Top CMS Platforms That Market Your Business & Propel Growth

 14 Jan, 2022

Introduction

Are you wondering what CMS platforms are and why you need them?

How to choose the best one for building your website?

Don’t worry, you are on the right page, this post will address all these questions… So stay tuned! 

A few years ago, digitization was considered an asset but today it is a necessity and not a luxury. Your business success entirely depends on your online presence. With growing technology, the demand for highly interactive websites has also grown. And that is where CMS development comes into the picture.

A CMS (Content Management System) platform lets you easily create an interactive website without understanding any code (at least for most of them). There are lots of CMS platforms available, which means you might struggle to choose the best suitable one for your needs.

In this article, we’ll be sharing our top CMS  platforms you can go for. Before moving forward to our top cms platforms, let’s first explore what exactly the CMS platform is? What are the benefits of using CMS platforms?

WWhat Is a CMS Platform?

CMS stands for ‘Content Management System’ is a software application that allows you to easily manage content and create a website and is used for collecting, organizing, updating information based on the owner’s preference.  

There are various enterprise CMS platforms successfully helping organizations and companies with a lot of content and information. It plays a significant role in organizing the content and thus, will be beneficial for such companies. The gradual evolution of CMS websites simplified huge data handling and management tasks. Here are the types of CMS platforms you should know about:

Types of CMS Platforms

There are various types of CMS platforms, you can choose one of the best CMS platforms according to your business needs. Regardless of which one you select, you need a CMS solution that integrates with other software you may be using to run a business. 

Ecommerce CMS: E-commerce CMS holds the same capabilities as regular CMS software but also comes with features that let you take care of product inventory management, add shopping cart options, and payment gateway integration.

Open Source CMS: With an open-source CMS, you get full control of your site. You get complete access to the source code and can design new functionalities. By downloading the software, you can choose where to host it.

SaaS CMS: The cloud-based solution, SaaS CMS needs a subscription fee. When you pay this subscription fee, the vendor manages everything. 

Headless CMS: This is a unique content management platform that allows you to create content from the back-end. You get to store content in this kind of CMS, but APIs are required to display in the presentation layer. 

Features of the Best CMS Platforms

For an online business, CMS platforms work like a one-stop solution. Here is the list of major features a CMS platform brings: 

Strong Content Editing and Publishing Tools: The less effort you have to make in the content part of your site, the more effort you will be able to make in enhancing the quality of that content. For this, you will need a powerful content editor where you can create various types of content from blog posts with custom layouts to landing pages with embedded resources. Ideally, it will let you add images, videos, CTAs, and forms also. 

User Management: If you are running a business or even a startup, chances are there will be many people using your CMS platform. From the SEO marketers to a writer to the IT support, you want to ensure that everyone is assigned the correct task in the platform. User management and the assignment of roles must be easy. The easier the process for someone to assign a new role, the higher the chances to improve collaboration by using the right platform. 

Built-in SEO Tools: A CMS with built-in SEO is an ideal option if you are looking for CMS platforms for your blog. The built-in feature lets you optimize your content for the search engine and enhance your chances of ranking on SERPs. 

Integration Feature: It is a fact that no single CMS will be able to handle everything your business needs. Here, you need to make sure that the CMS platform you are going to have integration features to bring third-party software into the workflow. For some of the general integrations, you should check for 1. Social Media- to drive traffic to your site 2. Marketing automation- Integrate with a third-party automation tool to drive more conversions. 

Ecommerce & Marketing Features: Top CMS platforms should not be limited to managing your content only. It can also help you to try some eCommerce and marketing features.  In terms of e-commerce features, it might be helpful in building landing pages and improving the shopping cart experience. The simplest feature of a CMS platform for marketing can be an easy installation of social sharing icons to your page. Some advanced integrations will let you update your content calendar, your digital marketing planning, and your inbound tactics.          

By now we know the various types of CMS platforms and its critical features. But, what makes it so important? Let’s find out in our next section.    

What Are The Benefits Of CMS Platforms?     

There are many advantages to using cms platforms. These are not limited to websites with dynamic, interactive or regularly changing content:     

  • It eliminates the effort you have to put into writing HTML codes and the pain of updating everything. It also works towards handling business databases efficiently. It does not consist of one method or strategy.
    Allows you easily manage a website that opens into thousands of pages without writing a single HTML code. 
  • Allows easy content modification without bothering about the code or changing a single page individually.
  • Allows you to easily change the look of your website without any technical or coding expertise.

Read more about CMS platforms and why websites need it.

How to Choose the Best CMS Platform?

