Each & every eCommerce store today is struggling hard to win the desired traction & revenue online. Even you are, isn't it? Having an eCommerce website isn’t enough, you need superlative ecommerce website promotion ideas to generate more repeat business, increase the order size of loyal customers & invite the real-potential buyers (who may/may not have heard about you).
If you are stuck at “how to promote ecommerce website”, below we are sharing a few best budgeted, self-doable, and professional marketers led tips on “how to market online store from scratch”.
eCommerce promotion of marketing is a holistic practice that is done on & around your store website to increase its awareness & reach within your target buyers online.
The purpose of eCommerce promotion is to build brand awareness, drive curiosity of potential buyers, increase product sales with new or old customers.
Before we jump to some solid tips on how to promote my online store, know who your actual buyer is. Did you know you have 3 types of customers that could actually add to your brand awareness & revenue goals? Here are the types of customers you need to focus on while searching for answers to “how to promote ecommerce website” and implementing the best ecommerce promotion ideas.
Customer Type 1 - Past customers who could be repeat customers --- Who have shopped before & know your store like no-one else.
Customer Type 2 - People who are looking for products that your store offers -- But they don’t know you yet!
Customer Type 3 - People who have known you, visited your store but drove away --- because your offerings weren’t convincing.
Let’s discuss the best practices on how to market online stores like a pro for these 3 customer bases that are likely to buy from you. Keep reading to find all your answers to “how to promote eCommerce website”.
Here are 12 budgeted, effective tips on how to advertise your online store without looking too salesy & boring. These points will help you create your effective eCommerce promotion strategy for sure, so do not skip but just read.
How to Promote your Online Store? (All By Yourself)
If you are starting off into the marketing funnel, terms like Search engine optimization, automation marketing, push marketing, etc can be overwhelming for you & as well require professional help (which we will discuss later). So we are first starting with the easy doable tips on “how to advertise your online store” that you can easily adopt, takes no investment as such & doesn’t fry your brain much.
“Emails are still the most powerful marketing weapon for eCommerce. Yes Still!“
Emails are the most effective means to socialize with existing or new customers, sell them crazy offers, or announce to them about your fresh arrival in the stock or latest discounts.
Here are the few ways how you can take fullest advantage of email exchange & build a colossal email marketing funnel at your disposal.
“Do you know emails that have a customer's name in the subject get 75% open rates?”
You can share any information with your prospects or customers that can build a connection with them & make your store appear to be as credible & transparent. But be cautious, don’t bombard them with cryptic, tonnes of email, have a steady flow of communication on decided days only, otherwise you will lose their interest by poor click throughs & unsubscriptions.
Here are the few occasions on which if you will send the messages, your potential or actual buyers would highly-appreciate:
You can easily pull through simple email efforts, but to build a sureshot flow of referrals, traffic & revenue from your buyers, you need workable email marketing templates & efforts, with which only a professional email marketing team like us can help.
Every next person is active on social media platforms, and finds it an effective means to gather any brand’s information & credibility. Social media platforms have a great role in influencing user’s buying decisions. Be it Facebook, Instagram, Twitter or any other media platform, all of them are a huge asset for your online retail because you can do a lot to attract people’s attention, bring awareness towards your brand.
How do you promote your online store through social media? Promoting your products or services over social media platforms is possible in various ways by curating & posting relevant informative, engaging, promotional content in the form of videos, images, blogs, GIFs, etc.
Start posting relevant & fresh updates, offers, or news about your brand, its products, your industry on popular social media channels. Use 80-20% rule. Share 80% general industry related news (any ecommerce industry you are in, be it beauty, retail, electronics, food, etc) to make more informed buyers & 20% your promotional content to let users know of your specific products & quality services.
For an eCommerce, Facebook, Instagram & Pinterest are the 3 best platforms to bring traffic, conversions & sales to your business. So better focus on each one of them and don’t just rely only on a single platform as you may lose heavy leads.
