For real estate marketing, there isn’t a shortage of possible real estate advertising ideas since online mediums have become fiercely competitive. Yet, just like any other digital marketing discipline, reaching out to the right customers is becoming more challenging.
Since realtors, estate agents, and homeowners are very well aware of the steep uphill battle that requires backbreaking work, therefore they take the help of a digital marketing company.
The hard-hitting truth is that getting in front of the right audience takes time, and this won’t happen overnight!
Still, there are a few proven methods and keys to success that let realtors sell a home more quickly and efficiently than traditional real estate advertising ideas. In short, we’ve compiled a list of 31 proven and out-of-the-box real estate marketing ideas that will help you in lead generation and stimulate sustainable business growth.
So let us begin our journey with.
It's a marketing strategy that involves advertising your exclusive value proposition to the people to generate brand awareness, attract customers, and increase sales & revenue by completing real estate transactions.
As stated by Byron Carlock, US real estate leader for PwC, “although real estate capital markets are constricting, they are still open for business, investors are still buying high-quality properties, lenders will continue to lend, and companies should move forward with cautious optimism through this current cycle and prepare to adapt to quick market changes.”
Out-of-the-box marketing ideas for marketing are essential for real estate businesses because it’s the major communication channel that businesses use to let their buyers know about the services offered.
The success of the realtor's business highly depends on the potential to reach out to the right audience. That target audience should be able to access useful information about your product or service through appropriate channels.
Effective property management marketing ideas will help set your business apart from competitors. These unique marketing ideas for real estate will attract more customers and develop a solid network of contacts that are important for your business.
Let’s check out the top reasons why marketing ideas for real estate are crucial in making your real estate business successful.
These days, almost all of us go online to search engines for virtual information. When a smartphone or computer can deliver information in a matter of minutes, no one wants to waste time asking a friend or next-door neighbor for information.
As a result, your online presence will help to improve brand awareness. After all, this is where your leads gather, and you don't want to miss out on individuals finding you through their searches. For example, when buyers are looking to buy property, they won’t go door to door asking for the same, or they will not find time to visit all the real estate brokers in your locality.
Mobile marketing has been demonstrated to be more effective than other online standard approaches in several studies. It is considered one of the most effective out-of-the-box marketing ideas for real estate. Because of its ease, many people browse their websites from their mobiles.
Also, search engines rank video content, so this way, you will be able to reach your audiences. Google is always on the lookout for exciting information, and it's been proven that video sharing increases interaction (not surprising, given that YouTube is the second most visited website after Google).
There are many ways, such as online reviews, which are a part of unique marketing ideas for real estate, and help establish credibility online. And credibility is quite important for all online small, mid, or large businesses. When potential clients decide to try your business for the first time, a few positive online reviews on your page will help them trust you. In the real estate market, when you're trying to persuade customers to part with their money to make huge property investments, trust is especially vital!
Physical or offline ads or prints might look like a deal to some of you regarding social media marketing ideas for real estate. But do they lead to conversions? You might not be very sure of the answer to this question. You can not track the number of people who have visited you or have made a purchase. However, this is not the case with online unique marketing ideas for realtors. You can track your performance with the help of tools and other methods. Hence, you will be aware of where the traffic is coming from and whether your real estate marketing ideas are working.
You can be specific when it comes to online realtor marketing ideas and hence reduce or instead channel your money, efforts, and time only for the target audience. Not necessarily everyone is interested in buying a specific property; with unique marketing ideas for real estate, you can target them or reach them.
In order to build trust among your homebuyers, offering social engagement is important for your business. Because when you meaningfully engage with your audience, you are in the best position to know your buyer's needs.
Accordingly, you can design and develop your products and services that will draw people's attention and develop a strong relationship with them.
To stay ahead of the competitors in the real estate sector, you need to start taking marketing ideas for real estate agents seriously, as they are pivotal for building brand awareness for your brand along with widening exposure and attracting more eyeballs to your business.
There is real hype around unique marketing ideas for real estate, and we all know their benefits. Nevertheless, the big question here is, what are the unique or best marketing ideas for real estate!? Let us try to find out:
No matter your market, you will always need professional and dedicated profiles on social networking sites like Facebook, Twitter, Pinterest, and LinkedIn to develop your online presence.
These are relatively inexpensive as well as have the ability to help you reach a wider audience.
