How to Use Social Media for Small Businesses? 10 Tips to Sail Through


8 Mar, 2024


Introduction to social media for small businesses, how to use it!

With almost 4.2 billion active users on platforms like Facebook, Twitter, Instagram, etc, spending almost 145 minutes daily on social media, you cannot avoid being and promoting your small business on social media.

Social media is a powerhouse of growth that can help you get so much recognition and business opportunities if pursued and leveraged rightly.

Wondering Why Do Small Businesses Need Social Media?

Small businesses like you with social media can explore plenty of positives as:

  • Building of your brand’s awareness
  • Build tight and wealthy customer relationships
  • Build opportunity to have direct sales from leads generated through social media

If you also want to reap the positives of being socially active, let’s get to the ways on how to promote business on social media. Along with the social media marketing tips, we have also shared the best and effective tools of social media marketing for small businesses.

Benefits Of Using Social Media For Small Businesses And Startups

  • Increased Brand Awareness: One of the major advantages of social media for small businesses is its effectiveness to syndicate content and boosting your business’s visibility. With the right social media techniques, you will see a great enhancement in your brand reputation. To get started, create social profiles on different platforms and begin interacting with others. 
  • Less expensive advertising: Though you need to pay for paid ads like on Facebook or Instagram, social media is free. Social media marketing for small businesses is a great advertising solution where you do not need to pay for the extra feature. You can keep your target audience (who are your followers) updated about new products, upcoming sales, or even just industry-related trends. With social media, you can advertise to potential customers and here your existing customers can be your brand ambassadors also. When they post about their experience with your product or service, it brings your brand on the radar of their network and attracts new people. 
  • Personalized attention: Today, businesses focus on personalization especially for small businesses. Because a big brand that sells across the world does not have much time to provide personalized responses to each customer. On the other hand, small businesses can provide a personalized and genuine response to each customer addressing their situation. Social media is super helpful in this direct connection between consumers and brands digitally. 
  • Improved Search Engine Rankings: Well, with regular posts on social media you can get some traffic for your business, you need to make more efforts to see significant success. SEO is very important to achieve higher page rankings and gain traffic to your site. While social media cannot increase search engine rankings directly, continuous presence on social media can improve search engine rankings. When you post quality content, you will begin building a social media community and it provides you more opportunities to get in front of industry influencers. 
  • Better Customer Satisfaction: Every customer interaction you do with your customer on social media sites provides an opportunity to demonstrate your compassion for your customer publicly. Whether there is a question or a complaint, through social media,  you can address the issue. When you make efforts to customer satisfaction and take time to compose personal messages, it is seen in a positive light. 
  • Increase Engagement: A simple social media post can initiate the conversation for instant interaction, relationship building, and customer loyalty. These days, social channels evolve, constantly releasing new features, and this rapidly changing landscape can be intimidating for startups. Well, it is one of the most important social media marketing tips that, don’t do everything. You can try new ways to connect with your audience and give yourself some time to learn as you go. 
  • More Inbound Traffic: if you are actively involved in social media marketing for small businesses or big businesses whatever you have, your inbound traffic is limited to your usual customer. Every social media profile you create works as a gateway to your website, and every piece of content you post presents an opportunity to attract new customers. Market your business on social media to open your business to a wider variety of versatile customers all over the world. 

            How to Use Social Media for Small Business? 10 Social Media Marketing Tips That Saves Your Money & Time!

            Here are the proven time-tested, affordable social media for small business marketing strategies or tips that are really effective:

            1. Do Planning & “SMART” Goal Setting

            Businesses like you performing under free or any shoe-string size budget need to have a blueprint on how they would go about uplifting their social media game.

            smart goal

            • You should have a strategy & plan to enlist your goals & actions that are SMART (specific, measurable, Achievable, Relevant, and Time-bound). Circling the budget you would go for & will there be a team to accompany your goals or it will just be you wearing a lot of hats.
            • Have a social media calendar in place housing the upcoming posts for social media that are engaging, informative, and aesthetically pleasing.

            The goal of social media is to build brand awareness and build trust with prospective buyers, so ensure the goals you set for upcoming tenure are feasible to achieve and prone to build awareness of your brand.

            2. Do you Understand Your Audience?

            know your audience

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            Knowing your audience helps you identify what content & message they would like and are most likely to react to. Creating hypothetical buyers’ personas will help you set an authentic and influencing tone for your messaging and distill what exactly you need to say to them.

            3. Be Chatty With Your Visitors

            Visitors like businesses that take efforts to be communicative and sound concerned about the problems of their customers. We would suggest having clear communication with your visitors via running social media live broadcasts, contests, holding polls, taking surveys, and doing other engaging & interesting things.

            communicate with your audience

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            4. Create Interesting Social Media Timelines

            Have your timeline flooded with a variety of content like text, visuals, infographics, and mainly video-type content. A 2-5 minute video content can do wonders in expanding your social media engagement. Just have them posted in great regularity & you will do great at reaping more from organic reach for your small business.

