How can you make your website rank at the top of search results? How can your end consumer click on your website link when thousands of competitors want to be clicked? What does it take to match the Google algorithm and make it love your website driving a better online presence, traffic, and conversions? There are many questions, but only one answer can rescue you when your business faces an uphill digital battle - Search Engine Optimization!
In this guide, we will share 6 solid strategies to satisfy Google's algorithm and increase your presence on the search engine. We promise to avoid scaring you with technical jargon or advanced elements or talking about theory without comprehension. We will break SEO down into its most basic components and demonstrate how to use it to build a successful SEO strategy, along with the best SEO website examples. So strap on and hop aboard!
Boost Results Now with SEO Examples!
SEO is an acronym for search engine optimization. SEO aims to increase your company's visibility in organic search results. As a result, these efforts bring more visitors to the company's website, improving the likelihood of conversions and increasing customers and income. Right SEO strategy is the answer to many questions puzzling the mind of a business owner, marketer, brand manager like:
There are numerous methods for improving the SEO for your website title tags, keywords, image tags, inbound links (also known as backlinks), and internal link structure, are all factors that search engines consider before determining how high your site should rank on SERP. They consider site structure and design, visitor behavior, and other external and off-site parameters. Let's check some of the best examples of SEO that you should implement in your business website.
Search engine optimization (SEO) is a great way to get your website to appear in Google search results. Let’s try to understand some top-tier SEO tactics with SEO examples.
Long tail keywords are the more specific keys that target niche audiences. They consist of longer and more detailed phrases, often reflecting users' specific search intent.
"Best hiking trails in the Pacific Northwest"
"Organic gluten-free dog food reviews"
"Beginner-friendly yoga poses for seniors"
Why Long-Tail Keywords Matter
Hubspot provides a great SEO example using long-tail keywords.
They didn't just target a short keyword like "long tail keyword" in their content; they went after the long-tail keyword "Tools for finding long tail keyoword," which they included in both the title and description of the content piece. As a result, their article ranks first in Google for that keyword!
Did you know that 83% of consumers anticipate pages to load in less than three seconds? If your site doesn't meet this expectation, a lot of users leave your website, which tells Google that your site isn't helpful to them, causing it to rank lower.
You can boost your page speeds by using tactics such as:
Google's PageSpeed Insights tool may evaluate your website's page performance and provide it with a score between 0 and 100. For example:
USA Flooring's desktop site receives a PageSpeed Insights score of 93, indicating very few customers who visit the website leave the page during the loading process. This is one of the best search engine optimization examples.
SEO starts with making your content ranked on Google, but it continues beyond there. Once your content has ranked, you must persuade users that your site is the one they should click on. If you don't, Google will presume your site isn't valuable to users and will drop your ranking.
To gain clicks, you must give each of your pages a captivating title tag and meta description to increase your chances of getting clicks, forming the blurb that displays in search results.
The title and meta description should clarify what your company offers and why users should click.
The Exterminator does a fantastic job with this tactic. Below is one of the best SEO example to demonstrate title tag and meta description.
Their title tag clearly states what they do and where they do it. Meanwhile, their meta description has a compelling call to action (CTA) and emphasizes their "years of experience."
User-generated content, generally in the form of reviews and ratings, provides social signals to items and helps buyers make more informed purchasing decisions. User comments on retail sites provide more fresh information to explain the goods, which is important for an e-commerce site.
Amazon is the best SEO example in almost every aspect of e-commerce SEO, and incorporating user-generated content is no exception. It's not uncommon for a product to receive hundreds of reviews on a site like Amazon.
Visit Nike.com to witness a variety of terminology in use! "Must-have," "trending," and "new releases" are just the beginning of the festivities.
Nike's webpage is going to bombard you with its most recent offerings from the moment you land on it.
You can view not only the sentences but also the photographs immediately below them to stimulate your interest while you navigate the site. This is one of the best examples of search engine optimization because just glancing at these photographs makes you curious about what the brand has to offer. But what sparked this interest in the first place? Nike uses certain buzzwords to spark your interest.