You can easily pull social media for free on your own to maintain that brand visibility. But for more broad & constant reach, you need to deploy some investments in Social Media Campaigns under your budget. Paid social media marketing can give you dramatic conversions & sales within a short period of time.
But acing paid marketing is not that easy, you need professionals around who are familiar with social media trends, metrics, ecommerce promotion tools, click through rates, and best ads to run --- that can help monetize your efforts. When you want a faster brand outreach & revenues, better consult them!
“Why pay for more, when you can get the same product at discounted rates, through coupons?” --- That’s what your rationale buyers thought process is.
The internet shopaholics always look for fresh brand deals & coupons to make their transaction less on pocket. You can register your eCommerce business on several coupon websites online & get the desired action from the buyers. Here are some of the popular coupon websites that could be suitable for your eCommerce business:
You will easily find more such coupon sites online for registering your eCommerce store and getting best traction from them.
Make sure you are following the real marketing gimmicks along with fixing your social media & search engine reach. As a brand or eCommerce, give something that the audience can relate with & drives that trust & anticipation towards your brand. We are talking about real marketing gimmicks, which could be anything that temps your current or future buyers to stick with your offers & products like:
You can have as many ecommerce promotion ideas as possible that could help you attract customers. That could help your store position well, differentiate from the crowd and bring that fast attention towards your offered products & services.
There are still some conventional people who love buying the products based on offline marketing practices. You can follow these best way to advertise online store through offline marketing methods:
When you are leveraging offline marketing, don’t forget involving the online ecommerce website promotion tips. Create a balance between the online & offline methods & soon you will have a thriving brand.
How to Promote your Online Store? (With Some Professional Help)
We just talked about self employable ecommerce promotion ideas. If you are looking for some more paid yet budgeted and professional digital marketing agency led marketing ideas, here are some to follow.
Ever wondered how giants like eBay & Amazon manage to pull so much traffic from the web? Well, they play a very cautious SEO strategy. If you have the right keywords in your site that include the “frequently-searched terms” and “phrases” used by your target customers, you can drastically improve your eCommerce website’s ranking, traffic & sales opportunities.
The potential & most searched keywords can be placed within your products titles, description, meta titles, meta descriptions or the blog you run (if any). This will help you score the leading position in search results & get you the desired traffic, organically.
You can take help of popular keywords finders like Google keyword planner, Amazon, Ashrefs, or Google Analytics to keep track of what your competitors are cooking.
SEO requires special planning, efforts, ecommerce promotion tools, years of experience in targeting the eCommerce centric short & long-terms keywords, which is why it is best if you don’t do it all alone & hire the help of a professional SEO agency near you.
The key is -- Use the unique, smart & compelling content with the most searched keywords & present them in a very distinctive way than your competition, and your prospects will be all yours.
Don’t Forget the Technical SEO
Make sure you are topping the game of technical SEO too...
Check crawl errors in Google Console - Make sure the pages are blocked from crawling that shouldn’t be.
The next solution to your question “how to promote my online store” is PPC. PPC aka pay-per-click advertising is a most absolute & aggressive marketing way to position your eCommerce business out in front of the would-be buyers & make them see your worthy products (like a kid forces you to see his new toys).
There are 3 components of PPC - “The Ad”, “The offer”, “The promising landing page”.
All these 3 needs to be in great sync to tempt the customer towards the ultimate buying step. Your landing page should have everything that you promised in that ad & the offer. Make sure your eCommerce landing pages are distraction free, have all the information & products the prospects wanted to see & that too on the keyword he/she was looking for.
Google AdWords can help you find the most relevant keywords for your PPC ads. The tool will help you distill your potential customers & their key terms searched over the internet. With professional marketers around, you can easily leverage Google AdWords & best practices to ace the ad writing process & promoting it for your store.
“The PPC ads are effective & fastest ways to get traffic & customers as they are placed on the top position of search results, before the organic ones, which gives you an edge before the competition.”
“Content is the foundation of every eCommerce marketing process. If it is weak, there is no way you can stay afloat in the competition.”
