Medical Website Development: Best Practices for Healthcare Websites in 2022

 9 Aug, 2022

Introduction

Healthcare is an industry that is heavily reliant on technology and it has been at the forefront of everyone's mind in 2022. 

Medical organizations are continuously finding innovative ways to provide healthcare information in an increasingly digital age. That's why web design for the healthcare industry is so hot right now.

However, acquiring the public’s trust isn't always easy in this sector. There are a slew of variables at work. As a healthcare business owner, it is necessary to build credibility, which can be enhanced if you can back up your statements with data and deliver on your promises on a regular basis.

For every healthcare business, having a website is arguably the most important piece of equipment. The need for healthcare website design and development has only increased in recent years.

In today's digital environment, having an online presence is a good place to start creating trust. In addition, patients will be more likely to choose your medical institution over another if you have a well-designed website that highlights your facility's competence.

Medical technology

In order to keep up with this incredible growth, anyone in the medical field needs an up-to-date medical website design as part of their healthcare marketing strategy.

However, it's normal to be unclear about where to begin when developing a medical website. Your expertise in running hospitals and other healthcare organizations may leave you stumped when it comes to medical website development solutions.

The most critical things you need to know before commencing your healthcare web development adventure will be discussed in this article. In addition, we'll discuss the advantages of having a well-thought-out online presence, as well as medical website design and medical web development best practices.

Let's get started!

What Is The Need For Healthcare Website Development?

For starters, we'll look at why starting a healthcare website development project is the need of the hour.

Earn Trustworthiness

Many patients still rely on their doctors for medical advice.

medical survey result

Continually Be Available

People may require medical attention even in the wee hours of the morning or the night. Hospitals are particularly prone to this, given that patients frequently have a pressing need for immediate assistance or direction. Therefore, people who use a healthcare website should expect round-the-clock help. It means that individuals can arrange an appointment, access the material, and obtain advice in minutes without ever having to leave their house.

Take On The Competition

Healthcare providers must meet the demands of patients better or at a cheaper cost than their competitors, or both, in order to compete in the market. Along the route, building a healthcare website is critical. Most patients choose a healthcare provider based on their web presence.

Some Of The Most Important Purposes Served By Medical Websites

Here are a few things to keep in mind before going into the nitty-gritty details of healthcare website design.  In every given scenario, the significance of each function may differ, yet, it is imperative that you should be familiar with all of them.

The Automation Of Routine Administrative Tasks

Online paperwork, digital medication ordering, and automated scheduling can save you money, time, and perhaps the lives of your patients.

Ensuring Effective Patient-Doctor Communication

In addition to email, you can connect with patients and doctors via live chat, video conference, or a form on the website. Including a "Ask a Doctor" option will encourage patients to communicate with their doctors virtually, reducing the number of in-person consultations while still meeting their requirements.

Educating The Patients You Treat

It's a good idea to communicate information on treatments, disease prevention, risk factors, and treatment cost reduction with your patients in order to improve their care.

Making Clinical Decisions Easier

Web-based clinical decision support systems give you, and your doctors access to a variety of databases. Having this feature in mind during medical website development can help to limit the risk of medical errors in the future.

Looking for Medical Website Design Services?

  • Establishing Trust
  • Increase New Patient Leads
  • Get more Membership, Donations and Government Grants
  • Reach the Right Audiences

What Are The Advantages Of A Healthcare Website?

Every doctor or medical facility must have a responsive medical website design to be found online. But why? 

Here are a few advantages to think about:

Enhanced Ease Of Access

Websites are less expensive to run than call centers because they don't require as many staff members, and there are no phone lines.

Discovery Is Now Much Simpler

Without the user needing to search Facebook or any other social media platform, your clinic or medical practice can be simply located online.

Attracting New Customers

Advanced medical website design and Healthcare SEO strategies open up new opportunities for your clinic or medical practice to get new patients. In addition, it is more likely that those who have never heard of you before will become aware of your offerings and become potential customers.

Everything You Need To Know Is Right Here

There is a single source of information for your patients, including the doctors you employ and their credentials, as well as a detailed service list and awards they have received.

Expanded Web Presence

You'll be able to reach a wider range of potential customers by having your own website, which will help your business grow. In the long run, this will benefit your bottom line and lead to new business prospects.

