Enterprise SEO Strategies: How to Optimize Enterprise-Level Website?

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SEO

6 Mar, 2024

enterprise-seo-strategies

Introduction

Do you want to raise the visibility of your enterprise website? Do you want to make this happen by learning how to implement SEO in your business?

If your answer is yes, you are at the right place!

Digital marketing has heavily relied on SEO since the very beginning.

Enterprise-level SEO presents a variety of challenges and opportunities. Of course, the stakes are higher, but there's a much larger audience to tap into, which can help your business generate a lot of sales and even growth quickly.

57% of enterprises rated limited SEO in-house expertise as the most daunting obstacle to achieving important SEO objectives, while 43% reported limited SEO expenditure as the most challenging obstacle for their company. 

We understand how challenging it can be, and as a leading enterprise SEO company, we have created an end-to-end guide on how to overcome these obstacles.

As an enterprise SEO agency, JanBask Digital Design understands different SEO aspects such as:

  • How enterprise SEO will help your business?
  • How to leverage an enterprise SEO platform?
  • What are the perks of Enterprise SEO analytics?
  • Which is the best solution for enterprise SEO management and analytics?
  • Do you need BigCommerce enterprise SEO?

This guide focuses on building an SEO strategy for businesses. You'll discover what it takes to rank your enterprise website higher in search engine results and grow its organic traffic. 

As an enterprise SEO company, here’s what we can help you with:

  • Understanding The Concept Of Enterprise SEO
  • Which Enterprise SEO Strategies You Must Implement?
Looking to Grow Organic Traffic for your Enterprise Business?
  • High-Quality Content
  • Optimizing Lead Conversion
  • Perform Competition Research & Analysis

Understanding The Concept Of Enterprise SEO

At the first glance, enterprise SEO appears the same as any other SEO. Well, the ultimate aim is to rank based on relevant content, and high-value keywords, and gain organic traffic

You are likely to implement a basic SEO strategy that your competitors or coworkers may suggest. 

This includes eliminating technical SEO issues, performing keyword research, creating SEO content, and optimizing targeted search phrases. Additionally, link building and local SEO may be a part of this strategy. 

So what’s special about enterprise SEO?

The major difference between the two is that a regular website deals with hundreds of pages while this one has millions of pages to consider. 

This means that this website has a large number of products, pages, and other elements to monitor, optimize, and coordinate. 

This means all issues concerning the content, technical, indexing, and crawling are magnified to a huge level. 

Enterprise SEO

Besides, an enterprise SEO involves multiple stakeholders that are not present when it comes to a small business SEO. You have to cope with multiple departments, and stakeholders and stay diplomatic while communicating with them. 

Alongside, there is a requirement to constantly focus on the enterprise reports and metrics to prove your capabilities and align stakeholders’ vision with business goals. 

Now, how is this possible?

This is possible with an effective and comprehensive enterprise SEO strategy for your business.

What Makes an Enterprise SEO Strategy Unique?

For the following reasons, enterprise SEO strategies are distinct:

  1. As a starting point, you're dealing with a different kind of website. Many pages, products, and other assets are involved in a website with a large number of assets. 
  2. In order to get things done, you have to deal with a large number of stakeholders and internal politics. As a member of a small marketing team, SEO has little sway or opportunity to collaborate with other departments in a small business.
  3. High-quality content and backlinks help enterprises build significant brand recognition and authority in their industry.
  4. When it comes to technical SEO, enterprise websites face a wide range of challenges, including subdomains, microsites, duplicate content, multilingualism, website architectures, and internal linking. If these issues aren't addressed, they can grow out of control, resulting in indexation issues, decreased crawl rates, and even algorithmic penalty points.

The SEO strategy for enterprises tends to work opposite to traditional SEO, which focuses on gaining authority and creating quality content. Instead, it is done using proprietary tools and processes and the 80/20 rule to identify strategic fixes that will have the greatest impact.

As a result of the above, metrics and enterprise SEO analytics have become more important in the enterprise setting as a way to demonstrate the value of your work and align other stakeholders with your vision.

For 57% of businesses, the lack of available SEO talent within the company is the single greatest challenge when it comes to accomplishing strategic SEO goals. For 43% of businesses, having a limited budget for search engine optimization is the biggest challenge.

