SEO Statistics: Must-Know SEO Stats To Help You Rank Higher In 2022



15 Mar, 2024



The most recent trends and facts from the organic search marketing community have been reflected in this list of SEO statistics for 2022.

To make these SEO facts easy to grasp, comprehend, and use for both novice and seasoned marketers, we've tried to keep things as straightforward as possible.

If you don't know how to properly develop an SEO plan for your company or website. You're not alone, so relax.

SEO services are very challenging, even for marketing experts. It's difficult to predict what will put you on Google's first page of results without in-depth knowledge of the search algorithms used by the search engine. While SEO algorithms are continually changing, their significance for a successful digital marketing strategy has not.

In this extract, we are going to discuss the following SEO statistics:

  • Google Traffic Statistics
  • Search Engine Statistics
  • Content Marketing Statistics
  • Local SEO Statistics
  • B2B SEO Statistics
  • Off-Page SEO Statistics (Backlinks)
  • Mobile SEO Statistics
  • Video SEO Statistics
  • Video Search Statistics

Want to Develop an SEO Plan for your Company?

  • Reach Potential Audience
  • Drive Customer Engagement
  • Increase Organic Website Traffic
  • Increase in Leads and Sales

Google Traffic Statistics

The organic search channel is highly effective at generating a ton of website visitors as well as sales. Smart brands use search engine optimization (SEO) as a tactical competitive advantage to harness the potential of organic search traffic.

Search engines purposefully lead people away from their platforms and to other websites, which gives SEO data its power over social media and networking platforms.

Google chrome data

Google will likely point searchers to your website more frequently if your website and content are optimized. The percentage of traffic that comes from search engines is revealed in the following SEO facts.

  • Organic search accounts for 23.6% of e-commerce orders in the United States.
  • Compared to organic traffic from social media, organic traffic through SEO is 1,000% higher.
  • Over 90% of all web pages receive no organic Google search traffic.
  • Compared to other channels, organic search brings in two times as much money for B2B businesses.

Search Engine Statistics

In our daily lives, search engines have a significant impact on how we purchase, choose our leisure, and discover new information.

Search Engine Market Share

A clearer insight into the state of search engines today is provided by the SERP statistics listed below:

  • For 68% of internet experiences, search engines serve as the entry point.
  • 92.96% of all traffic on the internet comes from Google search, Google Images, and Google Maps.
  • Google holds a market share of 91.94% for search engines.
  • Google accounted for 70% of all desktop search traffic on the planet in 2021, followed by Baidu (13%), Bing (12%), and Yahoo (2%).
  • A click-through rate (CTR) of 34.2% is thought to be possible for a #1 organic Google ranking.

The only factor that matters, with every digital marketing platform, is impact. So how do SEO services compare to PPC services? Here are some statistics about the effect of SEO on business outcomes that are taken directly from our customer portfolio.

Search engine statistics can assist you in this process. SEO Statistics can boost your ROI by 10 times your marketing expense. 

Comparing SEO to digital advertising, the average cost of customer acquisition can be reduced by 87.41%.

An increase of 429% in the commercial value of a blog visit can be achieved through search engine optimization.

Content Marketing Statistics

In SEO, content marketing is crucial. A well-crafted strategy targets the terms and subjects your customers look for while addressing their needs and desires. A content marketing strategy also offers the structure for promoting your business through a variety of platforms and growing your audience.

  • 47% of consumers look at three to five pieces of material before speaking with a salesperson.
  • 2021 will see the utilization of content marketing by 82% of marketers.
  • The top 10 Google search results content is typically 1,447 words long on average.
  • The most prominent Google search result for articles typically contains 2,416 words.
  • Sixty-one percent of large organizations report outsourcing their content marketing tasks.

Especially during the research phase, search engines are important during the purchasing process. When this happens, consumers tend to conduct broader searches and favor in-depth content. Then, as they gain more expertise on the issue, consumers do more focused long-tail keyword searches.

Marketers who just concentrate on the final stages of the customer journey will pass on the opportunity to leverage search queries' ability to develop brands during the awareness and research phases.

Content Marketing

However, search activity goes beyond how people use the SERP. Additionally, it seeps into the online pages that visitors eventually click through to read.

Does your content, for instance, reflect the user intent underlying the top search terms for which your page is ranked? If not, your bounce rate and conversion rates will probably be high.

In the end, you'll need to rank on the top page of Google if you want to affect search behavior. Additionally, you must provide an outstanding user experience if you want to convert traffic.

  • 0.78% of all clicks on Google results are on the second page.
  • Approximately 32% of all clicks land on the top spot on the Google search results page (SERP).
  • Before making a purchase, 53% of US customers use search engines to do their research.
  • 39% of consumers are influenced to buy something by relevant searches.
  • Nearly 65% of searches result in no clicks.

Local SEO Statistics

For companies that cater to local customers, local SEO is essential. You can attract more customers by optimizing your local search and local SEO statistics. You will lose out on a sizable portion of potential sales if your company is not geared to take advantage of some of these local SEO statistics and search traffic.

local seo data

The value of solid local SEO tips is emphasized by the local SEO statistics that follow.