Enhanced Relationship With The Patients

You'll be able to answer any questions your patients may have with healthcare website design. When patients want to access their medical records, arrange an appointment, or have an online consultation, having everything in one location makes it much easier. You should expect to see a rise in patient retention as a result of this.

Improved Reputation

A medical website that is designed in accordance with industry standards conveys professionalism and credibility to visitors. You will be considered a trustworthy healthcare professional if you consistently demonstrate your knowledge, licenses, and facility information.

Key Considerations For Healthcare Web Development

Using Data To Tell A Story Through Visuals

Visualizing all this data in an informative, clear, and well-designed manner is one approach to stand out from the competition.

Accessibility Of A Website

If you're developing an online medical app, make sure it's easy for people with impairments to utilize it. By this, we mean that we're going to include features like text that can be resized to fit the user's screen, as well as text readers, podcast transcripts, HTML tags, image captions, and alt text.

Intriguing Colors

Using light colors on your website can positively impact user engagement and conversion. Direct your healthcare web designer to utilize colors with a high contrast ratio, as well as larger and easier-to-read font, on your website pages.

Easy Navigation

It doesn't matter whether patients use your website for various reasons; what matters is that they can quickly and easily obtain the information they need. 

Navigation survey

For a website to be user-friendly, all its content must be accessible within two clicks. Designing pages and menus in an organized manner can help you attain these outcomes.

Make it easy for visitors to find what they're looking for by presenting the most relevant pages in your site's menu. CTAs (calls to action) should also be included throughout your healthcare web development and design so that users can simply find links to sections that assist them to complete an action.

Compliance With HIPAA And HITECH

Protected health information (PHI) is handled on a daily basis by every healthcare provider. The Health Insurance Portability and Accountability Act (HIPAA) mandates PHI protection. Sensitive information, such as health conditions, recorded symptoms, insurance, patient forms, and financial information, is included.

HIPAA-compliant companies must adhere to a set of standards for data handling, have a designated HIPAA compliance officer, ensure data encryption, and publish a policy to ensure compliance.

Even greater protection has been added to HIPAA because of the Health Information Technology for Economic and Clinical Health Act (HITECH). Access to protected health information on the internet is one of these advantages for patients.

Protect The Privacy Of Your Users

A privacy policy is a necessity for healthcare websites because they deal with a lot of sensitive information. It's important to make this policy available to all users, and it should include information about how you gather data as well as what tools you're employing. It's a good idea to get a lawyer involved in this process. Expertise with GDPR is required for countries that belong to the EU.

Secure Sockets Layer (SSL) Certificate

If your medical website provides services online, an SSL certificate and HTTPS are mandatory. A secure connection with the server and effective data encryption need this tool. The pricing range can vary according to the type of security and the number of domains you need this certificate for.

Medical Content

Sharing your own content is a cost-effective way to demonstrate your superiority over your competition and to share your own thoughts with your patients. You can get started with frequent blog postings, a Q&A section, and an area for patient feedback.

It doesn't matter if you're designing a doctor's or hospital's website; your goal is to build trust and demonstrate your knowledge while also helping potential patients. 

Investing in a content marketing campaign will increase traffic to your medical website and strengthen your organization's reputation as an expert in the field.

Branding

An important medical website design advice is to have a bespoke website that helps develop your healthcare company’s brand identity. Consistent color schemes and typefaces should be a trademark of your organization or practice. Stock photos and videos won't resonate well with your audience.

Verify that the following aspects are consistent across your website to verify that you're displaying professionalism. Your facility's first-time visitors will have a positive first impression if your brand messaging, and graphics are consistent.

Here are some additional strategies on healthcare marketing that can help you!

Mobile-Friendliness

worldwide website traffic

Mobile-friendliness is a no-brainer when these figures are taken into consideration.

If your medical website isn't responsive, you'll be ignoring half of your potential customers. Because of this, you must ensure that your website can adapt to the screen size of mobile devices and tablets just as well as it does on a desktop.

Loading In A Short Time

Website load time

Some people may decide to leave even earlier. As a result, any successful medical website must have a rapid loading time.

Optimizing code after launch is the best approach to ensure that your site loads quickly from day one and keeps it that way for the long run.

Exceptional Protection

Next, a good medical website must have a high level of security in place. Avoiding cyber assaults and minimizing the risks of having an online presence are your main objectives here. As a result, it is imperative that you implement the following security measures:

  • Keep your software and plugins up to date on a regular basis
  • SSL and HTTPS certificates should be used
  • Make use of a safe web host
  • Back up your website
  • Make regular checks on the security of your network

Effortless Consolidation

You need to integrate your medical website with various healthcare software if you want it to aid you in the background. In addition, you'll have a clearer picture of every consumer encounter with your company if you link your website to a CRM system.

