What is a Backlink and Good Backlinks Vs. Bad Backlinks


6 Mar, 2024



Backlinks are the approaching links of a website or a webpage. When a website page connects you to some other page, it’s known as a backlink. Previously, website backlinks were the real metrics for the positioning of a webpage. A page with a lot of backlink seo tended to rank higher on all major search engines as well as the web indexes, including Google.

Backlink systems have been a critical piece of web-based marketing for quite a while now. They help enhance your site’s activity, rank, notoriety, and even connections. Despite the fact that the adequacy of high quality backlinks to your site has not changed, the strategies in which you get them has. All the successful marketers of the digital world consolidate backlink techniques into their general marketing system, building links on locales with high authority, as well as important to their personas.

Today we will clear the air about the backlinks, what is a backlink or what is backlinking , why do we need website backlinks, what is backlink in seo . Since this discussion is going to be long we have divided the blog into the following sections. So sit tight, get a cup of your favorite beverage and let us take you through this roller-coaster ride-

  1. What is a Backlinks?
  2. Why Do You Need Backlinks?
  3. What are Good Backlinks?
  4. What is Bad Backlink?
  5. How to build a good Backlink?

What is a Backlink?

A backlink is when one site specifies another site by connecting to it. The connection must be an interactive connection all together for web indexes to remember them as backlinks. Great backlinks are real deciding factors that assist your website to increase its rank in the search engine results. Also, these backlinks ought to be on websites with related substances. Besides, these websites ought to be definitive destinations that are in high ranking positions. The more highquality backlinks from various websites you have, the higher your internet ranking is.

What is Backlink in SEO?

Backlinks SEO is an essential part of the SEO process. They help search bot to crawl your website and make it rank correctly according to its content. Each backlink is a part of the ranking. This is why every business wants as many as possible backlinks due to improve the website’s SEO ranking.

Importance of Backlink in SEO Strategy

After reading what is backlink, it is equally important for you to know why you should use backlinks for your websites or Webpages.

Importance of Backlink in SEO

Brand Recognition/Exposure 

At the point when individuals are perusing content online, they see the links first. On the off chance that they see your site being mentioned again and again all through an article, your image will naturally be related to that article subject in a man’s brain. The way web indexes perceive website backlinks on your website and demonstrate your web-page has valuable data, customers additionally observe that and it shows for them to take an active interest in your brand.

New Lead/Relationships 

Having a considerable measure of backlink seo  can inspire you to make new companions, leads and keep up a relationship with your purchasers. When somebody peruses a decent post and sees a backlink indicating the source, there is a decent possibility that they will tap on the given link to know more things like where that article was from. On the off chance that the individual truly enjoyed reading your post then they may tail you via social media networking. A straightforward connection can convey customers to your site without any requirement of the search engine rankings.


Backlinks are a method for advancing your site or items through commenting on good websites and sharing content via social media. On the off chance that the pages you are endeavouring to rank have poor/mediocre content, you will experience serious difficulties attempting to rank higher on web search engines.

Referral Traffic 

Despite the fact that most activity originates from web indexes, some of them originate from referrals. Referral activity implies that individuals are tapping on links inside content and then they are being taken to the linked content. These days referral traffic is targeted more often and is focused on and also has a lower bounce rate.

Organic Ranking 

Natural search results are results that have pertinent keywords to the first search term. As opposed to non-natural results which are the pay-per-click type of advertisements. Backlinking adds to internet searcher rankings. On the off chance that your post is getting links from different sites, it will rank higher with web indexes.

What is a Good Backlink?

A quality backlink originates from significant and authoritative domains in your industry. On the off chance that the site connecting to your site has a high Domain Authority and has comparatively similar content, your backlink will be useful for SEO. Google and other web search tools utilize numerous elements to decide the nature of backlinks to rank sites. In spite of the fact that they only seldom reveal their correct blend, specialists trust that a large portion of these components can be generally gathered into four general classes— relevance, trust, diversity, and authority. A good backlink is what you need to strategize High-quality content creation and organic linking back from various different websites.

So, let’s see the some key factors of a good backlink:

Good Backlinks comes from Authoritative Site

As we have discussed previously, backlinks should be linked to an authoritative website, but what does it exactly mean? An authoritative website is a trustworthy, well-sourced content which is updated on regular basis. For example, a prospect interested in a building requirement may read multiple online blogs or articles, but will likely consult the environment protection agency’s website, like a gov authorised website and will treat it as the most authoritative source on the topic.

The Anchor Text should be Specific

Hyperlinking of a page with a clear, specific anchor text is a big win for both the audience and the search engine. Short and brief anchor text will give the audience a clear view of where this link will bring them if they click on it and search engines will use the keywords in the anchor text to figure out the topic of the page on which it lives.

Relevant to On-page Content

Backlinks should be relevant to the content they are in and provide secondary or  supplemental information. 

Search Engine aims to provide the users with helpful, rich content that answers all queries. Unrelated, useless backlinks get in the way of that. Search Engine considers relevant backlinks more valuable than the backlinks from unrelated and random websites. 

Good Quality Backlinks Examples

  • High-quality guest posting content or publication notices with relevant, characteristic links
  • Media notices or advertising efforts
  • Content advertising efforts to significant sources, utilizing superb content
  • Promotional crusades for sponsorships and brand advancements

What is a Bad Backlink?