Along with that, you can also advertise on popular search engines such as Google as well as Bing by purchasing ad campaigns and much more. You can look at the top real estate agents and see how they focus on building relationships with the help of social media. Branding through social media is one of the most popular marketing ideas for real estate agents. Also, these platforms can give a boost to your real estate business with the help of a professional feel that you present to your visitors on social media.
To make a good first impression and lay a solid foundation for all of your digital marketing activities, make sure you design an up-to-date real estate website.
According to a collaborative survey conducted by Google and Loopnet, about 85% of customers or investors utilize the internet to make lease and purchase decisions. This means that your website is essential for increasing brand awareness, acquiring new leads, and driving sales and lease-up activities. Present-day, working on enhancing your online presence is considered one of the most creative marketing ideas for real estate agents.
Furthermore, the website's user experience on their device is becoming increasingly important in reaching and attracting more potential tenants, brokers, and investors (as well as banks).
Today, one of the most valuable currencies on the Internet is high-quality content.
Okay isn't going to cut it! You'll need to create outstanding, well-written blog entries, instructional articles, high-definition HD movies, market study PDFs with interesting data, and other educational stuff to draw prospects to your website and motivate them to buy property.
High-quality content aids in building audiences and creating trust and allowing you to use other distribution tactics we have mentioned. You can help your customers gain knowledge related to the real estate sector with all your blogs, pdfs, or other related content pieces.
Email marketing gives the option to connect with leads, build relationships, as well as gradually reach toward selling more deals.
As said, old is gold. So, old techniques like email marketing are quite effective presently instead of using new and unique marketing ideas only for real estate. With the help of email marketing, we can save, sort, and segment contacts. We can have complete control over the messages that we want to send across. While you're busy acquiring new clients to sell homes, you can also use real estate marketing automation to send the correct message to the right individual.
You may also look through our list of the finest marketing automation tools to see which solutions are the most effective. Basically, you can send an email on any property-related topic.
Apart from their hectic schedules, most individuals nowadays choose to use the internet to search for real estate listings that meet their needs. Many real estate platforms are accessible via the internet, where they can shortlist appropriate properties based on affordability, lodging, and proximity to basic services.
If you're still relying on cold calling, handing out fliers, or posting ads on local bulletin boards, you're missing out on many potential customers.
Traditional marketing has fallen out of favor due to online marketing. For real estate agents, it's also cost-effective and considered super effective among the best estate agents marketing ideas
You can reach your target audience while making a great, long-lasting impression with the help of a real estate digital marketing agency or real estate marketing ideas.
Branding distinguishes you from the competition.
You can create a real estate logo to have one, but you'll need to take advantage of the actual power of branding. It's critical that the visual interactions your clients have with your real estate company are consistent with your standards. This is an important point when it comes to creative marketing ideas for real estate agents.
Visual touchpoints can be found in any top listing photographs, social media posts, infographics, flyers, banners, brochures, PPT presentations, email campaigns, and more in the real estate industry.
Clearly, real estate marketing necessitates the use of analytics. You're shooting yourself in the foot if you don't have analytics set up on your website. Set up Google Analytics to measure a variety of indicators throughout time as they relate to your content and website visitors. This is an excellent technique to determine whether or not your efforts are paying off.
It may appear perplexing initially, but as you experience analytics, it will all make sense and derive more results.
Creating a lead generation page is a terrific way to market real estate. This is referred to as a squeeze page by sophisticated marketers. What is the purpose of a squeeze page? Because you're attempting to wheedle an email address from people who may be hesitant to do so. This will aid your email marketing efforts in the future.
So, what constitutes an effective lead-generation tool? You can create a house appraisal tool or another tool to help with the real estate transaction. When the form is finished, simply ask for the results to be emailed to the user. Any real estate tool that would be useful to potential buyers or sellers, as well as sendable results after the user completes the form, would function here.
Whatever business you run, you must ensure that people can locate your website on Google, Bing, or other search engines before visiting it. This must be among every industry's top real estate development marketing ideas. And for your website and blog articles to rank higher in Google searches, you must use these real estate SEO tips.
This is where the impact of your blog postings is felt! Conduct extensive research into the keywords that people use to find real estate homes, brokers, and agents on the internet, and then compose articles around those keywords.
Ahrefs and Moz are SEO tools that assist you in determining the best keywords to target and keywords to put in your post so that it ranks higher in local searches. This real estate marketing technique is crucial when there is a lot of competition in your community and you need to stand out in search engines.
