Do you want your eCommerce business to be a part of a $4.2 trillion online shopping industry?
Do you know there are 2.05 billion online shoppers as of 2020 and if the trend continues by the end of 2025, the eCommerce sales could potentially reach $8 trillion per year by 2025. However, all this has been achieved because the great eCommerce websites are providing a seamless, user-friendly experience to their customers. Considering, 57% of internet shoppers say they won’t recommend a business with a poor web design on mobile, a good website design works wonders.
When you plan to build a website for your eCommerce business you do that with a hope of turning your visitors into buyers. And with dozens of eCommerce sites popping up everywhere around the web, you intend to stay ahead of the competition.
But if you’ve not yet decided how to decide what a great eCommerce site looks like or what are the elements you should consider while building your eCommerce website for greater sales. Let us help you to create one such web experience for your customers! In this blog:
Web design is an integral part of your eCommerce website. One has to go for a visually appealing design, highly functional and easy to navigate eCommerce website design. As that not only makes your eCommerce website look good and feel on-brand but it also drives your visitors to take action whether it’s purchasing or filling a form. Designing an eCommerce website can be an uphill task as with so many eCommerce websites around the web, you really need to build something exceptional to stand out to boost sales and conversion rates. If you need some inspiration or an idea about how to go about building a highly functional, easy to navigate and that provides greater user experience to reflect your brand in the right light. Worry not, we’ve done research over 25 best eCommerce websites and prepared a list of best eCommerce website designs:
Now you’ve seen some of the most wonderfully eCommerce websites to take inspiration from. You should also be aware about some of the important elements that you need to consider before building a website. Let’s see some of the important aspects before you intend to create a eCommerce website:
Both are important elements of a great web design but you should go for responsive website design rather than adaptive while building your eCommerce website. Adaptive designs allow your site to move using fixed multiple layouts, while responsive web designs however do it dynamically to fit the screens or devices of the targeted user.
You shouldn’t try to fit everything at once on your website. You have to be very particular in what your visitors are looking for in your website, what you want to show to them and what you are really showing them. Arrangement of content is the key to increase results from marketing efforts.
Social selling is a new trend in the online market via social media platforms considering there are 4.20 billion social media users around the world at the start of 2021. Simply integrate your e-commerce site with channels like Instagram, Facebook or Pinterest to capture more sales from mobile app users. Allowing users to complete their purchase immediately if they like your product, rather than having them visit a separate web page to check out.
Brands lose 23% of customers when they ask them to proceed through additional steps during the checkout process. Accept guest checkout and avoid asking customers for additional personal information as it leads to friction in the process and can discourage them from completing their purchase. Make sure customers have a streamlined and smooth checkout to complete the transaction.
Lots of users enter websites through an interior page and bypass the homepage entirely. Easy access to the homepage is must since it provides a new starting point for those who are on the wrong page or want to explore other parts of the site. So make sure, users can go back to the homepage without having to go through other unwanted pages, because they become frustrated when they can’t access it quickly and might leave your site without completing the purchase.
Sometimes users want to continue browsing in another device or find a discount code and place items in their shopping cart while using their PC at work but wish to complete the checkout process on their smartphone or tablet when they get home. Support these customer journeys by enabling users to share items on social networks, or by letting users email themselves links from directly within the site.
On a mobile device, your e-commerce site is competing with many distractions: other apps, texts, games and phone calls can all divert a user’s attention from completing a purchase. So, keep calls to action (CTAs) short and sweet without it hindering your user’s buying experience.
It’s not like every eCommerce website is blessed with a great dynamic design. There are some ecommerce web designs that are worth following and there are some better to avoid. Here we are presenting 15 examples of great ecommerce websites based on two major eCommerce business models Business-to-Business (B2B) and Business-to-Customer (B2C)
According to a survey by Salesforce, “80% of B2B buyers now expect a similar buying experience to their Amazon shopping experience.” But actually it’s more than that: if you don’t offer a good personalized service, your B2B customer will go to another supplier without a second thought which is made clear by Salesforce as this applies to at least 2/3 of the respondents.
Below are some fine examples of B2B eCommerce with exemplary websites:
According to a report, “The global B2C e-commerce market size was valued at USD 3.67 trillion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 9.7% from 2021 to 2028.” Considering, 70% of all shopping carts are abandoned every year and most of the times the reasons behind it has been eCommerce’s sites failure to meet the user's expectations. Worry not. We’ll show you some stellar examples of B2C eCommerce websites that do a good job of retaining a user’s attention till he has completed the transaction process.
Designing an eCommerce website can be tricky with so many elements and factors to take in consideration for. We hope this blog has given you some effective tips or ideas for an exemplary eCommerce website design. So that you can not only design a site that looks amazing but does amazing work for your conversion rate and sales.
And if this seems a too tedious task for you or the various web elements overwhelm you and you still don’t know how to build a brilliant eCommerce website. Relax, you can always seek out an eCommerce website design and development agency for consultation and help. These professionals know how to build a custom eCommerce website design that gives you strong online presence and also how to generate leads and retain customers.
Do you know a brilliant eCommerce website with a great design that we forgot to include in the list? Drop its name in the comment section below. Is there any eCommerce site that you like to visit for its sleek design or engaging content? Share with us. We’d love to hear from you!