How to choose best CMS Platforms

So,  before choosing the best CMS platform for marketing you must have a clear answer to the following question:

  • What is the purpose of your site content?
  • What are the technical skill requirements for a particular CMS?
  • What are your business requirements?
  • What level of technical expertise is required?
  • What is the cost of the CMS?
  • How safe is it?
  • Will you get online support for this CMS?

Answers to these questions as these will help you figure out your priorities and help you get the best CMS  platforms.

Best CMS platforms that You Can Choose From:

Best CMS platforms to choose

Let’s take a look at the best CMS platforms to choose from. Here, we have segregated the CMS platforms into two categories.

  • Top free CMS platforms 
  • Top paid CMS  platforms 

Let’s explore each category one-by-one.

Best free CMS platforms

1. Drupal

drupal

Drupal is one of the best free CMS platforms and has evolved so much after starting out as a free, open-source CMS framework. It is written in PHP and distributed under the GNU General Public License and is used for the white house, BBC, NBC, etc. With such leading clients, it gains a lot of popularity and trust from a lot of potential customers.

Here we have listed its pros and cons, to help you get more familiar with it.

Pros:

  • Easy content handling: It’s easy to add, update content on Drupal and also provide custom content types that are flexible and offer plenty of options.
  • Offer Flexibility: Provide a number of different modules available that you can add to your site.
  • Offer Great Support: Support is available via community support options similar to other popular platforms like Joomla and WordPress
  • User friendly: Offer great system management, with a built-in system where you can create new roles and specify their permissions and automate workflow.

Cons:

  • Not beginner-friendly: With Drupal, it can be tricky to figure out how to change the appearance of your site or add extras. 
  • Very expensive:  Provide expensive themes.

2. WordPress:

wordpress

WordPress is the most popular CMS platform that is based on PHP and MySQL. It’s one of the biggest names in this industry and powers around 35% of all websites on the internet. It offers a lot of extensibility which is what makes it an ideal CMS platform for all sorts of websites.

Pros

  • Great Flexibility: WordPress offers you the flexibility and freedom to build any kind of website whether it’s an online store, membership site, or blogging website, etc).
  • Not requiring any technical skills: The WordPress block editor makes it easy to create great-looking customized pages on your site without any technical skills or coding knowledge.
  • Great theme and plugins library: There are thousands of WordPress themes and plugins available, allowing you to add extra features and functionality. 
  • Best For SEO: WordPress is well designed for search engine optimization (SEO), allowing you to create SEO-friendly URLs, categories, and tags for your posts. Moreover, you can also incorporate plenty of SEO plugins to help you do more.
  • Supportive community: There’s a huge and supportive community around WordPress. You can join groups like the WPBeginner Engage Facebook group to get support or help with any problems you run into.
  • Offer Easy Migration: WordPress lets you download all your content in XML format, making it easy to migrate to a different system in the future if you choose to do so.

Cons

  • You’ll need to purchase a hosting and domain name
  • You’ll be responsible for managing things like security and backups.

Read more;- Why WordPress is better than other CMS platforms.

3. Weebly

weebly

Weebly is also among the most popular CMS platforms, standing tall with more than 50 million customers from all around the globe. Emerged as one of the best CMS platforms to design and test for online establishment. 

Pros

  • Offer easy customization: All the site elements are drag-and-drop and it automatically generates a mobile version of each website.
  • Easy integration: Offers easy integration with third-party apps and plugins.
  • Intuitive and easy to use cms platform.
  • Affordable: Provides affordable themes and plugins.
  • Meet Security Standards: Constantly improving and adding new features and meeting major security standards.
  • Autosave Feature: Provide an auto-save function so your work doesn’t get lost.
  • Community Support: Offers strong community support to solve problems and find ideas.
  • SEO friendly: SEO settings are easy to implement and update.
  • Unlimited Storage: Offer unlimited storage but the service restricts individual file sizes.

Cons

  • Might Face Glitch: A very few times the platform can be glitchy and needs a refresh.
  • Customization limitation: Some formatting and placement options are not customizable.
  • When you are uploading photos: you have to wait till the uploading finishes before moving on to another part of your site or your work won’t save. 

4. Magento

magento logo

The popular enterprise CMS platform, Magento is an open-source eCommerce platform that focuses on designing customized eCommerce experiences. You can easily download Magento’s free version and install it on your own web hosting account, called Magento Open Source. Magento is an ideal option for companies that are leveraging eBay as the core of their eCommerce strategy. Marketing promotion features, customer service tools, detailed reporting, and many other features are built into this platform. Pros

  • Highly Customizable: Magento is highly customizable CMS software, with numerous third-party extensions that you can easily add and use according to your requirements.
  • Advanced Features: It has numerous advanced features that let you handle lots of products and customers at once. It also lets your website flourish smoothly, without your site slowing down. (You may need to upgrade your hosting plan, though.)
  • Brand Associations Presently, many renowned brands like Nike, Ford, and Coca-Cola are using Magento and this is what makes it a preferred choice when it comes to the top website CMS platforms. 
  • Multiple Payment Gateway: Magento can be connected with multiple payment gateways. You get certain options, such as PayPal, cash on delivery, and bank transfer with Magento.

