Kudos! You are going to make some big bucks this season and years after.
Google is going to love you, rank you higher, and competitors will envy you!
Your website will be a trailblazer, and you might get calls about how you did that!
eCommerce is going to boom, and so will you!
You will enjoy super loyalty from your customers!
Are you thinking about how all this is possible?
It's no magic, but it's the power of Search Engine Optimization - eCommerce SEO; when done right gets you nothing but the “BEST”.
Whether you are a marketer making your next financial year brand plan or planning the best sales this Christmas season, a startup owner ready gearing up for name and fame, or an established entrepreneur adding untapped geographies to its business, this article will get you what you are looking for "How eCommerce SEO Can Be A Game Changer."
Pick up a pen and paper or open up the notepad on your laptop and write down what you have missed in your digital marketing plan till now. To begin, we will clarify what eCommerce SEO is and why it is so vital for your business.
You know what we think about SEO and eCommerce SEO services. It's the magic wand that fulfills what every marketer or a business owner wishes - to rank at the top of search result pages!
Search Engine Optimization (SEO) is the art and science of optimizing your website, the landing pages with the best keywords to make it rank higher on Google.
Professional eCommerce SEO services work on a well-designed and optimized website with high-quality content to make it rank better in search engines such as Google, thereby increasing your store's visibility and driving traffic.
eCommerce SEO is not just limited to using the best of keywords and optimizing your website; it involves optimizing every element that users may interact with, like the navigation structure, headlines, meta, product descriptions, and much more.
Let us share some case studies that show the power of eCommerce SEO, when done correctly, can lead to tremendous outcomes.
Content and SEO go hand-in-hand, and Etsy has mastered this skill. eCommerce SEO needs a solid content strategy to bring and engage the right traffic. Etsy, the global market leader for hand-made goods, is classic when it comes to content. Be it their user-generated content, product descriptions, social media posts, or appealing anchors to help users navigate to pages, Etsy is the best. They come with exciting content ideas backed with solid keywords and SEO strategies that gain attention and maintain customer relationships.
The global eCommerce giant is an inspiration for digital presence, SEO, and engaging content. The user review on every product published on Amazon adds up to the SEO level and thereby the site ranking. Be it user-generated content, or navigation, product pages, keywords, images, videos, product copies, call-to-action, everything about the eCommerce giant reflects how strong its SEO strategy is, Amazon rocks every aspect of SEO.
Pro Tip - For your product pages check out keywords used on Amazon for similar products. You may get such insights from the best SEO tools.
The next big question is how exactly eCommerce SEO effects your digital presence. Move onto the next section to open up the doors for you.
How do customers make a purchase decision?
They search on Google for the options available, price, reviews, images, videos, each and everything. They even compare products to make an informed decision.
If your product page or the website does not appear on the SERP, you will miss out on such potential buyers, and leads. Even if you are available and users are not able to find you it’s like being invisible.
SEO is an investment and not an expense!
This is what makes eCommerce SEO agency services, and eCommerce SEO so important, it bridges every gap between you and your audience. Here is why we say SEO is a must for eCommerce:
Driving brand awareness through eCommerce SEO - An appearance on the first page of SERP is what defines your presence. If you have missed the slot, getting noticed and building upon brand awareness will be challenging. Strong SEO ensures you appear on the top results and position yourself as a competitive and credible brand when you start your eCommerce business.
eCommerce SEO fills up the marketing funnel - Yes! SEO plays a critical role at every marketing funnel stage. Starting from awareness, interest, desire to action, you need to understand the buyer’s intent, pick up keywords that move from information to transaction. The right SEO strategy will get you awareness and keep you aligned with the changing buyer internet and increase the likelihood of conversions.
Pitch the content high through eCommerce SEO agencies expertise - Content and SEO are like buddies! Neither can survive if one goes wrong. Quality content, be it a blog, product description, user guide backed with powerful SEO, can take the content at a different level making it likable, shareable, and action-oriented.
eCommerce SEO enables capturing the long tail - Many emphasize long-tail keywords because these are searches even Google has seen for the first time, but they are crucial. SEO is the only way to play upon these long-tail keywords the right way. These keywords may come up with a volume of 1-10 maybe but they work well when infused correctly in your content.
eCommerce SEO enhances user experience - A robust user experience drives conversions. Through SEO, you can understand the intent of your audience and make the site usable. Google prefers sites that offer up to scratch user-experience.
eCommerce SEO is an economical way of promotion - Indeed the cost is defined as per your requirements and the digital marketing agency you work with. The best eCommerce SEO companies come up with tools and strategies that play easy on your pocket.
eCommerce SEO boosts credibility - A key benefit of SEO that many companies prefer is improving its credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine trusts your website.
Search engine optimization gets you visibility, leads, engagements, and conversions. But only when done right. Check out our next section about the best SEO practices that you need to implement for your eCommerce website to churn profits
SEO for eCommerce is not a cakewalk; it requires understanding what your current digital ranking is and what you are aiming at. These eCommerce SEO practices will guide you on how you may drive the best ROI.
If you don't get the right keywords, firstly you will not be able to mark a presence on the first page of the SERP, and secondly, you miss out on a massive chunk of traffic. So how to get the best of keywords:
Look at the iphone page, it is clear, speaks about product USP, precise title, basically it has everything that a buyer needs. To make your eCommerce website rank higher, optimize your homepage. Here's what you need to do:
Homepage Title Tag
The SEO title tag is crucial for on-site search optimization. So while working on it, do include the business name along with the main keywords. The title tag should be 70 characters and relevant.
