10 Easy Steps to Create an Instagram Account for your Business!


31 May, 2024



Roughly one billion people use Instagram every month, and approximately 90% of them follow at least one business. Social media platforms like Facebook, Instagram, Twitter, etc. have been categorized as niche social networking sites. They are one of the most popular and fastest-growing social media platforms that a business should register on for better results.

If you haven’t made your business account on Facebook or Instagram yet, it’s time to set up one!

With more than one trillion people using Instagram every day means that in the upcoming years 2022, 2023, using Instagram for business will be a no-brainer. Being popular for sharing photos, Instagram has now become a hub of business activity. Since Instagram has launched business profiles in 2016, it has become popular as a new way of social marketing.

Brands can now run their business or fundraisers account in Instagram Live broadcasts. Despite that, you can now open shops from their profiles and let people book reservations from their Instagram business accounts. 

Unlike other social media platforms that have enhanced the importance of photo and video posts, Instagram is the perfect complementary network to comprise in your marketing mix for ease of cross-posting content for better results.

 Facts about Instagram

If you are pleased by the popularity of Instagram and would love to set up an account for your business, here, in this article you will learn about various aspects such as:

  • Why to create an Instagram account for your business?
  • How to create a business Instagram account?
  • How to use an Instagram account for your business?
  • Tips to grow your Instagram audience

Let’s start one by one learning what’s the process of creating a business Instagram! But before that let’s learn

What is an Instagram Business Account?

Instagram Business account is considered to be one of the two FREE professional profile options available to Instagram users. Moreover, having a business account on Instagram offers a chance to use more social media marketing tools and services than the personal account, such as:

  • Instagram analytics for reach, followers demographics, and impressions
  • Offers you the ability to promote posts and run Instagram ads
  • Serves you with multiple contact options for your  business (phone number, email address, and physical address)
  • Offers an Action button integration

Business account Instagram will definitely benefit you if you own a brand or have a strong Instagram marketing strategy for selling your products or to increase brand awareness via more customer engagement.

Here, we have compared Business Vs Personal Vs Creator Instagram Account to give you an idea of what you will get on creating an Instagram account. Before we jump ahead on How to create a business Instagram account for business?

Check out the handy chart below for a quick comparison of key business features across the above mentioned three account types:

instagram account types

Why is it Necessary to Create an Instagram Business Account?

If you own a brand and desire to create an Instagram business account for it then you should be aware of the importance or reasons to have an business account on Instagram:

1. You are taken Seriously

Here we have shown you the difference between the two Instagram profiles below via an image. So that you can get an idea or a chance to notice the difference on your own.

 Instagram profiles

Analyzing the above image, you must now have noticed that the right profile includes more story highlights, whereas the left profile does not. Here are some points that a Instagram business profiles include that a personal profiles don’t:

  • Business Instagram account includes an industry/niche
  • Business Instagram account includes a proper address
  • Business Instagram account includes a contact button right on the profile

Including more in-depth information and a quick contact button provides your business profile a more professional look to your business account on Instagram. And it offers even more ways for your audience to get in touch with your business.

It is because the difference between two types of Instagram accounts are so obvious. Instagram users can automatically tell when a profile is for a business or content creator, and it offers a greater sense of trust in your customers.

Moreover, another way to build trust is to post and engage constantly on Instagram. But before publishing any content and engaging with your followers don’t forget to check onto your social media marketing strategy.

2. You get easy access to Analytics

Switching to an Instagram business account provides you with the ability to access built-in insights about your social account and its performance.


You are able to take a look at your Instagram post-performance, followers activities, and audience insights. While this information isn’t extremely deep, it’s great to glance at your Instagram account success and can also give you a basic understanding of how well your profile and the content is performing.

3. You can add links to your profile (Interlinking)

Instagram is famous for its ability to interlink your blog posts and landing pages from your post. There are multiple tools designed to grab all your recent or necessary links on your Instagram accessible page. Moreover, Instagram accounts that have more than 10,000 followers gain access to SWIPE UP-provided links within Instagram stories, but only if your account is an Instagram business profile.

While it might take some time as it is necessary to have 10,000+ followers if you desire to create a successful Instagram strategy. After this, you will be linking content in your stories in no time as linking stories is a great way to highlight your latest content with short-term deals or resurface timely content and products based on the trends.

4. Enjoy and Use Instagram Advertising

Instagram ads and posts for promotions are created via Facebook ads manager, which means you must have an Instagram business account profile that is attached to your Facebook page and is able to create Instagram ad campaigns.

