14 Unbeatable eCommerce SEO Practices That Drive Conversions

  SEO

 8 Nov, 2021

Introduction

Kudos! You are going to make some big bucks this season and years after.

Google is going to love you, rank you higher, and competitors will envy you!

Your website will be a trailblazer, and you might get calls about how you did that!

eCommerce is going to boom, and so will you!

You will enjoy super loyalty from your customers!

Are you thinking about how all this is possible?

It's no magic, but it's the power of Search Engine Optimization - eCommerce SEO; when done right gets you nothing but the “BEST”.

Whether you are a marketer making your next financial year brand plan or planning the best sales this Christmas season, a startup owner ready gearing up for  name and fame, or an established entrepreneur adding untapped geographies to its business, this article will get you what you are looking for "How eCommerce SEO Can Be A Game Changer."

Pick up a pen and paper or open up the notepad on your laptop and write down what you have missed in your digital marketing plan till now. To begin, we will clarify what eCommerce SEO is and why it is so vital for your business.

What Is eCommerce SEO?

You know what we think about SEO and eCommerce SEO services. It's the magic wand that fulfills what every marketer or a business owner wishes - to rank at the top of search result pages!

Search Engine Optimization (SEO) is the art and science of optimizing your website, the landing pages with the best keywords to make it rank higher on Google.

Professional eCommerce SEO services work on a well-designed and optimized website with high-quality content to make it rank better in search engines such as Google, thereby increasing your store's visibility and driving traffic.

eCommerce SEO is not just limited to using the best of keywords and optimizing your website; it involves optimizing every element that users may interact with, like the navigation structure, headlines, meta, product descriptions, and much more.

Let us share some case studies that show the power of eCommerce SEO, when done correctly, can lead to tremendous outcomes.

The Brand Story Of Etsy: Content Strategy That Is Unmatched

Content and SEO go hand-in-hand, and Etsy has mastered this skill. eCommerce SEO needs a solid content strategy to bring and engage the right traffic. Etsy, the global market leader for hand-made goods, is classic when it comes to content. Be it their user-generated content, product descriptions, social media posts, or appealing anchors to help users navigate to pages, Etsy is the best. They come with exciting content ideas backed with solid keywords and SEO strategies that gain attention and maintain customer relationships.

The Inspiration Amazon: Applying User-Generated Content

The global eCommerce giant is an inspiration for digital presence, SEO, and engaging content. The user review on every product published on Amazon adds up to the SEO level and thereby the site ranking. Be it user-generated content, or navigation, product pages, keywords, images, videos, product copies, call-to-action, everything about the eCommerce giant reflects how strong its SEO strategy is,  Amazon rocks every aspect of SEO.

Pro Tip - For your product pages check out keywords used on Amazon for similar products. You may get such insights from the best SEO tools.

The next big question is how exactly eCommerce SEO effects your digital presence. Move onto the next section to open up the doors for you.

Why Does eCommerce Growth Rely So Much On SEO?

How do customers make a purchase decision? 

They search on Google for the options available, price, reviews, images, videos, each and everything. They even compare products to make an informed decision. 

If your product page or the website does not appear on the SERP, you will miss out on such potential buyers, and leads. Even if you are available and users are not able to find you it’s like being invisible.

SEO is an investment and not an expense!

This is what makes eCommerce SEO agency services, and eCommerce SEO so important, it bridges every gap between you and your audience. Here is why we say SEO is a must for eCommerce:

Driving brand awareness through eCommerce SEO - An appearance on the first page of SERP is what defines your presence. If you have missed the slot, getting noticed and building upon brand awareness will be challenging. Strong SEO ensures you appear on the top results and position yourself as a competitive and credible brand when you start your eCommerce business.

eCommerce SEO fills up the marketing funnel - Yes! SEO plays a critical role at every marketing funnel stage. Starting from awareness, interest, desire to action, you need to understand the buyer’s intent, pick up keywords that move from information to transaction. The right SEO strategy will get you awareness and keep you aligned with the changing buyer internet and increase the likelihood of conversions.

