Mobile vs. Desktop Traffic: Key Statistics To Know In 2023



9 Apr, 2024


Thanks to the rapid development of mobile technology over the past decade, and as per mobile search statistics, many individuals increasingly rely on their smartphones for all or most of their computing needs. Nowadays, the discussion about mobile vs. desktop usage is incredibly relevant. This discussion about Google mobile vs desktop search traffic not only affects clients and their approach to going through content, shopping, or communicating but also needs to deal with how crucial marketing efforts are put in.

Its a commonly known fact that online traffic mobile vs desktop is progressively conducted using mobile devices statistics due to the availability of quick internet connection on the go. According to a recent study by DataReportal, 2023, more than half, i.e., 50.9% of online shoppers around the world, currently use their mobile devices to purchase products online at least per week. 

Therefore, retailers should adjust their advertising efforts to reflect this shift in consumer preferences for online shopping mobile vs desktop trends. Without making an impression on mobile devices, retailers have slim chances of making sales on desktop computers. 

In this article, our Website design services take a mobile-first approach to analyze the different types of mobile vs desktop statistics and will explain how to take advantage of them. 

Let’s explore desktop vs. mobile usage insights.

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Desktop Vs. Mobile Usage Statistics

Since the last decade, if we look at the desktop vs mobile usage stats, mobile technology has enhanced significantly. Now, as per mobile device statistics, most people use their mobile devices as often, if not more, to carry out different tasks like emailing, browsing the internet, or executing computer applications. 

Here are some essential desktop and mobile traffic stats

  • Over the course of one year, smartphone users' share has increased by 5%.
  • Social media takes up 25 percent of all online media usage and is primarily accessed on mobile.
  • The majority of all video views come from smartphone devices as well.
  • Phone-based CPC costs 24 percent less than desktops while having a 40% more CTR.
  • Mobile and desktop website applications are compared, mobile device usage statistics has higher engagement rates compared to mobile-optimized websites or desktop website viewing. You can improve your online presence by hiring professional web design services.

Desktop Vs Mobile Market Share_

To get up-to-date with all the relevant information, we’ve put together the following key data points regarding mobile vs desktop usage:

  • Over the course of one year, smartphone users' share has increased by 5%.

Over one year, internet usage mobile vs desktop has dropped from 41.52% to 37.08%, whereas smartphone users’ share has seen a marked increase from 56.05% to 60.66%.

  • American citizens spend an average of 5.5 hours on their mobile phones.

Have you ever wondered how much time US citizens spend on their mobile phones? The answer is “Quiet a lot!” taking into account that the average waking time is about 16 hrs along with work; this means that according to mobile device usage statistics, American adults spend around one-third of their time glued to their smartphones.

  • The number of smartphone subscriptions worldwide went over 6.8 billion in 2023.

As per the most recent figures, mobile users vs desktop users 2023 are increasing yearly. In 2023, the no. of global mobile phone users is estimated at 6.8 billion, making it a 4.2% annual increase. 

What’s more, according to the predictions regarding further growth of several hundred million in the coming few years, the 2027 subscription figure is forecasted at 7.7 billion!

Did you know that mobile advertising has become a multi-billion business? Nearly 4 billion people use smartphones somewhere around the world at least once every day. And this mobile search statistics figure is constantly growing.

Simply put, your business can reach out to half a billion people worldwide, at any time, with well-suited mobile advertisement.  

To ensure an excellent user experience and mobile website traffic, or mobile internet traffic businesses are investing in mobile advertising campaigns to determine customer demographic preferences, wants, needs, and expenses to evaluate whether it is reasonable to invest in mobile advertising.

So, let's evaluate the pros and cons of mobile advertising

Pros of Mobile Advertising

When compared to the web traffic mobile vs desktop or mobile traffic vs desktop, comes from smartphone devices, and the majority of eCommerce traffic coming from mobile devices statistics is constantly increasing every year. 

Using targeted campaigns for well-researched demographics and according to the mobile device statistics, this investment does make sense.

Advantages Of Mobile Advertising

1. Ease of access for the target audience

In today's world, customers can't live without their smartphones. Mobile device usage statistics states that, they keep them close to hand at home, on trips, in restaurants, and at the workplace. When vendors have their mobile ads dialed in, prospective customers will see their ads within seconds because of the difference in mobile vs desktop usage.

2. Reached a large and varied group of people

According to the mobile vs desktop market share, the mobile website traffic has been increasing drastically. Mobile devices (smartphones, tablets) are being used by consumers of all ages, races, and socioeconomic backgrounds many times per day for shopping-related activities such as research, product comparison, and product reviews.

