How to Promote Your Business on Facebook? Dos & Don’t For Effective Page

 26 Nov, 2021

Introduction

Wondering how to advertise your business on Facebook? What makes facebook best for small business promotions?... Don’t worry, we are going to discuss the same. 

We may forget to check our email inbox but did we ever forget to browse social platforms especially like Facebook or Instagram? “NO”...not at all. This is what is the reason behind the popularity of Facebook. 

Next to Google, Facebook is the second-largest social platform with more than 2.6 billion users worldwide. Social media platforms are the perfect place for small businesses, startups, and even enterprises to expand their audience and engage with potential customers. 

No matter what kind of business you have, what niche you are dealing in, Facebook is the place for small business promotions that can help you grow your brand recognition and business opportunities much faster.

So if you are blown by the popularity of Facebook, then in this article, we’re going to share some information on “How to Promote Your Business on Facebook”  to help you on “How to Promote a Small Business” more effectively by leveraging the Facebook business page. We will also help you know the bigger mistakes to avoid that can degrade your brand experience. Here our motive is to give your brand a strong foundation to make the success of your business soar.

Why Need to Promote Your Business On Facebook?

It is difficult for any business to stand out without a strong social presence nowadays, as the social platform has cemented itself like a necessary communication channel across industries.

Using a Facebook page, you can legitimize your business and make it look more credible. Promoting your Facebook business page will extend your reach to potential social media audiences and introduce your brand to people who may be interested in your services. Moreover, it provides a powerful way to effectively communicate and strengthen relationships with potential customers, allowing them to see your product or service without having to visit your premises.

So, here you might wonder “ What so special in it?” While in creating a Facebook business page”, because we all know how to create a profile on Facebook. But here we are talking about your professional business page that will represent your brand socially.

Remember your Facebook business page is not your personal profile page, it's your brand’s page that’s open to the 2.6 billion Facebook users and plays a vital role to set your brand image. So, it’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand.

Let’s try to understand…its features, which makes it the perfect place to brand and promote your business!

What Makes Facebook Business Page Best Suitable Place to Promote & Market Your Brand?

Out of all digital platforms, what makes Facebook more suitable for small business promotions, and what makes Facebook best for advertising small businesses.

  1. Calls-to-Action Functionality, that drives administrators to drive business objectives.
  2. Customizable Manage Sections, that enable administrators to customize the layout of the page.
  3. Posts Scheduling Feature that allows administrators to schedule posts in advance.
  4. Page Moderation/Profanity Filter enables admins to block specific words from appearing on their page.
  5. Similar Page Suggestions, by enabling this feature administrators can increase the organic reach of their business page.
  6. Flexibility to Add Event Apps, allows businesses to drive foot traffic to their stores or events they are hosting.
  7. Featured Likes/Page Owners, enables admins to choose which Page likes are displayed.
  8. Pages to Watch Feature enables admins to monitor the performance of competitors' pages compared to their own Page.
  9. When Your Fans Are Online, help admins determine the best days and times of day to post content.
  10. Post Types helps admins to identify their best-performing content and optimize posting strategies to increase audience engagement.

Additionally, here are the benefits of promoting a small business on Facebook:

  • It Contributed Brand Awareness & Credibility
  • It allows you to engage your customers
  • It Can Help to Grab More Opportunities
  • It Helps In Generating More Leads
  • Set effective Communication
  • Extend Your Brand Reachability
  • It helps you Advertising Small Business
  • Provide Better Way For Social Announcements

Let’s move on to the steps on “how to promote business on Facebook”.

Steps to Promote Your Business Effectively on Facebook

Here are the  steps you can follow for promoting & advertising small businesses:

Create A Facebook Business Page

Promoting your brand on your personal profile just isn’t enough. To strengthen your brand's social presence, you need to create a professional business page for your company. A professional-looking business page adds more authenticity & credibility to your brand’s social presence.

Here are the steps, to create a Facebook business page-

Login to your personal account then,

Step1: go to https://www.facebook.com/pages/creation/

Step2: Select the Business or Brand option.

Step3: Fill out basic business information

Step4: Add a profile photo and cover photo

Step5: Fill out page information completely

Step6: Add collaborators to your page

While creating your Facebook business page, you will be asked for basic information about your business and going to represent in your business profile so make sure to add correct information that you want to convey to your audiences.

So it’s necessary to Fill out your profile completely including:

  • Add correct contact and location information, including a website address.
  • Enabling features that allow users to reach you, leave reviews, or send messages.
  • Add business description, mission statement, and both a profile picture and a cover photo that inlined with your brand voice.