Cons

  • Expensive: Apart from the community version, the other versions of Magento including support and enterprise and the premium enterprise versions are not available for free. And, their prices are quite high.
  • No Central Support: The main drawback of this CMS platform is that there is no central support. While working if any of its TP components break down, you will have to manage it on your own.
  • Need Dedicated Server: With Magento, you can host it on dedicated servers only. Since it is usually large, you need to host it on small servers, which are not dedicated because it needs to be configured.
  • Overwhelming: If you are a beginner, and just starting out in eCommerce, Magento might seem overwhelming.
  • Lack of Developers: Finding good developers for Magento projects can be tough and also hiring them can be a little expensive. 

5. Wix

wix Logo

An increasingly popular and top CMS software that comes with a handful of limitations, Wix is a beginner-friendly solution. It comes up with easy-to-use drag-and-drop functionality to build professional-looking websites. As a marketing CMS, Wix has a combination of user-friendly publishing that blends easily with advanced customization for coding experts. 

Pros

  • Ease of Use: Wix is ​​easy to use, you don’t need advanced knowledge to make a professional with Wix.
  • Support: Wix has become a preferred choice among the top CMS platforms because of its excellent support and rapid maintenance.
  • Multi-device use: You can use Wix from mobile devices, tablets, and computers, it has a very easy interface to work with different devices. 
  • Clean Interface: It has a very clean and user-friendly interface. Whether you want to build your site from scratch or edit any templates, there are tons of options available to choose from in colors, fonts, menus, etc.
  • Domain Connecting: Connecting your own domain with Wix is super easy! It hardly takes only a few minutes and your site is up and starts working immediately.

 Cons  

  • Stuck in a Template: Well, no doubt Wix is among its top CMS platforms that come up with numerous features and functionalities. But one major con of this platform is that once you’ve chosen a template here, you cannot change to a different one. This means you get stuck with a layout that might not be correct for your site.
  • No eCommerce Support: You heard it right, you cannot run an eCommerce store on Wix unless you upgrade to a paid plan. Even after taking a paid plan, you can only accept payments using PayPal or Authorize.net.
  • Issues in Download: Wix doesn’t let you download your data and export it. The one way to download your blog posts is to move them, but if you have any pages on your site, you’ll need to copy and paste these manually. 
  • Ads from Wix: Another major drawback, Wix has-  if you are using Wix’s free plan, you’ll have a Wix-branded domain name and ads on your site. Wix will earn money from these ads, not you.

These are some of the best free CMS platforms that may help your business immensely. However there are certain paid CMS platforms that may offer you advanced features suiting your business needs.

Best  Paid CMS Platforms

Best  Paid CMS Platforms

1. Squarespace

squarespace

Squarespace is one of the best CMS platforms, letting people build and manage certain aspects to make websites without any development skills or technical expertise. Aimed mainly at small business owners and ‘solopreneurs’ and powers around 2.6 million sites and online stores. 

Pros: 

  • Awesome Web Design: Websites Looks incredible
  • Support SEO: Offers great integration of marketing and SEO for websites
  • Great Integration: Offers great integration for marketing emails
  • Mobile Responsive: Creates a mobile responsive website without having to design a separate site
  • Customizable: Highly customizable and compatible with a lot of other software and is also customizable than other platforms available

Cons

  • Customizing the sites can be unintuitive
  • Navigation for editing the sites is a bit difficult and clumsy.
  • Squarespace has different versions and it’s hard to know which version you’re on and can’t switch among versions.

Explore more on  Squarespace Vs WordPress and choose the best suitable one. 

2. Kentico

Kentico

Kentico is a cloud-based CMS platform that streamlines content production and delivery while offering developers all the benefits of a headless CMS for building websites, online stores, intranets, and Web 2.0 community sites.

Pros: 

  • Enhanced functionality: Enhance website functionality by combining e-commerce, marketing, and digital automation together.
  • Easy Import: Kentico Xperience allows easy importing the source code of multiple e-commerce projects.
  • Easy formatting: Kentico built-in WYSIWYG editor allows for easy formatting of bullet points and custom CSS styles
  • Simple Customization: Its MVC Page Builder utilizes drag-and-drop widgets for simple website customization

Cons

  • One major disadvantage is that the user does not have access to the laptop or PC, the user has to check the admin panel on the smartphone and it’s hard to work on the admin panel on mobile devices.
  • Kentico smartphone admin panel lacks some essential major functions and is required to be more functional.

