10 Essential Steps For Building A Business Website In Minutes

Step 1- Identify the purpose of your Business & Website

The first step to “how to create a website for business” is to evaluate the business you have or you want to start. Further, see if that business can sustain in the digital market or not. Do complete competition, market, and customer analysis. Find out whether the core idea you want to convert into business is worth exploring & putting your resources into it or not.

If everything seems good to go, identify what kind of website for a business you would want to create, is it going to be completely informational or some catalog kind where you will promote & sell your products or services? Also, identify what would be your expectations from your website.

If you need a simple website with no hard and fast functionality & feature (about which you will get guidance in the blog below), but if you need a high-level functional website with great features, designs, you should consider going for the offshore professional website design services. 

Step 2 - Evaluate your Budget!

Creating website for business, no matter how hard you try, requires some investment. So better look at your monetary resources in the bank and identify how much you are willing to splurge. Creating website for business with WordPress can seem cheap but it might require a learning curve. You will have to spend time getting familiar with WordPress web designing, which will require so much effort & energy. And still, you will end up creating a basic website that might not attract your clientele or customers.

If you hire professional web designers, you can actually save on a lot of costs & efforts. They would give you a chance to select your own package & will take the burden of creating your website just how you expect.

So whether doing it all alone or with a specialized website development company, the following are the steps you would require to expect for creating a website for business.

Step 3 - Establish a Domain Name & Hosting

To build website for business, you need 2 things initially:

• An exquisite domain name (web address from which your website can be accessed)
• A solid, secure & stable hosting plan (where you can store your content & make your website accessible over the internet)

Your domain name is very important, it can’t be either too generic or too complex to recall. Since this is the name your business would be recognized with virtually, so take time to ponder over a domain name:

• That’s 6-14 characters max, the shorter the better to recall
• That’s creative, approachable, easy to spell/pronounce in every native language, and has a deep link with your brand or what proposition you are offering
• That’s oriented to the keyword for which your business is recalled
• That’s brandable, memorable, and catchy enough to invite users’ interests

You can get a free generic domain name with WordPress initially, but it would your username + WordPress.com as an extension initially. In case you are looking for a customized domain name without any WordPress’s promotional extension, you can buy from Bluehost, where custom domain names can cost you $1.2 per month or $14.99 yearly. 

Do I Need Hosting for my WordPress Website?

If you are making a site using WordPress.com, then you will get a free domain name & no hosting would be required. But then, your domain name would have “wordrpress.com” as an extension, after your website name. 

But if you are thinking of building website for business with WordPress.org, you will definitely need a hosting plan. While selecting the ideal hosting plan for your website, ensure it offers great performance, has amazing server response time, speed, uptime. WordPress sponsors Bluehost for the hosting plan as it provides fast services, 689 ms speed, 99% uptime, 24/7 customer support, and has prices starting from $2.75 per month along with free domain name & SSL certificate.

Step 4 - Setup WordPress Using Bluehost Login

So once you have bought a domain & hosting plan with Bluehost, you might have created an account on Bluehost by sharing personal details & choosing a plan you are comfortable paying for.

• Once you are through with the Bluehost sign-up process, you will receive an email from Bluehost telling you how to access your profile. 
• After logging into your account, Bluehost will introduce you to a wizard that will help you install & create a WordPress website. 
• As an alternate option, in your Bluehost account, you can click on the “my Sites” option on the extreme left, below the home, and then the “create sites” option of the extreme right. 

While installing your WordPress web, Bluehost will ask for your website name and some credentials like id and password with which you can manage your site. Once done, you have your WordPress website ready.

Step 5 - Get Hands-on Visually Iconic Themes & Templates (Free or Paid)

Once you have installed the WordPress site, you will see this theme by default.

Luckily, you can change & customize themes as per your business interest. At WordPress official theme directory, you can access over 8000+ free themes of your interest. 

You can go about accessing these free themes by going in Appearance> then in themes, there you will find a variety of themes to explore & select.

You can select any theme and preview it in reality. Once you are sure of the theme, you can install it and start working on it to make it more usable & customized.

Whereas if the free themes seem very repetitive, like you see competitors using it over & over, and you want to explore more options, you can visit theme marketplaces for WordPress, where you can buy premium themes based on your business budget.

Some of the external marketplaces are ThemeForest, Themify, creative market, studio press, MOJO marketplace, elegant themes, and more.

Premium themes are a one-time investment & might roughly cost you between $30 – $100. The best part about paid or premium themes is they are all yours, you can customize or modify them in a great variety.

Step 6 - Add Pages You Want Your Site To Have

Start planning the content you want your website for a business to have. As a rule of thumb, you definitely have three pages of --- Homepage, Contact us, About us. Other than these, you can go ahead and add other detailed pages regarding your products or services, blogs for the latest information, portfolios, and community, or forums (if required).

You can easily find WordPress themes with more page-specific templates. You can add as many pages through such themes as required. 

Next, plan the content which each page will offer to your customers, by hiring copywriters in the market. Create a distinct logo or word phrase that identifies your brand name by hiring a graphic designer with impeccable taste.