Here are the fields that you need to fill out carefully:

  1. Page name and category: Determine what your business niche is.
  2. Username: Username is going to appear in your URL like (Facebook.com/YourUserName), to make your page easy to find. 
  3. Description: Let people know about your core business.
  4. Categories: Determine what other fields you’ll need to fill in.
  5. Contact information: Enable the audience to reach your brand.
  6. Location: Enable the audience to explore your physical stores (if they exist).
  7. Working Hours: Acknowledge people about your working hours.
  8. Additional Information: You can provide information about your products, services, price range, and privacy policy.

Optimize your Facebook Business Page

Once you are done with creating your business page, next you need to optimize it for the best user experience.

Facebook business pages provide various customization features like you can customize templates that cater to your business needs.

For template, Click on the “More” drop-down menu on your business page and select “Edit Tabs”.

Edit Tabs

Invite People To Like & Share Your Facebook Page

Once you are done with creating your Facebook page, or with the customization and your Facebook page up and running, how do you let people know about your Facebook presence? For the same, you have to invite people(may send invites to your vendors, friends, relevant businesses) to like your page and share your page. 

Maintain Post Consistency

The answer to your question “how to promote your business on Facebook?” lies here, with regular posts you can use promotional content about your brand’s products and services, this also helps your audience know your brand.

Via consistent posting, you can make your audience feel like they know your brand and make them feel more connected to your brand. You should regularly post on your Facebook business page, you can post as frequently as you can...or at least once a day to build better connectivity with your audience. 

While it is important to post regularly, your post content quality matters a lot, people use to browse social media for entertainment, if your post amalgamates information with interesting content, it will grab more engagement. 

Read: What is the Best Time to Post on Facebook for More Visibility?

Utilize Content Calendar For Consistency

A content calendar is the most effective way to maximize your efforts while minimizing the time spent on Facebook marketing and helping you gain consistency. Using a content calendar, you can plan out content at one time and by using a scheduling program, you can schedule it then forget it.

Maintaining a content calendar helps you get consistent while posting and keep track of what's performing, so you can upkeep your content quality and consistency.

Extend  Your Reach With Facebook Ads

For small businesses who struggle to extend their reach to their target audience, Facebook ads are the best way to promote and advertise small businesses. Facebook provides a variety of ad formats that allow users to target and reach a specific audience with its advanced targeting options. Users can target an audience based on location, age, gender, and interests. Additionally, Facebook collects user data and automatically targets your advertisement to those who are most likely to be interested in your product or service. Facebook also featured analytics tools to help you understand which ads are performing well and drive more leads and conversions.

Read: Facebook Advertising Cost - Know How Much To Expect!

For a better answer to your question “how to advertise your business on Facebook” and get started with Facebook ads, you can go through this lesson from Facebook directly. While starting with Facebook ads, make sure you choose the current type of ad & the right bidding strategies to help you drive leads and better ROI.

Establish Your Community On Facebook

Building a Facebook community around your brand’s service can be an excellent way to connect with customers who share similar interests and experiences. A community page is a page where you can share relevant interesting content that can't be officially represented, can be adjacent to your business, or can help organize people around a cause relevant to your business.

The major benefit of building community, it helps you interact with your followers in a better way. You can answer their questions, respond to comments, and participate in your online community. This increases engagement with your brand and makes them feel more connected to your brand.

Businesses who center a Group around their brand or services can build a community around it — make any  brand and products even more valuable to potential customers

Join Facebook Groups & Build Connection

A great way to promote your business on Facebook is to participate in relevant Facebook groups. Facebook offers a space for like-minded people with similar interests to connect and build better social connections. Giving your audience the opportunity to establish and grow new relationships within your group will reflect on your company as a place they can trust and rely on for valuable discussion.

Join Facebook Groups

To get started with Facebook groups, you'll want to consider what are the relevant business groups better to connect with like your vendors and what type of groups your audience would be a part of. Once you've finished brainstorming, you can join the same social groups that your audience is active in.

List Your Events & Acknowledge Your Audiences

List Your Events

Hosting a webinar or public speaking somewhere or launching a new product. How do you convey this to your audience? The best way to do the same is, create an event page and invite friends, vendors, and people in the groups you’re in. Facebook Events to help you set up an event, acknowledge your audience, increase attendance and sell tickets. 

Whether you are hosting a webinar, holding a live session on Facebook, or organizing a product launch event, make sure to add all of your Facebook event details to keep your followers and customers informed. For more engagement with your brand, you can also ask interested users to RSVP and even give feedback about their event experience.