Pitch the content high through eCommerce SEO agencies expertise - Content and SEO are like buddies! Neither can survive if one goes wrong. Quality content, be it a blog, product description, user guide backed with powerful SEO, can take the content at a different level making it likable, shareable, and action-oriented.

eCommerce SEO enables capturing the long tail - Many emphasize long-tail keywords because these are searches even Google has seen for the first time, but they are crucial. SEO is the only way to play upon these long-tail keywords the right way. These keywords may come up with a  volume of 1-10 maybe but they work well when infused correctly in your content.

eCommerce SEO enhances user experience - A robust user experience drives conversions. Through SEO, you can understand the intent of your audience and make the site usable. Google prefers sites that offer up to scratch user-experience. 

eCommerce SEO is an economical way of promotion - Indeed the cost is defined as per your requirements and the digital marketing agency you work with. The best eCommerce SEO companies come up with tools and strategies that play easy on your pocket. 

eCommerce SEO boosts credibility - A key benefit of SEO that many companies prefer is improving its credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine trusts your website.

Search engine optimization gets you visibility, leads, engagements, and conversions. But only when done right. Check out our next section about the best SEO practices that you need to implement for your eCommerce website to churn profits

The Best 14 eCommerce SEO Practices That Results In Conversions

SEO for eCommerce is not a cakewalk; it requires understanding what your current digital ranking is and what you are aiming at. These eCommerce SEO practices will guide you on how you may drive the best ROI.

#1. Get An Eye For The Right keywords

If you don't get the right keywords, firstly you will not be able to mark a presence on the first page of the SERP, and secondly, you miss out on a massive chunk of traffic. So how to get the best of keywords:

  • When doing a keyword search, analyze the search volume, CPC, and User Intent.
  • Search volume tells you about buyer preference; CPC means how much people pay per click when they buy advertising based on a specific keyword. User intent describes what people want to find when they type a particular keyword into Google's search bar. 
  • Pay attention to long-tail keywords; they should be part of your keywords strategy.
  • You may use tools like Ahrefs, SEMRush, for keyword research.
  • Check out the kind of keywords your competitors are using. Some of the tools even let you search your competitors’ keywords and how they are ranking to come up with the right SEO strategy.
  • Mention your primary keyword in your product headline, meta description, image alternate attributes, and subheadlines. 
  • Try working with eCommerce SEOcompanies, as they have experience and resources to get the best eCommerce SEO strategy on to the table.

#2. Optimize The Home-Page Most Appropriately

Look at the iphone page, it is clear, speaks about product USP, precise title, basically it has everything that a buyer needs. To make your eCommerce website rank higher, optimize your homepage. Here's what you need to do:

Homepage Title Tag

The SEO title tag is crucial for on-site search optimization. So while working on it, do include the business name along with the main keywords. The title tag should be 70 characters and relevant.

Homepage Meta Description

The meta description should be appealing and work as a solution provider encouraging visitors to click and land on the website. Write by using the main keyword of eCommerce SEO; keeping the length up to 160-character for the description.

Pro Tip: Check your page title using the Title Tag Pixel Width Checker 

Homepage Content

The content on your homepage should help visitors learn more about your business and the products you have to offer. However, avoid overloading visitors with too much information. Instead, consider featuring your top few products on the homepage and your unique selling proposition.

#3. Check Out Your eCommerce Site Architecture

eCommerce SEO is not just limited to the right keywords and their placement. Your site architecture is equally important to make the best of SEO. eCommerce site architecture involves setting up category pages, product pages, payment gateways, navigation and much more in place. Place the content such that it's easier for the site visitors to find what they are looking for. 

The rules to make a winning site structure are:

  1. Make a simple and scalable website.
  2. It should be easy for the user to reach the landing pages.
  3. Use high-volume keywords in your site URL.
  4. Get a proposal from an eCommerce SEO company and figure out what works best for you.

#4. Optimize The Product Pages

Tell us what is the objective of making a website? What we can confidently say are sales and revenue. 

How will you maximize sales if users don't find your product pages informative, exciting and actionable? Put all your energy into making a great product page and optimize it with high-volume keywords, and well-planned eCommerce SEO strategy. 

Here are the golden rules:

  • Check that the most crucial things are available on the product page.
  • Write a great product description, use your own tone and individuality in coming up with the product copies.
  • Come up with an exciting and relatable product name. A name that you can easily use in the URL of product pages and even the SEO title and description. 
  • Images and video are the game-changers. Since you are selling online, make the product look stand out but realistic, such that the users can't stop themselves from adding it into the cart. Not only are images necessary for your customers, but they are essential for search optimization. Through videos, make your customers feel more confident about the product.
  • Add testimonials and product reviews as customers do make a purchase decision faster when there are good reviews available. 
  • The best way is delegating the task to an eCommerce SEO service company who may use the best eCommerce SEO platform for your webpages.

#5. Being Responsive Is What Matters!

