Your prospects often come face-to-face with your brand through your company’s website first. It’s like a 24/7 service provider constantly guiding your audience about your products, services, and various offers to make a purchase. With time, the dynamics of website development are changing. Hence, there is always a need to upgrade or get a new website.
However, often businesses overlook the need to get a new website. They fail to understand how a modern, fast, and mobile-friendly website can tap the hidden potential and help better conversions.
As per Statista, 43% of internet users check product reviews online before purchasing. According to a study by Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.
Hence, as a website design company, we recommend having an intuitive SEO-optimized website that generates sales. And, in case you don’t have a website, getting one is mandatory to give your competitors a tough fight!
If you're not available online, you are not there! Without wasting further time, let’s get immersed in how a new website will upscale your business.
You may be thinking about why you need a website designed for better conversion!
In current times, having a simple, easy-to-navigate website, compatible on all devices, and clocks 3 seconds to load is a game-changer for your business's growth. Various studies show that businesses tend to lose traffic if their website loads slow, is not mobile-friendly, or has poor UI.
Don’t just go by our words!
Even Google recommended the need for a simplistic, fast-loading website with good UX through its Page Experience Update in 2021. As per this update, Google has categorized page experience ranking factors into four categories:
Passing in all these parameters will ensure your website gets more visibility in Google searches.
Hence, more traffic and conversions!
Now, we will discuss each of the reasons to need a new website to clear all your doubts.
Also, check our guide on How to Build a Website from Scratch?
Here are our 7 reasons to get a new website in 2022.
Look at the seamless navigation on Airbnb.
You must be wondering what’s the big fuss about having a clean navigation structure on your website?
Check these few stats!
According to Clutch, 94% of consumers look for an easy navigation structure. After reaching your company's website from a referral site, almost 50% of your traffic will use the navigation menu to know about your company, according to KoMarketing’s survey. This is why navigation is critical to avoid unnecessary traffic loss and conversions.
So, have you committed the same old mistakes with your website navigation? Are you witnessing a dip in traffic or increase in bounce rate, or cart abandonment? Then you must seriously introspect and get things right!
We will like to share a few common issues that you can avoid with their website navigation for improved UX and greater conversions:
We suggest you take the help of an expert, ideally a professional website design company, to relieve you of such navigation-related issues. Professional web design services can help you build an unmatched UI with smooth navigation features for your website.
Does your website load within 3 seconds?
If yes, it’s excellent! Else, time to optimize your website speed or get a new website!
Do you know that close to 70% of customers agree that website loading speed affects their purchase decisions? Even Google found out in its survey that if your webpage takes 10 seconds or more to load, traffic bouncing from your website increases by 123%.
These stats can be disheartening if your website is sluggish; however, as a professional website design company, we aim to provide a solution to provide your users with a better experience.
Poor website loading speed leads to poor user experience, increased bounce rate, fall in traffic footfall, and loss in conversions or sales.
We have shortlisted a few common issues causing poor website speed. Check them below:
Your website can get tiringly slow if you have not addressed the above issues. Thus, it will hamper user experience and conversions.
But, don’t get overwhelmed! You can seek advice from a professional website design company to improve your website performance.
One of the most mobile-friendly platforms “Tinder”
This is another reason to get a new website come 2022. A mobile-friendly website is essential as 61% of customers seem to buy from websites compatible with smartphones or tablets. Nearly 40% of transactions happen online on smartphones or tablets.
Remember that 52% of the clicks emerge from various mobile devices if you are into PPC. If your website is not mobile-friendly, your PPC campaigns can go waste.
Hence, mobile-friendly websites are the need of the hour. If your website is not compatible with smartphones, you will miss on audience footfall who could have been your next valued customer.
As a professional web design company, we have identified some common misses which kill a website’s mobile friendliness.
Get a detailed guide on How to Make a Website for Business if you are looking for an expert opinion!
Content is king these days. However, if it is not managed correctly, things may turn ugly for your website. You need to have a robust content management system to address the content. You can publish and manage all of your content from a server with it. But many businesses overlook using a CMS system.
Without CMS, the workload on both your business and development team will be huge. CMS eases off this pressure. Also, without CMS, your website can significantly slow down.
However, you must choose a CMS as per your business requirements. We have shared a couple of points to avoid while choosing a CMS:
Choosing a CMS is a critical task; we recommend hiring a website design company to help you out in this respect!
As per CMI’s content marketing report, 72% of marketers opine that content marketing leads to increased engagement. However, businesses miss highlighting their brand messaging through their content copy.
With time, businesses improvise on their goals and strategies. They add new products and services to their kitty. However, often businesses fail to create content in tandem with these changes.