Well, to help in that case, our professionals help you enhance your Instagram followers to help you generate more leads and increase conversions. We help you and guide you in taking advantage of Instagram advertising including Paid Ads services to help you target key audiences.

5. Online Reputation Management

You might have heard about Online Reputation Management and SEO if you are running a business. However, having an Instagram account is a must-do. Whereas your online reputation is critical to your business, and for that reason, you have to be attentive about what comes up when customers search for your business or brand’s name on Google search engine.

In addition to your website, your social media channels generally show up on the first page of the search engine outcomes, as well. And for that reason, it's a best practice to create business accounts on all social networks with your brand name, even if you don’t plan to use them often.

Well, the idea here is to control the search engine outcomes page as much as you or your team can as creating profiles and content helps your brand to create points. That way, initially you do get bad online publicity but your website and social accounts give a supporting chance to rank above any negative content.

6. Your competitors are on Instagram

Just to remind you, if you don't have an Instagram account and your competitors do! You are giving them a chance or an advantage to be ahead of you. This is why it is said to keep an eye on your competitors.
It will give you plenty of inspiration and innovative ideas to make your Social media profile more attractive and fruitful!

7. Enjoy Networking via Instagram business account

Instagram is also a useful networking tool that allows you to appreciate, like, comment and share minded businesses with everyone over the internet. Following this method will help you form a foundation on Instagram.

Now, let’s learn How to create an Instagram business account in a few different steps! Stay Tuned...

How to Create Instagram Account?

Before we start, let us know whether you have a Facebook business account already or not! If not, you won’t be able to complete the steps below or enjoy the full advantage of using your Instagram business account. As it is compulsory to have a Facebook business account if you desire to open a business account on Instagram.

If you already have a business account on Facebook then quickly jump right into the below-mentioned steps.

1. Download the app

Unlike other social networks, posting content on Instagram can only be done by using the mobile application. You can download the app via the Play store. So step 1 is to pull out your smartphone, find Instagram in your application store and download the app from there.

Download the app

2. Use your email account to make create a profile

While it might seem easy to you to use your personal Facebook account for Instagram ID….but Don’t do it! As, that will create an account based on your personal Facebook page. Since this is your business page, you should use your business email address. 

Here’s a quick tip for you: In case you use your work email address for your Instagram business profile, contacts may find it easy to find your brand online via “find friends” features.

The below photo will help you understand how to use your work email address for Sign up.

                             Step 2a.                                                                                        Step 2b.

login email

3. Profile basics and Choose a unique Username

Further in the next step of How to create a business Instagram account? You will have to choose or create a unique username and password for your account. If you’re setting up your Instagram account for a company, the username should be the company’s name, or as close as you can get it. 

If you’re a real estate agent, insurance agent, or the like, choose a variation of your name, business, location. You require something that discriminates against you from a personal account.
For example, Janejonas_NYC will work

NOTE: Instagram will automatically produce a username for you based on the name you input. This can easily be changed as you go through the below-mentioned prompts.

find facebook friend welcome pagefind facebook friend

4. Find Facebook Friends and Contacts

After creating a person to follow via Facebook and within your contacts. It's best to have an Instagram account completed and a photo or two posted before you start following people on it. To do so you can also click on “Skip” for now as Instagram and many other social media platforms. Instagram gives you the opportunity to find Facebook friends whenever you want by page settings. It's not a one-time offer!

find facebook friend  find contact

5. Choose the right profile photo for your brand

It's time for setting up a Picture!
While putting up your profile picture, you should choose your profile picture that can be your logo or something recognizable that’s somehow related to your brand, if you don’t have a logo for your brand.

pro tip

In case you are the face of your business, you should use a professional headshot from your Gallery, or else you can take a new one for more effective results. To do so you will require to click on “Add a photo,” you’ll be provided with a few photos to import from your Gallery. Try not to import photos from Facebook, that will put in your personal account info. However, you can import images from Twitter as long as it's your business account.

add profilechange profile photo

Once your profile picture is uploaded, you’ll have to save your info to move on to another step. This will ensure your details are updated safely and can make your future logins faster.

save login info

Further, you will see a page with some suggested accounts to follow. It's your choice to follow any of them as you can avoid them if they don’t fit in your marketing strategy.

discover profile

Now that you’re finally signed in to the app, you may now clearly see your account home screen as your first screen. Once you start following other accounts, their photos will show up like the above-mentioned image.

welcome to instagram

Top Buttons:

  • Camera: Tap here to start sharing videos or photos.
  • Direct messages: If someone sends you a direct (private) message, you’ll be notified here. You can also send direct messages from there.

