12 Effective Ecommerce Homepage Designs for Best Outcomes

 30 Dec, 2021


One day Ella opened a random shopping website, in order to purchase some casual wear. But what she experienced there was a frustrating homepage. The shopping web site’ home page was full of jargon, technical glitches & abnormal functionality. The hamburger menu wasn’t responding on time. Navigation was poor. A call to action was missing from the site. The colors used were quite polluting to the eyes. While product images were too small to explore. Then she decided to took-off from the site without giving that e-store’s services a further try.

Looks like for Ella, “first impression is the last impression”. Well that’s not the case with her, it’s the case with every virtual audience out there. If a website is inadequate in providing a smooth and well-functioning homepage, how can they expect a user to explore their complete website?

So do you think if your eCommerce homepage design is nothing extraordinary, the users would choose to stay?

A homepage is an essential front for any eCommerce website, as it defines what users are going to experience further. It defines the kind of navigation experience users are going to witness ahead. It tells users about all the products that they can buy at their comfort. Thus, every eCommerce website has 0.3 seconds to hold onto that would-be customers. And to do so, it takes the best eCommerce homepage design guide that’s:

  • Well-designed (no-glitches)
  • Easy to navigate (no chaotic product buying journey)
  • Displays clearly what would-be customer is looking for 

Users are bound to lose interest in a website that fails to take dedicated efforts to design its homepage. If you’re not concerned about your eCommerce website’s gateway, your audience won’t be concerned about your offerings either.

Looking for Transformative Ecommerce Website Designs?

  • Achieve Your Brand Vision
  • Drive Customer Engagement
  • Expanding Your Business Further

What makes a good eCommerce website?

A good eCommerce website should always attract visitors to stay and expand your brand worldwide. To do so, you should analyze how well your best ecommerce homepage design pulls visitors in or pushes them away. You can do this by checking your bounce rate which means the overall percentage of people who leave your site after seeing only one page.
The average bounce rate for eCommerce websites is considered to be 45.68%. This means almost half of your new potential visitors will never explore beyond the first page they see.
Also, while decreased this bounce rate can enhance your revenue. You should know that every brand has a different target audience as they sell various types of products/services. This is why you should choose strong strategies from our lineup that perfectly fit your brand the best.
Now, Let’s take a look at some principles that are a must for every eCommerce business’s success.

1. Build Trust

Some visitors become suspicious while browsing unfamiliar websites. They are worried about their credit card information ending up in the wrong hands or being scammed out of the products they have purchased.
Ensure that every webpage on your website should make it clear that you run an authorized and trustworthy business.
Here are some ways that websites can build trust on your homepage:

  • Ensure that your business contact information is easy to find. This tells visitors that they’ll have someone to talk to, to solve their problem. 
  • Have a return policy that makes sure that your visitors aren’t stuck with a product they don’t like. 
  • Display your awards and certifications from the organizations that verify all the transactions and data security. 

2. Focus on having a Striking Visual Appearance 

The best eCommerce brands focus on creating memorable and attractive websites. They display vibrant pops of color and have sleek and modern website design eCommerce. Visitors are simply more likely to stay longer on sites that have an eye-catching homepage. 

3. Mobile-Friendly Website

Many eCommerce websites are mostly concerned with desktop users. But what they don’t realize is that almost 70% of the total time spent on the internet is via a mobile phone screen. Great and well-known ecommerce websites should look just as attractive and functional on mobile as they do on desktops. 

4. Easy Navigation

One reason for having a high bounce rate on your website is that visitors don’t understand how to navigate your site at first glance. You should ensure that the navigation menu doesn’t have too many options. Putting good menus also clearly defines the purpose of each option. 

Why creating a remarkable eCommerce Homepage is important?

  • It leaves a good impression of the business on first-time visitors.
  • A well-designed homepage helps with ranking on targeted keywords, increasing visibility in the SERPs.
  • Helps visitors to scroll further & defines their product buying journey.
  • It defines the brand’s personality.

So how to go ahead with the best eCommerce homepage website design?

  • You need to start designing the homepage by keeping the product buyer journey in mind. Identify what elements or buttons your users would like to surf. What particular information & in how much quantity your users would want to read.
  • Arrange the elements decided in accordance with the visual appeal & navigational experience of the buyer.
  • Choose colors & themes that resonate with your brand image. And are not too disappointing for the viewer’s experience.
  • Put call-to-action (CTA) buttons that clearly foretell the next best action for users to take. But don’t lay multiple CTAs as too many of them would rather confuse the audience.