The Ahrefs and Moz blogs are both excellent resources for improving your Search Engine Optimization skills.
As mentioned earlier, ensure that Google Analytics is installed on your website to track marketing performance and that you review the data at least once a month.
Among different real estate marketing ideas in 2023, it will enable you to make better, more educated marketing decisions and determine whether your website is having an impact. It's time to examine and take action if your website needs to produce leads for your company or property.
Make a list of the tools you'll need to implement your real estate marketing strategy. Choose an email service provider, project management software, event management software, website construction software, and other brand-building tools.
Define the exact metrics to use in determining success. Use goals that notify you of meeting your objectives within specific timeframes.
"I will improve my lead flow," don't just write this; instead, work on it!
Create a goal that reads, "In the month of August, I will generate 500 new email subscribers." At the end of the month, you'll know whether 500 new leads were generated. That is how it works!
Another one of the best real estate advertising ideas is integrating high-quality photographs without any doubt!
During their decision-making process, 89 percent of all homebuyers say photos are helpful.
You can go the DIY way and take your own shots, but nothing beats professional photos for making a terrific first impression on potential buyers. People are more likely to call you or come to an open house if your marketing materials make an impression.
Virtual tours on the internet are another approach to creating an immersive experience for your potential clients. Virtual tours can also emphasize particular amenities, such as neighboring schools and hospitals, aiding home buyers' decision-making.
NOT just that! Virtual tours can also be useful in commercial real estate transactions where customers are too busy to visit each alternative in person. Camera drones are one of the most popular photography and filming devices. On the other hand, only 14% of realtors use a drone while filming marketing materials. This gives you a terrific opportunity to stand out from the crowd using eye-catching aerial images.
Building a referral system is one approach to boost your online real estate marketing efforts.
You could incorporate this into your email signature to make it more passive rather than active, but it doesn't hurt to just ask for a referral at first.
After a few successful transactions, network with your customers and ask them to refer you to their friends. You may also consider offering something in exchange for recommendations. It may be an Amazon gift card, any other gift card, or something completely different. Whatever it is, come up with a unique method to pitch it to your customers, and then make sure you treat everyone fairly.
You can even ask your happy clients to review you wherever possible. Once you've completed a successful transaction, invite the buyers or sellers to leave feedback on Yelp about their experience.
As long as you provide a lot of value and always look after your clients, you'll be able to build a strong profile here.
It is one of the most creative realtor marketing ideas!
Free webinars or free ebooks could add to your customers' knowledge base.
Something which you give for free helps in building a trust base. And when you have a customer base created with loyalty and trust, you can see conversion. Not just that, these customers tend to remain associated with you for a longer period of time. Plan for free webinars and make sure they are informative enough.
You can also ask some renowned top experts from real estate to give more insight on topics related to real estate. Through their popularity, your brand will gain attention and loyalty.
It's important to deliver the best real estate digital marketing ideas!
What are you spending on out-of-the-box real estate marketing ideas vs. what you are getting from them?
There has to be a balance between these two. You need to use the tools wisely to make sure you can see through your expenses and efforts clearly and understand how many benefits you can get from these.
You can also hire freelancers or some expert professional who can track these things for you and suggest some creative marketing ideas for real estate agents that are not heavy on your pocket but help you gain results.
Just make sure to be specific about the expenses you want to make and the results you are looking for in return for those expenses.
Just make sure to be specific about the expenses you want to make and the results you are looking for in return for those expenses.
Unique marketing ideas for real estate agents would only be complete with proper customer service.
You need to plan some benefits you offer to your loyal customers and additional services you can offer those visiting you for the first time.
Not just that, the post-sales services are almost pivotal and it is important to make sure you are able to give the best there. You can use some CRM software in case you own a midsize or large company.
In case you are a small company and have a clear vision about scaling up with the best marketing ideas for real estate, don't forget to leave the benefits of CRM software or tools, such as Salesforce, etc.
Last but not least, Make sure to plan in advance.
Keep a check on your team and ensure they can adhere to the planned strategies. You can also make some changes in the marketing ideas for real estate agents as and when you feel like these should only be result-oriented.
You can follow the real estate top marketers or agents to make sure you are up-to-the-mark with the latest trends of the industry and aware of all the latest marketing ideas for real estate. This might need some quick changes in your strategies, do not hesitate to do them.