Bottom Buttons, from left to right:

  • Home: See the latest photos from accounts you follow.
  • Search: Look up top accounts, people, places, and hashtags, and content or accounts suggested for you.
  • Camera: Tap here to upload and share videos and photos.
  • Notifications: See the most recent likes and comments to your photos and what people you follow are liking.
  • Profile: Your full account, everything you’ve posted, and access to the settings menu.

6. Complete your Instagram profile

Tap on the profile button on the right side of the account, then click on the “Edit Your Profile” button. This is how you complete your profile info.


Complete Instagram profile

Fill out bio and contact information fields that can only be placed on Instagram that allow you to use a clickable URL so that you can click on it whenever you want. Moreover, you should place the URL only on your profile to allow your followers to directly visit your profile with one click.

Pro Tip: You should briefly mention what you do and where you are located. You can also edit this information whenever you want.

7. Focus on the Business Part Now!

Click on “Try Instagram for latest business Tools” and follow the instructions to complete your profile and enjoy the advantage of the tools offered by the platform. Here is a walkthrough from an Instagram profile:

business tools

8. Interlink your business Facebook page

Remember, in the beginning of the article we have mentioned about the need of having a business Facebook profile. This will allow you to use Instagram for business tools.

connect with facebook

9. Now, you can Start Posting 

Now, it's time for some fun! As mentioned earlier, the best practice to have fun on Instagram before you start following people is to start posting a photo or two. In case you don't have any photo/video to post on your account with no content. You should find a couple of photos you think would be shareworthy.

Read: How to hire a graphic designer for your Instagram?

10. Write strong captions and use hashtags

Keep your caption brief and use appropriate hashtags that are often in a healthy joking way. They should be funny and eye-catching. So that it can grab the attention of your followers. Moreover, here are some popular hashtags like #love, #happy, #tbt, which range in the hundreds of millions of times. You should use some specific hashtags to target some particular niche.

Pro tip: Always check out Top hashtags to see what’s latest on Instagram.

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How to use a business Instagram account?

At a glance, answering how to use Instagram for business might seem forbidding. As you may find it confusing or many questions may arise in your mind like, “What the heck do I post? Why are my Instagram followers not increasing? Why isn’t am I getting ”
But despite Instagram’s multiple moving pieces, attracting new followers and winning over customers is probably easier than ever. It all depends on your social media marketing strategy.
Here, I have outlined the necessary Instagram for business tips to not only improve your Instagram account profile but will also help you build an audience that falls in love with your creative content, too.
And with that, let’s dive in to understand how to use a business Instagram account!

1. Modify Your Profile from the Word ‘Go’

Spoiler alert: You can’t do much on Instagram until you fill up all the required information in your profile info.


Moreover, you can follow certain principles to create a solid Instagram business account such as:

  • Profile photo: It’s best to use your company logo as your profile photo so that your followers can easily identify your brand.
  • Account name: You should make it your business name to keep it identical to your brand’s other social profiles.
  • Username: Choose a username that does not include any spaces along with your business name.
  • Website: Your website name should be a clickable URL on your Instagram Page. To give you some ideas, we would recommend you to visit your competitors' profiles.
  • Bio: Your business Instagram profile bio is where you will grab the attention of other users. You can either describe what your business offers, hype up your website. You can also use your website's slogan line to make your profile strong.

Remember, you have plenty of time to create your profile creatively!

Migrating your account to an Instagram business profile is a smart move, especially if you own a physical location for your business.

Having such a profile gives you a chance to have access to both in-depth analytics and additional contact and location information for people to get in touch with you.
You can simply start by ensuring the small details of your profile rather than falling victim to analysis paralysis.

However, for more perfection, you can go through the tips mentioned here for setting up your profile:

  • Perfect your Instagram grid with JanBask professionals
  • Improve your profile with a consistent grid that tells the visual story of your brand.

Janbask’s mobile app makes it easy to preview your grid and see how it will look once your scheduled posts go live on your Instagram account.

2. Try to Build a Dedicated Community

With so many busy users and photos floating around Instagram, standing out might seem like an upward battle. Well, just to inform you, you do not require millions of followers on Instagram to be considered as a success story.