Even if you aren't a brand like Nike, you might be able to learn something from their SEO methods. Find the most popular keywords in your industry and use them throughout your website.
One of the factors Google considers when ranking your site is your reputation. If Google considers your site to be authoritative in your field, it will rank you higher – and one of the best ways to appear more credible is to earn backlinks, which are essential for SEO. Backlinks are important links to your content from reputable websites in your sector.
When Google notices a well-known, authoritative site linking to you, it assumes you're also authoritative and ranks you higher. To gain backlinks, look for broken links on credible sites in your industry and suggest that they be replaced with new links to your content.
On of the classic SEO example for backlink building is of Airbnb that has employed several strategies to acquire backlinks, enhance its online visibility, and bolster its SEO efforts. Here are some tactics Airbnb has used to obtain backlinks:
Host Stories and Community Engagement: Airbnb encourages hosts and guests to share their experiences through stories, blogs, and social media. These authentic narratives often get picked up by travel bloggers, news outlets, and websites, generating natural backlinks to Airbnb's platform.
Local Area Guides and Content: Airbnb creates city or region-specific content that provides valuable information about local attractions, events, and hidden gems. This content is shareable and often referenced by travel-related websites, tourism boards, and city guides, leading to backlinks.
Partnerships and Collaborations: Airbnb collaborates with tourism boards, local businesses, and travel influencers to create joint marketing campaigns or content. These partnerships often involve cross-promotion and mutual linking between websites.
Data and Research Reports: Airbnb occasionally releases insightful reports or studies based on its booking data, offering unique insights into travel trends, consumer behavior, or tourism impact. Such reports tend to attract attention from news outlets, industry publications, and bloggers, resulting in backlinks.
Creating Link-Worthy Resources: The company invests in creating valuable resources, such as guides on hosting, travel tips, or safety measures. These resources become link-worthy assets that other websites reference.
By employing these strategies, Airbnb not only enhances its SEO by acquiring authoritative backlinks but also expands its reach, strengthens its brand presence, and fosters engagement within the travel and hospitality industry.
The company's stakeholders devote only 20% of their effort to content generation and the remaining 80% to promotion.
As a result, the majority of the content appears at the top of Google search results, attracting millions of visitors each year.
"Blogger outreach" is the most effective approach for promoting content.
The writer generates 10x compelling content on ANY topic he chooses, then shares it with industry thought leaders who have previously shared similar information on their social networks.
Most influencers often promote the content because of its high quality.
Backlinko's "Google's Ranking Factors" is the best example of his content, where he used SEO outreach to build links MOSTLY.
Over 35,000 backlinks were generated by this content. Consider nearly 35K links pointing to ONE single page. Google will undoubtedly place it at the top of search results, and the post is now ranked #1 or #2 for the majority of terms connected to "ranking factors."
Furthermore, just from his own website, the same guide received over 47,000 social shares.
People use search engines when they are looking for an answer or when they have a query. Search engine algorithms provide searchers with the exact results they are looking for. Search engines use the algorithm to discover and determine which websites to top rank for a given set of keywords. The search engine operates in three stages: crawling, the discovery stage, indexing, the filing stage, and ranking, the retrieval stage.
The first step is crawling. Web crawlers are sent out by search engines to find new pages and gather information about them. These web crawlers are also referred to as spiders or robots. Their goal is to discover new web pages that exist, as well as to verify the information of pages they've already visited to see whether it has changed or been updated.
Search engines crawl web pages by following previously found links. When a search engine scans your homepage, it looks for other links to follow and through this internal linking may find your latest blogs.
The second step is Indexing.Indexing refers to a process where a search engine such as Google organizes and stores online content in a central database.The search engine based on the keywords analyses and understand the content.A crawled web page is added to a search engine's index if it is judged worthy. This index is utilized in the final stage’s ranking.
When a web page or content page is indexed, it is filed and saved in a database from which it can be retrieved later from anywhere in the universe. The index pages are the ones which are deemed to be viewed later because of their unique and valuable content.