Is there a way to pique customers’ interest? Yes, just show them a sneak peek of what the home looks like with the help of a virtual staging website. It helps save time and money physically presenting the property. As stated by Zebra, in home staging statistics, “46% of around 3,500 staged homes were sold for 10% more than non-staged homes in 2023.”
Another marketing idea for real estate is trying experiential marketing because it helps you engage your prospects. The audience can also interact with your business in the physical world scenario.
You can also hold a tour of the area you’re trying to sell, host an event for homebuyers to teach them about the process of buying a home, or else hold a gathering to invite homebuyers so they can see the home.
Using hashtag guidelines, you can create perfect combinations of local, topical, and broad hashtags relevant to your target audience in your social media posts. It’ll help your project get found by the right audience.
Even though not all home buyers will worry about seeing a tiger brindle french bulldog or a cat replica across the property they browse on real estate websites, probably, occasionally, any photo featuring pets will not turn off buyers.
Home buyers are anxious to share their best housing photos with their family and friends, so simplify it for them. So home buyers can email and share different properties online using social sharing buttons.
Some industries can still benefit from Pinterest marketing, and real estate is one of them. Realtors can make use of Pinterest boards to provide images and information for particular listings. They can create Pinterest boards for a specific property, including property photos, features, and benefits of the area.
Realtors can help local festivals, sports teams, or other events through local sponsorships. You can sign up as a regional sponsor usually means betting your brand name a place on T-shirts, event pamphlets, flyers, etc.
To a great extent, realtors are not just selling a house, but they’re selling a complete area or town; therefore, it's best to showcase what best your area has to offer, with superior photographs of local landmarks and familiar places.
Ensure that you integrate a few local keywords into your content so that your business can be found by homebuyers when searching online for homes in your locality. It is one of the best digital marketing ideas for real estate.
Another marketing idea for real estate is local SEO listings, and one of the prominent listings is - Google MyBusiness Profile. It's a free listing that simplifies it for the buyers to discover you in Google search, Google Maps, and Google Knowledge Panel.
You can say that it's like a second homepage for your business, and with it, a buyer can
All of this without visiting your website.
It’ll be helpful for your business if you can publish a column or feature in your local publications. Don’t use promotional language, because nowadays buyers don’t like to be pitched too much.
Instead, you can share a piece of valuable advice or perspective or explain how the growing prices of houses indicate that the town or area is developing or becoming famous.
You can gather email signup information through your website or events or by sending out valuable newsletters containing the latest listings, upcoming webinars, seminars, local events or tips, and much more.
Make sure you segment your listings according to various communities to provide the buyers with highly relevant information.
A simple but effective email marketing trick is to drop individualized emails during the time of holidays or maybe on your customer’s birthday or anniversary. Such a simple gesture can thrive, and homebuyers will be enthusiastic about recommending you to others looking for your services.
Don’t go with a common email!
A short, pleasing, and high-quality animated video related to your real estate business can help endorse your brand and can also provide a touch of humanity. It’ll be good if you feature local landmarks or known places in your animated video, which can make it unique and amazing.
As you know, “Emotions drive sentiments,” and one more thing, you don’t have to create a melodramatic video to use in marketing. For instance, you can start with a simple line,” Imagine Living The Dream.” which can produce desired results.
Besides, federal and religious holidays, each month of the year has its own social awareness themes or national days, which can be taken into consideration to stay relevant.
Use YouTube’s video annotations feature to inspire viewers to watch your videos or to sign in to your email newsletter.
Create a list of tools required to execute your marketing plan. Also, evaluate email service providers, project management software, website development software, and branding tools.
Marketing Ideas For Real Estate Agents From Top Experts can surely be life-changing, let us find out what they suggest.
“Pam Danziger believes ineffective marketing rather than more marketing. She suggests telling stories about the house, rather than just highlighting the features of the house you want to sell. When she says she means any property for that matter. Along with that, she emphasizes the role of content and how important it is for you to hire a professional writer who can help you with the desired content.”
“Bob Gordon talks about the importance of blogs, interaction on social media, benefits of video content as well testimonials of the clients. This is a low-cost, natural way to get leads. In addition to blogging, you may share your content in social media groups, use your postings as content for a drip marketing campaign, and even include client testimonials in your blog. Interact with others on social media networks, particularly in groups.”
