, Education, and Real Estate so you can explore what works best in your niche. Let’s explore what makes them successful.
Category 1: SaaS & Tech Landing Pages That Convert Users
Software-as-a-Service (SaaS) and tech companies live and breathe online, so their landing pages need to do more than just look good—they must clearly explain complex offerings, build instant trust, and guide visitors toward signing up or requesting a demo. Below, you’ll find standout examples from industry leaders that balance crisp messaging, intuitive layouts, and persuasive calls-to-action to turn curious prospects into engaged users.
1. Bloomreach
Bloomreach is a digital experience platform that leverages AI to deliver personalized customer journeys across various channels.
- AI-Driven Personalization: Utilizes Loomi AI to tailor content and product recommendations based on individual user behavior.
- Dynamic Thematic Pages: Automatically generates curated pages focusing on specific long-tail themes to enhance SEO and user engagement.
- Omnichannel Content Management: Offers centralized control over content across various channels, ensuring consistency and efficiency.
- Experience Manager Application: Provides a user-friendly interface for marketers to manage and optimize landing pages without developer assistance.
- Real-Time A/B Testing: Enables marketers to test different page variations on-the-fly to determine the most effective content strategies.
2. Slack
Slack is a collaboration hub that connects teams with the apps, services, and resources they need to get work done.
- Segmented Landing Pages: Creates highly targeted pages for different audience segments, addressing specific needs and use cases.
- Localized Content: Adapts landing page content to resonate with regional audiences, incorporating local names and testimonials.
- Integration Showcases: Highlights integrations with tools like Trello and GitHub, demonstrating enhanced functionality for users.
- Interactive Elements: Incorporates videos and real-time chat options to engage visitors and provide immediate assistance.
- Clear Value Propositions: Presents concise and compelling statements that quickly convey the benefits of using Slack.
3. Semrush
Semrush is an all-in-one digital marketing platform that provides tools for SEO, content marketing, competitor research, PPC, and social media marketing.
- Comprehensive Tool Integration: Connects landing pages with various analytics and marketing tools, including Google Analytics and CRM systems.
- Smart Sections Feature: Allows for the creation of standardized content blocks that can be reused across multiple pages for consistency.
- A/B Testing Capabilities: Facilitates the testing of different page elements to optimize for higher conversion rates.
- SEO Optimization Tools: Provides insights and recommendations to enhance the search engine visibility of landing pages.
- User Behavior Analysis: Tracks metrics like bounce rates and time on page to inform content and design decisions
4. Brevo
Brevo is a marketing automation platform that enables businesses to build and manage customer relationships through email, SMS, chat, and more.
- Drag-and-Drop Builder: Offers an intuitive interface for creating landing pages without the need for coding knowledge.
- Responsive Templates: Provides a variety of mobile-friendly templates to ensure optimal viewing across devices.
- Advanced Form Options: Includes customizable forms with features like double opt-in and field management for effective lead capture.
- SEO-Friendly Features: Incorporates elements like SSL security and meta-tag customization to enhance search engine rankings.
- Integrated Marketing Tools: Seamlessly connects landing pages with Brevo's email and SMS marketing platforms for streamlined campaigns.
5. Salesforce
Salesforce is a leading customer relationship management (CRM) platform that provides cloud-based applications for sales, service, marketing, and more.
- Personalized User Journeys: Utilizes data-driven insights to tailor landing page content to individual user preferences and behaviors.
- Dynamic Content Blocks: Employs modular content sections that adapt in real-time based on user interactions.
- Integration with CRM: Ensures that data collected through landing pages is automatically synced with Salesforce's CRM system for efficient lead management.
- Multilingual Support: Offers landing pages in multiple languages to cater to a global audience.
- Robust Analytics: Provides detailed performance metrics to assess the effectiveness of landing pages and inform future strategies.
6. Apollo
Apollo is a sales intelligence and engagement platform that helps businesses find prospects, connect with them, and close deals.
- Targeted Messaging: Crafts landing page content that speaks directly to specific industries or roles, enhancing relevance.
- Lead Scoring Integration: Incorporates lead scoring mechanisms to prioritize high-quality prospects captured through landing pages.
- Interactive Demos: Features clickable product demonstrations that allow users to experience the platform's capabilities firsthand.
