Magento VS WordPress: The Most Suitable One For Your Online Business

 14 Oct, 2021

Introduction

In the ring, “magento vs wordpress for ecommerce”

Cheers to Magento!!! Cheers for WordPress!!! 

No matter how strong they are; their win depends on the characteristics of the battle ground. Or rather say, the one winning the battle for you will be the one more suitable playing in your defined set of requirements.

Let us not be the referee, and give unbiased judgement on both Wordpress and Magento before declaring anyone of these to be the winners. And we believe by the end of the blog, you will be able to choose your own winner depending on your business needs. 

Here is a mention of both the platforms in detail such that you have a better understanding of both of them before you make any decision. Also, there is an explicit comparison of Magento and Wordpress differences and mention of similarities of both the platforms. This will give you instant comparison in a go to clarify your doubts and list out your priorities. Let us have a look at these platforms individually before we step down to compare them:

What is Magento?

Magento is an e-commerce platform which is customised for website developers be it for medium or large business owners. This comes with most of the feature sets which are very apt and robust for ecommerce. This makes it one of the most preferred platforms for most of the business owners. 

Along with this, one should have an understanding of all the technical aspects of this platform. It is an open source platform and most of the Top Giants in e-commerce are using this platform. 

Magento lends a great deal of ease of use as well as flexibility to its users, this in turn has increased the number of sales which the business gets from these platforms. More than 150, 000 web developers are working on this platform with more than 300 solutions partners across the globe.

Key Features of Magento:

  • It has its own themes and layouts. 
  • It supports a large number of products
  • Efficient APIs are there which help in easy connection with the third party.
  • Intuitive admin interfaces are there in Magento
  • It comes with product creation tools.

top companies using Magento

Pros of Magento:

  • Scalability is possible with Magento. It is built to handle large businesses and their products, provided you have enough expertise and resources to handle it.
  • Streamlined processes that allow customers to check out faster, also they can check out as guests as the function is turned on by default. 
  • There are easy to use options making integration of a trusted payment platform extremely easy. Examples of these platforms are PayPal, Authorize.Net, Braintree and many more.

Cons of Magento:

  • It is somewhat a technical platform to use, and you need expert professionals to handle it, rather than just regular users. It involves a steep learning curve for regular users when they work on this platform. 
  • The Enterprise Edition of Magento is costlier, owing to the target client base they have. 

What is Wordpress? And How is Ecommerce, Wordpress related to WooCommerce?

WordPress is one of the biggest content management systems used across the globe. It is an open source content management system. Websites or the business when need to have powerful content such as blogs, use wordpress. 

More than 75 million active websites are there across the globe using WordPress, along with that they bring up content with monthly views of close to 410 million as well as 46 million comments. This makes more than 30% of the total websites across the globe. 

Now coming to WooCommerce, it is a robust plugin which is used across the world for the e-commerce solution. Hence, it can also be said that WordPress is not a native online platform. 

WooCommerce.com says’ “WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.”

Key features of WooCommerce:

  • It is built on Wordpress which has empowered more than 34% of the internet.
  • Let's sell anything and everything, for example, downloads, subscription, content etc. 
  • It lets easy customization in order to meet specific needs of your business.
  • It can take unlimited products, orders and users.
  • It seamlessly integrates content with Ecommerce as per need.

Pros of WordPress:

  • Comes with an easy transition from one design to another. 
  • It lets you flawlessly integrate social media to your business website.
  • The security features are much more secure and advanced compared to usual website development platforms.
  • Comes with the best features for aggressive online marketing.
  • Easy to use and easy for getting frequent updates helpful to customize the website as per business requirements.

Cons of WordPress for Ecommerce

  • Navigation could be a little challenging when it comes to E-commerce on WordPress.
  • Some of the tools of WooCommerce that are generally required for customisation are paid and not free. In case you are an upcoming or small online business; or may be someone who has recently brought their businesses online, it could be quite expensive for you.

Understanding the difference between Magento and WordPress to choose the suitable one:

Magento and WordPress, both are open source platforms, nevertheless they are entirely different. Magento is designed for E-Commerce stores, and WordPress, although originally designed for content management, works well for Ecommerce with a plugin, WooCommerce.

These both have their pros and cons as mentioned above, and they can be used well for websites depending on the features they offer and requirement the ecommerce platform has. Creating blog posts, regular site pages, products, customer accounts, order history, shopping carts etc. everything is possible at both the platforms. 

Nevertheless, WordPress is mainly for Content management and a better platform for blogging, it needs a plugin for Ecommerce which is WooCommerce, similarly Magneto is robust for E-commerce and needs a plugin to support blogging known as Magento 2 Blog MX.

Comparison of WordPress and Magento

Let us look at some of the factors and evaluate Magento & WordPress platforms with respect to generic requirements of an E-commerce platform.