A bad backlink is a link that originates from irrelevant and untrusted sources. Destinations that have been penalized and those that are damaging Google’s Webmaster Guidelines can negatively affect your SEO. In spite of the fact that purchasing awful connections may give you short-term wins, it will definitely backfire at last; and would land you in danger of a Google Penguin penalty. Unnatural backlinks show that your site probably won’t have the quality or substance to intrigue the visitor enough to get legitimate backlinks. Since the Penguin algorithm change in 2012, Google has been getting serious about bad backlinks. Before Google had propelled the Penguin algorithm, sites were damaging Google Webmaster Guidelines with dark cap SEO. Basically, individuals were paying for links so they would have higher rankings and higher authority. Thus, Penguin was propelled. Rather than enhancing their rankings, this penalized site pages that were related to these bad source links.

So, let’s see the some key factors of a bad quality backlinks:

Bad-Quality Backlinks comes from one Website

If a website has an abundance of backlinks, but comes from one website, this will look spam to the search engine. To get rid of this you should actively build strategies for good backlinks.

Bad Quality backlinks are hidden or paid

A backlink which is hidden whether by manipulating text and background colors or hiding in the punctuation mark is generally a black hat seo strategy

Paid backlinks are generally called grey areas because some paid backlinks are viewed as legal links. Just because a backlink is being paid does not mean that it is bad. As it is a grey area, you should be little selective towards paid backlinks. If the website content is related to your organization, then you will not be penalized for paying the ads.

Unnatural Backlinks

Search Engine gives weightage to all those links which are acquired with natural linking. You need to make sure that links are placed at the right place so that the user can open them without losing their reading flow. It is important the backlink fit the content of the page that you have added. An ideal link building practice is that helps the audience to get more out of what they are actually looking for. 

Site-Wide Backlinks

Site-wide backlinks are another example of bad quality backlinks. Site-wides backlinks are undervalued and can affect your search engine ranking. If your domain does not have necessary authority and receive few site-wides from low-quality websites then search engines will penalize your website. 

There are many site-wide links that will not affect your website rankings, and this depends on the website the site-wides are put on. 

Blog Comments

Comment spam is a kind of keyword stuffing or spam indexing and has been found out when the internet came into existence.  There are many tools that help spammers to post comments automatically with the aim of reaching higher ranking on the search engine. This is the main reason why comments are marked nofollow by the blogger so that search engines do not index them. Spam Comments is a huge phenomenon and everyone who are bloggers know much comment spam they receive.

Bad Backlinks Examples

  • Link farms where many links are connected from one page
  • Hidden links where clients can’t obviously land on the page, however, can simply see the link
  • Automated third-party referencing projects, for example, the utilization of tools or footer links where website admin’s don’t have power over the links
  • Excessive guest posting with irrelevant content and low-quality links

How to Build Good Backlinks?

Having discussed a lot about the phrase backlinks, its uses, types etc, now comes the million dollar question that how do you build good backlinks and to answer that we have listed down a few techniques as follows-

How to Build Good Backlinks?

Trust no one

Try not to depend on the tips you read from obscure sources. On the off chance that someone finds the key to rank first on Google for competitive keywords, it’s improbable that they’ll impart its tricks to strangers. Continuously do your own research and direct your own analyses With almost no money also, you can make a website to test a wide range of high quality backlinks and have your own contextual investigations.

Build backlinks with patience

On the off chance that you’ve quite recently made your website, the odds of getting quick and normal links is just about zero. Just hoping that something magical would happen and you would get good backlinks overnight for your website won’t do any good to you. Rather, you’ll need to manufacture a few links on your own and drive pertinent activity to your site. You must be thinking how to do that the most common way is to write guest posts on several reputable websites in your industry.

Write the right guest posts for the right sites

When you compose guest posts for different sites, don’t do it only to get a connection with the author. Do justice to your content as content is what matters and will get you genuine traffic and acknowledgement.

Don’t leave footprints on your backlinks

An exceptionally basic mistake that many SEO people make is to leave footprints when building backlinks. Every one of your links should look organic, even those that you’re building for SEO purposes. If you’re making visitor posts, always change your author bio and utilize diverse pen names. Try not to utilize a similar portrayal for your website backlink everywhere throughout the web. Make every one of your links to look common and untraceable.

Keyword Research and Targeting

When building links that can scale, it’s all about supplying the reader with the most relevant content, so individuals will continue connecting to it. Keyword focusing is a critical part of that. By choosing a good number of keywords over a few promotion gatherings, business enterprises can significantly increase their click-through rates and their return on investment in very less time. 


I hope the idea of what is a  backlink or what is backlinking or what is backlink or what is backlinks and what is backlink in SEO is very clear to you now.

Understanding what constitutes good quality backlinks and bad quality backlinks can help and drive any backlink strategy in SEO. Knowing your website market, influencers can help you encourage high quality backlink, white hat backlinks.

SEO is one strategy that can give you incremental gains in little or no significant investment. All you need is to focus on things like backlinks that can promote your online presence and give you an edge that you have been looking for. 

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Apps Maven

Thanks for sharing this valuable content.


abu rayhan

This post is real awesome thanks I hope it is help me to create good backlink for my website

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