- Social Proof Elements: Displays testimonials and case studies to build credibility and trust with potential customers.
- Clear Call-to-Action (CTA): Utilizes prominent and compelling CTAs to guide users toward desired actions.
7. DropBox
Dropbox is a cloud-based file storage and collaboration platform that allows users to store, share, and access files from anywhere.
- Minimalist Design: Emphasizes simplicity and clarity in landing page layouts to focus user attention on key messages.
- Visual Storytelling: Employs imagery and graphics to convey product benefits and use cases effectively.
- Easy Navigation: Ensures intuitive navigation with clear pathways to information and conversion points.
- Product Integration Highlights: Showcases how Dropbox integrates with other tools to enhance productivity.
- User Testimonials: Features stories from satisfied customers to reinforce the platform's value proposition.
8. Hostinger
Hostinger is a renowned web hosting provider known for its affordable and user-friendly services. Their landing page is designed to guide users seamlessly from interest to action.
- AI-Powered Builder: The landing page offers an AI-driven website builder that simplifies the creation process by asking users a few questions to generate a tailored website.
- Drag-and-Drop Customization: Users can easily modify elements like images, text blocks, and CTA buttons without any coding knowledge, enhancing user engagement.
- Mobile Optimization: The templates are mobile-friendly, ensuring that the landing page performs well across all devices.
- Template Variety: With over 150 designer-made templates, users can choose a design that best fits their brand and objectives.
- Quick Deployment: The process is streamlined into three steps: choose a building method, customize the website, and go live, facilitating rapid deployment.
9. Trello
Trello, developed by Atlassian, is a visual collaboration tool that organizes projects into boards. Their landing page effectively communicates the platform's capabilities.
- Visual Task Management: The landing page showcases Trello's intuitive boards, lists, and cards system, making project tracking straightforward.
- Team-Specific Solutions: It highlights tailored solutions for various teams, including marketing, engineering, and design, demonstrating versatility.
- Automation Features: The page introduces 'Butler', Trello's built-in automation tool, which helps automate repetitive tasks, enhancing productivity.
- Integration Capabilities: Emphasis is placed on Trello's ability to integrate with other tools, allowing for a cohesive workflow.
- User Testimonials: Incorporating real user stories adds credibility and showcases practical applications of the platform.
10. Miro
Miro is an online collaborative whiteboard platform designed for team collaboration. Their landing page is crafted to illustrate the platform's dynamic features.
- Interactive Visuals: The landing page employs engaging visuals, including charts and illustrations, to demonstrate Miro's capabilities in facilitating collaboration.
- Template Showcases: It presents various templates, such as the Webinar Landing Page Template, guiding users in creating effective landing pages.
- Collaborative Tools: Features like real-time editing and brainstorming tools are highlighted, emphasizing Miro's role in enhancing team productivity.
- Integration with Other Platforms: The page details Miro's compatibility with tools like Microsoft and Google, ensuring seamless integration into existing workflows.
- User-Centric Design: The layout is intuitive, guiding users through the platform's features and encouraging exploration.
Category 2: Healthcare Landing Pages That Build Trust
When it comes to the healthcare industry, landing pages must strike a delicate balance between providing essential information and building trust. Patients and healthcare professionals alike look for reliable, easy-to-navigate pages that provide quick answers and clear calls to action. A well-designed healthcare landing page not only delivers valuable content but also prioritizes user experience, ensuring that visitors feel confident and informed.
In this section, we’ll examine some standout healthcare landing pages that perfectly exemplify these principles, offering insight into what works best in the healthcare industry.
11. Zocdoc
Zocdoc is a digital healthcare marketplace that connects patients with local doctors and enables online appointment bookings.
- Real-Time Appointment Scheduling: Offers up-to-date availability, allowing patients to book appointments instantly without phone calls.
- Verified Patient Reviews: Displays authentic reviews from patients to help new users make informed decisions.
- Insurance Filtering: Allows users to search for doctors who accept their specific insurance plans, streamlining the selection process.
- User-Friendly Interface: Features a clean and intuitive design, making it easy for users to navigate and find relevant information.
- Mobile Optimization: Ensures seamless access across devices, catering to users on smartphones and tablets.
12. Internal Medicine Colleague
Internal Medicine Colleague is a professional network and resource hub for internal medicine practitioners, focusing on continuous education and collaboration.