Tip to Make Your Facebook Business Page More Effective

1. Create a human voice for your brand

Your brand voice helps you stand out from the crowd and makes it easier for people to relate to, and connect with your company. Facebook users love to connect with other people — not to an impersonal business. Studies show consumers are more likely to do business with a brand they trust and rely upon. And this trust is often established through shared values and humanized experience over time.

Everything you do, from product to support to customer service to your brand post, should all be based around creating a "wow" experience that's aligned with your brand's voice.

2. Make Sure To Maintain Post Quality & Consistently 

Unlike traditional media such as magazines or television and other online media such as web pages, social media is more about frequent updates and publishing interesting content.

And if talking about Facebook only, recent research on user behavior suggests that Facebook users check their page more than 25 times per week, and they expect you to regularly post new updated and interesting content. Though some guides recommend posting at least once a day, here we recommend you post interesting and quality content only. Don’t go in a rush, try to judge how often your audience wants to hear from you and maintain post consistency.

3. Encourage comments and reply quickly

Facebook's algorithm favors content that encourages engagement. Facebook is one of the best platforms for advertising small businesses if leveraged properly. So, before posting anything on Facebook, ask yourself if it will create engagement with your brand. It's also important to remember that Facebook is a social media platform, so your approach should be social.

Businesses should maintain regular interaction with followers by responding to customer comments, questions, and concerns to make them feel more connected.

To keep the engagement high, make sure to post quality content, try to maintain a friendly conversation, Keep updates timely, and respond to comments and private messages.  

4. Leverage Facebook features For More User Engagement

Facebook understands the market and small business requirements, its features are rolled out regularly. Facebook advertising for small businesses can be empowered with advanced Facebook features, you can consider utilizing tools like Facebook Live, Facebook Video, and Facebook Stories to help promote your business.

  • Facebook Live: Facebook Live is the best solution to your question “how to promote a small business”. Facebook Live is a video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile that you can leverage for small business promotions.
  • Facebook Video: Facebook Videos can be utilized for promoting small businesses – especially when mobile video consumption – is on the rise. Small businesses can utilize Facebook Video to get that video content in front of their potential Facebook audience. 
  • Facebook Stories:  Facebook stories are one of the best tools for small business promotions. You can Use the Facebook Stories feature to post content that will appear on users’ feeds for 24 hours. This tool is great to help boost your business's organic reach and advertise small businesses.

5. Leverage Facebook Insights to Know Your Customers

Leverage Facebook Insights

  • Facebook Insights provides information about your Page's performance and helps you know your audience, like their demographic data and how people are responding to your posts.
  • Facebook Insights can tell you more about the people who are more interested in your products and services, Insights help you understand how people are engaging with your Page. 

Learn more about Facebook Insights.

Nurture your relationships

Building strong relationships is not a one-day process, it takes time and continuous efforts to gain trust & credibility, so be patient. Maintain consistency in your efforts and engage sincerely in conversations, provide unique + engaging + informative content, and develop rewards for loyal customers to foster positive relationships and encourage others as well.

Mistakes to Avoid When Promoting Facebook Business Page

Here are the major mistakes to avoid for small business promotions:

  • Using an inconsistent brand voice
  • Displaying inconsistent brand values 
  • Staying in comfort zone & limiting the brand reach
  • Skimping of using external tools
  • Inconsistency in posting
  • Making  Content Too Generic
  • Not Taking Advantage Of Video Posts
  • Not Creating a Detailed Profile on Facebook
  • Not Using the Facebook Promotion Feature
  • Not Publishing Variety Of Content
  • Avoid Spent Money For add Testing

Final Thoughts on How to Promote Your Business on Facebook

As we said at the beginning of this article, a Facebook business page is one of the strongest ways to promote your business, as People often use Facebook as a search engine to find out more about any company. Whether they want to explore basic info like contact information and hours of operation, or what to see customers reviews about their services. 

A robust Facebook business presence and an active business page that’s full of interesting regular posts and lots of audience engagement is a great way to showcase the fact that your customers aren’t just satisfied - but they’re enthusiastic about your brand. This motivates new audiences as well to get engaged with your brand.

If you wish to collaborate with a social media advertising company that truly cares for “how to promote business on Facebook & advertising small business”, feel free to learn more about our services. At JanBask, we’re constantly educating our clients on the many ways they can adjust their strategies. We can monitor your account and equip you with the tools you need to take your business to the next level. 

So, we have tried to give the best answer to your questions regarding Facebook marketing for small businesses to give you better visibility on “how to promote your business on Facebook”.

Did you enjoy this post? Found it helpful in understanding how to grow your Facebook business page? Feel free to comment below?

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