With almost 4.2 billion active users on platforms like Facebook, Twitter, Instagram, etc, spending almost 145 minutes daily on social media, you cannot avoid being and promoting your small business on social media.
Social media is a powerhouse of growth that can help you get so much recognition and business opportunities if pursued and leveraged rightly.
Small businesses like you with social media can explore plenty of positives as:
If you also want to reap the positives of being socially active, let’s get to the ways on how to promote business on social media. Along with the social media marketing tips, we have also shared the best and effective tools of social media marketing for small businesses.
Here are the proven time-tested, affordable social media for small business marketing strategies or tips that are really effective:
Businesses like you performing under free or any shoe-string size budget need to have a blueprint on how they would go about uplifting their social media game.
The goal of social media is to build brand awareness and build trust with prospective buyers, so ensure the goals you set for upcoming tenure are feasible to achieve and prone to build awareness of your brand.
Knowing your audience helps you identify what content & message they would like and are most likely to react to. Creating hypothetical buyers’ personas will help you set an authentic and influencing tone for your messaging and distill what exactly you need to say to them.
Visitors like businesses that take efforts to be communicative and sound concerned about the problems of their customers. We would suggest having clear communication with your visitors via running social media live broadcasts, contests, holding polls, taking surveys, and doing other engaging & interesting things.
Have your timeline flooded with a variety of content like text, visuals, infographics, and mainly video-type content. A 2-5 minute video content can do wonders in expanding your social media engagement. Just have them posted in great regularity & you will do great at reaping more from organic reach for your small business.
In the past 2 years, organic reach has declined, like now it’s only 5.2% (out of every 19 people, only 1 person will reach out). It’s better if you spare some budget for paid social media marketing & campaigning, this way you will be better able to reach qualified prospects faster & get direct sales.
As a small business, you don’t have to stay invested in posting each post especially. You should always schedule them with free social media scheduling tools like Hootsuite that work excellently in saving your precious time & efforts.
Make your social media timeline embedded with visually appealing and problem-solving content. Have a wide variety of content, be it images, texts, videos, podcasts, whitepapers, eBooks, etc, that relate to the needs & wants of your visitors.
Your social media should tell your audience your USP, what sets you apart from the crowd. Identify what could be the differentiating factor between you and your competitors, and use that while drafting your social media content or posts.
You don’t have to go gaga over every social platform you see. You can simply decide to go for basic social media platforms like Facebook & Instagram mainly and do basic posting like everyone else. The key is to be visible, appear very creative, helpful towards your visitors and you will gradually end up gaining a great following.
As a small business, you have ample room to experiment and spread your wings. Go in and out, re-creating your social media strategy, keep updating your tools, platforms, try new hashtags, visual style, color theme, re-evaluate your ad spend, etc. This way you can try to find the things that finally suit your brand voice and can help with effective social media marketing for small businesses like yours.
Now you know how to use social media to promote your business, let’s talk about the tools that will help to manage social media for small businesses.
Here are our tried & tested tools that are effective at managing social media for small businesses. That streamlines your workflows, helps you save time & cost & ensures your content reaches the right audience:
Hope this guide has put an end to your searches of “how to use social media to grow your business”. The above-mentioned 10 social media tips for small businesses have worked for budget-savvy and growth-prone businesses like you. The key to expanding your social media outreach is to be consistent in posting, have a chit-chat with your followers, stay active on their needs, and this way, you will definitely earn their trust and great brand advocacy as you truly desire.
As a small business, you have to wear so many different hats, if you feel you are stuck with the question “how to manage social media for small business”, then consult and leave the rest to a social media agency like us, who knows how to increase followership that draws great brand awareness and direct sales.
1. Is it beneficial to work on Social Media Marketing for Small businesses?
Yes, of course. In this present digital era, social media is a great marketing tool, it allows you to connect and engage with your existing customers and attract current and potential customers in a way that’s inexpensive, instantaneous, targeted, and measurable. Even if your budget is not like big companies’ millions of dollars for advertising research, you can still bring your business to great heights. You can learn from the success stories of other companies.
2. What should we post on Social Media for small businesses?
While there is no limit to creativity, sharing high-quality photos of your product, service or process are some basic ideas. You can also create some informative videos about the features of your product and its major benefits and post them. With regular posting, you can bring your startup to great heights even if your budget is not like a big brand’s millions of dollars.
3. What is the perfect approach to begin Social Media Marketing for small businesses?
There is no fixed approach, you can begin with what you do best – whether that be through sharing pictures, blogging, vlogging, video sharing. When you share anything, make sure to highlight the value that your business brings to customers. Your post should benefit your customers whether it is promotional or informative.
4. How often should we post on Social Media for small businesses to receive maximum engagement?
Again, there is no hard and fast rule. To determine how often you should post on social media, you can check the most popular brands in your category (or topic) on various networks.
5. How to grow Social Media for small businesses without a budget?
Give, try different social channels and different strategies and see which ones convert the best for your business, and then invest more time and energy into those platforms and techniques. As much as people see your ads on different sites, there is a higher chance to convert them into sales. Initially, you do not have any budget, try growing organically on other platforms until you can boost them.