- Educational Resources: Provides access to the latest research, case studies, and medical guidelines to support ongoing learning.
- Peer Collaboration: Facilitates forums and discussion boards where practitioners can share insights and consult with colleagues.
- Event Announcements: Highlights upcoming conferences, webinars, and workshops relevant to internal medicine.
- Member Directory: Offers a searchable database of professionals, enabling networking and mentorship opportunities.
- Customized Content: Tailors information based on user preferences and specialties within internal medicine.
13. GBBH
GBBH (Greater Boston Behavioral Health) is a mental health service provider offering comprehensive behavioral health solutions to the community.
- Service Overview: Clearly outlines available services, including therapy, counseling, and psychiatric evaluations.
- Appointment Booking: Integrates an online scheduling system, allowing clients to book sessions with ease.
- Resource Library: Provides articles, videos, and self-help tools to support mental well-being.
- Crisis Support Information: Prominently displays emergency contact numbers and immediate assistance options.
- Community Programs: Showcases group therapy sessions and community outreach initiatives.
14. Med Star Health
MedStar Health is a non-profit healthcare organization serving Maryland, Virginia, and Washington, D.C., offering a wide range of medical services.
- Comprehensive Care Listings: Details services across 10 hospitals and over 300 care sites, including urgent care and telehealth options.
- Patient Portal Access: Enables patients to view test results, manage appointments, and communicate with providers online.
- Educational Content: Features health articles, preventive care tips, and wellness programs to inform and engage patients.
- Research and Innovation Highlights: Showcases ongoing research projects and partnerships with institutions like Georgetown University.
- Mobile-Friendly Design: Ensures optimal viewing and navigation across all devices, enhancing user experience.
Category 3: Education Landing Pages That Drive Enrollment
When it comes to education landing pages, it's all about making a strong first impression and guiding visitors effortlessly toward their goal. The right landing page not only explains what’s being offered but also connects with visitors, showing them the value and benefits of what they’ll gain. It should feel welcoming and easy to navigate, helping potential students make quick decisions about whether to enroll or learn more.
Let’s take a look at some standout examples that truly showcase the power of clear, engaging, and professional design in education.
15. Udemy
Udemy is a global online learning platform offering a vast array of courses across various disciplines, enabling individuals to upskill and advance their careers.
- Dynamic Course Landing Pages: Each course has a dedicated landing page featuring detailed descriptions, instructor bios, and preview videos to provide comprehensive insights.
- Social Proof Integration: Displays ratings, reviews, and enrollment numbers prominently to build trust and credibility among potential learners.
- SEO-Optimized Content: Utilizes keyword-rich titles and descriptions to enhance visibility in search engine results.
- Clear Call-to-Action (CTA): Prominently placed "Enroll Now" buttons encourage immediate action from visitors.
- Responsive Design: Ensures seamless user experience across devices, including desktops, tablets, and smartphones.
16. Janbask Training
JanBask Training is an online education provider specializing in IT and business courses, aiming to equip professionals with in-demand skills through comprehensive training programs.
- Targeted Landing Pages: Each course has a specific landing page outlining curriculum details, prerequisites, and career prospects.
- Interactive Elements: Incorporates demo class registration forms and downloadable curriculum PDFs to engage visitors.
- Trust Signals: Features testimonials, success stories, and industry partnerships to establish authority and reliability.
- Lead Capture Forms: Strategically placed forms collect visitor information for follow-up and nurturing.
- Visual Hierarchy: Employs a clean layout with contrasting colors to guide user attention to key information and CTAs.
17. Learningpool
Learning Pool is a provider of innovative learning solutions, offering platforms and content that drive employee engagement and performance in organizations.
- Personalized User Experience: Landing pages adapt based on user roles, ensuring relevant content delivery.
- Content-Rich Pages: Provides in-depth information on learning solutions, including features, benefits, and case studies.
- Visual Storytelling: Utilizes infographics and videos to convey complex information effectively.
- Client Testimonials: Showcases success stories and feedback from clients to build credibility.
- Easy Navigation: Clear menus and links facilitate quick access to different sections and resources.
18. Worcester State University
Worcester State University is a public liberal arts and sciences university committed to academic excellence and community engagement.