  1. Ease of Use: WordPress is a step ahead in this compared to Magento.
  2. Ecommerce: Magento is a step ahead in this compared to WordPress 
  3. Marketing and Content Management: WordPress is a step ahead in this compared to Magento.
  4. Themes and Design: Here in case you consider free themes- WordPress wins the game. In case of ultra-professional paid themes- Magento wins the game.

WordPress vs Magento: The Similarities

1. Security – The security on both the platforms is dependent on the hosting provider.

2. Help & Support – These both offer community forums for support.

Let us understand the Basic differences between Magento and WordPress

Simply put, Magento helps in driving more Sales and WordPress is pivotal when it comes to marketing on your online platform or for your business. WordPress can support impactful features of Ecommerce however they are not inbuilt, you need to add a plugin WooCommerce unlike Magento.

Now that we have understood these platforms based on generic requirements, it is time to analyse them minutely based on specific features and areas.

Here is a mention of these in details:

  • On the basis of Security

The prime concern for every online business owner is security as nobody can afford any breach of data. When your customer’s online payments they need a safe and secure checkout guarantee. 

WordPress is highly popular but is very prone to cyber attacks. This is also due to numerous plugins which also makes it very vulnerable. Thus, you will have to use only reliable third-party plugins and those too have to be updated. 

Magento, on the other hand, has robust security features. It has very few extensions, you can be assured of security and there is no loophole. It is thus easier to protect a Magento powered website than a WordPress one.

  • On the basis of SEO

WordPress and Magento have SEO features and they can be additionally improved with the help of plugins as well. 

For WordPress, it is essential to have clean-coded themes which follow the best practices. It is advisable to have some reliable plugins to help with customisation of the page to make it SEO friendly. 

Similarly for Magento, a well scripted theme is needed. Since it is not very friendly for content marketing, it makes it a little difficult for you to go SEO friendly with Magento. However, here also, one can do the needed customization with the help of desired plugins such as Magento 2 Blog MX. 

  • On the basis of development

Although both the platforms are involved in content management yet they are very different from one another. Magento is apparently more complicated as it is oriented towards objects. You will have to follow a completely problematic and technical outlook if you are planning to develop your website making use of Magento as it requires basic knowledge about programming and coding. Once done, it gives you the best in class user experience and also with its in-built security features, your site will be free from cyber threats.

In contrast, the development of an e-commerce website with the help of WordPress is easier due to its framed widgets. Also, it provides for easy installation of both the widgets and plugins, simpler choices for adding, editing and even customization of a page or post topped with enhanced flexibility of the platform which makes WordPress a much easier platform than Magento. Any e-commerce website which is built using WordPress is dependent on a superior quality plugin of e-commerce. You should not use any third-party plugin as it can make it more prone and vulnerable to cyber-attacks.

  • On the basis of ease of use

Magento is a specially designed platform for building e-commerce websites. It comprises many applications of coding which thus makes it relatively complex for building an online store as compared to WordPress. As a beginner, Magento will be more challenging initially as there are complexities in many designing tools offered by it. There is, however, always an option to hire professionals and avail the wonderful advantages of various products of Magento and thereby build a beautiful online store. Another point to note is that Magento offers limited flexibility as it gives support for only e-commerce related applications. Although, with some particular extensions, sound features, and unique functionalities, Magento can help in designing a state-of-the-art e-commerce website.

On the other hand, WordPress is seen as the simplest platform which is used by millions for publishing their content making use of its intuitive and user-friendly features. There are many WordPress plugins which are there in the market and are of great use to the beginners who want to build their website or create an online store. Customization and editing of the content which is posted are easier on WordPress. There is a lot of flexibility offered by WordPress in various functions like users can include many add-ons to their existing website like contact forms, faster single-page checkout mode, the introduction of the live-chat box, management of product catalog, live chats etc.

Thus, in terms of flexibility and ease-of-use, WordPress is definitely better than Magento.

  • On the basis of functionality of website

The foremost step you ought to take while building any website is to decide its basic underlying motive and function it will serve. In case you want to set up an online business store where you intend to sell around 500 tangible products, then your sole function will be to sell these products. In such a case Magento is more suitable for you. The advanced functionalities and features of Magento are highly helpful in the case of building an advanced multi-vendor website. Magento not only lends versatility but also gives a professional appeal to your website. This is helpful in selling both physical and digital products.

WordPress, on the contrary, is handier if you want to work on a blog or even an international website which is involved in selling a good number of virtual items online. WordPress can help build an e-commerce website which also provides company services. This is done with the help of WordPress plugins. Various simple e-commerce functions are thus supported by WordPress like order tracking, delivery of products, payment methods, management of shipping etc. All these ultimately lead to the development of a decent e-commerce website which is not very advanced. Thus, WordPress is the preferred choice for all the beginners who intend to build a small store digitally. However, if you aim to build a big and completely professional online store, Magento can give you the most needed features and functions which will help you accomplish your dream.

