When Is The Best Time To Post On Instagram?

 15 Oct, 2018


Facebook, Twitter, Instagram, LinkedIn haven’t they all our changed our lives. Our life is so controlled by social media these days. The studies show that 98% of the people falling in the age group of 13-28 use their social media reputation or response as a measure to assess their stand in society. A very bizarre fact is that so far 34 individuals have ended their lives for not getting enough social media attention on their posts as those poor people had hoped for. Today we focus on one of the biggest social media platforms i-e Instagram.

You put huge amounts of work into making stunning Instagram posts and pictures but are unable to get the likes and attraction you wanted to seek.

To build a sizable Instagram following, you have to make convincing content that your crowd really hungers for. Be that as it may, in the event that you don't post your content at the opportune time, the greater part of people will never observe it. Lots of research and experiments are being performed in order to increase the visibility of the posts on Instagram. Some were successful, but some failed. You need to understand, Instagram utilizes a dynamic algorithm which makes things a little more complicated.


This question may have popped up in your mind a lot. Feedback from users usually states that ‘Content Matters’ and that is actually correct. But this doesn’t mean that timing isn’t important.

Content definitely gives you an edge but correct timing gives you the chance to make the first impression. Below are the various reasons why timeliness is important.

  • If your content is recently posted at the peak time, then your post will get more engagement than other posts. This gives you a definitive edge.
  • Posting at the peak time will also get you the most hits and will help you stay on the top of the feed throughout the day. It also creates a spiral effect and the users will definitely follow you if they like your content.

Months ago, Instagram also shared how their algorithms work. Key aspects are:

  • RELEVANCE - A user will see those types of content which they have seen in the past. This means, if you are able to get a user to like your content, then there is a chance that they will see your content again.
  • RELATIONSHIP - Users who interact with you will be shown more content of yours.
  • RECENCY - Recent content will be given more priority. This is the reason why timing is important. 

Best Time To Post On Instagram

You need to find the best timing for your posts. This is a lot easier said than done. Even if you know the most suitable time to make your posts, it doesn’t guarantee the success rate. So, below are the few tips you should keep in mind before making a post on Instagram. This discussion is lengthy and involves a lot of factors that need to be gauged before posting something on Instagram. Therefore, the blog has been divided into the following sections-

Discover that Perfect Timing!

No matter what the research says, the best timing is always related to your target audience and the content of your post. If you are targeting teenagers, for example, then the best time for them would be a lot different than a businessman, as they don’t usually stay up late at night. However, there are some general timings to post on Instagram. Below are the data according to the target audience:

A). For International audience:

If you are targeting an international audience, then the best time to post on Instagram would be around 12 AM IST and 3:00 AM IST. Generally, an International audience can be from anywhere around the world, so it is quite difficult to target them according to their timing. However, if you are trying to target any specific International audience, then you can certainly find their best timing. Best days to post would be Tuesday, Wednesday, Thursday and Friday.

B). For Students:

If you are trying to connect with teenagers and students, then the best time would be around 7 AM IST till 9 AM EST and 11 PM IST till 1 AM IST. Usually Saturday and Sunday, students tend to use Instagram.

C). For local audiences:

Local audiences can be in the same country, or different states. They usually are either working professionals or businessman. So, the best time for them would be usually before they go for their work and when they come home after work. It depends from region to region, so there is no fixed timing for them.

Note: Watch out there is something called WORST TIMING!

The above data are just the general timing most people use to get more followers and likes on Instagram. But in order to understand this better, you need to know the worst timings to post on Instagram.

You all may think that Weekends are the best day to post something on Instagram. However, it is usually noticed that on weekends, few posts are able to get attraction and gain likes and followers. There are many aspects that need to be kept in mind before posting something on Instagram. For example, there are protest's going on in the country and you post something related to a movie. In such a scenario, your post won't be to make an impact as the audience is already captivated by the other side.

Another thing needs to be kept in mind is the time zone. Most of us don't know what the time zone is for the international audiences. This is the reason, weekends get the least love because for you, it is the weekend but for someone living outside the country, it is the Monday morning blues.

This leads us to a question, ‘’IS TIMING ACTUALLY IMPORTANT’’.

Best Time To Post On Social Media Website


How to Judge the Best Timing for YOURSELF?

Almost most of the Instagram users log in every day. But it doesn't necessarily mean that you can choose post any time you want and you are the moment of attraction. For that, you need to get the timing right. Here comes the most important question, what is the best time to post something on Instagram. An answer may not be liked by everyone, but it still remains the same, you have to find that yourself. You can do that by experimenting with different timing of posts on Instagram. But here's the catch, there are a lot of surveys and research data available, which can guide you to select the time you wish to post something on Instagram.

Hubspot found that Mondays and Thursdays are by and large the greatest days to post on Instagram, other than between 3:00 p.m. and 4:00 p.m.

In case you are posting videos, you would need to post them in between the hours of 9:00 p.m. and 8:00 a.m., any day of the week.

Not all studies will have the same finding. Latergramme, an administration that gives clients a chance to oversee and plan Instagram posts, dissected 61,000 presents on discovering when they get the most likes and remarks and observed Wednesdays be the greatest day.

Sprout Social also did the same analysis and interpreted that posts tend to get most engagement on:

  • Wednesdays at 3:00 p.m.
  • Thursdays at 5:00 a.m., 11:00 a.m., 3:00 p.m., and 4:00 p.m.
  • Fridays at 5:00 a.m.

In Sprout Social analysis, posts usually have high engagement on Wednesdays, Thursdays, and Fridays during the day, from 9:00 a.m. or 10:00 a.m. to about 5:00 p.m. Or 6:00 p.m., and from 11:00 a.m. to 12:00 p.m. on Saturdays.

