Finally, you have got your website up and running! Now, you might be thinking that you can now relax and watch the leads, business inquiries, and sales roll in. Alas! This is not how it works.
Building a website and unleashing it into the digital world is just stage one of the eventual processes. Owning a website is a commitment that needs ongoing maintenance to keep everything properly updated to run smoothly.
There are a lot of tasks ahead, which include a combination of activities ranging from simple design updates to security precautions and regular backups. As most sites work on a content management system, an outdated site can be easily attacked by hackers, placing the customers and business at risk. According to WordFence, the popular CMS WordPress has over 90,978 attacks happening each minute.
Website maintenance is vital to keep your site relevant and functional and a site that is ignored is likely to be penalized. Here is a comprehensive guide on the basics of website maintenance, its significance, and what does web maintenance includes so you can ensure that your website remains at the cutting edge of your industry, protecting your investment in its creation – and your brand reputation.
Website maintenance refers to a set of tasks required to keep your site functioning at an optimum level. It is about keeping up with security updates, encouraging traffic growth, and making sure the site is working properly.
It is the act of regularly checking your site for issues and keeping it updated and relevant.
Website maintenance services are an essential ingredient for engaging and retaining your audience.
A website maintenance plan is a premium service to keep the site up-to-date. It requires more in-depth work than most people can make time for or know how to do it properly. This ongoing service generally covers the website’s code, plugins, and themes and even backups and site monitoring sometimes.
It can also offer any or all of these services.
Having a proper website maintenance plan assures that your site will be doing well as one of your most valuable marketing tools. Here is a complete checklist of tasks to keep your site working great for website visitors and to keep you ahead of the competition.
These are the site maintenance tasks that you need to do regularly to ensure regular maintenance functions well and provide your site visitors with a positive experience. Now, let’s talk about how much site maintenance costs on average.
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Website maintenance cost often goes unplanned but is critical for making sure that your site runs efficiently and reliably. There are different cost expectations depending on what your site is used for, the size of your audience, complexity, functionality of your site, and how much content is hosted.
Here is the breakdown of the approx cost of maintaining a website:
There are a number of factors that can affect the cost of site maintenance.
These are the typical costs of website maintenance and updates.
While some enjoy the challenge of maintaining a website themselves, especially big organizations do so by hiring an in-house team, many business sites choose this task to a professional company.
Well, all these options are great to go but hiring and training an in-house team, especially for site maintenance causes a lot of money, time, and effort. While going for a freelancer may sound like an affordable option, the only problem with freelancers is that they lack professionalism. Here going for a website maintenance agency is the most suitable option, they know exactly what to look for and will nip potential problems in the bud with a minimum of fuss.
Where you do not have to take stress about training people and you will be catered from a professional team. Again, it’s up to you to decide on which solution works best for your business and its website.
As eyes are windows to your soul, in the same way, websites are windows to your business. When customers land on your site, they look for something that can present you as a professional business. A professional business that offers something of value. With regular site updates and maintenance, you will be able to attract and retain customers provide quality content, and maintain search engine rankings. Here are the most important benefits of the website maintains in more detail:
The whole point of running a business is to have customers, clients, or an audience.
Google regularly analyzes your site and checks for keyword optimization, the site’s structure, and organization as well as site errors. If Google crawls your site and finds duplicate pages, poorly done redirects, and errors pages, it will badly affect your SEO ranking. Your site will rank poorly on search engines. Driving traffic to your site is the lifeline for your business, so making sure everything is perfectly optimized is a must.
User experience is vital if you want to achieve a higher conversion rate. Routine website maintenance can help pinpoint issues users may have on your website that prevents them from completing certain tasks. Maybe your site is not optimized for mobile phones or an outdated plug-in is an issue.
Security is the single most important reason to keep website maintenance on your radar especially if your site stores any form of customer data.
Every year, cyberattacks cost U.S companies $15.4 million. Repairing the damage caused due to cyberattacks is costly, in addition, you may lose customers who no longer trust your organization with their personal information.
Regular website maintenance helps in protecting your website from cyber threats keeping your security at the best level. When you focus on security protection, customers feel confident making purchases on your website.
The ultimate goal of any business is to generate revenue. Without it, you cannot manage your company and pay your employees. Well, what if we tell you that not focusing on website maintenance services can result in a huge loss.
Did you know that 77% of users said that they do not try to access a site if they see a 404 error? 47% of visitors want a website to load in 2 seconds.
If your website experiences continuous downtimes, people will immediately leave your site means a loss of customers. If you wish to grow your business, you cannot afford to lose revenue.
A well-maintained website works like a customer magnet. With the proper content management and updated security protocols, you can easily manage to take your online sales high. When your visitors will get all the information they need about business, you will see a great enhancement in the revenue.
The better your site is, the more you will be able to convenience your potential customers that you are a good choice. When you focus on your website maintenance and stay on top of it, you get the opportunity to be an early adopter of new site technology that will help the back-end run smoothly.
If you are updating software regularly, you will be able to utilize the benefits of its latest features that install along with the updates.
Digital media is evolving rapidly. Every day, new plugins, features, and designs are introduced to the market. Keeping up with these new releases is almost mandatory for your site to remain healthy and relevant.
If you do not take website maintenance seriously and your site is not updated frequently, you are risking losing customers and even worse, inviting hackers. Hackers can easily take control of outdated websites.
Website maintenance is a time-consuming task. It takes a lot from analyzing your security scans and testing your site loading speed to updating your plugins.
When you will get time for focusing on your business. When you will work on your business strategy. Well, here getting a professional web maintenance service can help you, and you will have plenty of time to run your business.
With a small investment, you can save yourself from spending hours fixing a website issue. You can leave the task to the professionals and spend that time working on something that you love and have the skills for.
It is a fact that you cannot be an expert in everything and also you do not have to do everything for yourself. Invest in the maintenance of your site because this is the only road to success.
At the first stance, web maintenance may seem like a never-ending struggle that has to be dealt with constantly. You might be wondering right now how you are going to keep your website well maintained when you have already a lot of things to take care of. It’s fact that Website maintenance is an ongoing task, but it does not have to be so intimidating.
Consider website maintenance one of the essential parts of your SEO plan, and it should be treated as such.
Having a proper website maintenance plan helps improve your website performance, keeps it secure, and helps you gain more leads and sales. While you can manage the website maintenance yourself, working with a professional website maintenance company can help you make sure you cover all your bases.
If you have any questions about this topic, feel free to let us know in the comment section below!
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