3. Try to Publish Goal-driven Content

Before publishing any content on your Instagram profile, you should ask yourself a few questions such as: Why are you investing in Instagram for your business? Remember your goals,
What are you trying to do here?
Try to build a strong brand awareness
Try to put killer product photos so that you can show off your brands skills

It is because Instagram is a hub of random selfies and snapshots especially given its status as the go-to platform to research products.

4. Design your Brand’s Narrative

Being professionals, we recommend a “storytelling” method to attract more followers on Instagram.

Also, the most common thread among the biggest brands on Instagram is that they have some sort of narrative to the businessman. Through imagery, they are able to speak to the interest and requirements of their audiences successfully.

To do so, it is not necessary to be an experienced storyteller or story writer.  You can hire professionals to post your feeds for better brand awareness.

5. Show off the Details of Your Product

While posting any feed on your Instagram business account, remember to mention your product in-depth detail so that your customers can get to know what are the pros. And cons of purchasing your products.

To showcase your product's details, there are tons of ways. Well, diversifying your content strategy while promoting your products should be your endgame. And the best way to promote your products is using modern Instagram marketing strategies.

Tips to Grow Your Instagram Audience

Here we have mentioned some diversifying tips to follow to enhance your Instagram followers, such as:

  • Think before posting - Think Twice before creating your Instagram for the business profile to be clear with your goals and objectives. Well, just to bring to your kind notice, most of the business persons use Instagram business profiles to fulfill certain business goals like, 
      • Enhance their brand awareness
      • Build a community to make connections with more people
      • Showoff their companies or brands culture and values
      • To sell their products and services
  • Well- optimize your business profile - Before starting posting any post on your Instagram profile well-optimized your profile for better results
  • Analyze your visual aesthetic - This means you should focus on maintaining an attractive color palette for your posts. To create a distinct style for your brand. This will also help you be different from your competitors and stand out in the competition easily.
  • Post consistently - Once you are on Instagram remember to post consistently and maintain the flow of your post. As consistent posting helps you show up in your audience timeline efficiently.
  • Leverage hashtags to capture new targeted audiences - Hashtags have become a uniform way to categorize content on various social media platforms. They allow Instagram audiences to discover content and accounts they are interested in following.
  • Engage with your community - Try to get engaged in your community to attract and connect with more audiences via your social media posts.
  • Experiment with multiple content types - Post a variety of content in your Instagram account as unique content grabs more attention and will help you increase your followers on Instagram.
  • Analyze your final outcomes - One of the best and important ways to analyze your final results is to dig into your Instagram analytics to make changes and get better outcomes in the near future.

Read: What is the Best Time to Post on Instagram for more Engagement?

Frequently Asked Questions (FAQs)

Question: How to create a business Instagram account in simple steps?

Answer: There are multiple steps that you can follow to create a business Instagram account such as:

  • Visit your profile and click in the top of the right-hand corner
  • Click on settings
    • For some accounts, the switch to the professional account option will be listed directly under the settings.
  • Click on account
  • Click on Switch to professional account
  • Click on continue
  • Choose a category for your business and click on Done
  • Click OK to confirm
  • Click on Business and move on to the next step
  • Add contact details (you can skip the step)
  • Submit your details for a perfect Instagram account

Question: How to create Instagram business account for personal use?

Answer: Here is the best answer for how to create new Instagram account for personal use you need to follow the below-mentioned steps such:

Step 1 - Visit the Instagram app

Step 2 - Click on create new Instagram account

Step 3 - Fill in all the relevant asked details

Step 4 - Cross-check all the details

Step 5 - Submit and enjoy your account


Instagram is one of the dominating social media channels today that has quite a huge user base in billions and undoubtedly has effective tools and features to help you expand your business’s digital identity. Moreover,  making an Instagram business account has become a must if you are just starting digitally, it will take hardly 10 minutes to make one but maintaining it to bring the desired traction needs ongoing efforts.

You can create the Instagram business account on your own without professional help with just $0 in your pocket and use it as a marketing catalyst to reach a huge audience, get that followership, and build that desired brand identity.

Well, in case you found it difficult to create one for your business then you can care-free contact us for help! Our professional social media marketing experts will be ready 24/7 to help you with amazing social media marketing strategies for more than just Instagram.

Also, Feel free to share your experience of using social media accounts and enjoying their benefits in the below provided comment section!

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