A web page may be excluded from the index if:
The third step is the most crucial, and that is ranking. Ranking can occur only once the crawling and indexing processes are completed. So your page can only be ranked after a search engine has crawled and indexed your site.
Search engines use over 200 ranking signals to filter and rank content, and they all fall under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. Let's understand some of the rankings signals that the search engine uses to rank your web pages:
Search engines fulfill just one major goal of the users. Search engine strives to provide the best possible answer to your bases on your search query.
When you access them, their algorithms select the sites that are most relevant to your query. Then, the search engine sorts them based on their relevancy and authority or the most popular one.
The two variables that the search engine considers while delivering relevant information to users:
Relevancy: Between a search query and the page’s content. Search engines evaluate it based on several aspects such as topic or keywords.
Authority: The popularity of a website on search engines determines authority. Google makes the assumption that the more popular a page or resource is, the more useful its content is to readers.
And to understand all of this information, they employ search algorithms to rank a page higher than the others.
Search engine algorithms are generally kept secret. However, SEOs have understood some of the elements they investigate when ranking a page over time. They are termed ranking factors and are the focal point of an SEO strategy.
"Expertise, Authority, and Trustworthiness" helps tremendously in determining the relevancy and authority of a webpage. And, while they are not direct ranking factors, they can help improve your SEO content, which in turn can influence direct ranking factors.
There are a lot of factors that affect your rankings and search visibility, a few of them are adding relevant content on a regular basis, optimizing imagine filenames, improving internal links, etc. Each of these actions enhances a ranking factor.
SEO works by optimizing your website for the search engine that you want to rank, whether it's Google, Bing, Amazon, or YouTube.
It is your responsibility to ensure that a search engine deems your site to be the best overall result for a person's search.
An algorithm determines the "best" result by taking into account authority, relevancy to the query, loading speed, and other variables.
(For example, Google's algorithm includes over 200 ranking variables.)
When most people think of "search engine optimization," they think of "Google SEO." As a result, mostly we would concentrate on optimizing your site for Google.
Search engine result pages are categorized into two sections: organic and paid results.
Organic results (sometimes known as "natural" results) are results that are ranked based entirely on merit.
To put it another way, there is no way to influence Google or other search engines to rank higher in organic search results.
There are hundreds of different parameters that are adjudged by the search engines to rank a website on a higher page. However, Google considers organic results to be the most relevant, trustworthy, and authoritative as Google rankings are based on unique content and higher authority.
Paid search results ads are the ads that appear above or below the organic results.
Paid ads exist independently of organic listings. Advertisers in the paid results area are ranked on the basis of how much the advertisers are willing to pay to show up on the result pages (this is known as "Pay Per Click Advertising").
When it comes to Organic and Paid search results then there are five significant differences:
The primary distinction is that paid search results appear at the top of search engine results pages, whilst organic results appear beneath them.
Another significant distinction between paid and organic search is time. Paid search offers instant results, whereas organic search takes weeks, months, or even years to show up in the search engine. So, if you're planning to consider organic search, you must think in the medium to long term.
Paid search traffic is exactly what the name says the advertiser has to pay Google if a user clicks on that ad. That is, you are charged an amount every time someone clicks on your ad. Rather than relying on organic traffic, you buy traffic by paying Google to display your ad when a visitor searches for your keyword. Traffic from organic search is free, but it requires an investment of both resources, effort and time.
Paid search is easier to evaluate in terms of return on investment (ROI). This is because Google provides additional keyword data with search volumes that you can use and capture in Google Analytics. With paid ads, the ROI might slump over time as there is too much competition to rank and competitors are even willing to pay higher cost per Click to rank higher. Organic search ROI is difficult to quantify but provides a strong return on investment in the long run.
In general, 20% to 30% of searchers click on paid results, while 70% to 80% click on organic results when it comes to traffic. As a result, the organic results garner better clicks compared to paid results.
An SEO marketing strategy is an all-inclusive strategy for increasing the number of visitors to your website via search engines. On-page methods that leverage intent-based keywords, and off-page strategies that generate inbound connections from other websites, are essential for successful SEO.
