Top 20 eCommerce Design Trends To Keep Up With In 2023

 22 Dec, 2022


Online shopping is becoming increasingly popular; therefore, it is important for retailers to have robust websites that can meet customer demand.

The numbers show that 2.14 billion consumers regularly make purchases online. Essentially, one in four people in your immediate vicinity makes purchases from online retailers.

The only catch is that the nature of online shopping is ever-evolving, so what seemed cutting-edge only a few years ago may now appear inefficient and antiquated. Staying abreast of eCommerce design trends is one way to guarantee that your eCommerce website can hold its own against the competition.

It's important to keep an eye on some of the emerging eCommerce trends in 2023 if the current upswing is to continue. So now, let's analyze which of these new eCommerce industry trends you should focus on.

Interested in our eCommerce Design Solutions?

  • Identify The Audience
  • Drive Customer Engagement
  • Increase your Conversion Opportunities

Current Trends In Ecommerce

1. Vertically Aligned Menus

For decades, a horizontal menu has been the standard for websites. Before now, e-commerce platforms were designed solely for usage on larger screens. This is changing quickly, as 68% of website traffic comes from mobile devices. These days, e-commerce sites must also be accessible via mobile devices.

Companies started making responsive websites for a variety of screen sizes, but it quickly became evident that some horizontal menus didn't perform well on small mobile devices. As a result, you may have seen a rise in the prevalence of e-commerce sites with menus that are positioned vertically.

Simply put, menus that are vertically aligned are easier to read and use. Some websites are even adopting a hybrid design that uses horizontal and vertical navigation menus. These b2b eCommerce trends in 2023 make the most of the available area and provide a striking variation on the typical navigation displays we're used to seeing.

2. Unconventional Layouts

A website's layout is a tool for organizing content in an appealing and practical way. As an example, Shopify is used by a large number of companies to facilitate online sales. These often provide a selection of pre-made layouts in a small number of formats, such as the single-column layout or the F-layout. The difficulty is that these are simple to implement but have become so ubiquitous that they no longer surprise the user.

Some companies are bucking tradition by capitalizing on the uniqueness of their unorthodox designs. Like a well-designed, infinitely-scrolling art gallery, the design of their websites, applications, and online pages is predicated on recurring themes. Some incorporate many eCommerce trends for 2023, making for an engaging experience, such as interactive films and animated photographs. User engagement, brand loyalty, and conversion rate are all likely to improve as a result.

Here is a curated list of eCommerce website examples that can inspire you.

3. Blurring Boundaries

Businesses have turned to online marketplaces to make up for the drop in foot traffic caused by the pandemic. Despite the gradual return to normalcy, the demand for hybrid digital/physical interaction platforms will continue.

Apps for just about any imaginable use mushroomed to fulfill the rising need for digital alternatives to traditional retail shops. When compared to traditional shopping methods, using one of these platforms can shorten the customer's overall shopping experience. A real store, for instance, would necessitate a trip there, crowded browsing, and a lengthy checkout process.

The latest trends in eCommerce are allowing customers to schedule appointments, pay for purchases, and view stock levels for items in nearby stores. Live chat and video calls can also be incorporated for instantaneous assistance to customers. Apps may do wonders for a business and its customers in a smartphone-dependent industry.

4. Voice User Interfaces

Voice User Interfaces

Businesses today see the value of incorporating AI into their e-commerce systems via a voice-activated user experience. Having a live person to ask questions to and have conversations with makes for a much more tailored and effective user experience, not unlike having a personal shopper or secretary at home.

You may improve your chances of this happening by prioritizing voice search optimization for your e-commerce website and including voice and user interface in your UX design. Searches conducted via text are often phrased, but those conducted via voice search are more likely to be phrased as entire questions.

In support of this claim, 72% of people surveyed by Microsoft said they make use of digital assistants such as Siri, Alexa, Google Assistant, or Cortana.

5. Personalization


As a result of the epidemic, numerous organizations began mobilizing to aid the COVID-19 response. Many have begun operating with a "double bottom line," meaning they aim to improve society along with their bottom line. Several companies have done things like hold campaigns to collect donations, provide meals, and provide steep discounts. Charity work can only benefit a company's bottom line.

6. Sense-Based Persuasion

While cutting-edge tools like virtual reality promise to improve the multi-sensory digital experience on e-commerce platforms, simpler approaches can sometimes achieve the same goals with less effort. You can create a certain atmosphere with careful use of color, gradients, expertly taken photographs, stylistic typefaces, and abstract, even interactive, forms in your layout.

Including a gratifying 'ding' when a button is clicked to confirm an order is one example of how you could employ sound effects to improve your UI design. Hover effects allow you to add motion and sound to static images; for example, if your website's backdrop is an image of the ocean, and a user hovers over the image, the crashing waves can be heard and seen.