Be it you or your website; responsiveness is what works. Anyways here we are referring to making responsive websites

People love shopping on mobile, and if your website or product pages are not optimized for every screen size, you miss a significant audience segment. In addition, Google's mobile-first index uses mobile-friendliness as a ranking signal. So how to work it out?

  • For the best eCommerce SEO results reduce the page load speed for both desktop and mobile. The faster your site loading speed is, the better your ranking will be. Remove unnecessary elements from product pages, keep only the required plugins, do not go for extreme themes. 
  • Keep image dimensions in check. The larger your photos are, the longer it takes for them to load in a browser. You can lower an image's size by reducing its size or pixels. With a tool like Adobe Photoshop, you can make this work. However if you delegate the complete task to a eCommerce SEO agency be rest assured to have a website that loads with 2 seconds.
  • The ideal site speed, according to users, is two seconds, but the faster the better. You may test your current speeds at Cloudflare or with Google's tool if you're not sure.
  • Check that the site's material is not too much for your server to handle.
  • Download times are being slowed by the presence of too many scripts.
  • Even consider checking on the site host.

#6. Create Backlinks For eCommerce SEO

Backlinks are again an element that Google prefers for search page rankings. The more backlinks you have from high-quality sites, the more authoritative your site becomes. 

For building backlinks, you may come up with these practices:

  • Work on guest posts related to your blog type.
  • Go to the backlink analyzer to examine what kind of backlinks you're getting from other sites. This might assist you in determining who has already become a follower and which connected sites you should target for additional link building.
  • Focus on internal backlinks creation.
  • Keep sharing content on social media.
  • Creating and sharing infographics, works well to get backlinks

#7. Keep Measuring Results From eCommerce SEO Efforts

To have a sound understanding of the quality of your content, images, product pages, SEO audit is vital. Here are the recommended tools for checking on your SEO efforts:

#8. User Experience Should Not Be Compromised

It is more important to make the site usable than it is to make it appear attractive. UX also includes ensuring that customers can find what they're looking for, keeping them engaged while exploring, and providing the best possible experience to visitors. Google would love to give such a site a higher ranking.

Winning ways to ensure the best of user-experience:

  • Ads should not obstruct the user's navigation of the site.
  • Avoid pop ups and roadblocks.
  • Your website should be mobile-friendly and load rapidly.
  • Any website should be devoid of clutter and simple to explore.
  • Engaging Call-To-Action button that tells customers their next step.
  • The best way to create a consistent user experience is finding out the best eCommerce SEO agencies that have a strong portfolio.

#9. Avoid Stop Words In eCommerce SEO

“a”, “the”, “is”, “are” etc. are common stop words. Stop words might make your text harder to read and hurt your SEO rankings. Stop words may also interfere with the reader's attention. You can use those spaces for more creative and relevant material if you remove these words from your website.

#10. Content Is The Real Hero When It Comes To eCommerce SEO

Content may make or break your brand. If done right, you enjoy tremendous brand loyalty, but if done wrong, it isn't easy to create a positioning for the audience. 

Here are the winning tips:

  • Regular content not only attracts organic traffic, but it also attracts paid traffic. It can help you acquire your clients' confidence, improve your website's rankings, and establish your reputation as a thought leader.
  • Readers often find a similar kind of product description on every other eCommerce site; trust us, that does not work well. When it comes to content, readers like something unique, exciting, and new to read. Give your product description a flavor of what makes you different and see how that works for you!
  • You can focus on a variety of content, such as DIY content, unboxing, FAQ’s, new product releases, seasons best, user-generated content, testimonials and video demonstrations, and much more.

#11. Be A Social Media Star For The Best eCommerce SEO Outcome

Social sharing does affect your Google ranking. When people love your service, product, content, or anything else, they will share it, which increases your brand awareness, and of course, Google loves sites that are liked and shared by many. 

How to make social sharing easy? Here are the best tips:

  • Make an informative page for your product on Facebook, Instagram, Twitter as per your product type.
  • Keep posting content sonsitetly to drive organic traffic.
  • Shell out offers, quizzes, create interesting videos, comment on a relevant conversion, and improve local eCommerce SEO.
  • Increase backlinks.
  • Keep your page updated.
  • Engage in any latest newsworthy event.
  • Be part of any online community drive.
  • Hire one of the best eCommerce SEO companies that has a strong social media presence.
  • Work with affiliates.
  • Try working with influencers, it really does work well.

#12. Look Into The Technical Aspects For eCommerce SEO

The technical aspects may also affect your SEO. Technical means the site loading speed, coding rather clean up some unrequired codes for better page optimization, XML Sitemap, structured data, and meta tags. These are all factors that influence your site's performance.