Homepage Meta Description
The meta description should be appealing and work as a solution provider encouraging visitors to click and land on the website. Write by using the main keyword of eCommerce SEO; keeping the length up to 160-character for the description.
Pro Tip: Check your page title using the Title Tag Pixel Width Checker
The content on your homepage should help visitors learn more about your business and the products you have to offer. However, avoid overloading visitors with too much information. Instead, consider featuring your top few products on the homepage and your unique selling proposition.
eCommerce SEO is not just limited to the right keywords and their placement. Your site architecture is equally important to make the best of SEO. eCommerce site architecture involves setting up category pages, product pages, payment gateways, navigation and much more in place. Place the content such that it's easier for the site visitors to find what they are looking for.
The rules to make a winning site structure are:
Tell us what is the objective of making a website? What we can confidently say are sales and revenue.
How will you maximize sales if users don't find your product pages informative, exciting and actionable? Put all your energy into making a great product page and optimize it with high-volume keywords, and well-planned eCommerce SEO strategy.
Here are the golden rules:
Be it you or your website; responsiveness is what works. Anyways here we are referring to making responsive websites.
People love shopping on mobile, and if your website or product pages are not optimized for every screen size, you miss a significant audience segment. In addition, Google's mobile-first index uses mobile-friendliness as a ranking signal. So how to work it out?
Backlinks are again an element that Google prefers for search page rankings. The more backlinks you have from high-quality sites, the more authoritative your site becomes.
For building backlinks, you may come up with these practices:
To have a sound understanding of the quality of your content, images, product pages, SEO audit is vital. Here are the recommended tools for checking on your SEO efforts:
It is more important to make the site usable than it is to make it appear attractive. UX also includes ensuring that customers can find what they're looking for, keeping them engaged while exploring, and providing the best possible experience to visitors. Google would love to give such a site a higher ranking.
Winning ways to ensure the best of user-experience:
“a”, “the”, “is”, “are” etc. are common stop words. Stop words might make your text harder to read and hurt your SEO rankings. Stop words may also interfere with the reader's attention. You can use those spaces for more creative and relevant material if you remove these words from your website.
Content may make or break your brand. If done right, you enjoy tremendous brand loyalty, but if done wrong, it isn't easy to create a positioning for the audience.
Here are the winning tips:
Social sharing does affect your Google ranking. When people love your service, product, content, or anything else, they will share it, which increases your brand awareness, and of course, Google loves sites that are liked and shared by many.
How to make social sharing easy? Here are the best tips:
The technical aspects may also affect your SEO. Technical means the site loading speed, coding rather clean up some unrequired codes for better page optimization, XML Sitemap, structured data, and meta tags. These are all factors that influence your site's performance.
One of the most important aspects of your website is navigation. It determines how easy it is for your audience to find things and navigate your website. Your eCommerce SEO success is aided by functional and clear navigation. When your audience is unable to locate products, they become confused and leave the page. This results in a higher bounce rate, which has a detrimental influence on the ranking of your site for specific keywords.
Winning stays to have a seamless navigation for your site visitors and better eCommerce SEO output:
You have a slew of product pages that Google must index. You make it difficult for Google to index your page if your URL structure for eCommerce SEO is made up of random digits and words. A custom URL will make it easier for Google to interpret and index your content. Here are the best practices:
These eCommerce SEO practices will definitely boost up your brand presence and get you consistent traffic and conversions. But are you worried that this is going to cost a massive amount? Don’t be! Check out how much eCommerce SEO costings sum upto.
How Much Does eCommerce SEO Cost?
How much should you budget for SEO?
It depends on the site's current performance and what you are aiming at. If your site is new and you are looking for a position on the first page of SERP, then you are competing with some of the best out there. You may need an SEO strategy and tool that gives you the best keywords and an in-depth understanding of the market and the competitors.
You may go for a plan based on:
As a new entrant, you may even need to shell out on updating pages on your website like:
Factors that determine the cost of SEO
Get the definite answer to how much eCommerce SEO will cost; by getting in touch with an experienced digital marketing agency to take care of your SEO efforts. We will also tell you about some of the best eCommerce SEO tools so that you may check on the features and pricing before connecting with a digital marketing agency.
You'll need the correct tools if you want your eCommerce SEO plan to succeed. The websites listed below are some of the most useful for learning how to optimize your on-page and off-page SEO for better search engine visibility.
Type in a keyword related to your product to use this tool to uncover high volume and related keywords to help enhance your eCommerce SEO results. The tool will scrape numerous websites for data on similar keywords, CPC, search volume, and other factors.
Optimize and track your eCommerce SEO strategy using Ahrefs. It's great for getting backlinks, and keywords.
Answer the Public
Answer the Public allows you to discover what individuals all across the world are interested in and experience. Simply type your keyword into the homepage search box to find out exactly what people are looking for.
Broken links, missing meta descriptions, and duplicate content are all faults that ScreamingFrog may detect on your site. You won't be penalized by the search engines if you detect the issues, establish redirects, or add missing material.
MOZ is an excellent tool for tracking and locating keywords, identifying link-building chances, and analyzing the page metrics of competitors.
These tools are worth trying to come up with the best of keywords and SEO implementation. Also learn about the best SEO terms that will help you in the journey.
By now you know the secret to an effective eCommerce strategy. Here’s a quick recap of what we discussed.
There is no denying that SEO is the best way to boost up your eCommerce. But it's not just limited to finding the right keywords and stuffing them. eCommerce SEO is about the best user experience, seamless navigation, great product copies, stunning images and videos, every technical aspect of your website is checked and intact, perfect metas, and a highly responsive website.
SEO is the low-hanging fruit you don't want to miss out on! Reach out to one of the best digital marketing agencies for your free proposal.