8 Best Ways To Use Google Analytics To Boost E-commerce Sales

  SEO

 2 Jan, 2023

Introduction

The typical eCommerce website owner uses various methods to assess their online store's performance and determine what can be done to improve an eCommerce website. They use a variety of eCommerce tracking methods to assess the performance of their online store and determine what can be done to make it better. 

This might entail looking through user surveys, client comments on social media, and frequently asked questions, however, these can only provide so much information. 

Real user data, which needs to be obtained by an eCommerce SEO agency is the most valuable. Modern solutions like Google Analytics can measure and collect statistics of this reliable and useful information and eCommerce web design firms can further access it to attain business goals. 

Because of its connections to the Adwords and Google search engines, Google Analytics has Adwords, Google Analytics has grown to become the most widely used analytics program since 2005.

This, together with the fact that the vast majority of its customers can use it for nothing, has given Google Analytics a commanding market share. For business eCommerce websites, there is a premium edition that costs money.

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Understanding Google Analytics

A web analytics tool and service called Google Analytics records all website visitors to your eCommerce website. The obtained data can then be displayed in a variety of user-friendly, and adaptable reports. 

Due to its extensive feature set and attractive pricing, it is by far the most widely used analytics software available. Additionally, Google Analytics for eCommerce is accessible with digital kiosks, mobile apps, and more in addition to websites. 

History of Google Analytics

In light of Google's recent GA4 launch, it's critical to finish the GA4 transition.

How eCommerce SEO Agencies Can Use Google Analytics To Boost E-Commerce Sales?

1. Google Analytics For eCommerce Tracking For Marketing Campaigns

You can monitor any of your store's online marketing strategies with enhanced eCommerce Google Analytics.

Keep track of the landing sites and campaign sources consumers use to finish their purchases. Providing comprehensive data so you can conduct A/B testing to see which funnels are the most successful and which are not. You can approach web design services to find a suitable design for your eCommerce brand. 

You might already be using a landing page and are unsure of how does Google Analytics work?

You can use Google eCommerce Analytics to measure the number of people who viewed your video or made a purchase as a result of it if your campaign includes a video or a YouTube channel.

Google Marketing Platform

eCommerce SEO experts offer all the features and tools you require from beginning to end, including a simple Google Analytics integration that allows you to track the success of your marketing campaigns or contests.

Google Analytics for eCommerce may also assist you in determining which channels to employ for client retargeting to recover lost sales.

Regarding sales and conversions, eCommerce SEO agencies can guide you with Google Analytics.

2. Analytics For eCommerce Website Traffic

Google e-commerce Analytics is the clear leader in online traffic measurement for eCommerce enterprises. Analytics for eCommerce tracks the website visitors to your online store, the pages they viewed, user demographics, and different traffic sources.

Your eCommerce reports and Google Analytics can be used to understand more about the sources of website traffic. 

eCommerce tracking in Google Analytics can display comprehensive reports on:

  • Traffic referred via organic traffic
  • Direct Traffic from Social Media
  • Email Activity

For instance, if you're hosting a promotional contest on your website and notice that your email newsletter is driving more traffic than other traffic sources, that would be cause for concern.

If individuals are having trouble accessing your offer from other platforms, your website traffic analytics can let you know. Alternatively, you might need to extensively market your giveaway in addition to your emails to achieve the same results.

Website traffic for Google Analytics use

Click on the real-time tab to monitor your website traffic, then look through each report to see how many visitors you have. This leads you to the next point: with it, you can identify who and from where your potential clients are coming from.

3. Google eCommerce Analytics For Your Target Audience

Get a better understanding of your potential clients by exploring how Google Analytics work.

Your eCommerce SEO consultants may use Google Analytics to learn the following information about the people that visit your website:

Gender

Check the data to see whether male or female visitors make up the majority of your traffic. The best SEO company will share a report that can help you determine whether your store is drawing customers of the appropriate gender or show you how to use it to customize your content. This report can be found in the Audience > Demographics > Gender section.

Age Limit

Your eCommerce SEO services will consider your audience's age distribution to learn which age groups are preferable to visit your website. They will share eCommerce reports Google Analytics that may be found under Audience > Demographics > Age.

Interest

eCommerce reports Google Analytics will reveal the websites that your users are interested in. Your eCommerce SEO agency can use this to find a more precise target market, cross- or upselling opportunities, and better blog post tips.

This Google eCommerce Analytics report may be found under Overview > Audience > Interest.

Devices

Find out which devices—even operating systems—your customers prefer to use to browse your store. Online buyers are currently favoring mobile devices over desktops

This means that recording sales and providing a mobile-friendly store are both crucial components of the buyer's journey and that is how Google Analytics work, they help you with the required information. 