Businesses fail to communicate their benefits and brand USP to the users. Their message is not impactful enough to drive that desire and interest. Hence, businesses fail to build trust and expand their customer base.
Why are we stressing the need for impactful content with the correct messaging? Because as per B2B Content Marketing Report, the following are the top priorities of content marketers and companies across the world with regard to content:
Thus, content is a powerful tool to achieve all these goals. However, your content must be clear. enough to resonate with your audience.
If your audience fails to get the right message, the following happens!
In simpler words, if your customers are not updated about your current business offerings, they will not convert. With time, you will have to redesign your website or get a new website to get your messaging right.
Often, the task of designing a message for your audience that impacts and drives interest among them is a tricky task.
For an expert opinion on creating content that conveys your business strategy properly, get help from a professional website design company.
Micro-experiences are rapidly growing as an important part of your web design. What? Does the term sound little new to you? We will make things lucid for you.
A micro-experience on your website is a small element a small nuance on your site that makes a special online experience for your visitors. It can be a ding noise, small notification buttons, animations, content progress bars, etc. Lacking these small elements will not build a good impression of your website.
Remember, as per Adobe’s report, 38% of people will not engage with a website that is not attractive. As per Researchgate, first impressions about your website are 94% design-related.
Some common mistakes to avoid while designing micro-experiences are
If you are lacking micro-experiences on your website, you can seek expert opinions from a professional website design company.
Why do you want your website? Sales and conversions right? Well, if the above factors are not addressed, your website will not convert.
To improve conversions you need to have a website that has proper design, fast loading speed, mobility, impactful content, correct brand messaging, and small surprise elements.
If your website is lacking in these aspects, it will be difficult to convert leads. As per reports, sluggish websites may cost businesses $2.6 billion lost in sales every year. Another study states that 57% of internet users will not recommend a poorly-designed website on mobile. And, you all know that if your website takes more than 3 seconds to load, half of your traffic is lost.
So, to increase conversion, you need to revamp your website from top to bottom completely. We are sure that you have understood that your website’s UX and subsequent conversions do not depend on a single aspect.
To make things right, you must take action on the above seven aspects.
You can also check this out - How to Create Small Business Website?
Else you take help from professional web design services directly!
What? Still not ready to accept that your website needs work?
Here’s what is at stake!
Why do you need a website for your business or modify an existing one?
These things can happen to your business if you don't upgrade your website or get a new one!
1. Hamper Google Search Ranking: When someone asked Mr. John Meuller whether website design impacts ranking in Google search results, he replied -
“Changing the layout of your pages can affect your results. This is something that some people work on activities as well regarding on-page SEO. So things like figuring out how to use titles properly on a page, how to do internal linking properly, how to provide more context for the article itself. All of this can definitely affect SEO.”
As per the recent page experience update, the overall aesthetic of your website (not only SEO) will be taken into consideration. So, poor web design can lead to a fall in ranking and traffic consequently.
2. Unable to Amplify Brand Voice: Poor rankings in Google searches will definitely limit your business reach. Hence, your brand voice will not spread among the crowd properly. Additionally, if your content copy and messaging are not right, even if prospects visit your website, they will not be encouraged to purchase a product.
3. Losing Credibility: Nearly, 75% of people opinionated about the credibility of a website based on the overall aesthetics as per a study. So, poor website design can be detrimental to your brand’s image and can result in a fall in ranking, loss of conversions, and losing credibility that will be hard to build again.
4. Your Competitors Have & Can Edge You Out: If you don’t do it, your competitors will take a leap forward and embrace the dynamics of a modern-day website. Popular Sports Channel ESPN increased its revenue by 35% after they redesigned the website homepage.
As a website design company, we create a website design that matters!!!
Your customer’s first impression is the last impression. At JanBask Digital Design, we aim at offering cutting-edge web design services for small businesses to established ones for an ever-lasting digital experience for your customer.
So, they keep visiting you again & again!!
Whether it's a startup or an established brand, our professional web design services are tailor-made for every industry as we aim to:
Let's Design Together to Make a Difference!
Designing and developing a perfect website involves many aspects. From page speed to mico-experiences, all aspects matter to help your website get the required attention on the web. All these aspects are inter-connected. If you miss any critical element of website designing, the overall performance will get hampered. In that case, you will require a modification or get a new website.
We suggest you go for professional web design services as website designing is a complicated process. Also, thousands of web designing service providers will commit great things but We Suggest a free consultation from the JanBask website design company for small and large-scale businesses to get a new website that amplifies your brand’s voice!
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