84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
Today with over 4.66 billion active internet users globally, customers want to find information about brands online. They research online before they decide to buy, if it’s something from a local shop.
So, no matter how big or small a business brand you are, your customers out there are incessantly searching for you online. Thus, you need to give them a platform where they can find your brand, get to know the real you, explore your products and services. If you are still wondering why as a small business or new start-up you should have an online presence, then read the facts. A study conducted by Deloitte in the US, revealed that digitally advanced small businesses:
You don’t need to go overboard with your website, just build a simple, navigable & user-centric website for a business can actually boost your brand’s credibility and bring amazing client acquisition. If you are convinced of the importance of a website for business, then let’s move on to another important question: how to make a website.
In this blog, we will share simple steps to create a website for business without any technical adeptness & major cash backup. And before ending, we will also talk of tips on how to make a website worthy for customers & options to develop streams of income (which business would mind money flowing like honey?)
Looking to Create a Custom Website?
Drupal, Joomla, Wix, and WordPress-- all these CMS have their own features, benefits and downsides. But first, let’s take a look into the kind of CMS these are:
Very good CMS option for creating any personal or website for a business, blogs, or even news portals that are highly content & traffic driven with 500 themes.
Another great, flexible CMS for creating stunning personal portfolios, the website for a business, blogging, running forums, etc with its 134+ professional themes!
Best for creating an array of websites, blogs, the website for a business, personal sites, and eCommerce, membership websites with 800+ free WordPress themes.
Joomla & Drupal are also amazing CMS platforms but can be very overwhelming too, as their learning curve is very steep & generally they are recommendable for developers only.
We would suggest going with WordPress as a website builder because it’s simple, easy & free to set up, and is a no-brainer to start with. It gives you complete control over your site and lets you update any feature or design as per your liking & your business vibe.
There are more reasons as to why WordPress is a better choice, read this complete WordPress Vs Joomla Vs Drupal comparison, and know for yourself. So we have opted for WordPress.org as our choice to help you build websites for businesses of any kind you own. Keep riding!
Looking for how to create a website for business? Here are the simple 10 steps to create website for business, without feeling overwhelmed and shelling out a lot of time, money & effort!
Let’s begin with the steps of building a website for business.
The first step to “how to create a website for business” is to evaluate the business you have or you want to start. Further, see if that business can sustain in the digital market or not. Do complete competition, market, and customer analysis. Find out whether the core idea you want to convert into business is worth exploring & putting your resources into it or not.
If everything seems good to go, identify what kind of website for a business you would want to create, is it going to be completely informational or some catalog kind where you will promote & sell your products or services? Also, identify what would be your expectations from your website.
If you need a simple website with no hard and fast functionality & feature (about which you will get guidance in the blog below), but if you need a high-level functional website with great features, designs, you should consider going for the offshore professional website design services.
Creating website for business, no matter how hard you try, requires some investment. So better look at your monetary resources in the bank and identify how much you are willing to splurge. Creating website for business with WordPress can seem cheap but it might require a learning curve. You will have to spend time getting familiar with WordPress web designing, which will require so much effort & energy. And still, you will end up creating a basic website that might not attract your clientele or customers.
If you hire professional web designers, you can actually save on a lot of costs & efforts. They would give you a chance to select your own package & will take the burden of creating your website just how you expect.
So whether doing it all alone or with a specialized website development company, the following are the steps you would require to expect for creating a website for business.
To build website for business, you need 2 things initially:
Your domain name is very important, it can’t be either too generic or too complex to recall. Since this is the name your business would be recognized with virtually, so take time to ponder over a domain name:
You can get a free generic domain name with WordPress initially, but it would your username + WordPress.com as an extension initially. In case you are looking for a customized domain name without any WordPress’s promotional extension, you can buy from Bluehost, where custom domain names can cost you $1.2 per month or $14.99 yearly.
Do I Need Hosting for my WordPress Website?
If you are making a site using WordPress.com, then you will get a free domain name & no hosting would be required. But then, your domain name would have “wordrpress.com” as an extension, after your website name.
But if you are thinking of building website for business with WordPress.org, you will definitely need a hosting plan. While selecting the ideal hosting plan for your website, ensure it offers great performance, has amazing server response time, speed, uptime. WordPress sponsors Bluehost for the hosting plan as it provides fast services, 689 ms speed, 99% uptime, 24/7 customer support, and has prices starting from $2.75 per month along with free domain name & SSL certificate.
So once you have bought a domain & hosting plan with Bluehost, you might have created an account on Bluehost by sharing personal details & choosing a plan you are comfortable paying for.
While installing your WordPress web, Bluehost will ask for your website name and some credentials like id and password with which you can manage your site. Once done, you have your WordPress website ready.
Once you have installed the WordPress site, you will see this theme by default.
Luckily, you can change & customize themes as per your business interest. At WordPress official theme directory, you can access over 8000+ free themes of your interest.
You can go about accessing these free themes by going in Appearance> then in themes, there you will find a variety of themes to explore & select.
You can select any theme and preview it in reality. Once you are sure of the theme, you can install it and start working on it to make it more usable & customized.
Whereas if the free themes seem very repetitive, like you see competitors using it over & over, and you want to explore more options, you can visit theme marketplaces for WordPress, where you can buy premium themes based on your business budget.
Some of the external marketplaces are ThemeForest, Themify, creative market, studio press, MOJO marketplace, elegant themes, and more.
Premium themes are a one-time investment & might roughly cost you between $30 – $100. The best part about paid or premium themes is they are all yours, you can customize or modify them in a great variety.
Start planning the content you want your website for a business to have. As a rule of thumb, you definitely have three pages of --- Homepage, Contact us, About us. Other than these, you can go ahead and add other detailed pages regarding your products or services, blogs for the latest information, portfolios, and community, or forums (if required).