Three Core Components of a Strong SEO Strategy
There are three ranking factors that you need to optimize to improve the ranking factors: technical website layout, content, and links. So, let us go through them one by one.
Three things to do to rank your website:
The most important factor that prevents Google from scanning and indexing your pages may include:
Website Navigation and links:
Search engines crawl websites through internal linkings. They adhere to hyperlinks. Search engine crawlers land on a website and use links to find more content to examine and review. They cannot, however, see images; therefore for search engine crawlers, we use text-based alt tags. As a result, the navigation and links should be text-based only.
Simple URL structure:
Keep the URL short and simple and ensure it contains the main keywords. Don’t let the search engine read lengthy strings of words with complex structures.
Page speed is the load time it takes a user to read the page, it is among the indicator of the quality. There are a lot of factors that can slow down the speed of your website. Use Google’s Page Speed Insights to know which aspects of your website is slowing down its loading speed.
Dead Links or Broken Redirects:
A broken link directs a visitor to a page where the page does not exist. A broken redirect refers to a resource that may no longer exist. Both hurt user experience and prohibit search engines from indexing your material.
Sitemap and Robots.txt file:
A sitemap is a simple file that lists all your website’s URLs. A Search engine uses it to understand which pages to crawl and index. A Robot.txt file tells the search engine which content not to index ( Duplicate content is generally avoided to be indexed). Both speed up the crawling and indexing of your web pages.
Pages that are identical or look quite similar confuse search engines. If the search engine finds such kind of content then chances are that your website gets penalized.
Every time you use your search engine, it starts with content. Content comes in different formats, it can be a post, video, product recommendation, product listing etc.
It’s all content.
And for SEO, it’s what gives you visibility.
The process of content optimization starts with Keywords.
This starts with identifying the terms and topics relevant to your business. Based on that and also on the user intent for searching a product or service, we define the initial keywords. And finally conducting extensive research to uncover the related term that the users would use.
With a list of keywords in hand, you can start optimizing your content. This is referred to as On-page optimization.
On-page optimization, commonly known as on-page SEO, ensures that search engines
a.) Understand a page's topic and keywords, and
b.) match it to relevant searches.
It also relates to optimizing some elements in the code. Meta Tags, Meta descriptions are the two most popular ones. And there is a list of the most crucial On-page optimization that you can refer to.
Keyword Related On-page Optimization factors:
Non-Keyword-Related On-Page Optimization Factors:
In SEO, link building is the process of acquiring new backlinks with the goal of improving search engine visibility.
Link building involves creativity, smart thinking, and patience. A link-building strategy is a must-have to develop high-quality links.
There are a variety of quality standards that your links must meet and link-building shall be done in a way that doesn’t look as if it is done deliberately.
Let’s discuss some strategies to do it:
1. Is SEO worth it?
SEO is excellent at driving traffic to your website. It's not just about increasing traffic; it's also beneficial for lead generation and sales. This is why you must consider the best SEO company (like JanBask) for your business.
2. Why is SEO important?
SEO is more than just search engines; it improves usability and consumer experience. Customers trust search engines, and having a website that appears toward the top of the results for the terms the user is looking for increases the website's credibility, even if you’re operating a small business.
3. What is the benefit of SEO?
Website SEO can lead to long-term exponential growth. Businesses that invest in this can develop trust and credibility with their clients, making it an essential component of their branding strategy.
4. How many types of keywords are there in SEO?
Keywords are classified into nine types: short-tail, long-tail, short-term, long-term, product-defining, customer-defining, geo-targeting, and intent targeting. These keywords have distinct advantages that will allow you to multiply your SEO efforts for your website appropriately. Confused? Consider partnering with the industry’s leading SEO providers, JanBask-the SEO experts- to get started.
Whether you're an amateur or a seasoned SEO specialist, knowing the latest SEO tips and tactics to optimize your content and enhance your ranks is always beneficial. Understanding, following, and using the 2023 best SEO tips will assist you in creating the most significant SEO campaign described above for the best outcomes. Whether you’re a small business or a large conglomerate, consider partnering with our SEO agency to get the best of professional SEO services.
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