#13. Optimize The Navigation Of Your eCommerce Site

One of the most important aspects of your website is navigation. It determines how easy it is for your audience to find things and navigate your website. Your eCommerce SEO success is aided by functional and clear navigation. When your audience is unable to locate products, they become confused and leave the page. This results in a higher bounce rate, which has a detrimental influence on the ranking of your site for specific keywords.

Winning stays to have a seamless navigation for your site visitors and better eCommerce SEO output:

  • Your landing pages must be organized. 
  • Create sections and subsections to aid users understand the website and its offers. 
  • Keep color, font consistent.
  • Make all navigation elements clickable.
  • Keep Call-to-action to guide the user about the next step.

  • Use accurate navigation titles.
  • Check on your search bar and its features.
  • Limit the number of items in your menu.
  • Label the menu clearly.
  • Prioritize your landing pages.

#14. Custom URLs Are Vital

You have a slew of product pages that Google must index. You make it difficult for Google to index your page if your URL structure for eCommerce SEO is made up of random digits and words. A custom URL will make it easier for Google to interpret and index your content. Here are the best practices:

  • Use the best keyword in your URL
  • Follow a standard URL structure
  • Use hyphens to separate words
  • Keep the url short and simple
  • Never use stop words
  • Make your URL more appealing by making it relevant and specific like  www.shoes.com/formal/casual. Because it tells Google exactly what's on the page.

These eCommerce SEO practices will definitely boost up your brand presence and get you consistent traffic and conversions. But are you worried that this is going to cost a massive amount? Don’t be! Check out how much eCommerce SEO costings sum upto.

How Much Does eCommerce SEO Cost?

How much should you budget for SEO? 

It depends on the site's current performance and what you are aiming at. If your site is new and you are looking for a position on the first page of SERP, then you are competing with some of the best out there. You may need an SEO strategy and tool that gives you the best keywords and an in-depth understanding of the market and the competitors. 

You may go for a plan based on:

  • Keyword-based Pricing
  • Retainer
  • One-time Fee
  • Packages
  • Hourly Payments
  • Variable Fee
  • Pay-for-Performance

As a new entrant, you may even need to shell out on updating pages on your website like:

  • Monitoring and updating the internal linking structure
  • Backlink outreach and implementation 
  • Content creation
  • Page optimization

Factors that determine the cost of SEO

  • Size of your business
  • What you want to sell, and how is its market perception
  • The eCommerce SEO company that you choose to work with
  • Does your product type have too many competitors or its a newborn

Get the definite answer to how much eCommerce SEO will cost; by getting in touch with an experienced digital marketing agency to take care of your SEO efforts. We will also tell you about some of the best eCommerce SEO tools so that you may check on the features and pricing before connecting with a digital marketing agency. 

Best eCommerce SEO Tools That Work Wonders!

You'll need the correct tools if you want your eCommerce SEO plan to succeed. The websites listed below are some of the most useful for learning how to optimize your on-page and off-page SEO for better search engine visibility.

Ubersuggest

Type in a keyword related to your product to use this tool to uncover high volume and related keywords to help enhance your eCommerce SEO results. The tool will scrape numerous websites for data on similar keywords, CPC, search volume, and other factors.

Ahrefs

Optimize and track your eCommerce SEO strategy using Ahrefs. It's great for getting backlinks, and keywords.

Answer the Public

Answer the Public allows you to discover what individuals all across the world are interested in and experience. Simply type your keyword into the homepage search box to find out exactly what people are looking for. 

ScreamingFrog

Broken links, missing meta descriptions, and duplicate content are all faults that ScreamingFrog may detect on your site. You won't be penalized by the search engines if you detect the issues, establish redirects, or add missing material.

MOZ 

MOZ is an excellent tool for tracking and locating keywords, identifying link-building chances, and analyzing the page metrics of competitors. 

These tools are worth trying to come up with the best of keywords and SEO implementation. Also learn about the best SEO terms that will help you in the journey. 

By now you know the secret to an effective eCommerce strategy. Here’s a quick recap of what we discussed.

Parting Note!

There is no denying that SEO is the best way to boost up your eCommerce. But it's not just limited to finding the right keywords and stuffing them. eCommerce SEO is about the best user experience, seamless navigation, great product copies, stunning images and videos, every technical aspect of your website is checked and intact, perfect metas, and a highly responsive website. 

SEO is the low-hanging fruit you don't want to miss out on! Reach out to one of the best digital marketing agencies for your free proposal.

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