12 Best Real Estate Marketing Tools To Pick In 2024

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8 Jan, 2024

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In this cut-throat real estate digital landscape, who doesn’t want to stay ahead of the race? For that, a highly engaging marketing strategy leveraging the right real estate marketing tools is a strategic imperative for any real estate agent. The more visibility you get by implementing the right tools the higher would be your number of quality leads.  And staying ahead in the game requires leveraging the best real estate marketing tools available. As we step into 2024, the realm of real estate marketing is witnessing a surge in innovative technologies aimed at maximizing outreach and engagement.

With the help of these magical real estate marketing tools, you can effortlessly manage and enhance all your marketing endeavors. These platforms work wonders in elevating the visibility of your property listings, attracting qualified leads, and ultimately sealing lucrative deals.

So fasten your seatbelts as we will be gradually unfolding these wonderful and top real estate marketing tools, one after another, that can change the life of a real estate marketer if deployed correctly. Carefully selected for their stellar reputation, diverse features, glowing user reviews, and their ability to cater to both general and specific needs of real estate professionals, these top real estate marketing tools are your key to staying ahead in the competitive market.

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Top 12 Real Estate Marketing Tools For 2024

Once you move toward the core of real estate digital marketing, you’ll see that there are these marketing tools real estate oriented in the real estate marketing realm that can effectively streamline cumbersome tasks such as managing client data, tracking leads, and universally automating communication. On a more advanced level, additional marketing tools play a pivotal role in assisting real estate agents by amplifying property promotions and crafting compelling websites, dynamic social media profiles, or immersive virtual property tours.

Regardless of your choice, these online marketing tools for real estate agents outlined below are geared to elevate your sales game and furnish you with a competitive edge over your rivals.

Top 12 Real Estate Marketing Tools For 2024

1. ClickUp

For those on a real estate marketing team, here's a delightful discovery. Among all the free real estate marketing tools, ClickUp comes with a plethora of features designed for planning, collaborating, executing, and monitoring the performance of your campaigns and projects—curated explicitly for the real estate sector!

Among all other free real estate marketing tools that have marketers buzzing, an outstanding feature of this tool is ClickUp’s templates. These templates are a game-changer, offering real estate agents a jumpstart on their projects and saving valuable time in the process. The ClickUp Real Estate Marketing template is crafted for teams aiming to catapult their listings’ online visibility. Effortlessly select optimal marketing plans and channels, establish brand guidelines, and craft a dependable marketing calendar to stay on top of all your real estate business activities.

A snapshot of ClickUp’s dashboard:

   ClickUp

 

The Pricing Part:

Free Forever

Unlimited: $5/month per user

Business: $12/month per user

Business Plus: $19/month per user

Enterprise: Contact for pricing

2. Movavi

Among several real estate agent marketing tools, Movavi has fairly established itself in the realm of video and photo editing, screen recording, and multimedia conversion tools. Movavi’s USP is that it prioritizes user-friendliness and an intuitive interface across all its apps. This makes them not only accessible to beginners but also equipped with the functionalities that seasoned users need to craft exceptional video content.

As a result, in your real estate marketing endeavors, Movavi, of all the best real estate marketing tools, will be a valuable addition to your toolkit. Its video editing software enables you to craft immersive video tours of properties, providing potential buyers with a virtual walkthrough. Tailor and refine the footage to your liking, and enhance the video with music, voiceovers, and text overlays, bringing the property to life right on the screen.

 Movavi

The Pricing Part:

Video Editor: $49.95/year

Video Editor + Effect Packs: $155.95/year

Video Suite + Effect Packs: $237.95/year (currently discounted to $94.95)

3. Podio

Of all the best marketing tools for real estate agents, Podio emerges as a vital support for real estate marketers juggling multiple properties, leads, and team members. This project management and collaboration platform empowers you to streamline your work within customizable workspaces. Tailor these spaces to your specific needs by integrating workflows and fields and automating manual, labor-intensive tasks.

Podio wears a dual hat, doubling as CRM software for efficient lead management. Store client information and monitor their journey through the sales funnel, ensuring no promising deals slip through the cracks due to disorganization.

Recognizing the significance of collaboration in real estate, Podio serves as a central hub. Here, team members can seamlessly share information, brainstorm ideas, and collaboratively navigate the path to closing deals—all unfolding in real time for enhanced efficiency.