High-Definition Graphics

For healthcare firms who want their website to stand out and keep visitors exploring longer, high-quality images and original imagery are a must-have. Research reveals that a website's aesthetic aspect significantly impacts the number of people who return to the site.

High definition graphics

Your audience will be able to see the quality of your products and services through the use of visually appealing photographs. If you want to convey a professional image, consider going for healthcare web design services.

Important Elements of a Good Healthcare Website

Before we go into specifics, let's have a look at a few recommended elements in medical website building that are worth keeping in mind:

Details On How To Get In Touch

Most likely, visitors to your medical website are looking for information on how to get in touch with you. As a result, you must ensure that your locations, phone numbers, and email addresses are plainly available on your website.

Services

Visitors should also be able to easily locate the services you offer. As a result, you might want to think about putting together a page that highlights and describes all of the main services you provide.

Members Of The Team

Patients want to know about the doctors and staff they will be working with, so putting them on display is a smart move. Remember to include pictures of your team members, as well as information about their educational and work histories.

Licenses To Practice Medicine

Having a license to practice medicine is the most important evidence that you are qualified to do so. Organizations that have been vetted by the government will receive the trust of visitors. If you have any applicable licenses or qualifications, you may want to put them on display on your medical website.

Search

It's possible that your clients don't have the time or inclination to undertake their own research. As a result, your healthcare web development company can include a search option. Visitors can access the information they seek much more quickly this way.

Scheduling

The most common request from patients visiting medical facilities is for more convenient appointment scheduling. That patients want to be able to check the availability of their doctors and set up appointments that fit their schedules is evident from this data.

Even though adding a scheduling feature is a little more difficult than simply adding a page to your website, it's an important consideration.

Chatbot

Using chatbots in the healthcare industry is a great way to cut down on manual labor and improve customer service. Your call center and administrative personnel can benefit from the use of chatbots. Answering frequently asked inquiries and booking appointments are just two examples of how we help our customers.

Consultations

In the wake of the pandemic, virtual visits have become increasingly popular. It's a fact without a doubt. 

Consultations

Adding online consultations to your web solution will help you improve your medical website design and keep up with the rapidly evolving needs of your customers. Expanding your sphere of influence and assisting those who may not be in your immediate area or willing to come to you is a great way to help others.

Payments

You'll have to allow patients to pay for the service they've scheduled if you decide to offer online consultations. Your website should provide payment options such as PayPal, credit/debit cards, Apple and Google Pay if this is the case for your business.

Of course, there are additional security concerns with online payments. Consider the security of your online payment processing before implementing it to improve client satisfaction.

Portal for Patients

Having a patient portal on your website is a smart way to streamline the administrative processes involved in patient care. If you think about it, it's a personal website that lets your patients keep track of important information, such as their most recent lab results and confidential information.

You can make these portals as basic or as complicated as you wish. However, they'll undoubtedly improve the consumer experience for people you care about.

Begin Developing a Great Medical Website

A successful healthcare website development project is primarily dependent on your commitment to creating a tool that not only answers your patients' issues but also goes a step further and caters to their anticipated expectations.

The route to building a healthcare website isn't easy or straight. It necessitates meticulous attention to the smallest details, such as being competitive in the market, establishing a trendy and user-friendly design, selecting the appropriate technology stack, and ensuring compliance. Check out our guide on designing modern healthcare websites for more guidance.

We understand the importance of first impressions and have extensive experience in creating healthcare software solutions that assist medical practitioners to save time and delivering exceptional customer service.

To get started, you must first decide on your end goal. When you need more advanced capabilities, you should consider building your own website or customizing an existing one. You can hire a healthcare website development company with good experience in specialized medical website design and marketing.

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  • Patient Records
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J

Jax Williams

Interesting!

A

Amari Joness

Any other medical certifications to consider?

JanBask

Thanks for reading our blog, for more queries kindly contact info@janbaskdigitaldesign.com

Z

Zane Brown

Should I include social media links on my website as well?

JanBask

Yes Zane, it must be there.

E

Emilio Davis

I really find Chatbot a very helpful feature while booking consultations

K

Knox Miller

Nice tips.