Your customers need informational, fresh, appealing product-based or promotional content on a regular basis, to get convinced for actual buying. And there lies the biggest role of content marketing, within which you need to identify the flavors of content that can hook your potential customers in one shot.
Here are a few tips that you & your content marketers can choose to make your content game for eCommerce promotion strong.
Take along your marketers & ask them to show you how paid marketing works for social media. There are 2 popular social media channels that could induce best paid marketing efforts & results for your eCommerce store, which are Facebook & Instagram. Sharing a few tips on how you can advertise your online store with these top 2 social channels to turn traffic, referrals & revenue under a budgeted investment.
How to Promote your Online Store on Facebook?
You along with your marketers can easily promote your products on Facebook by:
These were the quick tips on How to Promote your Online Store on Facebook, now let’s find out for Instagram.
How to Promote your Online Store on Instagram?
With almost 500 million daily active users, Instagram is the most popular social media platform today that easily connects brands, influencers, customers with each other. Once you create an Instagram business account & store, you can easily promote your products on Instagram by:
So these were the quick tips on How to Promote your Online Store on Instagram, which can bring quick results in a sizable time span.
“Infleuncer marketing is one of the biggest marketing tactics you can leverage for better outreach, traffic & popularity of your store & its products.”
Influencers are the famous social media personalities who have quite huge followership & fandom. Their ardent followers or allies trust them for their advice, recommendation & every opinion they put out like fire on the internet. Contacting such influencers can really help make your brand & store highlight & invite more customers. You & your trend seeking marketers can jot down the popular names & ask them to review & write about your products/brand/store over their:
“Any ecommerce store’s success lies in more than its quality products”.
Sure you may quality products but if you don’t have an outlet that displays their quality that well, how do you think customers would get to know that? If you are having hard time in keeping customers, bringing in new ones or increasing the average order value of existing ones, it’s time you need to lay focus on the product page optimization of your eCommerce store with an eCommerce web redesign company.
At any point, you can choose to optimize your product pages designs, content, structure of non-performing pages or ones that carry tremendous potential to convert. If you are looking for tips on “how to promote eCommerce products page”, here are some elements that you can optimize over your product pages for better reach.
Test, test, test! Always test, change, recreate, optimize, & implement these elements of your product pages as per the timely performance of your web pages. If approaching better conversion rates is getting overwhelming & difficult, get the help of a professional conversion rate optimization service for eCommerce.
Everything has been automated. Even so called Marketing. Today you can multiply or duplicate redundant efforts without infusing much time & effort. You can leverage Marketing Automation cum ecommerce promotion tools for your eCommerce with the best digital marketers around.
The professionals can help you get introduced to not-so-costly, automated ecommerce promotion tools that will actually help you plan, coordinate, measure your all marketing efforts in a single hood, both offline & online. With such automated ecommerce promotion tools you can create, nurture & turn leads into actual & loyal product buyers.
With marketing automation cum ecommerce promotion tools, you can align, manage your core marketing efforts by:
So these were the 12 tips on how to market online store with or without professional help. Apply it, share it, and be ready to reap the rewards.
On digging deep, you will find a variety of tips & methods on “how to promote your online store”, whereas these are just 12 sizeable yet powerful tactics on “how to promote my online store”, which you can try yourself and with some experienced marketing team.
Your eCommerce marketing should have a combination of self-initiated as well as professionals led paid marketing marketing ways. Because that’s when you get both organic & paid results at a faster turnaround. You can’t solely rely on either organic methods or paid methods, you need both of them in equal proportion to drive interesting traffic, revenue & brand outreach for longer haul.
Do you need some assistance along your way to drive those effective PPC campaigns or leverage automated marketing tools? Contact us & know how our positive results driven Digital Marketing Company can drastically help!
Also, is there some special eCommerce marketing strategy that you used for your online store that worked heavily? Share your thoughts on which of the above marketing tactics you are least to most likely interested in exploring & implementing.