For each page, be cautious and plan content carefully. 

• Like for Homepage - Write a short overview of your services, business as a whole, and create a path to your core products or service pages of your web.
• For About page - Write about your business, its history, achievements, team size, or any information that you are comfortable sharing with your proud customers.
• Contact page - This is the ultimate page, where lead generation is possible, so keep all the contact information regarding your business handy. Write content about customers who can approach you & your services as per their will.

Visit this contact us page, for instance, see how this page has a contact form talking about the pain points of the audience, has every detail to connect with the business, and also has few glimpses of positive outcomes this brand work towards.

• Products, service pages - On these pages, show content having a quick description of your products, services, how what you offer can help treat the pain points of customers online. Do go overboard, keep it 80% informational about your products and 20% promotional about your brand.
• Blogs - Adding a blog section can help a lot in improving your website’s traffic & lead generation. With this section, you can share any insight about your business or write on pain points of users & indirectly telling how your products are the best fit.

Step 7 - Make Your Website Look Organized & Accessible

You have created pages, but how do you expect your users to walk through them? You need a clean, visible menu to make it happen. 

You can create a menu by visiting the “appearance” and then “menu”  under it over your WordPress site. Tick the pages you want in your menu to appear. You can decide the menu structure as per your own wish. Once done, click on the “Save Menu”, and you will see the menu items appearing on your website. This will help your users to know where to go next or how to access other pages of the web with ease.

Step 8 - Add WordPress Plugins for More Features

If you don’t want your website to look basic, you can explore WordPress’s 58,000+ free plugins that can expand your business website’s functionality & usability. Whatever feature you see on your competitors’ site, you can find and add that to your website too.

Here are some of the free WordPress plugins that you can install to your website for business for more usability & functionality like backing up your WordPress site.

• Jetpack - Amazing WP plugin gives great analytics about your website, and helps in driving daily backups, prevent spam, and get good SEO help.
• WPForms Lite - Best extension to add contact forms to your WordPress website
• Sucuri - Amazing tool to track your website malware
• WP super cache - Great tool to improve your website’s speed by allowing cache files
• AIOSEO - Good for improving your site’s SEO capabilities & driving traffic from Google.
• UpdraftPlus - Good to take backup of your WordPress site.
• Google XML sitemap - Good to keep Google notified of your initial or changed XML sitemap

In case if you want plugins that you can own, expand, modify, or sell as per your requirements, you can go for the paid or premium ones. Premium plugins are a one-time investment & cost you between $47 to $200 in one go.

Step 9 - Optimize Your Website to Rank Well on Search Engines

Once you have decided on the theme, have made the pages, uploaded the content on them, the next step is to pull SEO strings to make your website known and rank well in search engines.

Whenever your users search for keywords related to your business over the internet, they should get your website as a result.

Here are the few SEO practices you need to ensure that your website is worth ranking in the search engine result pages:

• Write original & unique content throughout the pages of your website
• Use keywords throughout the content that relates to your business type or your audience is searching for you over search engines
• Make sure sitemaps are updated to be able to crawl
• Use internal linking between the web pages as this also helps in ranking well

However, if you are alien to SEO & its related practices, WordPress gives you a variety of plugins to install for meeting your SEO goals. Here are few options:

• AIO SEO - Great SEO plugin to manage the metadata content, rich schema markup snippets, robots.txt editors, page optimizations, and other features that can make your website rank & bring traffic.
• SemRush SEO writing content tool - This tool helps with comprehensive competition research, and lets you know the right keywords your competitors are moving ahead with, this helps in knowing what keywords to target within your web copy.
• Google Keyword Planner - This plugin helps you find out the keywords with amazing search volume, difficulty level, number of pieces ranking already on it. This helps you jotting down the keywords that you can use within your website or any marketing campaigns you run.
• SEOPress - It is another amazing SEO plugin for WordPress that helps you create meta content, XML sitemaps, redirects & offer other page optimization help.

Step 10 - Test & Publish Your WordPress Website for Business

Take a last-minute look at your website before making it live. Ensure your web is easy to view over mobile screens, as Google gives ranking preference to the mobile-first websites. Ensure the website is operable on all the major web browsers like Google Chrome, Mozilla Firefox, or so. 

Have a look at the content to see if it is optimized & relevant according to your users. Remove any wasteful theme element that’s looking absurd. Check everything on your website & ensure it is very smooth, navigable, and beautiful enough to look at (from your users’ point of view).

Once sure of that you have created a killer website, hit that publish button & wait for your website for business to make some noise. Hit that “coming soon active” tab over your website and at the bottom of the page hit that “launch your website” button.

Promote your website with your family, friends, peers. Have social media created for your website to spread the word about your brand? And if you have done your SEO right, you will definitely see some great responses in the SERP results over time.

Also! Don’t just create, publish your website and forget about it. Make continuous efforts to keep your website updated in terms of content, templates, WordPress versions, technical issues, SEO & marketing efforts, and more.