 Podio

The Pricing Part:

Free

Plus: $11.20/month

Premium: $19.20/month

4. Basecamp

Basecamp's objective is to eradicate the chaos of scattered information in business operations. It can be reasonably considered one of the top real estate marketing tools with some unique features. It furnishes a centralized platform for efficient management of real estate marketing campaigns and seamless collaboration with your team to achieve shared objectives.

Leverage its marketing tools to stay abreast of diverse initiatives, from promoting property listings to executing social media campaigns and crafting compelling content. Organize separate projects for each marketing channel, delegate tasks to team members, and establish deadlines for optimal productivity.

With Basecamp's calendar integration, crucial dates linked to your marketing activities become unmissable. Whether it's a content publishing deadline, an open house event, or the launch of a social media campaign, the platform takes charge of your time management.

A snapshot of just a few features from Basecamp’s website

 Basecamp

 Basecamp

The Pricing Part:

Basecamp: $15/month per user

Basecamp Pro Unlimited: $299/year or $349/month

5. Pipedrive

Pipedrive stands out as a favored customer relationship management (CRM) software, particularly beneficial for smaller sales businesses seeking to enhance their processes and secure more deals. It can also be counted as one of the prominent online real estate marketing tools.

A standout feature of Pipedrive is its ability to centralize customer data on a single accessible platform. This functionality aids in lead tracking within the sales funnel, offering a visual representation of the entire sales process. Additionally, it facilitates smooth customer interaction at every stage of the sales pipeline.

In the realm of real estate marketing, Pipedrive, being one of the top real estate online marketing tools, proves invaluable for lead organizations, whether they originate from your website, social media, or traditional channels like referrals and open house signups. Once a lead is added to the system and assigned to a real estate agent, Pipedrive empowers you to monitor its progress through customizable stages of the sales funnel, leading to the momentous deal closure.

Enhancing collaboration, Pipedrive allows seamless communication among team members or real estate agents. They can assign tasks, share documents, and communicate directly within the platform, fostering a cohesive and productive working environment. Hence it’s a good tool to make digital marketing for real estate agents easy.

A snapshot of Pipedrive dashboard from its website:

Pipedrive

The Pricing Part:

Essential: $9.90/month per user

Advanced: $19.90/month per user

Professional: $39.90/month per user

Power: $49.90/month per user

Enterprise: $59.90/month per user

6. Webflow

Next in the list is Webflow. For realtors, Webflow emerges as a valuable asset, enabling the creation of visually striking and effective online platforms. This platform empowers real estate professionals, even those with limited coding experience, to effortlessly design professional websites that showcase properties in an appealing manner. So it’s a good option to go for among the most effective real estate marketing tools. With Webflow's user-friendly drag-and-drop interface, customization—from layout to typography—is at their fingertips.

Webflow's flexibility allows realtors to swiftly update property listings, incorporate interactive maps, and seamlessly integrate contact forms for efficient lead capture. These are crucial aspects of professional real estate marketing. Moreover, the responsive design feature ensures that these websites look impressive on all devices, a critical aspect in today's mobile-centric landscape. Notably, realtors appreciate the autonomy Webflow provides, allowing them to manage site content without dependence on developers, resulting in significant time and cost savings.

A snapshot from the Webflow website:

Webflow

The pricing part:

Starter: Free (For hobby and staging sites)

Basic: $14 /month billed yearly (For relatively simple, static sites)

CMS: $23 / month billed yearly (for blogs or other content-driven sites)

Business: $39 /month billed yearly (For larger sites)

For enterprise-grade solution need to contact provider

7. Later

In an era dominated by digital influence, brands looking to bolster sales and engage customers recognize the imperative need for a solid social media presence. Realtors aspiring to broaden their audience in the real estate digital marketing realm and execute impactful campaigns turn to Later as a vital tool.

Later, being one of the best real estate marketing tools, plays a pivotal role in social media marketing for real estate online marketing, employing a data-driven approach across platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok. This resource becomes the cornerstone for realtors and agencies, providing the means to optimize social media performance through comprehensive analytics, efficient reporting, and time-saving features for post creation and responsiveness.