Having these understanding, can undeniably make the process of choosing the right one easier for you. However, in case you are still having doubts, ask these questions to your business requirements and then the selection of the suitable platform will be effortless for you.

Ask these questions to make the choice easier for you

  1. What is the number of products in your online store, is it going to be in the thousands or more?
  2. What do you need exactly-a Marketplace or a multi vendor solution? 
  3. POS System is required or not, if yes, should it be integrated?
  4. Do you need huge traffic initially or would you like to grow it over a period of time?

If you have answered positively to all the above questions, You might be good to go with Magento!

If not; then here is another set of questions for you. Let us see what you think.

  1. You have a smaller budget and fewer products and you are a newbie in this world of online business!?
  2. Do you need an online store ASAP?
  3. You do not need a lot of customisation done to the theme of your website?
  4. Your website needs to be content rich?

In case you fit in these choices positively, then you might be good to go with WordPress.

Choosing this or that!

Well, decision comes with consequences! What could be better, in case we give you a list of things to assume and take care of before you go with any of the choices. It will help you prepare better and all this could be helpful only because others’ experiences count.

Let us have a look at what to expect in terms of any of your choices:

Choosing WordPress

Wordpress- if this is your final choice, you might be expecting a broadly applicable, user-friendly website designing platform. Your business needs might not purely revolve around buying and selling products.  

The business wherein, we need a sizable number of videos, blogs, articles or anything around content, can go with WordPress. And WooCommerce can help with the E-commerce segment of the business. 

Choosing Magento

Profitable and large E-commerce websites involving product selling or service offering generally opt for Magento. This platform is surely going to add meaning to the E-commerce operations as well. However, you might not be looking for content marketing on a larger scale when you choose this platform. Still when needed, those features can be effortlessly made a part of your website with the help of the required plugins.

When you need a business dealing with products and services Magento is a Sure Go to for you!

Magento vs Wordpress

FAQs you should consider before making a choice between Magento Vs WordPress for ecommerce:

Question 1 :Are there multiple versions of wordPress?

Answer: Yes, Wordpress.org is one of the free, open-source and scalable software that our professionals have reviewed. You can go through in-depth knowledge of WordPress.org to make a wise decision.

Question 2: How to choose a web hosting provider for your website?

Answer: As explained above, you should always choose a hosting provider that serves you with various features including support and security. However, you can also go through our WordPress guide and Magento guides that can help you initiate.

Conclusion

WordPress vs Magento for ecommerce, the choice is yours! You know your business the way no one else can ever. Hence it is advisable to understand the technicalities involved with both the platforms, and choose the best fit for your business. You are also advised to have a look at the requirements of technical professionals while you choose a suitable platform to go ahead. You might be in need of a technical developer for a long term to assist you with handling the E-commerce website. Hopefully, this can help your business come online in an impactful manner with the suitable website designing platform. 

Do you wish to go ahead with the process of website development and get your business online? Do you wish to have a website which is at par with the top giants in your domain or industry? 

Feel free to contact us. We will be happy to help and offer you free consultation.

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Louis AndersonAli PriceMalakai SandersOrion KellyStephen Brooks Recent comment authors
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Sam
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Sam

I need a website for my Business, can you help me with my requirements. I am very specific with my needs but have no idea how to go with the technical things. And hence looking forward for some suggestions.

Jordan
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Jordan

Hi, I am looking for a website for my business into seo and copy writing. Can you suggest a better suitable website? I want an easy to use option, as I am not a technical person.

Kairo Gray
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Kairo Gray

Great comparison! Can someone help me with more insight on the pricing for both of them?

Dante Ramirez
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Dante Ramirez

What if I go with Magento and want to have blogs too? Will it be possible?

Atticus James
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Atticus James

Can someone help me, if woo-commerce is also the same as WordPress? I can’t understand that!

Killian Watson
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Killian Watson

Please share your quote for website development for ecommerce. I am just starting with my online store, let me know if you can help me.

Stephen Brooks
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Stephen Brooks

I like the article, it has finally helped me go with the right platform which is apt for me according to the business I own. You guys just saved me from a big blunder I could have made, not knowing the technical aspects of these platforms.

Orion Kelly
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Orion Kelly

I have a jewelry store online, and I am looking forward to starting with a better website, can you guide me with the free themes available?

Malakai Sanders
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Malakai Sanders

Guys, can you share some samples or templates of websites that you guys have made? I am looking for a solution for my business.

Ali Price
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Ali Price

Well, I believe WordPress is the best and it is free also, but I agree with the points written here also might be possible that every business needs different solutions. But for my ecomm website, I think WordPress has worked best!

Louis Anderson
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Louis Anderson

Like others, I was also very confused about choosing between Magento and WordPress, and this post really helped me get out of this confusion. Thanks team.

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