In short, you can use these timings:

  • The morning commute: 8:00 a.m. to 9:00 a.m.
  • Late-nighties: 2:00 a.m.
  • End of the 9-to-5 workday: 5:00 p.m.


We have given you some idea about the best timing for your post and connect with your followers, but the main concern is, would you be available able to connect with your followers all the time? Most of us have some or the other things to do, like Job, schooling, college, etc. so, how much time you have to make your content and post them on Instagram at the best time possible.

It’s not easy to stay up at night and post something for your followers, but doing this might give you satisfaction. It’s totally up to you, how much time you can spare for Instagram. It may be a hassle, but we all anyway stay up until late at night and post something or the other.

How to Find the Best Time to Post on Instagram for your AUDIENCES?

You can definitely try the above timing, but if your audiences are not like others, then you may not able to reach out to your audience. In order to avoid that, you need to do some research on your own. Below are the helpful suggestions to find out the best time for your audiences-

A). Be Where your followers are

If you are in America and your followers are in India, then you need to keep the time zones in mind. So, it may benefit you the most, if you post at or after midnight. This is because of the difference in time zones. So, for some of the Instagram user, they do need to keep the time zones in mind. 

B). More focus on off-work hours

People who work on morning shift hours do not check Instagram during their work time. They usually check their Instagram during Break time, lunchtime or after work. So, the best time could be between 11 A.M and 1 P.M or after work, between 7 P.M and 9 P.M. to reach out to your followers.

C). Leave important stuff for weekends

There is no such rule that you can’t connect with your followers on Saturdays and Sundays, but your posts probably won’t get that much engagement on weekends. So, it makes sense to keep some important posts for weekdays. However, you can definitely post some funny, adventurous, information and entertaining stuff on Saturdays and Sundays.

D). Use Instagram insights to keep a check on your progress

You can find a lot of information from Instagram insights. Such as top time zone, when your followers are active most of the time. With the help of Instagram insights, you can run some experimental tests. Do keep track of likes and comments on your posts and keep gathering the data. In that way, you will be able to pinpoint the right timing and best way to reach out to your followers.

What Should I Do If I Have DIVERSIFIED Audience?

Social networking has shrunk the globe and people can easily connect with each other. Even if your target audience is very far, you can still connect with them. You can connect with those people, who have different time zones, or stay very far. In such cases, it is difficult to keep track of timing and there is a good chance that you won't see any particular peak posting time. But you can definitely try testing it out and see which time suits you the best. If you really want to reach out to the diversified audience, there are two things that you can do-

  • Try to stagger the posts in order to reach diverse audiences
  • Follow certain steps to increase the reach

How to stagger the posts in order to reach diverse audiences?

If some of your audience is online at 9 AM and you have theories that audiences in another part of the world would be online at 10 at night, go ahead and regularly post at both times. Post unique content each time so that you can cover content methodologies and even content with new pictures. Try to cover as much audience as possible by engaging with them. You can keep a record and see what results you are getting.

Focus more on your most valuable follower: You may have a lot of followers, but there are also those ones who are very close and most valuable to you. Try to find out, which follower is available at which particular time. This is just like marketing. Try to retain the most valuable follower by creating good content and post them on Instagram.

Focus your strategy according to your most engaged audiences: In the event that your posts are getting higher commission rates at specific hours and OK impressions, ensure you're posting at that point. As we've talked about previously, those high commitment rates will build the life expectancy of your post, so it's totally a need to center around, regardless of whether they're not the most high-esteem groups of onlookers.

As you're running tests, watch out for both commitment and impressions and how they're interfacing. A great deal of impressions is good, however, commitment rate is also essential. Keep in mind, posts with higher commitment rates (commitment/impressions) will perform better and help   your achieve long haul, so look for posting times that give you the most ideal mix.


Peak posting times is just a single method to expand your general reach, and in case you're here to find out about the best occasions to post on Instagram, there's a decent possibility you're searching for other achieve building procedures, as well. Timeliness, all things considered, is just a single factor in the calculation.Here are a couple of more strategies you can use to get more impressions (and ideally more outcomes) on Instagram:

A). Use correct hashtags: Hashtags can help you a lot in increasing your reach on Instagram. Now, lots of people are following hashtags which interest them. So, you can use your original hashtag to your content which would put you right in front of the audience. For example, the given screenshot. The moment you type classy gentleman, this is the first picture you see on Instagram.

When Is The Best Time To Post On Instagram

B). Focus on interaction-building techniques: Approach users for their opinions. Urge users to tag a friend in a comment for a chance to win a prize. React to all comments to make your social proof look considerably better, and to keep the comments coming. Majority of this will help keep your post at the top of the feed. See the Instagram handle of a famous Bollywood actress and Ex-Miss Universe Ms. Sushmita Sen, she also tries to answer to all the comments that she gets-

When Is The Best Time To Post On Instagram

C). Share more stories: Longer the user watches their stream, more the probability of your post to show up. What's more, there's less rivalry in Stories, by and large, than the feed all the time. So utilize more Stories to expand your range and get your message out more regularly to your intended interest group.

Here is a screenshot taken from the insta handle of another famous TV actress Ms. Mithila Palkar, the best part about is that she keeps her audience engaged by posting more stories-

When Is The Best Time To Post On Instagram

D). Keep an eye out on your analytics: You will be able to get better reach if you grab higher engagement rates. Check out your analytics using Instagram’s analytics or third-party tools like Hootsuite to watch for trends in high-performing content in terms of post type (video, multiple image post, etc.), topic, and even description length. See what works, and do more of that.


In the end, we would just like to say that it is good to gain a popularity but don’t let that social media quotient be the “Be all or end all” for everything that you do. Promote your business, promote your hobbies, promote your DIYs. You now know the tricks, use it for the best.

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