3. Lower cost of advertising

When compared to traditional media such as radio, television, and newspapers, the cost of advertising on mobile devices is far lower. To put it another way, retailers may now reach a wider audience for less. They have the ability to design specific advertisements based on demographic information or mobile shopping statistics, such as location, age, socioeconomic status, etc. to increase mobile vs desktop website traffic.

Cons of Mobile Advertising

1. Navigation

It's not always easy to use the primary menu on a mobile device, unlike a desktop computer. The primary navigation bar will always be in view whenever a shopper is viewing a desktop version of a store. If hover navigation is provided, it will only take them a single click to access the many categories and subcategories.

2. Small Screen

It's possible buyers would miss out on crucial product photos due to the layout of product pages optimized for mobile devices. With a smaller mobile screen, it's much more challenging to provide shoppers with a comprehensive overview of the page's product material.

Web Traffic Mobile vs. Desktop

Before going ahead, let’s first understand what is web traffic mobile vs desktop is. Some of you might know the difference between them. Still, just to be safe, experts at our digital marketing services are explaining the difference between mobile vs desktop traffic

  • Mobile Traffic: When any user accesses the internet or your website using a smartphone device.
  • Desktop Traffic: When any user accesses the internet or your website using a desktop or laptop.

Keep in mind mobile, and desktop traffic is device-dependent and not place dependent, i.e., mobile users vs desktop users 2023, can access your website regardless of the device at any time. Therefore, you must collaborate with highly experienced web development company. 

1. Average Daily Time

On a daily basis, people spend an average of seven hours online.

Online web activities like online shopping mobile vs desktop are the highest in South Africa. On average, they spend 10 hours and 46 minutes weekly engaging in online activities. In contrast, the average Japanese person spends only 4 hours and 26 minutes per day on this activity. According to mobile internet usage data from DataReportal, the United States comes in at 7 hours and 5 minutes, just above the global average of seven hours.

2. Mobile vs Desktop Usage

The usage of mobile phones rose by 24.5% in 2021. Consumers' reliance on their mobile devices has increased by nearly 25% in the last five years.

3. Average Bounce Rate

Bounce rate for mobile and desktop is entirely the opposite. When compared to the average desktop bounce rate of 32%, the mobile average is 67.4%. This means that people are less patient when using their phones.

4. Age Group

mobile device access as per age

92.1% of people who use the internet do so via mobile devices. A total of 5.03 billion people, or roughly 63.1% of the world's population, are active internet users as of this writing.

5. Digital Media Time

More than two-thirds (65%) of all digital media consumption occurs on mobile devices.

Currently, mobile vs. desktop market share is over 20% higher than desktops. Desktop vs. mobile usage statistics reveals that mobile internat usage  is quickly becoming the preferred platform. The rate at which this trend is increasing suggests that desktop computers will soon be obsolete.

6. Time Spent on Apps

The vast majority (92.5%) of mobile internet usage is devoted to applications. The remaining 7.5% is devoted to browsing the web.

Internet Traffic Mobile Vs Desktop

You win some, you lose some! The increase in the percentage of online traffic on smartphones has had a significant impact on desktop website traffic. Let's have a look at mobile vs desktop internet usage statistics.

1. Page Views

As per mobile device statistics, 55% of page views come from mobile devices, and this percentage is expected to rise in the coming years.

2. Mobile Search Ad Revenue

The mobile search advertising market is forecasted to grow from $144.08 billion in 2022 to $621.63 billion by 2029, at a CAGR of 23.2% during the forecast period. And as per the current projections, global online advertising revenue will exceed $1 trillion billion by 2027.

3. Global Ad Spend

The Google mobile vs desktop search traffic or global digital advertising market in 2023 is valued at $681.39 billion, i.e., 69% of the total expenditure on media ads, including mobile social media advertising is the most significant component of this total. Advertisers are projected to spend an estimated amount of $509 billion in 2023, i.e., up 6% from $481 billion last year, as per the findings by the Winterberry Group shared with Marketing Dive.


79% of all keywords and 47% of the top 20 keywords have different positions on mobile and desktop SERPs. 

5. Organic Search Display

As per the internet usage mobile vs desktop results for 62% of organic searches that varies between desktop and mobile devices. It's likely that the top 10 results for a desktop search and a mobile search will return different sets of results for more than half of the queries.

Usually, people spend more and more time consuming digital media content. Let’s explore social media statistics

Mobile vs. Desktop Social Media Statistics

Social networking sites and apps account for about 20% of all digital media time. 80% of all social media usage comes from mobile platforms, such as smartphones and tablets. The desktop's once dominant position in this market has eroded considerably in recent years.