In essence, Later facilitates enhanced strategy development through robust data collection, resulting in heightened engagement levels and increased brand awareness. For realtors navigating the competitive digital landscape, Later becomes the linchpin, ensuring the maintenance of fresh and organized content for a dynamic and effective social media presence thus making digital marketing for real estate agents successful.

A snapshot from the website:

Later

The Pricing Part:

Starter: $16.67 USD/month

Growth: $30 USD/month

Advanced: $53.33 USD/month

8. HubSpot

Recognizing the critical need for an efficient CRM for swift lead response, HubSpot stands out as one of the most comprehensive services available. As a Customer Relations Management tool, HubSpot offers an all-encompassing solution to elevate your real estate marketing efforts. The CRM platform integrates real estate marketing, sales, content management, and customer service tools seamlessly, providing a holistic approach to enhance business functions. While each platform product holds its own merit, the true magic unfolds when they are harmoniously combined.

For realtors, where customer service is integral but closing deals remains the ultimate goal, having a CRM tool like HubSpot becomes paramount. This is one of the commercial real estate marketing tools that go beyond displaying the entire sales process on a clear visual dashboard; it meticulously tracks customer interactions, whether through email or social media, and much more. With an abundance of data to manage and diverse customers to satisfy, HubSpot CRM prioritizes delivering a personalized experience through its comprehensive features, including contacts, sales pipelines, fields, and templates. In essence, HubSpot emerges as the ideal companion for small business champions in the real estate realm. So we can say that it is a good option among all the marketing tools for real estate business.

A snapshot of Hubspot from its website:

  HubSpot

The Pricing Part:

Professional: Comprehensive marketing software for automation, reporting, and campaigns. Starts at $800/month billed at $10,680 $9,600/yr

Enterprise: Hubspot’s most powerful marketing software for advanced control and flexibility. It starts at $3,600/month and is billed at $43,200/year

9. Teamwork

To provide top-notch customer service, you must be organized and keep track of everything. That's where commercial real estate marketing tools like Teamwork come in handy. Especially in the real estate world, staying organized is crucial. With Teamwork, realtors can easily handle tasks and projects and communicate with clients. It keeps everything in one place, making collaboration smooth and ensuring nothing important is missed. Using Teamwork for real estate marketing can help real estate agents save time, build better relationships with clients, and ultimately seal more deals in a tough market. This is what good marketing tools for real estate agents are used for. They help realtors to thrive in the real estate digital marketing realm. Teamwork is also one of the popular free real estate marketing tools in the market. 

A snapshot of Teamwork from its website:

 Teamwork

The Pricing Part:

Free for small teams getting started. (up to 5 users)

Starter Plan along with all the PM basics you need to get started- $5.99, 3 user minimum

Deliver Plan for more robust project management- $9.99, 3 user minimum

Grow plan for managing more complex client projects.- $19.99, 3 user minimum

10. Wix

Who doesn’t want to craft a website as per it has been envisioned and desired, even if the process is a little intricate one. Moreover, being present online and offering the latest information to audiences is also one of the foremost and crucial steps for any real estate marketing agent to achieve success in the realm of digital marketing for real estate agents.

This is when Wix comes into play. It is one of the top real estate marketing tools that involves solutions to all the intricate processes that were refraining you from creating your website your way previously. It offers a seamless interface, thereby enabling you to craft a website that can be either work-related or serve any other purpose as a breeze.

Wix offers more than just website creation; it's a comprehensive platform tailored for realtors to construct, oversee, and enhance their online presence in the real estate digital marketing realm.

For real estate professionals using Wix, there's a diverse array of templates available, allowing them to customize and differentiate their sites from the competition.

Furthermore, Wix equips realtors with integrated features designed to bolster their online business endeavors. Within Wix's framework, real estate marketing agents can attract potential clients and facilitate conversions through email marketing and benefit from tools like SEO optimization, personalized domain names, performance tracking via Wix Analytics, and a range of other utilities. An added advantage is that Wix extends a no-commitment free trial, eliminating the need for credit card details upfront. Hence, Wix can be counted as one of the promising marketing tools for real estate professionals.