This is especially useful for people with disabilities because it allows you to create aural and visual guides to help them navigate the site. In addition to this, you can further enhance your visual content and fully immerse your users in the design by incorporating detailed and intriguing prose that provokes thought.

eCommerce website design can be a time-consuming process. Luckily, at JanBask, we've been working with successful businesses in the eCommerce space for years. Whether you're an established business looking to expand or a startup with an idea, our eCommerce web design services can help you take the next step in your journey.

7. Eco-Friendly eCommerce

Saving on petrol and time spent commuting is a major benefit of online shopping. It also reportedly allows you to help the planet. As a result of indoor activities, air pollution dropped by as much as 40% in many countries, including Southeast Asia, according to the United Nations. While the reduced air pollution during lockdowns was good for the environment, the increased demand for single-use plastics was not.

A growing eco-awareness is one of the eCommerce growth trends among consumers, who now hold companies accountable for their products' environmental impact before purchasing them. Green e-commerce emerged in response to the preferences of the sixty-plus percent of American consumers seeking environmentally friendly products. This phenomenon describes the current tidal wave of companies adopting environmentally friendly practices.

Product returns from online stores also present some difficulties. According to Statista's numbers, consumers have spent over $500 billion on returns because the things they received did not match their expectations.

8. Headless Commerce

virtual reality

The development of cutting-edge technologies and emerging trends in e-commerce have allowed the creation of numerous revolutionary mediums and functions, such as sophisticated voice assistants and virtual reality. Although having a number of platforms can help you reach more people, doing so can be difficult to manage because of the load it puts on your server.

Here comes Headless Commerce.

Disconnecting the front end of a web store from the back end is what's known as headless commerce. By doing this, you may create and configure the many components of your digital environment, including websites, microsites, different apps, and virtual reality or augmented reality capabilities, in the most effective way possible without having to worry about breaking your backend.

Every critical part can be modified and upgraded without involving programmers. Therefore, headless commerce has the scalability to satisfy the infinite demands of your users on time, resulting in a consistent user experience across all channels.

Popular companies are adopting a headless commerce strategy, including Nike, Target, Redbox, and Annie Selke.

We offer end-to-end eCommerce website design and development services for both small and large businesses. With a team of designers, freelance developers, marketing experts, programmers, and project managers, our eCommerce website development agency is able to offer an unrivaled level of expertise.

9. Textured Backgrounds

Textured Backgrounds

The internet is being used for more than simply pleasure these days. They are also increasing their use of online retailers.

However, despite shoppers' increasing familiarity with online stores, skeuomorphism—a design style popular in the 1990s and 2000s has made a comeback for the year 2023.

More and more e-commerce sites will include realistic textures in their layouts next year. These new trends in e-commerce can be thought of as a link between the virtual and real worlds. If done properly, this will help consumers feel more connected to the online retailers they patronize.

10. Light Mode

light mode

In the past few years, the dark mode has become a standard preference for many users. But in 2023, we'll see significantly less of it.

Light mode designs will replace them. All-white or neutral-colored walls come to mind. Though there are still some black touches here and there, they are far lighter than the dark-mode designs of recent years.

Light mode will make online purchasing feel lighter and airier, just like textured backgrounds do, by disguising the impersonal nature of the medium. Customers who have spent an abnormally long amount of time looking at screens over the past year and a half will welcome this break.

Looking for an expert to build a website? It doesn't matter what industry you're in. Our eCommerce website design company specializes in building e-commerce sites that maximize conversion rates.

11. Micro Animations

People may be more accustomed to doing more online, but that doesn't imply they want to spend more time doing things like browsing the web for products they might like and then actually purchasing them. Designers can aid buyers in finding what they need fast and easily by strategically placing tiny animations.

Customers can navigate to the store's interactive displays with the help of micro animations. Product search benefits greatly from hover effects in particular. Instantly, they may show you other angles or options for a product. They can also make it easier for customers to perform common tasks, such as adding an item to a shopping cart, sharing content, saving a product as a favorite, etc.

12. More Refined Filtering Mechanisms

The quantity of available digital stock will increase in tandem with the popularity of online shopping. Customers will require an improved search mechanism as stores expand their product offerings, typically including several similar products.

To some extent, this is already made easier by specialized filters on individual products. However, recent trends in eCommerce are all about further streamlining and refining the online shopping experience. Because of this, product filters will start looking more like contact forms, with fields optimized for speed.

13. Mobile e-commerce Capabilities that Mimic Those of Apps

Customers who prefer to purchase on their mobile devices have long outnumbered those who prefer to use a desktop computer but have been slow to switch from mobile. However, as the reliance on internet retailers grows, consumers will become more comfortable making purchases via their mobile devices.

