The best of the best – Marketing CMS platforms to look out for in 2020

 17 Dec, 2019

A few years ago, digitisation was considered an asset. But in today’s day and age, digitisation is a necessity and not a luxury. The internet has taken the world by storm, and with the monumental increment in smartphone sales and easy availability of the internet, digital marketing has become so much more than it was a few years back. A few popular and increasingly efficient strategies and technologies are emerging and gaining popularity. And one of the most efficient strategies is building interactive websites.

Your website is your online identity. Most people form their first impression of a company based on the website of the company. In today’s digital era, every company or organization has a website and spends a lot of its optimization. Thus, building a website is one of the most important parts. You need it to be as professional as possible. All the necessary information must be available and easy to access. Don’t make them click for 2 hours to finally find what they want. Navigation must be easy and no unnecessary things should be mentioned. Basically, content management is of pivotal importance.

And that is where CMS comes into the picture. CMS stands for ‘Content Management System’. It is a software application that is basically used for collecting, organizing and managing information based on the owner’s preference. It eliminates the effort you have to put into writing HTML codes and the pain of updating everything. It is used for the proper management of content and data. It also works towards handling business databases efficiently. It is not consisting of one method or strategy. To properly handle and manage information, CMS uses multiple processes and strategies. This is because, along with managing and organizing information, it’s important to understand why the information falls into that specific category or section.

The best and most advantageous feature of CMS is that you don’t require any technical knowledge to use a CMS website. No knowledge of coding or technical skills is required. Thus, anyone can use CMS websites for their organization and easily update or add information. Talking about modification, it’s really easy to achieve that. This is because you can easily manage a website that opens into thousands of pages without writing a single HTML code. And even to modify or add information, you don’t need to bother about the code or change a single page individually. You can easily change the look of your website without much effort.

This is particularly useful for those organizations and companies with a lot of content and information to share. It plays a very important role in organising the content and thus, will be beneficial for such companies. But with the gradual evolution of CMS and it is so versatile nowadays, it can be used for anything.

A CMS website is a regular domain website of any company with the added benefit of CMS software. This means that an individual owning or having access to this website can easily modify, add or remove information from the website. They don’t need to wait for another individual to make these changes. Now that you know what a CMS is, let’s talk about our area of concern. There are a lot of CMS platforms you can use to bag these features. Let’s talk about these in detail.

Here, we have divided the CMS platforms into two categories. A lot of free CMS platforms and a lot of paid platforms.

Best of the free CMS platforms to look out for in 2020:

top Marketing CMS platforms

Drupal : Drupal is one of the best free CMS platforms. It has evolved so much after starting out as a free, open-source CMS framework. It is written in PHP and distributed under the GNU General Public License. It is being used for the white house, BBC, NBC etc. With such leading clients, it gains a lot of trust from a lot of potential customers. It was one of the first platforms to use the CMS features like themes, modules extending functionality etc. It can be used to handle large amount of content and for both business and personal use. Although it’s mainly used for business to handle large amounts of data. The only drawback is that it drupal releases a lot of major updates every few years. So, the code does not exist forever. But it can also be considered as a positive, as this will mean that your site keeps getting better with time.

WordPress: WordPress is a content management system that is based on PHP and MySQL. It’s one of the biggest names in this industry. It has mastered many features with the largest set of themes and thousands of plug-ins. Its biggest advantage is that it is highly customizable. You can easily mould it according to your needs and requirements. The only disadvantage is that maintenance is somewhat difficult and security is not up to the mark. If you select a template and want to modify it according to your preference and requirement, the knowledge of CSS and HTML is required. With its amazing position in the industry, we can certainly say that it’s going to emerge as one of the best in 2020.

