When we hear creating a single page website, we are always struck by questions on its effectiveness, usefulness and benefits. Single page website hasn’t been a new concept, it’s been there along with multiple pages website. One of the major reasons for its less popularity has been very little information or understanding of how a one page website can also work wonders for your business. Especially when you’re a small business entity that wants to build its online presence but is on a tight budget or schedule?
It's a given fact that websites that require expansive and elaborate structures, multiple pages, and comprehensive navigation are not so affordable. Though, there are options of some website building tools that offer you website design on minimal charges. But then again, maintaining such a website on a shoe-string budget would not only harm your business revenue but also deter your potential customers to create a connection with you.
So why let some price tag nip the chances of your budding business idea to turn into an amazing brand value. Or have your months or years of customer loyalty and hard work behind building your business to bite the dust when you’ve an alternative to multiple page websites: Simple one page website design or Single page website designs.
Not just budget, there is another reason for choosing one page websites design.
With mobile and social media surfing on the rise, simple, quick and responsive single-page websites are becoming crowd favourites as 47% of users expect a maximum of 2 seconds loading time for an average website. We all know unlike, multi-pages websites, single-page websites try to promote one thing in an uncluttered, direct manner. This allows the visitor to make a quicker decision rather than sending them to a bloated website with many options.
But you might be having a lot of questions like:
Is a one page website design good or bad for startups?
Is a single page website good for small business?
How to create a one page website?
Can I create a single website for free?
Can I optimize a single page website for mobile phones?
How can I do SEO for a single page?
… these and more
In this blog, we’ll help you find answers to these questions, giving you an in-depth insight into how you can build a single-page website, we’ll also share the benefits and disadvantages of having one. So that you not only know how to build a single-page website but also know when to go-for one page website design.
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According to One Page Love, a website with thousands of collections of One Page website references, “A One Pager or a Single Page website is a website with no additional pages like About, Team or Services. All the content sits within the same webpage, traditionally in a long-scrolling layout.”
This is a one page website design where a professional photographer lets his work/picture speak for himself. This site has literally four words on the entire website and two social media buttons at the bottom. That’s it.
Simplicity at its best!
Now that we know what a single page website is? And how it looks like, let’s discuss what makes one-page websites an enticing option or... probably not.
Since you don’t have to use multiple pages for different purposes, a simple one page website design is quite affordable and quicker to build than a site with multiple pages. Also, if you want to add, remove or even fix something, it’s all on one page so maintaining it is easy and cost-effective too.
Unlike with multiple pages, with one page website, you save time by omitting the reloading process. Since it’s a single page website covering all the necessary content in one place, it will be quicker to launch and load. Your user will notice this improved performance of your website and appreciate this fast-loading and quick one scrolling page.
No extra efforts in making it mobile friendly or adaptive to different screens or platforms. Since you’ve less content to arrange and display you can easily turn your content structure into a highly responsive design. One page website design gives the user the freedom to scroll through-a common method of navigation for small screens such as mobile phones- providing uniform & more intuitive user experience to the users.
Due to simplicity in design, direct brand messaging, there usually isn’t that much for a user to get distracted with. So having a website with a single call to action, you communicate all the required features and messages which could mean more browsers converting into customers and reducing your bounce rate significantly.
Lot of people say that it’s impossible to optimize a one page website or rank it higher on search engines. However, to this, Matt Cutts, Google Software engineer suggests, “It’s going to depend on what your particular area is, what the topic is, and what kind of layout you come out with. But if it works for you and for users to have that all on one page, for the most part, it should work for Google as well.”
So long story short: It’s not impossible but not easy since you don’t have an option of giving content, videos or images throughout your pages. But don’t worry, just come up with a one page website design filled with great fonts, graphics and smooth transitions and you’re good to go!
Wanna know how to create a one page website that’s highly functional? We can help!
Google Analytics is one of the powerful tools to track & figure out the performance of your website. It helps you check how users navigate your website, what pages they quickly exit and what pages or content make them stay longer. It’s nearly impossible to track your performance on a one page website because there’s no way you’d get insights into which element of your web page is working for you and which isn’t.
A one page website is not ideal for you when you've a plan of growing your business or brand. Single page website designs have a narrow focus, so if you’ve a small site or just started with your business, consider where you want to see your business in the next few years and choose wisely between single and multi-page design.
Like every other page website, a single-page website has its own advantages and disadvantages. They can be a fantastic choice for you and can also bring you a disastrous outcome if you don’t know when you should go for them and when not. Fret not, we’re presenting you a few examples of business types that go well with one-page website design so that not only you know how to create a one-page website but also know when to go for it.
Simple one-page websites are a fantastic choice if you don’t have a ton of content or if your content is closely related, for example:
If your website is content-heavy, complex, or has tons of information, a one-page website isn’t a good choice.
You know the ups and downs of building a simple one page website. Now, we’ll share a list of elements that you need if you want to know how to create a one page website. These elements are must haves in a single page website design that will bring you amazing results in terms of revenue and conversion rate.
Below is the list of single page website designs that we curated for you so that you can get inspiration for your website. The list includes professional website designs to eCommerce websites to non-profit organizations websites. These 9 one page website design are selected on the basis of the simplicity yet highly functional designs that not only give visually appealing experience but also hook the users to your website and take action. So know these single page website samples and inspire your own creativity on how to make a single page website.
You have started your own business with great efforts, time and money. Your website is an ideal way to redirect your visitors to get to know your brand value, product and services. If you are a small business owner or a start up with not many product or service pages, single page website designs can be a great option to enter the online world on a tight budget. But do remember before starting on how to build a single page website, one page websites are not the be-all and end-all for your small business website. It’s good to have a fair understanding of when to choose a single page website and when not to.
We hope this blog has given an insight into what single page websites are, and how to build a one page website. Additionally, we also shared a few samples for you to take inspiration for your single page websites.
And if you’re still not sure, let us help you out!
Do you’ve your own special tips for creating a one page website? Or you’ve got any questions? Doubts? Leave us a comment and let us know!