- Comprehensive Program Information: Landing pages detail undergraduate and graduate programs, including course offerings and admission requirements.
- Virtual Campus Tours: Offers interactive tours to provide prospective students with a glimpse of campus life.
- Event Highlights: Features upcoming events, webinars, and open houses to encourage participation.
- Financial Aid Resources: Provides information on scholarships, grants, and financial planning to assist students.
- Accessible Design: Ensures compliance with accessibility standards for an inclusive user experience.
Category 4: Real Estate Landing Pages That Close Deals
19. Realtor
Realtor.com is a comprehensive real estate platform that connects buyers, sellers, and renters with real estate professionals across the United States.
- Agent Profile Integration: Provides agents with customizable profiles to showcase their experience, education, and client reviews, enhancing credibility and attracting potential clients.
- Co-Buyer Feature: Allows users to share saved searches and favorite listings with co-buyers or renters, facilitating collaborative decision-making.
- Enhanced Search Filters: Offers advanced filtering options, enabling users to narrow down property searches based on specific criteria such as price, location, and amenities.
- Professional Dashboard: Equips agents with a dashboard to manage their web presence and monitor performance metrics on the platform.
20. Redfin
Redfin is a technology-powered real estate brokerage that offers a full-service experience for buying and selling homes, combining local agent expertise with modern technology.
- AI-Powered Redesign Tool: Introduces an AI-driven feature that allows users to virtually redesign listing photos, altering elements like walls, floors, and countertops to visualize potential renovations.
- Community Detail Pages: Enhances listings with additional photos, videos, and maps, providing insights into neighborhood amenities such as parks, schools, and restaurants.
- Climate Risk Data: Integrates information on climate risks, including wildfires and flooding, helping buyers assess potential environmental factors affecting properties.
- Concierge Services: Offers home improvement services to sellers, assisting with renovations and staging to increase property value and appeal.
- Transparent Pricing: Displays commission rates and potential savings upfront, promoting transparency and building trust with clients.
21. Zillow
Zillow is a leading real estate marketplace that provides comprehensive property listings, home value estimates, and tools for buyers, sellers, and renters.
- Immersive Media Integration: Features high-quality images and virtual tours prominently on listing pages, offering an engaging and informative user experience.
- Climate Risk Assessment: Includes detailed climate risk information for properties, such as the likelihood of wildfires, flooding, and extreme temperatures, aiding buyers in making informed decisions.
- Streamlined Design: Employs a clean, grid-based layout with prominent search functionality, enhancing usability and navigation.
- Zillow Showcase Listings: Offers AI-powered listings with immersive media and innovative design, providing richer insights into a home's layout and features.
- Mobile Optimization: Ensures responsive design across devices, maintaining functionality and aesthetics on smartphones and tablets.
22. Compass
Compass is a real estate technology company that combines a modern platform with top-tier agents to simplify the process of buying, selling, and renting properties.
- Customized Landing Pages: Develops tailored landing pages for various business needs, such as equity programs and agent recruitment, maintaining brand consistency while addressing specific objectives.
- Agent Empowerment: Provides agents with tools and resources to manage their web presence, marketing efforts, and client interactions effectively.
- Innovative Technology Integration: Utilizes advanced technology solutions to enhance the real estate experience for both agents and clients.
- Focus on Diversity and Inclusion: Showcases company initiatives and programs aimed at promoting diversity and inclusion within the real estate industry.
- Comprehensive Listings: Offers an extensive database of property listings, complete with high-resolution photos and detailed descriptions, facilitating informed decision-making.
Conclusion
A landing page shouldn’t try to be everything. It just needs to do one thing—and do it well. Whether that’s getting someone to sign up, buy, call, or just click, the goal is to focus. Clean design, honest words, and a clear path. That’s it.
People don’t have time for fluff. They’re looking for clarity. They want to know: “What’s in it for me?” The best landing pages answer that question right away, without distractions or second-guessing.
That’s what we build at JanBask. No guesswork. No recycled templates. Just smart pages that match your brand and drive action. Janbask Digital Design looks at what your audience cares about and what your business needs, and brings the two together—with a page that feels like a conversation, not a sales pitch.
At the end of the day, if your landing page speaks to the right person at the right time, you've already done half the work. We’re here to help you get the other half done right.
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