  • Nearly one-third of smartphone searches have a location component.
  • 28% of the time, local product or store searches end in purchases.
  • 25% of the time, websites for small enterprises don't have an H1 tag.
  • 76% of people who conduct local mobile searches visit the business the following day.
  • About 45% of buyers worldwide will buy something online and pick it up later in the store.

B2B SEO Statistics

B2B SEO is more crucial than B2C SEO. The B2B sales cycle is typically substantially longer because there are more decision-makers involved and larger financial stakes. It's crucial to produce top-notch, valuable content that showcases your expertise, covers the full sales funnel, and is pertinent to all of the involved decision-makers.

The B2B SEO procedure can be more demanding and time-consuming, but the benefits are more than worthwhile. B2B transactions typically include bigger monetary amounts, so the ROI on B2B content and SEO is also higher.

  • Search engines are used by 90% of B2B buyers to conduct preliminary research.
  • Before visiting a specific website, a B2B shopper makes an average of 12 distinct internet searches.
  • Changes to SEO algorithms were cited by 62% of B2B marketers as being a key concern.

Off-Page SEO Statistics (Backlinks)

Backlinks score among the top 3 of more than 200 ranking variables used by Google. In-depth content creation or a link-building strategy can earn you backlinks.

link building

Higher search ranks derive from Google viewing a website as an authority to a greater extent the more authoritative backlinks it has. The following off-page SEO statistics are particular to this technique.

  • An average of +5%–14.5% of new "do follow" backlinks are typically added to high-ranking pages each month.
  • A page with more backlinks often performs better in searches and receives more organic traffic.
  • Compared to shorter articles, longer posts receive about 77% more backlinks.
  • Zero backlinks are present on 66.31% of all internet pages.
  • 97% more backlinks go to brands who regularly blog on their websites compared to those who don't.
  • Google's top results have 3.8 times more backlinks than the results further down.

Mobile SEO Statistics

We are now firmly established in a mobile search universe thanks to Google's transition to mobile-first indexing. Regardless of the sort of gadget people are using, brands must provide them with a great browsing experience.

Having a mobile-friendly website is not enough in this case. It also includes things like page loading time, design, text formatting, menus, graphics, and more. If all else is equal, search results will favor websites that offer a better user experience on all devices.

  • By 2025, only mobile devices will account for 75% of internet usage.
  • Google searches on mobile devices account for 58% of all searches.
  • The organic click-through rate for search results on mobile devices is roughly 50% lower than that of results on desktops.

Video SEO Statistics

Access to smartphones with high-definition cameras and fast internet propelled the development and consumption of video to the top position among content marketing formats.

63% of marketers say trendy content related to cultural moments and news stories generates the most video engagement.

Video serves more purposes than mere entertainment. Customers use videos to learn about products, entertain themselves, and more.

On different social media platforms like YouTube, Instagram, Facebook, TikTok, and others, people watch billions of hours of video every day. The video thus provides businesses with a singular chance to engage with their audience, showcase their knowledge, and draw in new clients.

Video SEO and creation should now be a part of your content strategy due to its growing popularity and great return on investment.

Strongly correlated with greater YouTube search ranks are a video's larger numbers of comments, shares, views, and likes.

In content strategy, video is the most popular type of media.

  • According to 49% of businesses, incorporating video into their digital marketing plan results in a faster increase in revenue.
  • The best sort of content for return on investment, according to 51% of marketers, is video.
  • Over 30 minutes of B2B-related films are seen by half of the prospective buyers.
  • Every day, users of YouTube watch more than one billion hours of video.
  • People claim that 77% of the time, watching a brand's endorsement video influenced their choice to make a purchase.

Video Search Statistics

The popularity of voice search has skyrocketed since the release of voice assistants like Alexa, Siri, and Google Home. People can simply speak to them rather than putting their searches into text fields. But unlike typed searches, voice searches have distinctive qualities that set them apart.

They sound more conversational and are frequently worded as inquiries. They are also frequently location-specific. Brands must account for these particular variations and optimize their website for voice search.

  • Voice searches on mobile devices are 3x more likely than text searches to be about something local.
  • 58% of voice searches are for information about nearby businesses.
  • A highlighted snippet provides 40.7% of all voice search responses.
  • A website's voice search ranking tends to rise when it has a good backlink profile.
  • By 2022, voice search will likely be available on smart speakers in more than 50% of American homes.
  • 1.1 billion or more smartphone users will use voice search at least once a week.

Last Words

You should be able to make wise choices for your upcoming SEO strategy with the aid of these statistics and trends supporting search engine optimization. 

Remember that the secret to discovering what is necessary to obtain the coveted page 1 position 1 place in the SERPs is to understand your market. Want assistance to develop an SEO plan? Explore our SEO services at JanBask Digital Design.

Interested in our Professional SEO Services?

  • Increase Brand Awareness
  • Drive Customer Engagement
  • Increase in Organic Traffic and Ranking
  • Generate more Leads

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