3. HubSpot CMS Hub

hubspot

HubSpot, a leading business growth platform,  launched CMS Hub — a content management system that offers speed, security, and scalability to rapidly growing businesses. It is a standard version of HubSpot’s Content optimization system (CMS). HubSpot’s CMS allows you to build an optimized and personalized website for every device and visitor. It comes with unbelievable ease of use balanced with trendsetting marketing features.

Pros:

  • Unified publishing: Offer unified publishing.
  • Responsive by default: Websites are responsive by default.
  • Smart Content Creation: This allows you to create well SEO optimized content
  • Google AMP support: HubSpot allows you to enable AMP on your CMS-hosted blog with one click.
  • Built-in CDN & SSL: With HubSpot, you get a fast CDN without any setup at all and SSL encryption.

Cons:

  • Limited plugin & theme ecosystem
  • No control over backup & recovery

4.  Magnolia

mognolia

An open-source software, Magnolia is tough to beat, especially for enterprise-level organizations. The solutions come up with multiple add-ons and integrations with other vital marketing technologies such as  CRM, analytics platform, marketing automation, etc. With this CRM platform, you can bring in data and content from other systems via and create truly personalized and optimized web experiences. 

Pros 

  • Super Flexible: The flexibility Magnolia provides is truly impressive, which is a must for companies looking to build a site with a lot of functionalities.
  • Integration Capabilities: Enterprise integration capabilities are also great with available pre-built integration modules to popular applications such as Google Analytics, Salesforce, and also eCommerce.
  • Easiest CMS: It is one of the easiest CMS platforms to use for launching and creating new applications and building websites.

Cons

  • Lack of Administrative Panel: This CMS software does not have an administrative control panel, displaying all the workflow, mainly in graphical representation.
  • Lack of Documentation: Magnolia has a wide variety of features but it lacks proper documentation and consistency. 
  • Not Suitable for Small Business: With a lot to offer, it may not be well suited for small businesses.

5.  Superdesk

superdesk

Superdesk is a popular open-source headless CMS that is specifically designed for end-to-end news creation, production, curation, and distribution. Counted among the best web CMS platforms, Superdesk’s superpower is its versatility. It allows you to create and distribute content to any platform. With this CMS, you can easily create content once and publish it across all your channels. 

Pros 

  • News Management System: It allows news agencies of all sizes to create, produce, distribute, archive, and curate content with a suite of open-source journalism tools.
  • Keep Content Organized: Superdesk helps you in keeping every content piece organized, by allowing you to associate documents and attach non-text files to news items.
  • Integration Capability: Superdesk integrates with the legacy systems while empowering the development of new products and tools against its APIs to the heart’s content.  

These are the 10 best options when you are looking for free CMS platforms and paid CMS platforms. Well, before making your final choice, ensure your CMS meets your business needs and comes under budget apart from different other factors.  

Final Thoughts On Best CMS Platforms

A good CMS not only makes your site faster to maintain but makes it more rewarding to grow your business and make the most of your investment. There are certain aspects that make a CMS platform attractive for bloggers and entrepreneurs – no fees, open-source structure – but it could be problematic when you are a small or midsize business (SMB) trying to scale and grow over time. Once you choose a CMS platform, switching to another one could be a daunting process but with this guide on the best CMS platforms, we hope we have made this process a little easier for you.  No matter which CMS platform you end up going with, remember, it must be able to support your digital marketing strategies either natively or through third-party make websites integration.

So choose wisely and get started with your chosen top CMS software right now!

So, tell us which type of CMS platform you are going to start with in the comments below! Or You can reach our Digital Marketing experts if you need professional guidance regarding CMS platforms.

Frequently Asked Questions on CMS 

Q. Which is the top CMS software for eCommerce?

A. Well, all are good, the best eCommerce CMS platform is WordPress with WooCommerce. 

Q. Which is the best CMS to build a small business website?  

A. With WordPress, building a small business website will be super easy. It has a very wide range of themes (designs) to choose from and allows you to use all the tools you’ll need to progress in your business.

Q. Which is the best CMS platform for advanced users? 

A. Since WordPress is open-source software, it can be a suitable choice for advanced users and developers also. While WordPress is very user-friendly for beginners, it also has a robust API that developers can use for advanced customization.

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Dante Ramirez

The Pros and Cons of the CMS platform were very helpful.

P

Paul Wilson

I didn’t know much about the CMS platform. But then my friend recommended your blog link to me, which was really helpful. Thanks a lot!!

M

Maggie

Thanks for the CMS Platforms list! Detailed and good article. Your concise explanation is really amazing!

Your article will help everyone who has CMS issues.

Thank you for sharing!

All the best!
Maggie

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