Top 20 Email Marketing Software for Small Business with Strategies

 25 May 2018

The level of Technological advancement is well-known to everyone. The increased usage of online platforms has increased tremendously and internet connectivity throughout the world has enabled people to connect millions of populations within few minutes. The Email Marketing is one of the most important advantages of technological advancement. If an organization can use its power efficiently, they can take their organization to a whole new level.

This blog is dedicated to give you every possible information about effective Email Marketing Strategies. So, the essentials that we are going to discuss to understand more about email marketing strategies include;

  1. Prime Reasons for the popularity of Email marketing strategies.
  2. How to pick the best Email marketing platform for your need?
  3. 20 Popular email marketing software, that can be used effectively.

There are n-number of email marketing platforms that help in maximizing the overall business operations. If you want to reach-out a large number of the target audience with an ease and what them to respond those emails then you can do this through effective email strategies, that too without even compromising your own marketing campaigns. You can easily track the click-through as well as the conversations of your target audience. Let’s dive into the very first topic, i.e.

Prime Reasons for the popularity of Email marketing strategies.

Have you wondered why Email marketing strategies are still very popular among successful businesses? There are many reasons behind its popularity. Take a glance on some of them.

  • Email is one of the easiest ways to reach mobile using customers throughout the world- People tend to access their emails more than they check emails on the computers or laptops. Therefore, it is easy to reach mobile users through effective emails rather than any other mode of marketing.
  • Customers feel informed by receiving relevant emails with useful information- You can find what exactly your target audience is interested in and send relevant emails to keep them informed and make your online presence stronger.
  • Email marketing is one of the most cost-effective modes- You need to spend just a few pennies and you can reach thousands of customers at once. It is that effective.

How to pick the best Email marketing platform for your need?

If you are implementing email marketing for the first time in your business then you must be careful while choosing the best and suitable email marketing form according to your need. You should take note of what all specialties you should look in a perfect platform. We are listing some of the important features you can make sure that your email marketing platform has all of them;

  • Availability of various Customizable Template- Yes, having more options for the customizable template is very useful. You can customize the template as per the target customer and make your emails more personalized, interactive as well as engaging.
  • Email Tracking & analysis feature- This feature is important because It allows to track that the email is reaching the target customer or not. An email marketing strategy will be successful only when it is reaching target customer. If not then, the whole effort will go waste. Email tracking tool should not be amiss. You can easily know the response rates through this and judge how effective is your email marketing.
  • Automation Tools- Automation tools can boost the speed of whole marketing campaign. You can convert more target audience into leads, faster than that of the manual process.
  • Bulk Email Sending- This is possibly one of the fastest ways to reach a maximum number of target audience within least possible time. It allows the marketer to segregate the target audience into different categories and then create relevant content as per the target customer.

Before finalizing anything, just make sure that you have all above-mentioned factors on the platform you are willing to use.

Top 10 Email Marketing Rules The Do and Don’t

Infographic Top 10 Email Marketing Rules The Do and Dont

Infographic Top 10 Email Marketing Rules The Do and Dont

Top 20 Email Marketing Software

This best picked 20 most popular email marketing software can be a great help to every organization that is willing to utilise the power of email marketing strategies to grow more like never before.

  1. HubSpot Marketing
  2. Exponea
  3. Salesforce Marketing Cloud
  4. MailChimp
  5. Wix ShoutOut
  6. ActiveCampaign
  7. Marketo
  8. AWeber
  9. Mailgun
  10. iContact Pro
  11. Mailjet
  12. ConvertKit
  13. Constant Contact
  14. FreshMail
  15. ToutApp
  16. Campaign Monitor
  17. ActiveTrail
  18. Rejoiner
  19. ZeroBounce
  20. Zoho Campaigns

We will discuss some of these 20 platforms in detail so that you have clearer information about the effective email marketing strategies.

1). Hubspot Marketing

HubSpot Marketing

This stands tall among all. You can take the trail of this basic platform because the basic platform is absolutely free and can use both on mobile devices as well as the desktop. It is meant to help organizations in growing the relevant traffic and more of increased conversations. Being cloud-hosted and an open API platform, it is loved by many firms for offering content creation tools, emailing options as well as the website development tools.

Its key features include;

  • Salesforce integration
  • Customized Email Templates
  • Automation

2). Exponea

Exponea

It is a cloud-hosted email marketing option that is helpful in simplifying the customer experience. Due to its AI capabilities, you can actually customize your emails and make them customer-centric. One can change the focus whenever needed.

Its key features include;

  • Optimization of your email campaigns
  • Scenario designer
  • Omni-channel communication is a great advantage

3). Salesforce Marketing Cloud

It enables marketers to maintain the social landscape efficiently. You can predictive intelligence, journey builders, content management, email marketing tools, web personalization and many more.

Key features include;

  • Message Automation options
  • Strong Email Building Tools
  • Trustworthy Reporting capabilities

4). MailChimp

MailChimp

It is mainly built to help small-scale business as well as the newly emerging organizations. You have features like mail segmentation, email designing, social sharing, campaign archives and many more options to make your marketing campaign more effective.

Some of the key features are;

  • eCommerce Integrations
  • Feasible and Flexible API Documentation
  • Out of the box Email designing options.

5). Marketo

Marketo

Be it a small enterprise or a large organization, Marketo is one of the most preferred platforms that helps in streamlining the strong relationships with the customers, that too with help of marketing automation tools, budgeting, scheduling, customer engagement options, Business to Business lead management, real-time personalization, etc.