  Wix

The Pricing Part:

Business Elite (Scale your business)- ₹1,599/mo

(15 collaborators)

Business (Grow your brand)- ₹799/mo

(10 collaborators)

Core (Engage your audience)- ₹399/mo

(5 collaborators)

Light (Get the basics)- ₹199/mo

(Custom domain)

11. LionDesk

Another popular CRM is LionDesk, a favorite for many real estate marketing agents. Its customization features are decent, but its expertise lies in streamlining marketing automation and offering transaction management services. 

It enables users to build specified tags for every lead. Moreover, it creates personalized filters to arrange them. The personal data of every lead, for example, contact information, email address, etc., are kept in accordion style format. This process significantly streamlines the work of sorting through them. Furthermore, it has a unique feature for you, i.e., personalizing the credit score of a client. 

So, when larger and more general works, say working with a team, are concerned, LionDesk enables you to integrate stuff to activity logs, set reminders, and general performance reporting. All these features make it a preferable choice as one of the best marketing tools for real estate agents. 

LionDesk

The Pricing Part:

Free trial for 14 days

CRM Plan- $25 /mo and $299 billed annually

CRM PREMIER Plan- $83 /mo and $999 billed annually

12. EyeSpy 360

The last but not the least on our list is EyeSpy360. This state-of-the-art real estate marketing tool has grown immensely popular due to the immersive virtual tour experience it provides to audiences. It has become a favorite for realtors lately. Crafted to boost property listings, it enables prospective clients to virtually walk through properties right from the comfort of their homes. This technology enhances property visibility, engaging viewers with a more interactive and detailed viewing experience. By providing a comprehensive look at listings, EyeSpy360 empowers real estate digital marketing professionals to attract a broader audience, streamline property showings, and stand out in a competitive market.

Embed- https://www.eyespy360.com/en-us/feature/EyeSpyPLAY.html

The Pricing Part: 

PAY AS YOU GO Plan- no subscription needed- $15 per tour 

(Introductory FREE tour)

PAY MONTHLY PLUS 1Plan- $12.99 / month 

(1 FREE tour per month)

Hence, all of the above-mentioned online marketing tools for real estate agents are some of the most sought-after solutions to promote real estate in today's digital world. Each of the real estate marketing tools, from ClickUp's detailed planning to EyeSpy360's exciting virtual tours, offers unique skills designed to enhance real estate agents' marketing strategies. These real estate agent marketing tools help to make tasks easier, show properties in a much better and more attractive way, and promote teamwork. They're made for the changing real estate business to give a competitive edge over others. 

However, there are a lot more online real estate marketing tools in the market available, offering way more alluring, unique features. Hence, it becomes confusing when it’s about zeroing in on some particular real estate marketing tools. Well, the above marketing tools real estate focused are just suggestions, and it's not mandatory for you to go with only these lots. We understand the importance of making the right decisions, which is why we have jotted down below a few points on what to look for while choosing real estate marketing tools/software. This can be treated as a handy guide while choosing yours.

Factors To Look For While Choosing Your Real Estate Marketing Tools/Software

Choosing the best-suited real estate marketing tools/software is integral for success in this cutthroat market. As a result, it is paramount to consider a few of the crucial factors that align with your unique business needs. At last, everything boils down to ensuring a seamless solution and boosting the efforts of digital marketing for real estate agents. 

Factors To Look For While Choosing Your Real Estate Marketing Tools/Software

1. Ease Of Use

This is one of the factors one should look for before investing in any tool. Intuitive interfaces and seamless navigation ensure that users, regardless of their technical expertise, can efficiently utilize the marketing tools for real estate agents. A user-friendly platform enhances productivity, reduces learning curves, and fosters seamless integration into daily operations.

2. Tons Of Features

When it comes to real estate digital marketing, you will need a multitude of features. Having said that, it’s imperative to check if the tool is providing an appreciably large number of features right from integration of CRM features to advanced analytics and reporting. This helps in catering to a variety of needs for digital marketing for real estate agents. However, note that these features should remain user-focused rather than overwhelming them so that they can effectively use the tool’s full potential. 

3. Pricing & Stability

Cost and reliability are critical when choosing real estate marketing tools/software. A clear cost system suited to your money plan and scalability needs is essential. Choose a platform that has shown in its track record that it can be reliable. This will make sure your marketing projects work all the time without any disruptions.