Weebly : It is a web hosting service, which is originally designed for online shopping. It has its headquarters in San francisco. It is owned by Square, Inc. It stands tall with more than 50 million customers from all around the globe. It has emerged to be one of the best platforms to design and test online stores. Weebly’s free online website creator uses a simple widget-based site builder that operates in the web browser. All the site elements are drag-and-drop and it automatically generates a mobile version of each website. Storage is unlimited, but the service restricts individual file sizes. Consumers are given the option to have any url ending in, .com, .net, .org, .co, .info, or .us. Again, the disadvantage is that the user needs to have proper knowledge of coding if they want to customize the objects. Although the drag and drop features are very useful, to customize and change the positioning of objects, it’s very difficult.

Best of the paid platforms to look out for in 2020:

paid CMS platforms

Squarespace : Squarespace is a private American company, based in New York City, that provides software as a service for website building and hosting. Its customers use pre-built website templates and drag and drop elements to create webpages. It has a lot of features which are the best compared to the rest of the platforms. In addition to this, you also get equipped with SEO and CRM services. This is the biggest advantage of this platform. It is really easy to customize and mould it according to your needs. Another plus point is their themes and templates. There are a lot of options and you dont require any coding or technical knowledge to implement them. One of the biggest disadvantages is that it is getting pricer recently. All these features are included but you have to pay a great deal for them. So, if you are a big organisation with a lot of content to manage, this might be the platform for you. But for small companies and personal use, this gets a bit too costly.

Kentico : Kentico CMS is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. It makes use of ASP.NET and SQL server for its development. Also considering the Portal Engine, by utilizing Visual Studio or Microsoft MVC. It also find compatibility with Microsoft Azure. This platform is very advantageous. It is compatible with a lot of other software and is also customizable than other platforms available. But the only drawback is the price. It is on the high end but is worth the cost.

HubSpot : HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization. Content creation and management is only a part of the features of this software product. Thus, it has both advantages and disadvantages. If you are a large company, then you might need all its resources and features and this might be the best investment for you, as this will take care of many other aspects of your business. HubSpot’s CMS allows you to build an optimized and personalized website for every device and visitor. It comes with unbelievable ease of use balanced with trendsetting marketing features.

So to conclude, CMS is one of the best options to hook onto. Not only is it efficient in managing content and databases, but it does so preferentially. The owner has full control over the requirements and the performance accordingly, which is a great feature. Also, a great advantage is that it doesn’t employ a particular set of strategies, but uses a plethora of different methods and strategies, meaning that it’s highly customizable. Thus you know exactly where your information is going and how is it being categorised. Apart from this, the major selling point of CMS is it’s extremely easy operation. No prior technical knowledge or coding skills are required and thus can be used by anyone. Website management becomes a piece of cake, as you don’t need to strain your fingers while typing numerous lines of HTML code. Thus managing information, and even modification can be done without any type of coding or prior requirement of knowledge. You are also able to change the look of your website within a jiffy.

Different platforms offer a lot of different features, strategies and customizations which enable you to tackle numerous problems. You need to figure out the need of the hour for your company. You need to determine all the requirements and problem areas that you need to address, and accordingly, decide which platform fulfills those requirements as well as provides solutions to those particular problems. Also, a few key features to keep in mind while looking for a platform are the content editor, the flexibility of designing, user management, various customisations that are provided, integrations, and support. The way you will be able to edit your content is important, along with the way you design your website and how you’re able to modify it according to your needs, whenever you need to.

Also, another crucial factor is support, which is always helpful when provided efficiently. With these key features in mind, combined with your needs and goals, will help you determine the right platform. CMS overall comes with great customisations and strategies to cater to various needs and overcome various problems, while delivering a hassle free experience, without having the need to learn or perform complex coding so it’s certainly a platform to watch out for in the coming year. However, as mentioned above, each of the platforms being offered to the world have their own unique advantages and disadvantages, their positives and negatives. Thorough research should be done to identify them for each platform and evaluate them against your list of requirements to come to a decision to go with a particular platform. So we propose an easy and generalised initial strategy to choose a platform, by combining the needs of your organisation, the basic features mentioned by us, and the different unique features offered by the particular platform. We hope that this article has at least provided you with a clearer path to your solution, if not the solution itself, and we wish you luck in your future ventures!

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