What is Web Strategy and How to Create Website Strategy?

 18 Dec, 2019

Every business should invest in designing a strong web strategy. A monotonous, static website that communicates in one direction without segmentation will not exhibit your website well. There are many organizations with no website or horrible website, then they are able to make hundreds of million-dollar turnover. A website is like an anchor to digital marketing efforts.

Now let’s see what is Web Strategy? It is a long-term strategic business planning of how to create and develop the online presence of the company adhering to all business strategies. A successful website is not built in a day or a week, with proper efforts and a little bit of time can make your website and business successful.

So how to create a web strategy that will grow your business and increase sales? Follow these steps to develop the web strategy

Decide your Business Goal

The first and foremost step in creating a website strategy is to determine your long-term and short-term goals for your website and what all the strategies you will follow to achieve those goals.

Try to figure out what is the main purpose of designing or redesigning the website? Is it to overhaul the website identity to attract the audience or to increase the conversion rate?

Take a few minutes to think and understand where your business can be successful, where are the errors and bugs and what will be the use of these marketing tools? You can consider the following questions:

  • Do you want to increase the lead?
  • Do you want your website to be reliable?
  • Do you want to demonstrate your skills and achievements?

Whether you are creating an eCommerce website, informative website or service provider website you need to align the goals for the website to express your innovative and developmental talent while designing your website to improve your user experience.

Identify Your Target Audience

Identifying your target audience will play a vital role in the designing and functioning of the website. There are many statistics that will help you in influencing the website like age, gender, profession, and interest. For example, an eCommerce website will need a different style as compared to that of the business journal website.

Identify your Target Audience

Identifying your target audience will not only impact your website appearance, but will also help you to figure out small details and features like font size, font style and much more.

Why is Targeting so important?

Targeting the audience is important because it will bear on your advertising, build customer experience, branding. Beneath are some important ways which will help you in increasing your website traffic:

  • Speak directly to the audience: With the availability of this strategy the audience can relate directly to the information provided on your website. Brands that have a large market of the audience often find it difficult to directly speak to the hearing. Through this target marketing, you are able to solve this problem and focus on crafting the message to a particular audience.
  • Attract and convert high-quality lead: When you are interacting directly with the audience and focusing on the interrogations raised by them, you also start to stand out from the competitors in the industry. When you are connecting with the right audience you are probable to get high – quality leads and boosts your website traffic.
  • Improve products and services: Identifying your audience will help you in improving the quality of products and services.

Research on Latest Web Design Trends

Web design expands quickly with time. It is important to note that a web design that is in trend may not be certainly relevant to you.

It is important for you to know that you should take time and see what your competitors are doing. Each vertical has a different style. So, you should always make a wise decision while choosing your web design.

Some of the trending web design which you take into consideration are:

  • Mobile design
  • Use white spaces
  • Bright, bold colors
  • Strong user interface
  • Use graphics and illustrations
  • Design dynamic scrolling

Decide your Brand Image

Many designers are inspired by the latest trends so much that they implement them to their website without thinking about what image they want actually want to use to carry.

Think about the color, you want to use to reflect the emotion of your website. When you are designing a website, the website should personify the character and nature of your brand. Every website has a brand image, whether it is an eCommerce or blog website.

For example, Ameyo is an IT/ITES website that is aimed to solve all the customer experience problems. This is an IT/ITES website that has used professional templates with a color combination of blue and white.

Navigation

Easy navigation is the most important part while designing the website. There is no issue of having a website which is attractive and creative if the audience is not able to navigate the website easily.

Easy Navigation

You should always keep your website simple and easy so that the audience is able to locate the information they are looking as soon as possible, without waiting too long to open the page.

Here are some of the tips you should consider while navigating your website:

  • Navigation for the whole website should be consistent.
  • Place the navigation on the top or left of the page.
  • Navigation should be clear and structured well.
  • Link the logo on the home page.
  • You can decorate the navigation bar with different colors, texts, and icons.
  • The navigation of your website should be simple.
Every Web Page should be Landing Page

When you are creating a website, you should always make every web page as a landing page because it will give the ability to each page to stand alone if needed. This technique can be beneficial if you are thinking of starting an email marketing campaign or any other campaign.

Landing Page

Key points you should always consider while designing the website are:

  • Header image.
  • A call-to-action (CTA) button can be included on each page.
  • You can add important information broken up with images, note, bullets, etc.

Mobile Optimization

Don’t forget to build your website mobile responsive. If you don’t know, about 80% of the people are nowadays using smartphones to access the internet.

Mobile Optimization

Mobile commerce ready means that your website should be responsive on all mobile devices, whether it is a smartphone, iPhone or tablet. According to a survey approx. 53% of traffic comes from smartphones or tablets.

So, remember that when you are boosting your online pharmacy site your website should be mobile-friendly. It should be mobile responsive.

Test the Website

This part of the strategy helps you to test the website and provide changes where needed. By testing and tracking the effects of those improvements will help you to determine how the audience is interacting with your website.

A/B Testing

This strategy not only helps you to draw the decisions in the direction of the website but also help you to identify the obstruction that is affecting the user experience. Errors can be anything like a server issue, broken links or anything else. So, keep an eye on every aspect of the website and make an effective measure to rectify these errors.

Elements of testing a web strategy are:

  • Web Analytics
  • A/B Testing
  • Lifecycle analytics
  • Attribution and channel reports.

Conclusion

You are now equipped with essential factors for designing the website. Let’s take a look at all those aspects:

  • Decide your Business Goal
  • Know your audience
  • Research on the latest web design trends
  • Decide your brand image
  • Navigation
  • Every web page should be Landing Page
  • Mobile Optimization
  • Test your website

Remember that you should keep an eye on your competitors and make the best of it. Follow these points and you will be able to turn a boring website into a brilliant website

So, what are you waiting for? Go and design your website now!!

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