Which Enterprise SEO Strategies You Must Implement?

Our SEO experts at JanBask Digital Design have shared a few strategies and benefits of enterprise SEO for your business.

1. Technical SEO

A website's evolution is inevitable. Even if you work for a large enterprise or a small business, the website you maintain will develop and grow over time. Enterprise websites, as we previously mentioned, are often plagued by issues such as low crawl rates and algorithmic penalties. Poor website architecture and a variety of technical issues are often to blame.

There is a lot of duplication of content across multiple sites, subdomains, microsites, and languages. Implementing canonical, hreflang, and noindex tags in the appropriate areas of the enterprise website helps avoid duplicate content.

A website's crawl budget becomes increasingly important as it grows in size because of the increasing complexity of enterprise websites. A thorough examination of your server logs and response codes, as well as your robots.txt and .htaccess files, is a must.

Professional enterprise SEO services should always include ongoing audits to identify any major technical weak points as soon as possible so that you can generate quick wins and also avoid hitting any walls that stop you from seeing a return on your investment.

Working with the IT and development team is essential when it comes to optimizing technical issues. Many of the problems you find will have to do with the website's code and build apart from its content.

2. The Architecture of a Website

In order for Google to give your content a ranking, it must first be found. They must be crawled and indexed by a search engine.

Website architecture includes both the way your website's content is organized and the internal links that connect it. An important part of a website's quality is having an architecture that is both user-friendly and search engine-friendly.

53% of Google searches have a local focus, and of those, 28% have led to a purchase.

Internal linking within the architecture will transfer backlinks to important pages that are more difficult to build backlinks to, in addition to helping search engines better understand pages organized together.

3. Boost Keyword Ranking In the Right Direction

In order to increase your organic traffic, you must first determine which topics are of interest to your target audience. Next, find out what keywords and search queries are being used by the people who are interested in your products and services, as well as the motivation behind each search.

You need to conduct keyword research in order to learn how your target audience searches for information and how to position your brand along its path.

This is where enterprise SEO comes into its own because when it comes to important keywords with high search volumes. Because of their high level of authority, corporate websites can rank for competitive keywords if they build an SEO strategy properly.

There's a lot of room for a few quick wins here.

A good SEO strategy for an enterprise business website's immediate growth includes a small number of high-volume keywords that have a direct impact on leads and sales, as well as low-hanging fruit and quick wins.

As enterprise SEO experts, we recommend targeting keywords that rank between 11-20 because in our experience it is comparatively easier to shift keywords to a page, create opportunities, and improve your digital performance.

For instance, we were working on the SEO of a leading hospitality brand where we optimized content, the title, and link building, and implemented a few social media and landing pages. This resulted in changing the keyword position from 11 to 6 and accelerated traffic by 15%. 

However, when it comes to enterprise SEO settings, you have to consider several search phrases, determine customer search patterns across different regions, and your content marketing strategy

4. Expand And Enhance Your Content

Once you have narrowed down the keyword options to target your website in the coming months, then the next goal is to expand and enhance your content. Make sure that your content is relevant and encourages your audience to take the necessary actions such as sharing information, dropping an email, buying the product or simply following you on social media.

SEO-based content is designed considering the user experience and hence this content can improve user searches to a great extent. Alongside this content comprises meta tags and relevant keywords that are required to meet user intent.

 

Expand and Enhance Content

The use of SEO-based content can provide you with greater traffic and higher rankings. 

This strategy is effective for an enterprise SEO platform. Despite little or more content, users find it convenient to find the right products, services, and information that they are looking for on your website. Besides, this task becomes all the more challenging when you have tough market competition. In such instances, high-quality user-specific content can make it convenient to reach your targeted audience.

Remember, the trick is not to sell but inform your audience about what they are in search of in the simplest way possible. All these efforts can make way for better engagement metrics, higher domain authority, and better visibility. 

5. Competitor Analysis

You can learn a lot about your target market's search habits by looking at the keywords used by your competitors. As a result, you'll be able to identify new opportunities for growth. Again, you may decide to create a significant, long-form content guide or a content hub in order to dominate a specific subject.