Key Features are;

  • Easy conversations with customer
  • Detailed ROI Reporting
  • Efficient Marketing Database

6). Wix ShoutOut

Wix ShoutOut

It helps marketers work efficiently and more strongly. Filled with factors like custom sign-up forms, campaign editors, mailing management, sharing and reporting social media content, etc.

Important features include;

  • Easy contact integration
  • Email editor (intuitive)
  • Strong social media tools

7). ActiveCampaign

ActiveCampaign

Efficiently designed for small-scale businesses filled with email management capabilities, contact tracking ability, lead screening tools, targeting as well as segmenting options. ActiveCampaign is Highly integrated, API enabled, the user-friendly application is used by a large number of businesses throughout the world.

3 important features are;

  • More than 150 integration options
  • It’s a tool that is intelligence driven
  • Efficient split testing

Likewise, all other mentioned platforms are good to use. It all depends on your business type, what your goals are, who are your target audience, how efficient are your email marketing strategy and many other factors.

8). AWeber

AWeber

This is again used by many leading firms and its link with WordPress, PayPal, Facebook, etc. is kind of surety that it is beneficial for every industry and this makes it more appreciable. AWeber allows you to design and write the customized email to make them more engaging for every single customer. You can either use HTML editors and plain text for doing this to reach maximum customers with equal perfection.

Key features include;

  • Automated emailing
  • Scheduling the emails
  • Autoresponder
  • Précised customer support
  • Subscriber segmentation

9). Mailgun

Mailgun

Mailgun can be a great help for boosting your firm’s marketing outcome and overall performance because it helps in following all the possible industry standards with perfection.  It’s smart inbound routing, best in class sending tools, and special analytic specialties never fail to benefit organizations. It will make sure that your emails are not going as a spam.

Take a glance at its unique features;

  • Easy to validate your emails
  • Simplified Email sending options

10). iContact Pro

iContact Pro

When you are looking for cost-effective marketing campaigns, iContact Pro is your thing because this will help you with landing page creation, engagement tracking, email marketing, automation and lot more. It is uniquely designed to serve different sized campaigns.

Features of iContact Pro;

  • Smart target
  • High-end Email segmentation
  • CRM integration capability

11). Mailjet

Mailjet

If you are looking for a solution that can help marketers, developers as well as other teams for overall preparation of your campaign. For any type of precise business and transactional emails distribution, Mailjet will give you a special IP address throughout which you can handle all the contact management operations. Best is that a marketing expert is always there to help you.

Out-of-the-box features;

  • It guarantees you for no-spam emails
  • Customer-centric message options.
  • Special template for newsletters
  • Responsive Email Builder for passport and MJLM

12). ConvertKit

ConvertKit

If you are a Blogger, Professional Course writers, podcasters, YouTubers, or any other professional that deal with online content creation, this platform will help you in automating the process of tracking campaign progress, rules, blueprints, and other content creations, then ConvertKit is the right choice.

Take a glance at other features;

  • It is a text-based emailing tool
  • Dashboard to show opt-in conversions as well as the subscriber data.
  • Allow you to configure the marketing automation

13). Constant Contact

Constant Contact

It simplifies every step of the marketing campaign because it has email tracking, contact management, social media sharing, email marketing automation and lot more.

Features of Constant Contact includes;

  • Real-time marketing analytics
  • Customer engagement enhancement tools
  • Contact management options

14). FreshMail

FreshMail

FreshMail has one or the other beneficial offerings for every marketer out there because it allows you to personalize emails and other marketing campaigns according to your target customers. It has unhindered data access options, collaboration widgets, great template editor and many more.

What is unique in FreshMail;

  • Auto-responders
  • Code-free template editor
  • Inbox inspection
  • Downloading and distributing option for HTML newsletters

15). ToutApp

ToutApp

This is specially designed secured platform for people handling email management and smooth working with CRMs. Completely integrated into the Salesforce, Gmail, Microsoft Exchange, Outlook and other CRM platforms. It makes sure that you are effectively reaching your target audience.

Key Features Includes;

  • You can track Customer Engagement
  • Scheduling option
  • High-end deliverability

16). Campaign Monitor

Campaign Monitor

It is a globally used automated software for marketing professionals because it provides customized automation solutions through template designing, content creation, social sharing, A/B testing and many more.

Key Features;

  • Easy email creation
  • Marketing Automation
  • Tracking system for mobile campaigns

17). ActiveTrail

ActiveTrail

It is all for SMS and email, performance tracking tools, making landing pages responsive, customized surveys and many more.

Unique Features;

  • Customized Journey personalization
  • Online SMS support system

18). Rejoiner

Rejoiner

It is for serving e-commerce business and helps them with email analytics, funnel tracking, frequency capping, lead scoring and many more that increases overall company’s productivity.

Out-of-the-box-features;

  • Easy Management of many Sites
  • Abandonment Tools (Cart and Browse)
  • Algorithm Recommendation

19). ZeroBounce

ZeroBounce

ZeroBounce is focused on email verification and overall optimization of marketing campaigns. You can clean the mailing list, speed-up the entire process, watch on incomplete addresses.

ZeroBouce unique features;

  • Spam tracker
  • Email bounce tracker

20). Zoho Campaigns

Zoho Campaigns

If you are looking for a platform that helps you in streamlining and optimizing the social media campaigns, along with the emails, the Zoho Campaigns can solve your problem.

Key Features of Zoho Campaigns;

  • Automated responders
  • email newsletters personalization
  • Social Media Monitoring
  • Email tracking and reporting ease 

Final Words

Making effective Email Marketing Strategies is not everyone’s cup of tea. It requires effective planning skills and the need to choose a good email marketing platform that can serve your purpose well. All the above-mentioned details will definitely help in Effective Email Marketing Strategy.

 

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