Mobile Vs. Desktop Social Media Statistics

The Primary Functions Of Mobile Vs. Desktop

It's simple to make your site mobile-friendly. It all starts with figuring out how the listing structure and customer flow will change.

Compared with mobile users vs desktop users, they have a reduced field of view. They'll have to scroll down if they want to learn more about the item(s) they're looking at. First impressions on mobile devices include title, review count, photos, and cost. Readers must scroll past the buy box to view the product's description, features, and further information.

The desktop version of a store is more suited to shoppers who are still in the "considering" stage of the buying process. More content is shown on each page. Bulleted information shown above the fold is one of the most valuable features of the desktop experience.


1. What is the difference between mobile and desktop?

A mobile operating system manages cellular and wireless connectivity and access device. It runs on touchscreen devices. At the same time, the desktop operating system handles both - the software and hardware resources of the computer device. It runs using several input devices such as a mouse, keyboard, etc. 

2. Is desktop better than mobile?

Compared to smartphone devices, desktop computers, and laptops are reliable, robust, and perform better. They’ve more storage capacity and ample hard drive space to manage all of their software programs, media, and other files that need substantial hard disk space.

3. Is mobile devices more secure than desktops?

Mobile devices are much more secure than desktops, but security still needs to be taken care of. Protecting against malicious apps is essential to keep your mobile device as secure as possible. 

4. What are the characteristics of a mobile device and a desktop?

The significant difference lies in the data plan against the constant requirement for wifi connection. Smartphones can tap into a cellular network to stay connected, whereas a desktop computer or laptop often just has a WiFi connection to benefit from. 


As you can see from this mobile vs desktop internet usage statistics, there's no denying the importance of mobile internet access. In the United States, mobile and desktop usage is nearly even. When we look closer, however, as per mobile internet traffic, we see that younger people favor mobile devices over desktop computers.

This percentage of mobile users vs desktop trend is likely to persist, and as these demographics continue to age, they will play an increasingly significant role in the U.S. economy.

As digital marketing services providers, we’ll help you to immediately begin executing different online marketing methods to boost your product exposure and sales to mobile consumers. The most successful mobile marketers are those who can interpret user intent and tailor their products and services accordingly.

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Holden WhiteMaximiliano JacksonCaden ThomasPaxton HarrisColin Rodriguez Recent comment authors
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Nash Martin

Well explained about both mobile and desktop traffic.


Bradley Thompso

It’s true that at present mobile phones have become the basic need of people. Which they don’t forget to take with them wherever they go.


Bryan Garcia

The information covered in this article is very useful.


Simon Martinez

Maximum social media applications are used on mobile to contact and connect with people whenever they want or at whatever distance they might be.


Phoenix Robinson

I think according to the storage capacity desktop is the best choice.


Lane Clark

Well concluded that both of them are better than the other and have their own importance and impact. It depends on your work requirement.


Josue Rodriguez

At present mobile phones are the ultimate entertainment and social tool for most of the people.


Colin Rodriguez

I think a mobile is technically a computer in which we can do certain things very easily whether we are not in a specific place.


Paxton Harris

I have been going through this article now and mostly I didn’t read articles but I like the introduction content here. Really it’s boosted my knowledge. Both mobile and desktop traffic are well explained. Keep it up!


Nash Martin

I think desktops are much better than mobiles. But I didn’t explain it to anyone. I am searching to increase my knowledge on this topic so I checked your article. And believe me, it’s completely far away from my way of thinking. I get so much knowledge. Great share!


Bradley Thompso

I am a technical teacher and I am looking for articles that help me to get more knowledge on that topic. Then, one of my friends shared this blog with me, he was a client of the company. And reading this blog I am really satisfied, now I am ready to take classes with my students.


Bryan Garcia

No words to say how this article helps me to explain my presentation in front of my team at the office. This means each and every line of this article is so valuable. But I think mobile is much better than a desktop because it’s our best friend who always helps.


Simon Martinez

Important lines and words that increase our knowledge also. Today I went through this blog and I really liked it. And also shared it with my close friends to read it. Nowadays most of us have forgotten to learn something new. Appreciate your knowledge!


Caden Thomas

Really nice and helpful article on mobile traffic stats!


Maximiliano Jackson

Beneficial article on mobile vs desktop website traffic.


Holden White

There’s certainly room for improvement, even if the mobile website is well-optimized!


Paxton Harris

Fascinating and easy-to-understand blog on mobile vs desktop statistics. Thanks for sharing this type of information!


Nash Martin

Developing mobile-friendly content is the most important as mobile internet usage has increased compared to desktop devices. And interesting stats to know about bounce rate for mobile vs. desktop. This article is beneficial for website owners.

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