Additionally, you may discover content gaps, topics, and keywords that your competitors are using to drive traffic. This is a great opportunity to improve your SEO for an enterprise because of how easy it is to implement.

The final way to gain an advantage over your competitors is to do a Competitor Analysis, and see what link-building opportunities they're utilizing. When conducting a competitive analysis, you identify who you're competing with in Google, what phrases those domains are already ranking for, and build on those phrases to identify new opportunities. 

6. Link Building

There's a good reason why link building isn't the primary focus of SEO strategies for corporate brands. Given the popularity of your brand and the amount of media attention it has received, the domain is likely to receive a large number of new links each month. However, it isn't a strategy that should be ignored.

As an enterprise SEO company, we provide comprehensive external and internal link-building strategies to large-scale enterprises. Our enterprise SEO software is designed such that you are bound to receive a good number of new links and digital presence in the coming months.

We do not rely simply on a single strategy, instead, we understand your enterprise analytics and accordingly craft a link-building strategy that brings you actual results. We make sure that no harmful links are connected to your domain. Any potentially harmful link can result in a huge Google penalty and hence we keep constant tabs on links associated with your website.

Link Building Strategies

 

Our enterprise SEO agency regularly audits your external links to boost your search visibility. We use the following tactics:

  • Recognize which website sections are underlinked and those that have the most links.
  • Examine signs of any potential threats to your profile.
  • Evaluate the quality of your profile and effective measures to improve it.

During such an instance, the use of a high-ranking keyword can be an ideal solution to improve your page ranking in the SERPs. You can combine relevant content and use the right links in this process. 

Remember, SEO is one of the strongest pillars of modern marketing. An enterprise SEO company has to consider thousands of pages to maintain, analyze, track, and monitor an enterprise website. 

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7. Align Your Content

Structured data as it is commonly referred to in enterprise SEO services is an important element to boost your website ranking. Aligning content in the right format makes it convenient for Google to read and analyze your data. Google can understand the content better when it is structured appropriately. 

When Google can understand your content better, this increases your chances of acquiring a higher ranking in SERPs. This indicates you are bound to enjoy better results, traffic, click-through rates, and reach. 

Some of these structural tasks are automated which saves your time so that you can concentrate more on strategies and other tasks. you have more time to strategize, work on sales figures and improve communication with your audience. 

8. Include Featured Snippets In Your Strategy

In order to appear in Google's rich results, you need a featured snippet strategy.

There are many advantages to using the featured snippet, including the ability to appear above the organic results, which can increase your visibility and traffic. A featured snippet is one that appears at the top of the search results page.

First and foremost, use an H1 heading to respond to the questions of your readers. Optimize the solution in a format that is more user-friendly.

If your content doesn't directly answer users' questions about the subject, then you should update your content so that it does. You should use properly structured data markup for lists, tables, and paragraphs in your content.

The average annual content marketing budget for a corporation with 1000 employees is $405,000. 

Here are some additional tips for featured snippets' appearance:

  • Look for keywords with a featured snippet already in place
  • Clearly and concisely respond to the question in less than 100 words.
  • Make sure the information you're providing is accurate and useful to your audience
  • Include bulleted or numbered lists, tables, or charts in your document
  • Create click-bait and curious elements
  • Use the rich enterprise SEO management and analytics tool 
  • Use high-quality images and videos

9. Internal and External Linking

SEO professionals often overlook internal linking. But this should not be the case. Instead, make use of any pages that can be linked to one another if you have relevant content on them. Internal links help Google and other search engines understand your website's structure and help them find valuable pages with more content.

Internal linking has the advantage of allowing you to choose which pages are linked to and the anchor text used to link to another page. However, in order to improve your organic performance, you should continue to focus on quality rather than quantity when acquiring links from other high-authority sites.

Additionally, to increase the number of high-quality links and endorsements for your content, make use of social media while distributing it.

In comparison to organic social media traffic, SEO traffic growth is over 1000% more.

10. Make use of voice SEO

Businesses stand to gain a lot from the voice search market, which currently sees more than one billion monthly searches. While many businesses aren't jumping on the voice search bandwagon, early adopters of this strategy can reap significant benefits.