            Create Interesting Social Media Timelines

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            5. Have some room for Ad spend budget

            In the past 2 years, organic reach has declined, like now it’s only 5.2% (out of every 19 people, only 1 person will reach out). It’s better if you spare some budget for paid social media marketing & campaigning, this way you will be better able to reach qualified prospects faster & get direct sales.

            6. Schedule Every Post

            As a small business, you don’t have to stay invested in posting each post especially. You should always schedule them with free social media scheduling tools like Hootsuite that work excellently in saving your precious time & efforts.

            Schedule Every Post

            7. Have posts centered around users’ needs

            Make your social media timeline embedded with visually appealing and problem-solving content. Have a wide variety of content, be it images, texts, videos, podcasts, whitepapers, eBooks, etc, that relate to the needs & wants of your visitors. 

            8. Define your USP

            Define your USP

            Your social media should tell your audience your USP, what sets you apart from the crowd. Identify what could be the differentiating factor between you and your competitors, and use that while drafting your social media content or posts.

            9. Do few things, but do it tastefully

            You don’t have to go gaga over every social platform you see. You can simply decide to go for basic social media platforms like Facebook & Instagram mainly and do basic posting like everyone else. The key is to be visible, appear very creative, helpful towards your visitors and you will gradually end up gaining a great following.

            handle social media platforms

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            10. Don’t be afraid of trying out new things

            As a small business, you have ample room to experiment and spread your wings. Go in and out, re-creating your social media strategy, keep updating your tools, platforms, try new hashtags, visual style, color theme, re-evaluate your ad spend, etc. This way you can try to find the things that finally suit your brand voice and can help with effective social media marketing for small businesses like yours.

            trying out new things

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            Now you know how to use social media to promote your business, let’s talk about the tools that will help to manage social media for small businesses.

            Popular Tools to Manage Social Media for Small Business

            Here are our tried & tested tools that are effective at managing social media for small businesses. That streamlines your workflows, helps you save time & cost & ensures your content reaches the right audience:

            Read: Top 20 Social Media Platforms to Consider for your Small Business

            Final Thoughts on How to Promote Your Business on Social Media!

            Hope this guide has put an end to your searches of “how to use social media to grow your business”. The above-mentioned 10 social media tips for small businesses have worked for budget-savvy and growth-prone businesses like you. The key to expanding your social media outreach is to be consistent in posting, have a chit-chat with your followers, stay active on their needs, and this way, you will definitely earn their trust and great brand advocacy as you truly desire.

            As a small business, you have to wear so many different hats, if you feel you are stuck with the question “how to manage social media for small business”, then consult and leave the rest to a social media agency like us, who knows how to increase followership that draws great brand awareness and direct sales.

            FAQs on How to Use Social Media for Small Business

            1. Is it beneficial to work on Social Media Marketing for Small businesses? 

            Yes, of course. In this present digital era, social media is a great marketing tool, it allows you to connect and engage with your existing customers and attract current and potential customers in a way that’s inexpensive, instantaneous, targeted, and measurable. Even if your budget is not like big companies’ millions of dollars for advertising research, you can still bring your business to great heights. You can learn from the success stories of other companies.

            2. What should we post on Social Media for small businesses?

            While there is no limit to creativity, sharing high-quality photos of your product, service or process are some basic ideas. You can also create some informative videos about the features of your product and its major benefits and post them. With regular posting, you can bring your startup to great heights even if your budget is not like a big brand’s millions of dollars. 

            3. What is the perfect approach to begin Social Media Marketing for small businesses?

            There is no fixed approach, you can begin with what you do best – whether that be through sharing pictures, blogging, vlogging, video sharing. When you share anything, make sure to highlight the value that your business brings to customers. Your post should benefit your customers whether it is promotional or informative. 

            4. How often should we post on Social Media for small businesses to receive maximum engagement? 

            Again, there is no hard and fast rule. To determine how often you should post on social media, you can check the most popular brands in your category (or topic) on various networks.

            5. How to grow Social Media for small businesses without a budget? 

            Give, try different social channels and different strategies and see which ones convert the best for your business, and then invest more time and energy into those platforms and techniques. As much as people see your ads on different sites, there is a higher chance to convert them into sales. Initially, you do not have any budget, try growing organically on other platforms until you can boost them.

            How You Can Promote Your Brand On Social Media?
            • 10x Profits
            • Content must be short and readable
            • Share Content On Social Media

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            Stuart Brey

            I am impressed with the information mentioned in the article. Thanks for the information team!


            Kairo Gray

            Overall a nice blog, I am really impressed with the details. But can your teammates help me understand how to use social media platforms for better outcomes?


            Ivan George

            Earlier, i didn’t know about the importance of social media for small businesses but by going through your blog i understood that. Thanks team!


            Nash Martin

            The tips mentioned by you in the article are really helpful. I tried them and they were worth it. Thanks team! Keep up the good work…


            Lane Clark

            What are the charges of your SMO services? As I want to hire professionals for Social media services. Please revert!!


            Andre Reed

            Thanks, for such simple but valuable tips.


            Arlo Hill

            Do you have more post listing, different social media strategies?



            Thanks for sharing your great opinion. Go Ahead

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