4. Dedicated Support System

A dedicated support team is essential for any of the online marketing tools for real estate agents. Getting fast and smart helps solve problems quickly and enhances the user experience. Invest in platforms or marketing tools for real estate agents that offer holistic support, including tutorials, real-time chat, and specified helplines. This will make the software work better and reduce any problems it might cause.

Checking these aforementioned factors and referring to our guide above can help you make an informed decision while selecting the best-suited real estate marketing tools for your digital presence. 

FAQs

1. What is real estate marketing?

Real estate marketing involves promoting properties and services to attract potential buyers or tenants, utilizing strategies like advertising, online listings, social media, and networking to facilitate transactions.

2. How can these tools benefit real estate agents?

These tools can help real estate agents manage client data, track leads, automate communication, enhance property listings' visibility, create compelling websites, and conduct immersive virtual property tours, ultimately leading to more sales and a competitive edge.

3. What factors should one consider while choosing a real estate marketing tool?

Important factors include ease of use, a wide range of features catering to various marketing needs, cost-effectiveness, reliability, and a dedicated support system. The blog provides a detailed guide on these factors to help readers make informed decisions.

4. How can I determine which tool is best suited for my specific real estate marketing needs among the listed options?

To determine the best tool, consider your primary objectives, budget, team size, and the specific challenges you face. Conduct a trial or demo of the tools that seem promising and gather feedback from your team before making a decision.

5. Are there any real-world success stories or case studies demonstrating the effectiveness of these tools in the real estate industry?

Many tools offer testimonials, case studies, or success stories on their websites. It's recommended to explore these resources or even reach out to the tool's customer support for more specific examples related to the real estate sector.

6. With the rapid evolution of digital tools, how often should I reevaluate and potentially switch to newer or more advanced platforms for my real estate marketing efforts?

It's advisable to conduct a bi-annual review of your tools and technologies. However, the decision to switch should be based on whether the current tool meets your evolving needs and if newer platforms offer significant advantages in efficiency or effectiveness.

7. Do any of these tools offer integration capabilities with other popular real estate platforms or software I might already be using?

Yes, many modern tools offer integration capabilities. It's essential to check the tool's documentation or contact their support team to understand the extent of integrations available.

8. Considering the importance of data security, how do these tools ensure the protection of sensitive client information and property details?

Reputable tools prioritize data security, employing encryption, regular security audits, and compliance with industry regulations. Always review a tool's security features and policies before adoption.

9. In terms of scalability, can these tools accommodate the growth of my real estate business, especially if I expand into new markets or offer additional services?

Many tools are designed to scale with businesses, offering tiered pricing plans, enhanced features for larger teams, and flexibility to accommodate growth and diversification.

10. For agents operating in niche or specialized real estate sectors, are there tools on the market tailored specifically to their unique needs and challenges?

Absolutely! There are specialized tools tailored for various real estate niches, offering features and functionalities designed to address specific challenges and requirements of niche markets.

11. How can JanBask Digital Design, with its expertise in real estate web design and digital marketing services, benefit my real estate business?

JanBask Digital Design specializes in creating bespoke, user-friendly, and visually captivating websites tailored for the real estate industry. By leveraging our digital marketing expertise, we can enhance your online presence, drive targeted traffic to your listings, and optimize conversion rates. Our comprehensive approach encompasses SEO, content marketing, social media strategies, and more, ensuring your real estate business remains competitive, visible, and poised for growth in today's digital landscape. Collaborating with JanBask Digital Design means gaining a strategic partner committed to elevating your brand, enhancing user experience, and maximizing your ROI in the digital realm.

Final Words

As a result, it can be concluded that there are a plethora of real estate agent marketing tools out there in the market that cater to the specific needs of realtors one way or the other. Hence, we can just guide you. The professional real estate marketing experts can only make the sole decision based on what features perfectly align with the marketing needs. With this guide, you can pinpoint strategies poised for success. Note that it’s highly likely that one can get swamped by the real estate digital marketing intricacies, which is why we suggest fostering technology that is designed to simplify your efforts. Considering real estate website design services? JanBask stands out as a trusted name in the industry. Connect with us in a quick call, and our team will help you out in making the most effective decisions for your business. 

So, which tool will you prioritize? Share your thoughts below!

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