Studies show that voice search offers enormous opportunity, despite the fact that many businesses aren't in a hurry to implement it into their strategy. For example, it's becoming increasingly popular as a means of making purchases, phone calls, and other types of communications among its users.

So far, voice search has generated sales of $2 billion. 

It's a good idea to optimize your site for voice SEO in your enterprise SEO strategy development. There are a few different ways to get started with this method. Start with optimizing existing content for voice search before moving on to creating new content that is voice-optimized for the best results, but

Streamline the process of optimizing for voice search by concentrating on the content itself.  In order to optimize your pages for voice search, follow these steps:

  • Review the responses to the various featured snippets in your content
  • Reduce the length of your responses to no more than 30 words, if you can
  • Write your responses as if you were in tenth grade
  • Write long-form content of at least 2,000 words

Your content will be more likely to appear in featured snippets and voice search results as a result of these changes. You can expect an increase in organic traffic and search engine rankings as a result of their efforts.

11. Include Multi-Marketing Channel

One of the most successful digital marketing strategies is the use of multiple distribution channels. While this is feasible at the enterprise level, many organizations have separate teams dedicated to each channel. Uncoordinated marketing initiatives can lead to lower performance and poor results as a result of this approach.

Achieving greater success for your enterprise can come from coordinating your marketing efforts. It can also help you stand out from the crowd. Unified multichannel marketing can help you separate yourself from your competition and achieve better results.

There are a number of reasons why it is important to align your marketing channels with your enterprise SEO strategy;

  • Time, effort, and money are all wasted when marketing campaigns are not coordinated. These mishaps, however, can be avoided with a well-coordinated team effort.
  • It's possible to run a number of different marketing campaigns at the same time at the enterprise level. Your company is constantly faced with new opportunities and challenges, such as video marketing and conversion rate optimization.
  • Your company's marketing results and return on investment can also be improved by a coordinated marketing effort across the board (ROI). This is because your teams will collaborate and share information to develop strategies that support one another.

At an enterprise level, you may find it challenging to stay active across different channels. Your digital absence on a platform may be a loophole to reach a fewer audience. In this case, you need an experienced enterprise SEO company that can manage all your multi-marketing channels to share the right messages, at the right time, and with the right people.

Your comprehensive presence across channels can make you stand apart from the competitors and help reach more audiences. Our experts can use the best SEO tactics to keep all your channels updated with your activities and achievements. 

12. Make Use Of The Power Of Brand Outreach

Your brand is well-known to customers, as well as bloggers, influencers, and journalists because you are an enterprise company. As a result, many enterprise-level companies fail to take advantage of brand outreach because they assume they'll be covered because of their brand's size.

Branded searches frequently produce a variety of distinct outcomes. Brands frequently have influence over web domains including microsites, social media profiles, and websites. However, you can also locate stuff created by other people, such as news stories, Wikipedia pages, and online reviews.

Brand Management

Start reaping the benefits of bringing outreach back while planning an SEO strategy.

  • In addition to driving traffic to your site, a backlink can put your brand at the forefront of the minds of readers.
  • As a result of your outreach efforts, customers and potential business partners will continue to remember your brand. Readers can be reminded of what your brand stands for when you mention your latest product or post a link to your most recent blog post.
  • Your business's growth can be aided by collaborating with bloggers and influencers who are trusted by your target audience. You can reap the benefits of word-of-mouth recommendations with the help of influencers and bloggers.

Our go-to mantra for outreach is Research, Compile, Generate, and Contact.

13. Target Distant Keywords

While it's important to improve your position on the first page of search results, it's also important to improve the rankings of pages that appear on the second or third page. SEO includes the term "striking distance keywords" to describe this strategy, and it's a must-have for enterprise SEO.

When looking at organic search results' click-through rates (CTRs), it's easy to see the value of striking distance keywords. 

The CTR drops precipitously after the first page of search results because 75% of users only look at the top few results.

Follow these steps to begin focusing your enterprise search engine optimization on keywords within striking distance:

  • Work out which websites are on page two
  • Audit the pages that rank on the second page
  • Update page two rankings.

14. Redirect and fix Broken Links

Redirect and broken links, commonly referred to as 404s, can affect even the largest of websites (also called 301s). Both of these mistakes can damage your SEO over time. Users and web crawlers alike are greeted by a 404 error page, which is a frustrating experience for both. 