Luca Alessandrini says that “Building as well as maintaining the relationship online, creating and developing coincidence with the help of social media, and showcasing your abilities is important. When it comes to maintaining online relationships, the newsletter plays an important role. It's a good idea to keep previous, present, and potential clients informed about your activities, such as listings, speaking engagements, closings, open houses, and even personal occasions like weddings, births, and graduations. This contributes to enhanced trust, referral opportunities, and the development of relationships. Newsletters are a more direct form of contact than social media or blogging, two other popular ways to create relationships”.
“Karim Wabha focuses on the price under market value, and limited showings as well as working on your deadlines when it comes to unique marketing ideas for real estate. By limiting a property's showings to one open house, many purchasers will come in to see the house during this 3 or 4-hour window, as it will be their only chance to see it. An open house will almost certainly be filled with potential purchasers due to this. The more packed the open house, the more purchasers believe that everyone else is bidding on this property, so you will be the highest bidder. “
“Sam Williamson focuses on retargeting and talks about the power of retargeting. Email retargeting is perhaps the most successful marketing tool for real estate. The emails can be saved in the customer's inbox and referred to when he or she is ready to buy real estate.
Most people who are considering buying real estate think about it for months before making a decision, and they frequently use the Internet to research the many alternatives accessible to them. This implies they've most likely visited your website multiple times to look at any available properties, which makes retargeting an excellent option.”
“Blake Phiphott Speaks about Facebook Ads, professional videos, photos, drone shots, and their importance in marketing ideas for real estate listings. Along with that, he mentions considering highlighting the special events. According to him, you can also use other businesses to take advantage of by building a network. “
Alex Barshai says that Images sell, so consider hiring a professional photographer. We are visual creatures by nature, and great photography brings the property to life. According to Alex, realtors who invest in real estate photography sell properties 32 percent faster and for ten to twenty percent more money.
“Jay Seier believes that you need to do marketing which is trackable. Here are the tips provided by him:
Use distinct URLs for each of your properties and track them with Google Analytics. In all of your advertisements, including tracking numbers. To trace incoming calls, you may utilize a toll-free number with extensions or local lines that you rent.
Make sure that all printed materials (flyers, postcards, etc.) include a link to these specific phone numbers and websites.”
“Sep Niakan believes that professional pictures are more powerful than anything else.
And you should talk directly to your potential clients through every marketing campaign. Don't just repeat the location's characteristics. Instead, place those characteristics in the context of the target purchasers' everyday lives. Consider the most likely buyer profile for your house, and tailor your marketing to that person. “
“Sacha Ferrandi says that face-to-face marketing generates better or higher leads, and social media powers, when used, help in getting better results. You also need to have a professional website, so do not forget to work on this by hiring professionals.
Were our marketing ideas for real estate similar to the ones mentioned or suggested by the top experts in the industry? Well, feel free to comment below what you think.”
1. How can I expand my real estate business?
One thing to remember about real estate marketing is that it is constantly changing and evolving. So you can take the help of the aforementioned outside-the-box marketing ideas for real estate to expand your business. However, when using these ideas, focus on people rather than houses.
2. What marketing works best for real estate agents?
When working as a real estate agent, people want fast and trustworthy information from you. Therefore, you’re required to be available, and your marketing ideas for real estate must encompass different aspects such as developing email campaigns and blogs, networking through social media platforms, becoming a part of different communities, etc.
3. How do real estate companies attract customers?
Through various digital marketing ideas for real estate, real estate agents can attract the right customers, including building relationships with prospective clients and repeat customers, using a referral system, by networking personally and online.
4. What is the purpose of the marketing plan in real estate?
It is an all-inclusive document that describes your marketing strategy, budget, target audience, and predictions for the coming years. Its aim is to develop a solid plan of action for your brand's marketing efforts.
Unique marketing ideas for real estate have indeed worked for many. And they will work for you as well; the only thing you need to consider is that personalization is the key.
Every brand is unique and so are their marketing ideas for real estate agents. Every tip from the experts can help you plan a strategy that is not just doable but also helps in gaining results. Always remember to be consistent while implementing your real estate marketing ideas.
So create your real estate marketing ideas such that you are sure to influence your potential customers as well as attract them to your services.
Creating SEO-optimized content that resonates with your target audience, boosting your real estate business, and uploading videos are some of the most effective real estate marketing ideas in 2023. Contact our digital marketing experts at JanBask Digital Design for more suggestions on how to make the most of your marketing efforts.
Feel free to drop in comments in case you have any questions or you wish to add some more out-of-the-box marketing ideas for real estate!
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