To help your homepage succeed and bring home converting business, we will now discuss the guidelines that can simplify the designing process

Ecommerce Homepage Best Practices to Boost Sales

Here are some e-commerce homepage best practices to help you boost sales, such as:

  • Showcase Your Unique Value Proposition
  • Have an attractive Sale Section
  • Exhibit your Site Security
  • Make Your Search Bar Stand Out
  • Add Product Images to Categories
  • Attribute your best products
  • Show Key Information First and Foremost
  • Place your Information in the Footer
  • Personalize Your Homepage
  • Keep Your Design Simple and easy

12 things to consider while creating the eCommerce homepage design in 2020

1. Display the piece of information that the user is likely to connect with first

“Almost 67% of users look for a return policy before actually considering buying a product”.

There are certain pieces of information that the user craves before making an informed buying decision. Those pieces of information could be:

  • Return policies
  • Shipping charges
  • Discounts & season sales
  • New arrivals or collection

Infusing this set of information on the homepage will encourage users to go ahead with the other parts of the site.

Place key information at the top of the page where users’ eyes are likely to lock at. Design the font, background color of the key information in a way that stands out.

Your key information could be anything based on your niche or audience persona. You can infuse just one out of the above options or as many as you want. But don’t overdo it as it will make the page look cluttered.

    2. Your homepage should be simple to navigate & explore

    A study has shown that if a website’s front page navigation is poor, users are likely to abandon the session — believing the site doesn’t have the stock of goods they are looking for.

    website page navigation

    Homepage navigation needs to be clear as crystal.

    • All the categories & subcategories mentioned should be descriptive & understandable to follow.
    • The elements or buttons of the page should be intuitive & helpful in defining the product buying roadmap.
    • Also, ensure that each element is not taking a lot of time to respond or load.

    A smooth & concise navigational experience is immense for users to find an early way to the ultimate checkout process.

      3. Keep your design minimalistic & cluttered-free

      “84.6% of people believe that any website going with the crowded designs is doing their biggest mistake in the industry.”

      Bombarding users with the crowded, cluttered, overly-hauled elements either on the homepage or even on the subsequent category pages is likely to mess with their smooth user experience.

      The key is to:

      • Go with a design that’s simple, minimalistic yet speaks volumes about the brand’s offerings.
      • Avoid placing too-many elements like images, text, CTAs, products – as it will make it difficult for the audience to comprehend things.
      • If you feel any multimedia or image is necessarily added, take it out. Don’t worry about too much white space or blank space. As it will be much better than a page that’s stocked with unnecessary elements from head to toe.

      Try to keep your homepage as simple as possible. By this, your user will have to make the minimum effort to understand your brand offerings.

        4. Offer a personalized homepage to the audience

        As you are dealing with an eCommerce site, chances are you might be aware of your target audience. You will be knowing what section of the audience would be interested in buying that particular product.

        Like if you are selling young fashion for women, you will be knowing your target audience is women (it’s obvious duh!). And if you have a regular customer who buys corporate dresses, you will know their preferred choice to buy from your site is corporate clothes.

        Once you are aware of your buyer’s persona, you can plan to offer them a personalized experience on homepages by taking the help of powerful AI. 

        Having a personalized homepage will not only help you in triumphing with extreme purchases but will also increase the customer lifetime value. Once your users will see that you are concerned about their needs, they will keep running back to you.

        • You can go through your user’s wishlist, save it for later sections to foresee their interests.  
        • Look into their purchase history to identify their preferred choices. 
        • Or can look up to their recent buys to know what choices they are up to.
        • But if you have just started in the eCommerce run, and have no customer base to analyze, you can study your user’s demographics to identify their tastes. Or could hold a survey or see a product’s reach on social media platforms. Doing these will also help you identify your right target buyer’s interests.

        Once you are aware of your user’s tastes, don’t forget to produce product suggestions similar to that taste on the home screen of the website. So whenever your users will log in, they will see a homepage that’s infused with their interests & will end up buying more.

          5. Put your best products forward

          Every eCommerce site has certain products that are most bought or are in huge demand.

          Why not flaunt those products on the home page? 

          Put your best products on display just like you put in your Facebook’s featured images section.

          When you show the best of what you have to the audience, they are likely to be sure that “yes, this website seems impressive & it must be having all the latest collections”.

          You can infuse your homepage with:

          • Products that are newly arrived
          • Products that are seasonal
          • Products that are popular buys in your eCommerce

          Once you show your audience what they might be looking for, there is no way to stop the conversion wheel from spinning.

            6. Make a search bar that prompts users to utilize it

            A handy & compelling search bar at the top of the homepage acts as a catalyst to turn decisions faster into sales.

            Don’t you think if your website also has a search bar feature, your users will have an easy time identifying every product at lightning speed?

            What a standout search bar should look like?

            • Your search bar should look compelling to use. Infused with a compelling copy that says “it’s all here what you are looking for”, “search here” (that basic but still works), “explore our products here”. You can add & cultivate any copy you feel is tempting to go with.
            • No user has time to deeply write their query or product inside search bars. Thus, make sure your search bar supports autocomplete. As this will help users to speedily walk towards ultimate buying. 

            research book pro tip

              7. Display Security seals on your homepage

              You may be ranking high in the SERPs, but the saddest part is, the ranking doesn’t guarantee winning users’ trust.