It's time to get your team into the habit of checking for issues like 404s, 301s, and canonical URLs. Users and search engines alike will benefit from fixing your site's link issues.

With these striking enterprise SEO strategies, you can expect excellent business recognition and sales improvement. 

In addition to the above strategies, consider purchasing enterprise SEO software that provides a comprehensive view of the current performance needed to make informed decisions about improving web rankings and digital marketing. Enterprise software for SEO is a good option as it merges solutions for keyword research, technical site audits, content optimization, backlink management, and competitor analysis.

15. Automation

Automation is essential for achieving higher scalability when it comes to SEO for enterprise businesses.

Take keyword research as an illustration. There are tonnes of business SEO platforms and software options that can greatly expand your reach and effectiveness. Google Keyword Planner, Google Search Console, Ahrefs Keyword Explorer, Google Trends, Clearscope, SEMRush, STAT, Soovle, Moz Keyword Explorer, Jaaxy, KWFinder, KeywordTool.io, and Answer the Public are just a few examples.

We also talk about automating reporting and processes. The bottom line is that automation is essential for growing SEO. Fortunately, there are several platforms and technologies for enterprise SEO available to help you 10X your output.

16. Training From Experts

Making a mistake at the corporate level can be disastrous. Consider the butterfly effect: one minor mistake can completely disrupt your operation. The consequences for a huge company's brand visibility can have a significant effect on leads, traffic, and new revenue.

Make an effort to provide each staff participating in the SEO process with thorough training to prevent this. Every workflow, process, and associated expectations should be documented.

Establish a culture that values inquiries so that staff members will feel free to seek clarification when needed.

17. Comprehensive Reporting

Use automated and scalable reporting to maintain alignment with upper management and across departments. Automated reporting not only provides you with a comprehensive picture of your organic search performance but also provides stakeholders with the knowledge they require to support your Enterprise SEO initiatives with confidence.

Automated reporting also gives your SEO team members the information they require to carry out ongoing content and web page optimization for performance gains.

Online dashboards are a useful tool for enterprise-wide reporting. You can look into more lightweight options or use more reliable platforms like Domo and Tableau.

18. Display And Paid Advertising

Advertising is costly, and when you stop running advertisements, the associated traffic stops. You may lower your ad spend and CPA with Enterprise SEO in conjunction with paid search and display advertising without sacrificing your overall performance. Ads stop being a requirement and start being a part of your digital marketing strategy. Your budget will be freed up while you gain visibility in the SERPs because you won't rely as heavily on paid searches.

Paid advertising

A strong organic search presence boosts the effectiveness of sponsored advertisements, which is another advantage of combining SEO and paid search.

19. Dynamic User Experience

A website for a major clothing retailer was created without the option to update the content on category pages. The outcome? a significant development effort was made only to make it possible for the SEO team to add more material and outrank rival pages.

Dynamic User Experience

Issues with website scalability make it difficult for an SEO team to do their duties and drive visitors to your website. They may make it more difficult for Google to crawl your website.

Enhancing user experience and increasing engagement metrics that may aid search performance are further benefits of integrating SEO with site construction.

Conclusion

When putting together an enterprise SEO strategy, you'll need to take care of the following:

  • Proprietary methods and tools to analyze the situation
  • A strong emphasis on search engine optimization techniques and content creation
  • The proper use of keywords
  • An approach to task completion that is both flexible and iterative

If your website has thousands of pages, you'll need an enterprise-level SEO strategy. Regarding enterprise SEO, the same principles apply to other forms of SEO, but on a much larger scale. Enterprise SEO relies on a solid foundation of technical SEO, keyword research, competitive analysis, and SEO content creation.

You must hire an enterprise SEO agency that can handle the large data sets your strategy requires to get results. 

Google's algorithms are getting smarter, and the battle to rank on the first page of search results is becoming increasingly fierce. However, with the right tactics and strategies, you can quickly rise to the top of search engine results. 

To know more about our services connect with a JanBask Digital Design expert.

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Simon Martinez

This is an informative page!

JanBask

Thank you, Simon!

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I never knew this existed!

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Lane Clark

Thanks for sharing the information.


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