E-commerce sites will increasingly mimic the functionality of mobile apps to attract customers who prefer to purchase on the go using their smartphones. Since most consumers' digital time is already spent in mobile apps, providing them with a familiar interface and set of features on a mobile-friendly eCommerce site can increase conversions and user satisfaction.

Using persistent features such as headers, footers, floating buttons, etc., is the quickest and easiest solution. JanBask is an eCommerce website development company that helps small and medium-sized business owners to create their unique online store with a simple, professional, and alluring website design.

14. Increased Website Load Times

ecommerce conversion rates

The 2021 modification to Google's Core Web Vitals algorithm made mobile page speeds a major element in search engine rankings. To help their e-commerce customers rank highly in search engines, designers must master the art of creating lightning-fast websites.

15. Live Shopping

Since transactions can take place in real-time on social media sites, live shopping is considered to be a type of social commerce. Customers are encouraged to interact in real time with the vendor or influencer.

Interested parties can ask questions and see demonstrations of the product's features and design. A webshop link is also included in the live stream itself. Since these eCommerce market trends are easy to implement and in their infancy, we anticipate a rapid expansion in the first half of 2023.

16. Purchasing Via Social Media

Direct sales on platforms like Instagram and Snapchat have a distinct edge since visual media are well-suited to internet commerce. These eCommerce website design trends are not only visible in the evolution of e-commerce websites but also in the expansion of social media platforms.

17. Expanded Variety of Payment Methods

The smallest of improvements can have a huge impact on a company's customer satisfaction levels. The availability of multiple payment options is one such eCommerce design trends in 2023. It's the last thing a customer does before deciding whether or not to complete their purchase, so not having their preferred payment option available could make them bail. Make it easy for your consumers to pay you by any method they like.

smartphone purchase data

With either, you can buy what you need without ever leaving the product page.

There are many ways to pay for something online now, including credit cards, bank transfers, PayPal, and even monthly payments. In addition, more service options from a variety of providers are now accessible worldwide. Therefore, it may gain clients who otherwise couldn't afford the products.

You are looking for a high-quality and professional eCommerce web design company? Don't hesitate to contact us! We offer you a 100% satisfaction guarantee, quick turnaround time, and low cost.

18. Product Pictures Motion

More intricate graphics and animated designs are two eCommerce future trends to look out for. More movies, animation, and small-scale interactions can also be anticipated.

Such motion design elements were rarely used in the past, but today they are ubiquitous in the industry. Among others, websites in the e-commerce industry rely on them more than on attention.

19. Hand-Drawn Illustrations

There have been a few shifts in illustration style over time. Vector artwork and individualized cartoon character illustrations have become increasingly popular in recent years. The year 2023 will see a rise in the use of hand-drawn graphics and imagery in internet stores and it is one of the most common eCommerce web design trends. 

Black and white visuals work well for the website. Their ability to capture the attention of consumers is a testament to the power of clean, appealing design. These creative visuals show originality, add flavor, and harken back to the days of black-and-white print journalism.

Our eCommerce website design company provides eCommerce services across the globe. Have a look at our portfolio and see if we can take your project on.

20. Multi-Image Panoramas

Displaying many product images on a single grid is a novel approach to e-commerce layout in 2023. Historically, images of products have been shown in a carousel format. Users had to click Next to go between product views, and they couldn't see many product views at once. The latest e-commerce trends eliminate these issues by presenting various product images in a single layout.


It can be difficult to keep up with the rapid changes in the world of online shopping. But one thing is certain: online shopping has a bright future. Retail online sales in the United States are expected to reach over $1 trillion by 2023, making for intense competition but potentially lucrative opportunities. Using these current B2B eCommerce trends, your business will be able to quickly rise to the top.

For online stores to succeed, they must prioritize user experience design (UX), which centers on providing customers with a satisfying shopping experience that also includes some fun elements.

If you're thinking about launching or revamping an online store, JanBask is the eCommerce web design agency to talk to.

Looking for an eCommerce Web Design Agency?

  • Automate Buyers’ Journey
  • Drive Customer Engagement
  • Build Lasting Brands
  • Customize UI for Intuitive Digital Interactions

Leave a Reply

5 Comment threads
1 Thread replies
Most reacted comment
Hottest comment thread
2 Comment authors
JanBaskNash MartinPaxton HarrisHolden WhiteMaximiliano Jackson Recent comment authors
newest oldest most voted
Notify of


Caden Thomas

Very interesting tips


Maximiliano Jackson

eCommerce is never going down, so one must definitely think of investing in these features


Holden White

Nicely explained.


Paxton Harris

I didn’t even imagine that such little things can create such a long term impact on a business.


Glad you found it helpful! Stay updated for more such useful blogs!


Nash Martin

Nice article. Great trends.