              Do you know 17% of users abandon their cart just because they are unsure of the site’s security?


              But as long as you are sticking security seals or badges on your homepage’s footer or on any part of the website, seeking the user’s trust won’t be much of a problem.

              • Design a section with clear site security info from your security providers. Or at least produce a link redirecting users to those security providers.
              • Make sure you have an SSL (Secure Socket Layer) certificate. As not having so will red flag your website as “insecure” in the web browsers like Chrome.

              Your site must deploy some strict security measures throughout the website. As no shopper would like to keep their credentials or credit card details at stake.

                8. Don’t forget to highlight your UVP (unique value proposition)

                To stand out from your competitors & attract tons of customers, you need to put in best-selling UVP (unique value proposition) on the homepage of your eCommerce web design.

                Don't forget to Highlight your UVP

                A UVP or unique value proposition is a way of defining you from your competitors, differently. A UVP can be a short message, captions, slogans, simple statements, sales pitches, snippets —  setting you apart from the billions of contemporary eCommerce sites.

                What unique value propositions should be mindful of?

                • They should define how your products are better than that of others.
                • They should define your quality over others.
                • Should inculcate the benefits of associating with your brand.

                Use your UVP as a persuasive tagline or slogan on your home screen to attract the buyers.

                  9. Don’t forget to compress your site’s UX for mobile users

                  Shoppers like to shop at their comfort, that is via their smartphones or tablets. M-commerce is in so much hike these days. It is expected that in 2021, 72.95% of sales will be induced by m-commerce.

                  Thus, it’s very important to create & variate a home page that’s mobile responsive. And could fit very well on different mobile screen sizes.

                  • Add mobile-friendly design elements to your home page. Giant call-to-action buttons with cornered hamburger menus are common elements to add to a mobile-designed homepage
                  • You can experiment with different elements for your mobile-first designs. Can add additional features that bring your uniqueness & add greatly to customer value.

                  Make sure to contribute to mCommerce too.

                    10. A slow loading homepage leads to slow business

                    Your users have 0.1 seconds to identify whether they want to continue on your website or not.

                    And during this timeframe, if your homepage elements are taking years to load, it will cost you a loss of conversions by 7%.


                    A lot of factors lead to a slow loading website like – multimedia files, bad plugins, server performance & more. Thus, you need to plan & optimize homepage elements in a way that doesn’t affect your website’s loading speed.

                    Google offers its PageSpeed Insights to measure the site’s speed. And even foretells the factors leading to such slow loading sites.

                      11. Boost your season sales at home display

                      Generate catchy & outstanding sales sections on your homepage to capture big bucks from buyers. 

                      Plan to infuse big creative banners on your homepage about upcoming season sales or flat off on products.

                      Doing this will act as a click-bait to the audience & will urge them to be a part of that sale.

                      • Though, keep the color of those sales banners to be subtle yet appealing to look at.
                      • Make sure the banners are eye-popping to look at & compel users to snap a “click” on that sales offer.

                      quick tip

                        12. Add product images inside the product category section

                        It’s hard for users to identify “what they are going to buy further” by just looking at that “minimal homepage”. 

                        Thus, a homepage should be a summary of the entire website, defining “what to expect” or “what not to”. It should summarize what kind of products the user is going to witness ahead.

                        But how can you overlay your tons of product pictures on the home screen? The answer is you don’t have to.

                        You can add thumbnail images inside your drop-down category list. Like you can add images for the main category of product. 

                        By focusing on these little things in eCommerce web design, you can outgrow user experience & add greatly to the sales funnel.


                        Homepage reflects the summary of the entire eCommerce website, foretelling what exactly the user-base needs to expect further.

                        Thus, an eCommerce homepage best practices should be

                        • Intuitive, 
                        • Actionable
                        • Concise
                        • Easy to navigate
                        • Engrossed with unique propositions, and key information that buyers love seeing or exploring.

                        Your homepage should be spruced with every feature that will help to pique your buyers’ interests.

                        Experiment with your designs and see how you can come off better than contemporaries. When you are aware of what your target is looking for out in the crowd — you won’t have to struggle hard on weaving exceptional web experiences.

                        In the above, we have chalked out the best practices that today’s eCommerce giants are exploiting to harness great upsells.

                        At last, the key is to be simple, intuitive, and creative during the best eCommerce homepage designing gig. If you are failing at planning on that stellar homepage designing gig, our designers at JanBask Digital Designs can help you with your purpose. Starting right from website analysis to delivering customized website design eCommerce is one of those few things we are really good at.

                        We just don’t deliver designs, we deliver ready to deploy user-experiences!

                        Looking for Transformative Ecommerce Website Designs?

                        • Achieve Your Brand Vision
                        • Drive Customer Engagement
                        • Expanding Your Business Further

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