Looking to Enhance Google Analytics for eCommerce?

  • Track Online Traffic
  • Find Your Target Audience
  • Google Analytics Conversion Tracking
  • Improve SEO And Content Marketing

4. How Does Google Analytics Work With Sales And Revenue?

Any eCommerce entrepreneur must keep track of their sales and earnings. You want to find out if your financial objectives are being met or where you are falling short.

So how can you use eCommerce tracking to determine accurately the earnings from your website using Google Analytics?

You must first ask yourself the below-mentioned queries:

  • What are the most effective landing pages in terms of conversions?
  • How do users get to these pages?
  • Which products in your store offer the best value to your customers?
  • How do you monitor your internet sales?

Stop wasting time reading endless reports and try to find the answers to the questions above. The ideal next step would be to establish a target in Google Analytics, in light of your responses. 

You can customize your objective to track successful transactions, Google Analytics for eCommerce enables you to keep track of the landing pages and commodities that customers choose to buy.

The next step would be to set up Google Analytics monitoring on your eCommerce website, which is quite helpful. This would allow you to precisely track your sales and you will know how Google Analytics work. You may view your goal, sales performance, and transaction reports via the conversion tab from there.

5. How Does Google Analytics Work For Customer Behavior?

If you're not pleased with the fundamentals of demographics, you can discover purchasing patterns of a majority of your customers. Learn more about the products that people browse, click on, and add to their cart while eCommerce tracking in Google Analytics of their checkouts and transactions.

eCommerce tracking in Google Analytics

For both new and returning visitors to your website, Google Analytics for eCommerce shopping behavior report and the Behavior tab can be used to analyze the purchasing process.

Only if you have activated your Google Analytics for eCommerce setting will you be able to access this report. 

6. Specialized SEO For Effective SEO Tracking

The Site Search in eCommerce report Google Analytics provides a summary of the terms, keywords, and webpages that website visitors are most frequently looking for.

Your eCommerce SEO agency may gather information from visitors to your page instead of largely depending on Google Keyword Search. Site Search aids in website optimization so that you can appear higher in search results for subjects, characteristics, or goods that buyers are truly looking for.

Navigate to Behavior > Site Search to find this report.

Combining your "Interest" and "Search Site" reports from the Audience tab is a great method to find the best terms and phrases for optimizing your eCommerce sites specifically for potential customers.

7. Analytics For eCommerce With Google AdWords

You can get valuable data to build Google Ads and PPC campaigns that convert by connecting your Google Analytics and AdWords accounts. Your eCommerce SEO services can identify terms that produce better results as Google Analytics data is tailored to your online store.

When you combine this data with your AdSense account, you will get helpful data results, such as the ability to see your online store's earnings depending on the number of user visits you have or have had rather than just counting page impressions.

connect Google Analytics and AdWords accounts

Your eCommerce SEO company would rather connect AdSense with Google Analytics to monitor earnings per page if you're keen on seeing it in action.

8. eCommerce Tracking For Cart Abandonment

The problem of shopping cart abandonment affects all eCommerce websites, large and small. Better checkout procedures are thought to have the potential to recover over $260 billion in sales during the last nine years.

According to studies, over 70% of online transactions are abandoned. And if you don't take this figure seriously, you can be wasting more revenue than you realize.

Your online store's shopping cart abandonment rate may be tracked using Google Analytics, which will help you identify the issue before it becomes worse.

Your eCommerce SEO agency will first set up a Google Analytics goal for a visitor to complete an order or transaction to track shopping cart abandonment in Google Analytics.

FAQs

Is Google Analytics Lucrative For an eCommerce Firm?

Since Google Analytics is free and contains eCommerce-specific features, metrics, and reports, it is simple to suggest it to new eCommerce enterprises. For when your company is more established, there are also paid analytics solutions available.

How To Find eCommerce In Google Analytics?

Following are the steps for adding eCommerce tracking to your eCommerce site. Initially, log into Google Analytics. Visit the View section by clicking Admin. Next, click "eCommerce Settings" now, and turn on "eCommerce."

How To Boost eCommerce Sales With Google Analytics?

Increase SEO traffic. See actual outcomes. eCommerce SEO experts can produce epic content that will be shared, linked to, and drive traffic. They can develop profitable paid methods to boost eCommerce sales.

Final Thoughts

Google Analytics' allure has unquestionably not been dimmed. In addition to being free, it also provides data that enables your eCommerce web development site to produce results.

The success of your digital business depends greatly on the quality of the content you provide. You lose opportunities if you procrastinate.

Work diligently on content optimization, and you'll notice a noticeable rise in your numbers. At JanBask Digital Design, we make sure to offer the top Google Analytics for eCommerce techniques.

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