You can easily find WordPress themes with more page-specific templates. You can add as many pages through such themes as required.
Next, plan the content which each page will offer to your customers, by hiring copywriters in the market. Create a distinct logo or word phrase that identifies your brand name by hiring a graphic designer with impeccable taste.
For each page, be cautious and plan content carefully.
Visit this contact us page, for instance, see how this page has a contact form talking about the pain points of the audience, has every detail to connect with the business, and also has few glimpses of positive outcomes this brand work towards.
You have created pages, but how do you expect your users to walk through them? You need a clean, visible menu to make it happen.
You can create a menu by visiting the “appearance” and then “menu” under it over your WordPress site. Tick the pages you want in your menu to appear. You can decide the menu structure as per your own wish. Once done, click on the “Save Menu”, and you will see the menu items appearing on your website. This will help your users to know where to go next or how to access other pages of the web with ease.
If you don’t want your website to look basic, you can explore WordPress’s 58,000+ free plugins that can expand your business website’s functionality & usability. Whatever feature you see on your competitors’ site, you can find and add that to your website too.
Here are some of the free WordPress plugins that you can install to your website for business for more usability & functionality like backing up your WordPress site.
In case if you want plugins that you can own, expand, modify, or sell as per your requirements, you can go for the paid or premium ones. Premium plugins are a one-time investment & cost you between $47 to $200 in one go.
Once you have decided on the theme, have made the pages, uploaded the content on them, the next step is to pull SEO strings to make your website known and rank well in search engines.
Whenever your users search for keywords related to your business over the internet, they should get your website as a result.
Here are the few SEO practices you need to ensure that your website is worth ranking in the search engine result pages:
However, if you are alien to SEO & its related practices, WordPress gives you a variety of plugins to install for meeting your SEO goals. Here are few options:
Take a last-minute look at your website before making it live. Ensure your web is easy to view over mobile screens, as Google gives ranking preference to the mobile-first websites. Ensure the website is operable on all the major web browsers like Google Chrome, Mozilla Firefox, or so.
Have a look at the content to see if it is optimized & relevant according to your users. Remove any wasteful theme element that’s looking absurd. Check everything on your website & ensure it is very smooth, navigable, and beautiful enough to look at (from your users’ point of view).
Once sure of that you have created a killer website, hit that publish button & wait for your website for business to make some noise. Hit that “coming soon active” tab over your website and at the bottom of the page hit that “launch your website” button.
Promote your website with your family, friends, peers. Have social media created for your website to spread the word about your brand? And if you have done your SEO right, you will definitely see some great responses in the SERP results over time.
Also! Don’t just create, publish your website and forget about it. Make continuous efforts to keep your website updated in terms of content, templates, WordPress versions, technical issues, SEO & marketing efforts, and more.
Just getting started on creating websites for business isn’t going to help you get those visitors to convert into devoted customers. You need to take care of a few things while creating your WordPress website. Here are the few tips that can come in handy for you:
Customize the Theme
Leave that procrastination & ensure whatever basic or premium theme you are choosing is customized to match your brand’s identity & style. If you are using the theme as it is, how would you differentiate yourself from competitors?
Either you can learn WordPress customization or hire an offshore WordPress development company that gives you great personalized website design from scratch with affordable pricing plans.
Don’t Use Short forms & Jargons
Don’t try to fill in the words, abbreviations “that you assume your visors might know”. Keep the content very simple, intuitive, informative to skim through. Whoever is writing the copy for your business, make sure the content is straightforward, simple & encouraging enough to take the next best action by your users.
Why bother hiring the copywriters separately, when you can get copywriting services in the custom packages of WordPress website design services with us.
Make Your Website At Par with Great Readability
Your design & copy should be readable enough for users to explore & not chaotic enough to drive them away. Ensure the website has consistent fonts, not too big or haphazard ones, because they may look busy & non-cohesive for your user. Better use Sans-serif fonts as they are very easy to read and approach.
And choose a color palette for the fonts that don’t drown the image at your website’s backdrop. Be sensible while choosing the font type, size, color to give an amazing user experience to your readers.
Make Responsive Website
Do you know 61% of users who find trouble while accessing your website over other digital screens might not ever return to you? And also 41% of users would switch to competitors if your site isn’t fluid and doesn’t change according to the different screen sizes.
Having a responsive website for the business is an inescapable thing. So better choose the themes that give you such flexibility. There are various responsive WP themes like Hestia, Divi, Astra, Ultra, Guten, and many more that behave well according to screens of different sizes.
If you think just eCommerce websites are made to create profit, well you are wrong. Your normal website is also capable of driving amazing revenue as well. Shell shocked? Well, here are the few ways you can put a website for a business you just created for real monetization.
Interested in our Web Design & Development Services?
Everyone’s online, your competitors, your real invaluable customers, aren’t these reasons enough to move you and make that long-awaited website? A well competent digital marketing strategy, a secured & highly functional website for business today is the most essential asset you can vouch for. They are your digital business cards, providing your visitors with details like information about your business, products & services and what more you can do for them.
We shared with you the 10 simple steps to building a website for business without much effort, money & time. Try them and create an online presence with which you can outdo competitors & win big on customers. If building a website seems too much of a technical task and you would rather focus on your core task, then you can always seek a professional website development agency. The professional website designers will build designs with those amazing functionality & features like your competitors and add usability features that your customers love exploring.
Don’t know where to find such a company, how about we charm you with our exclusive portfolio, free quotes, or free project analysis? Choose any, we would still give you all three :)
Share your own journey of building a website and let us know your favorite website builder in the comment section below!